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from Prime Insights
Editor In Chief
Ankur Mishra
Editorial Coordinator
Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh
Art Director
Aryan Jha
Graphic Designer
Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi
Head Of Distribution & Production
Shivani Lath, Kaashvi Jain, Tarush Rajawat
Web Development & Maintenance
Apoorva Jain, Anup Bhandari
Advertising & Promotion
Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain
Sr. Business Development Manager
Manish Mishra, Arindam Sarma , Yashwinee Singh
Business Development Manager
Priyanka, Mehul Garg
Data Analysis
Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh
Preserving company’s culture among global workforce for thriving company’s original mission
Vital Group One of the Most Eminent Industrial Chemicals Manufacturer in India
Be An Ace Level CEO Of Your Personal Brand For Boosting Your Company
Pashupati
One of the Most Distinguished MultiProduct Textile Manufacturer in North India
Ceo’s Mandatory Efforts For Empowering Next Generation Of StartUps
Effectual Services
A Trailblazer Instituting Benchmarks with Contemporary Intellectual Property Services
Netleaf Software
Mr. Ratnesh
Kumar Sharma’s Vision to Reform India’s Software Development Scenario
7 Uncomplicated Ways To Lose Belly Fat, Based On Science
The Cognitive Response To
Organizational Development
On India’s biggest upcoming challenges
Underpinning White Canvas as a cutting-edge agency of innovative ideas and flawless execution is Inderjit’s 13-year experience in the trenches of India’s competitive marketing communications field, where Inderjit has worked with both marquee names that comprise India’s corporate Who’s Who as well India’s very own ‘Mittelstand’ of small and medium businesses.
This overarching immersion has provided Inderjit with a unique vantage point onto Indian business’ diverse market challenges that span the entire customer journey, and imbues his entrepreneurial philosophy, ideology and practical approach as he grows and nurtures White Canvas into an ideas and innovation driven creative powerhouse.
Mr. Singh sees no upper bound on possibilities and opportunities in this brave, new world, as companies of all stripes go back to the proverbial drawing board and collaborate with agencies like White Canvas to distil and deploy the lessons learnt and to make sense of the new paradigms coming into play.
This is concretely evident in the marketing communications domain, where a new consumer has taken centre stage, with a radically different set of expectations fuelled by an always-on, constantly- connected digital world, be it work, consumption or entertainment. This new consumer has to be engaged smartly, intuitively and unobtrusively, leveraging the best that digital platforms and channels have to offer while mitigating their baleful side effects like surveillance, attention abuse, misinformation and loss of trust.