15 minute read
Silicone By Nikki Wells Lash And Brow Lamination with Otto
2020 has been a challenging year for many in the beauty industry due to the global circumstances, but despite the challenges one service has boomed and continues to be in high demand, the art of lash and brow lift.
Advertisement
Elleebana has been the industry benchmark for the last decade when it comes to Lash Lift education and product innovation. The world famous Elleebana Lash Lift system is available with head distributors in over 60 countries around the globe.
In 2020 Elleebana released the highly anticipated - Elleeplex Profusion Lash and Brow Lamination system, which has changed the lash game receiving rave reviews around the world. This innovative lifting system is compatible for both lashes and brows and contains no thioglycolate offering a more neutral pH which allows for optimal lash health and minimises the chance of over processing lashes or brows during the treatment process. It incorporates the “Next Gen” Re-Gen system for strengthening and restoration of hairs during the chemical process. The system is truly innovative, simple to use and importantly fast for the therapist and client’s lifestyle with profitability in mind.
Elleebana is a multi award winning brand for its education and product innovation, always pushing the limits of setting the benchmark and industry standard high. To be the best at your craft requires extensive and in-depth education to ensure you have all the knowledge to master the skills and lift your career to new heights.
The release of the Elleebana and Elleeplex Education curriculum in 2020 is the most comprehensive Lash Lift education program available in the world today. The online curriculum comes with a 71 page manual and encompasses core units that has 71 break out units throughout the program covering, comprehensive product theory, the functions of formulas and cosmetic chemistry behind each ingredient, eye anatomy, hair structure, health, safety and sanitation, technician health and body placement, how to analyse lashes and understand structure, application mastery of the treatment process, comprehensive colouring and tinting techniques and how to combine tint with setting lotions, incorporating “Next Gen” Re-Gen, advanced tips and tricks for troubleshooting, relaxing top and lower lashes and if that is not enough there is bonus units covering marketing mastery, how to take award winning photos for social media and a special bonus unit on “How to Win Lash Lift Competitions”.
The other fundamental part of this online curriculum is you have two mandatory facetime sessions with your Elleebana educator to complete the examination and assessment process. Elleebana believes in the importance of making the online learning experience as in person as possible and having the real time interaction with your educator to ensure you understand the procedure and have confidence in offering the service is fundamental to having successful learning outcomes.
Lash & brow services have proven to be more important than ever for the beauty regime of women since the pandemic hit, now more than ever people need to feel beautiful and experience the power beauty has to lift your spirits to a higher place when everything around seems challenging. Lash Lift has grown in popularity in particular due to the speed of the service this is both convenient for the therapist and client alike. A full treatment with the Elleebana system is approx. 30 mins which means less time spent in the salon for the client and more clients in the door for the salon owner and for a treatment that lasts generally up to 6 weeks or even longer this is great value for everyone all round.
More and more eyelash extensions brands and extensions technicians are introducing the Lash Lift to their menus due to the popularity of the service, the speed in what you can do the service and it is also not as back breaking for the technician in general. Performing eyelash extensions all day can take a heavy toll on your body, Lash Lift allows the technician to have more breaks throughout the day and have less strain on the wrist due to the different application process and techniques required to perform the service. It is also relatively low maintenance compared to eyelash extensions, one of the main advantages is infills are not required and Lash Lift allows for excellent retail opportunities. Elleebana has a support range of home care products such as Elleevate Lash Lift Mascara which is keratin and amino acid based, it thickens, strengthens and keeps lashes healthy which is the utmost importance when performing these services.
Clients having healthy beautiful lashes is the core focus and development of the Elleebana and Elleeplex Profusion Lash Lift and Lamination systems, you can follow Elleebana’s innovation around the world on Instagram @elleebana and get a daily dose of inspiration on how to unleash your natural beauty with lash and brow lamination.
Otto Mitter is a qualified Cosmetic Chemist, Make Up Artist, and multi award winning educator and assessor in the Beauty Industry and multi certified eyelash extensions educator, competition judge, Lash Masters Alumni and Managing Director of Ex-Import Pty Ltd. www.elleebana.com
LOOKING AT UPSKILLING? HOW TO MAKE ONLINE LEARNING WORK FOR YOU!
