FLUID CONTROLS PVT. LTD.

Symbolizing the Phenomenal Vision of Empowering Industries with Impactful Instrumentation Services

Our team is always on the hunt for some enticing stories of business leaders who have proved their mettle in redefining formulaic perceptions. This time our search stopped at the brand story of Fluid Controlsa brand dedicated to designing and engineering versatile instrumentation products. As amazing as the brand’s service portfolio is, our readers will find Dr. Tansen Chaudhari’s entrepreneurial saga immensely inspiring. Being the CEO, he has handheld the organization in its success journey. We seized the opportunity of sharing some words with the luminary and his credible vision left us in awe. Join us as we feature Dr. Tansen’s brand under the sparkling segment of “Innovative Company of the Year 2023” on our platform!

Prime Insights: Please give us a brief introduction about your company.

Dr. Tansen: Fluid Controls Private Limited was established in 1974 by Dr. Y.E. Moochhala, a Ph.D. from Northwestern University, the USA with a vision to deliver high-quality & high-performance products which delight customers. With over 45 years of experience in engineering connections, Fluid Controls offers customers across industries, end-to-end “Make in India” solutions for various applications – from design & engineering services to supply of high-performance products.

Fluid Controls offers a complete range of instrumentation products – connectors and adaptors for tubes and hoses, valves, manifolds, DIN pipe clamps, and SAE flanges. We also offer close coupled / prefabricated instrument hookups, high-pressure needle valves, gas valves for turbine applications, block and bleed valves, and O2 clean fittings for pharma and biotech applications. Our products ensure precision connections that are designed based on specific application requirements and perform to international standards.

Fluid Controls has recently introduced a range of services – including design & engineering services, testing services, on-site installation services, and pre-fabricated assemblies. The brand is a premier supplier to onshore and off-shore oil & gas installations, process and power plants, the defense industry, critical applications for nuclear plants, and brake piping applications for rail and metro. We are approved by all major Indian OEMs such as ONGC, IOCL, BPCL, HPCL, NTPC, BHEL, NPCIL, and railway OEMs. Our international customers are located in North America, Europe, the Middle East, and South East Asia.

Prime Insights: What inspired you to join Fluid Controls?

Dr. Tansen: From its inception in 1974, Fluid Controls has engaged in original R&D and also has an ethos of developing products that are indigenous replacements for imported products. Our founder, Dr. Y E Moochhala, left his career in the USA and laid the foundation of Fluid Controls because he was a strong believer in a self-reliant India. His idea was to develop high-quality, highperformance products to suit local climatic and performance expectations. This ethos resonated with me as my background is in original research. After joining Fluid Controls in the year 2011, we have developed more than 25+ new products. Product design and development with performance testing is in line with the Fluid Controls vision statement since inception.

Prime Insights: What were the initial challenges faced by you in this business?

Dr. Tansen: In the initial year or two, developing new products with existing people and other allied resources like software, testing machines, etc. was one of the challenges. As the turn-around in products and business happened, we were able to focus on building capabilities - the right people along with robust processes. So, in essence, Fluid Controls went through the People-Process-Product cycle to achieve growth. And we did this with passion. We also faced some issues with customer acceptance as we offer a local product whereas many companies prefer to purchase imported legacy brands.

Prime Insights: How is your brand-defining “trust” in the market? What stands behind its uniqueness?

Dr. Tansen: Fluid Controls products and services are equated with high performance and high standards of service. Customers know that our products are “Fit and Forget”. Fluid Controls is also known for its transparency in all processes. Our core values are Integrity, Innovation, and Reliability (I2R), and we apply these values not only to our products but also to our people.

Prime Insights: What are the offerings (services/solutions)?

Dr. Tansen: With over 45 years of experience in engineering connections, Fluid Controls offers customers across industries end-to-end “Make in India” solutions for various applications – from design & engineering services to the supply of high-performance products. We offer customers a complete range of instrumentation products – connectors and adaptors for tubes and hoses, valves, manifolds, DIN pipe clamps, and SAE flanges. We also offer prefabricated instrument hook-ups, high-pressure needle valves, gas valves for turbine applications, block and bleed valves, and O2 clean fittings for pharma and biotech applications. Our products ensure precision connections that are designed based on specific application requirements and perform to international standards.

Fluid Controls is a premier supplier to onshore and off-shore oil & gas installations, process and power plants, the defense industry, critical applications for nuclear plants, and brake piping applications for rail and metro. We are approved by all major Indian OEMs such as ONGC, IOCL, BPCL, HPCL, NTPC, BHEL, NPCIL, and railway OEMs. Our international customers have been located in North America, Europe, the Middle East, and South East Asia.

Prime Insights: How are Research and Development important for your services?

Dr. Tansen: Since its inception in 1974, Fluid Controls has engaged in original R&D and also has an ethos of developing products that are indigenous replacements for imported products. Our state-of-the-art manufacturing facility, our R&D, and our test laboratories have ensured we exceed customer expectations. Fluid Controls is approved as an “In-House R&D unit” by the Department of Scientific & Industrial Research (DSIR), Government of India. Our state-of-theart R&D Center is located at Chakan, Pune. We offer design services and conversion engineering, including 3D modeling, FEA, and prototyping via SolidWORKS and Ansys. Our engineers work closely with customers to understand their requirements.

Our Testing Facility:

The Fluid Controls R&D Center has in-house NABL Certified (ISO17025) Performance Testing and Metrology Laboratories for all pressure, vibration, and reliability tests. We also conduct in-house Spectro, PMI, and UT testing. Our laboratory was used by the defense department to conduct pressure and burst tests for HARD Bombshells. We are certified for AS9100 and NADCAP (Fluid Distribution Systems in Aerospace applications) and, at our laboratory which has advanced NABL certification (ISO/IEC/17025 2017), we offer a range of testing services for aerospace components.

Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands or are they still for the most part doubtful?

Dr. Tansen: I believe that most of our customers want demonstrated performance, which is the basis on which they start to trust us. Because integrity is a key value for us, customers do trust us - but building trust is a process and we have to work with them to demonstrate our capabilities. I think that our transparency with employees and with customers has helped make Fluid Controls a brand trusted by all. And with digitization, any customer can monitor and see in-situ conditions. Building a brand is a two-way process – and Fluid Controls has walked the talk!

Prime Insights: How well are the clients connected with your brand?

Dr. Tansen: Our connections with customers start with the delivery of superior products and services. The connection is then enhanced by customer outreach programs, which include the simplest season greeting messages, active social media engagement, and special initiatives. Each of our employees is a brand ambassador for Fluid Controls and conducts themselves accordingly. Also, having a global customer