TEST LAB ACCREDITED NABL

base, we are 24X7 connected with the customers. In many instances, our customers recommend our brand to other prospective customers.

Prime Insights: How did you make your mark in the industry and the heart of the customers?

Dr. Tansen: Integrity, Innovation, and Reliability (I2R) are the core values of Fluid Controls. These values are instilled in our people, and hence in our products. The team at Fluid Controls has challenged themselves with every product they develop and offer. Our unique model of operations along with Research & Development has kept us ahead of the competition. Our state-ofart manufacturing facility and Test Lab have helped us exceed customer expectations. The vision of our founder, Dr. Y E Moochhala, and present team leaders have played a key role in keeping us ahead in our segment and making a mark in the customers’ hearts!

Prime Insights: What achievements does the company boast of?

Dr. Tansen: We have managed to establish a qualified, highcaliber team at the core of the company, and a recognized brand within and outside India, through coordinated marketing, branding, and customer outreach activities. The sole credit for these achievements goes to the cohesive team efforts made in the direction to symbolize the company’s vision and mission on a broader canvas.

• Fluid Controls is the recipient of the “CII Industrial Innovation Award” for Medium-Scale Manufacturing Organizations 2019.

• Our brand has been recognized as one of the “Top 50 Innovative Companies of the Year 2022”.

• “Performance Excellence Award 2022” by the Indian Institute of Industrial Engineering

• The award for “Most Innovative Product” at BW Emerging Enterprises Awards 2022.

• NABL Certification (ISO/IEC 17025:2017) for in-house Performance Testing and Metrology Laboratories for all pressure, vibration, and reliability tests.

• System Certification for International Railway Industry Standard (IRIS) for Rail Application (ISO/TS 22163:2017) for Rail & Metro Business.

• The brand has also been recognized by the Department of Scientific and Industrial Research as an “In-house R&D Unit”.

• The company has registered two global patents including the USA along with many reputed journal publications and two Indian patents as well.

• The brand functions with a colossal facility spread over 2.5 acres with an in-house laboratory. With our dedicated endeavors, the company has witnessed continuous revenue and financial growth over these years.

Prime Insights: Have you measured how much trust consumers have in your brand?

Dr. Tansen: Informally, we have tried evaluating the trust factor by using the Net Promoter Score methodology. Many of our customers recommend our brand to others. This has resulted in our growth and implies a positive Net Promoter Score.

Prime Insights: What is the brand’s future prospectus?

Dr. Tansen: Over the years, Fluid Controls has built comprehensive expertise for manufacturing, by identifying the right materials and ensuring “fit and forget” assembly. Our plans rest on three pillars.

• Firstly, continue to develop new products and services.

• Secondly, germinate our strength in the rail and metro business, tap into the brake piping business for emerging high-speed train operations, and global supplies to Europe, North America, and SE Asia.

• Thirdly, build our global business, especially in the Middle East and Saudi Arabia.

Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives/offerings/ services?

Dr. Tansen: Customer recommendations are of course a very powerful tool that has benefited Fluid Controls. Unlike most of our competition, we have a very active marketing program. This program is a mix of various activities such as conferences, participation in local and global trade shows and exhibitions, corporate gifting, and continuous engagement via social media, mailers, and advertisements in trade magazines and digital platforms. We also engage in industry outreach like publishing many national/international articles and sponsoring projects for Engineers and B-school Graduates. I am on the Advisory Board of many Engineering Colleges and B-Schools. This facilitates our industry-institution interactions. We also promote our employees to pursue higher studies at all levels.

Prime Insights: : How has been your journey as the Chief Executive Officer of Fluid Controls?

Dr. Tansen: I joined Fluid Controls as an employee in the year 2011, and now I am a shareholder in the company as well. This clearly shows the professionalism and trust of the Board of Directors of the company. Along with our Winning Team, we have grown Fluid Controls 10 times in the last 11 years! Having learned many lessons Globally in General Electric (GE), my role at Fluid Controls helped me implement my business acumen. Indeed, this journey of mine clearly shows that with commitment, one can make a drop into an ocean!

Prime Insights: What do you hope to accomplish within the next year from a personal as well as professional point of view?

Dr. Tansen: I believe “low aim is a crime” for professional growth. I would like to expand the Fluid Controls footprint globally. Currently, we have a manufacturing tie-up in the Kingdom of Saudi Arabia, and I would like to have one or two more such tie-ups geographically. I would also like to tie up with one or two global universities and fund a research project for Fluid Controls.

Prime Insights: What is your one piece of advice for young and budding entrepreneurs?

Dr. Tansen: What gets measured is done! So be focused. Keep faith in yourself. Hard work is the only key to success. Do not opt for shortcuts. Effort and luck have to be together to be successful - we do not control luck, so we must control our efforts! Spirituality helps us to bind to the floor. Stay connected to everyone, networking is the key. Neither under-estimate nor overestimate yourself! Integrity is everything!