B y J o y C r o s s i n g h a m
I don’t know about you, but I’m kind of a little bit obsessed with upskilling. I have a thirst for knowledge; once I land on a topic, I feel compelled to know everything there is about it, and master the skills completely.
The only problem with this is that between training, working in my salon and managing my businesses, it can be really hard to find the time to attend training courses that run for any longer than a day at the most. I realised that this is probably the case for many people, which is why I created an online version of my Classic Lash Mastery Course, a collection of more than 100 video tutorials delivered over 14 weeks.
Online courses are certainly an excellent way of learning for those of us who have multiple other commitments which prevent us from attending in-person courses. Lots of them are self-paced, allowing us to spend an hour or two on our learning when we have the time, whether it be early hours of the morning, a lunch-time break or even late at night. We can study in the car, at our dinner tables or from the comfort of our own beds! If you’re a slower learner like me, you can re-watch videos as many times as you like until you fully master your new skills.
There are so many different courses available online right now; modern tech allows us access to content created by educators all over the world, on a variety of topics. We can enrol in comprehensive courses that go for several months, or micro-courses that deliver ultraspecific content and skills that we can master over a weekend.
However, there is a downside to this – we need to be self-disciplined enough to find (or make!) the time for our learning, which can be difficult when we are spread thin or the unit we are working on is dry or hard to concentrate on. We need to rely on our internal motivation to get the tasks done – and this can be hard! And oftentimes, we don’t realise how difficult it is until we’ve already signed up and begun our training. So how do you know if online learning is right for you?
LEARNING STYLES
Before you start any training, it’s important to have a good idea of the best way that you learn and retain information. The following is a list of the various ways different people prefer to learn new information. · Visual – these students like to watch to learn.
Whether it be watching a trainer perform a skill, utilising videos or images to reinforce information, or reading graphs or charts, these students will retain information best when it is presented to them in a visual way. · Auditory – these students like to listen to information to learn. They are the podcast-
listeners, the students who love to listen to interviews and remember the words to hundreds of songs. · Kinesthetic – students who learn this way are ‘doers’. They will learn best in a handson environment where they get to physically perform the skills they are learning to practise them. · Reading/Writing – students who learn best this way love handouts, reading manuals and instruction sheets, and researching for themselves online.
Have a think about which of these apply best to you – you might be a combination of a couple! Learning styles best suited to online learning are auditory and reading/writing, but visual learners can also engage well with online courses that utilise more visual delivery methods such as videos and pictures.
A student who primarily learns through kinesthetic methods may find an online course quite challenging.
ASK QUESTIONS
Before you commit to a course, you should research thoroughly and make sure you fully understand all of the requirements. If you can’t find all of the information online, it’s a great idea to get in contact with the training provider to ask some questions! Some great examples are: · What delivery methods are used? E.g: videos, text, Zoom sessions. · What equipment will I need? For example, lighting, a massage table, a tripod for filming videos. · What are the assessment requirements? This is really important – will you need to submit written work, photos or videos, or attend any workshops online or in person? Make sure that you can commit to these! · How long do I have to complete the course?
What is your extension policy? · What is the recommended amount of time I need to devote to study each week? Another really important question – if you need to commit 10 hours a week, can you honestly find that time in your schedule? financial investment that you’ve made! So what are some strategies to help you get motivated to complete your training?
SCHEDULE THE TIME
This is my number one tip. You schedule appointments, you schedule your clients – so schedule yourself! Block out some time in your week to work on your course, even if it’s only an hour or two at a time where you can fit it in. Time it Right Work out what time of the day you are feeling the most focussed – this is when you will get the most out of your study! If you are alert and ready to go early in the morning, that’s when you should work on your course, rather than waiting until the evening when it might be harder for you to concentrate.
DEDICATE A SPACE
Find a spot where you are comfortable, where you have all of the equipment you need, and where you won’t be interrupted. Set yourself up for success at the very beginning! Have your water, your coffee and your snacks, and put your phone on Airplane Mode to eliminate any distractions.
REWARD YOURSELF
Finally, make sure you reward yourself with some me-time or a treat when you’ve finished your training for the day. This will help give you something to look forward to at the end of a session and keep you focussed! Whether you choose to study in-person or online, I wish you good luck with your training! There is so much knowledge out there to discover and, as Oscar Wilde once said, “You can never be overdressed or overeducated!”
www.lashjoyacademy.com
OFFERING A TOP-NOTCH SERVICE
B y L a u r e n B u r t o n
Offering a top-notch service now days is not just offering a good nail or beauty service, but an experience from start to finish. But in fairness, this applies to any business that has customer interaction. But when it comes to nails and beauty, you must have a stand-out service and provide good treatments and results to keep your clients returning.
