2 minute read
Superchrome takes wheels from tired to tough
For more that 20 years Superchrome has been setting the standard in chroming truck wheels and has a well-earned reputation as the industry leader in aluminium wheel chroming. This reputation backed by exceptional customer service and product support. One of the most common conversations customers have with Superchrome is the economics of purchasing brand new chromed wheels versus re-chroming their old wheels.
The team at Superchrome have done extensive research around this subject focussing on three key factors – cost, downtime and quality. Freight costs and vehicle downtime add up very quickly to significant figures depending on where you are located and what work your vehicle is doing … they never come out positive. You want chrome because you want your truck to look good and so it is important to know that a quality finish is greatly influenced by the quality of the surface of the base metal being plated. This means chroming old wheels, which may have marks on them which cannot be readily removed through the polishing process, may result in an inferior outcome. The team at Superchrome find that re-chroming old wheels is generally not a good idea either economically or cosmetically.
Superchrome has always been committed to enduring product value to the customer by reducing the costs associated with alloy wheel maintenance, creating everlasting presentation standards and outstanding reliability. Combining the technical skills of polishing and electroplating onto aluminium, today Superchrome is the global leader in chrome plating, Superchromes industry leading techniques guarantee low maintenance, high-quality chrome wheels for all trucks, trailers and buses. There are huge benefits of using chrome-plated alloy wheels such as:
• No polishing needed – chromed alloy wheels are resistant to stone chips, gravel and dirt scratch marks;
• Lower overall maintenance costs –quick clean-up and less frequent wheel replacement needs result in huge savings across the life of a wheel;
• Presentation – chromed alloy wheels stay clean and shiny at all times to meet high presentation standards;
• Longer wheel life – super hard chrome coating protects from harsh environments.
• chemical friendly – chromed alloy wheels won’t discolour or fade with the use of common cleaning chemicals; and
• alloy wheels are a big weight saver (40-50 per cent lighter) compared to mild steel wheels thus saving fuel and/or allowing greater load capacities. Superchrome is the chosen brand for chromed alloy wheels for many major distributors of trucks, trailers and buses across Australia. Superchrome’s unique chroming process provides maximum protection against corrosion of alloy wheels. Its wheels have been independently tested by metallurgy consultants under all conditions and passed with first class results. All Superchrome wheels come with a chrome warranty to guarantee look and performance. In fact, Superchrome provides a world class seven-year chrome and five-year warranty that backing up the reliability of its chromed wheels.Superchrome was born as an offshoot of Astor Metal Finishes – a company that has been in the business of polishing and electroplating since 1954. In 2001, Astor acquired All Models Superchrome, a business that had not only developed the process of chrome plating commercial steel wheels but had been successfully implementing the process for eight years. The combination of this process with that of electroplating aluminium alloy resulted in the development of a unique process for successfully chrome plating alloy wheels – now known as the ‘Superchrome process’. While it has taken many years of technical diligence to perfect the Superchrome process, the result is now a proven success with outstanding reliability. Extensive research and development into the profiles and required racks for controlled plating thickness and testing has allowed for a complex shape with deep recesses that deliver brilliant, world-class plating results.
Superchrome’s team of experienced metallurgists and electroplaters are continually working on new and innovative production methods to ensure quality and durability. Superchrome delivers all around Australia. Orders to Sydney, Melbourne and Brisbane can arrive within 1-2 days, while all metropolitan and regional areas can expect delivery within 4-5 days.
Contact
Superchrome
Ph: 02 9060 1610
Web: www.superchrome.com.au