This service should start as soon as that client walks in the door. Clients should be made to feel welcomed as soon as they enter your business premise; you are hosting them after all, so you are playing host. Saying hello, within 60 seconds of them walking in is crucial; it makes them feel acknowledged and important. No negative comments about the staff or the business should ever be discussed with clients or even within earshot of clients if you work in a salon with several others. EVER. The type of music you play in your salon environment is also essential no one wants to be bombarded with foul language as soon as they walk through the door.
I ask you to think of yourself as a customer walking into a salon; how would you want to be treated? How do you want to feel when you go for treatments? You wouldn’t want to be stood there, and no one acknowledges you; you want to feel special and relaxed. Even the smallest of things can leave a negative impact. That lack of service can determine whether a client returns to you or doesn’t. Ask questions about how their day is, if they have much else planned, weekends, Netflix, about them in general; yes, it’s small talk and stuff you will probably say 50 times a day. Still, it will help you build a rapport with your client. It is also crucial to read body language and listen to responses. Some clients do not want to talk; they want some quiet time. If someone is providing short answers to questions, I will stop talking to them. But let them know I am happy to chat if they wish.
On the flip side, when I am with regular longstanding clients, I often feel like a nail technician is not my only profession; I feel like I have many occupations rolled into one (I am sure many of you feel the same). The critical job here being a technician or therapist. We are, after all, the architects of nails, brows, lashes and cosmetic injectables etc. Still, more often than not, a councillor as well, a confidant for our clients to confide in, whilst this is important, as this is how you build a rapport with clients by talking to them and getting to know them, and when this happens, it means they are comfortable with you, to discuss these things. We must also be careful not to cross the line with them, listen to your client, sympathise, encourage them, make them feel listened to and important, but avoid having too much of an opinion, but more important than anything, avoid un-loading them with your problems; this treatment time is for them, they are paying you to be pampered and feel special, anything going on in your personal life should be left at the entrance of the salon before you enter and start your job. We are the professional in this situation. Think of how you would feel if you were the client and the person providing you with a service that you were paying for did nothing but moan about their problems and was not listening to you; you wouldn’t want to go back.
Sample nail colours on your client before applying entirely to make sure they are happy with their choice, they may like the shade on a swatch stick, but it can look completely different due to skin tone once it is on. I sometimes have clients who will choose colours that I know will not suit their skin tone and will hate once it is on, so again I will let them try it on; the majority of the time, they will not like it, and it saves you being blamed for their wrong choice, but you are going that extra mile for them.
One of the biggest faux pas I see is not providing aftercare or explaining what we are doing and why. I am not saying give clients a full running commentary, but by showing and sharing some of your expertise gives your clients a better understanding of why they need to do aftercare, giving them a bit of education and knowledge to take away, will nine times out of 10 results in longer-lasting treatment because they know what they need to do to look after them. Which shows them you care and you know your stuff.
Lauren Burton is Master Nail Educator & Head of Education at Hand and Nail Harmony Australia. Visit www.gelish.com.au for more information on nail products and education.
World Leading Nail Enhancements
Beautiful nails in minutes.
Full Coverage Nails
128 different nail sizes ensures an overlay nail to match the natural nail contours without the blemishes.
Beauty Bond Adhesive
Special securing adhesives ensure an enhancement to outlast all the others.
PROFESSIONALSALON & TRADE EXCLUSIVE
Trade Only GO30 Nails are not sold at the retail level. Website access is restricted to industry participants.
FULL COVERAGE NAIL ENHANCEMENTS
A self contained and fully transportable business opportunity. GO30 nails, nail extensions with the natural look. Increase your cash flow — in salon — or on the move. Give customers the best looking set of nails in the shortest time. SPECIAL SECURING
ADHESIVES TO OUTLAST ALL OTHERS.
Upskill to GO30 full cover nails. Register your interest online now!
• Convenient storage tower • Simple and effective application • Faster than traditional methods • Customer attraction assured • Customer retention assured • Free of fumes and light emissions
002436 © Salons Group 2019
