Social Media Glow-Up in under 30 Minutes! By Rachel Medlock

Social media glow-up in under 30 minutes? Challenge Accepted! B y R a c h e l M e d l o c k

Without a doubt, creating connections on social media is a marathon, not a sprint. From boosting your engagement, welcoming new followers to transforming them into paying customers, showing up online consistently each day is, in my opinion, worth every moment.

Just like we don’t use the same skincare all year round, we need to invigorate our social media presence when it’s not feeling as fresh as it could. A place that always keeps us on our toes, our audience and social media algorithms alike, respond incredibly well to a glow-up.

Whether you are brand new to the social game or haven’t given your page some TLC in a while, I’ve got 5 ways even the most time poor business owners can give their socials a glow up. How? They only take 30 minutes or less.

Refresh Your Bio

Does your Instagram Bio give your dream client a glowing first impression of your business?

I get it. 150 characters is not a lot, so you need to be strategic with how you use them. Consider using emojis at dot points within your bio to share short and snappy bites of your biz that can be easily understood.

Your bio should tell your audience who you are, where you’re located, your key offering, what you’re most proud of (signature service, awards or brand partners) and easy access to learn more or make an appointment.

Boost your ability to show up in searches by switching up your Instagram name. Now, I don’t mean your username but rather the bold text that appears in your bio. You can utilise this section to harness keywords and phrases that your dream client is using to find a business like yours.

Insights Data Is Everything!

If you’re still posting ‘whenever’ on social media, then you’re truly not harnessing the full potential of your page and your followers. Spend 30 minutes ensuring your scheduled content is being published at the right time. Both Facebook and Instagram offer valuable insights data to help you decipher who your audience is, where they’re located, how old they are and what time they’re hanging out on social media.

The results can be a surprise too! You may find that despite posting your content at 11am each day, the best time for your audience is actually 9pm at night. As your audience grows, these ideal posting times and audience demographics can shift so regularly checking in on your insights is a must.

Remember, your most active engagement times on Facebook may differ to Instagram so be sure to avoid complacency and schedule your content to connect with relevant audiences.

Tell Us A Story

Regular Instagram stories and reels are a must. They are perfect for sharing an insight into your brand’s day to day life, getting up close and personal with your audience, sharing sneak peeks to new launches and even seeking feedback from your audience.

Getting infront of the camera on your Instagram stories and reels gives your audience the opportunity to get to know you and feel connected to you. Instagram also absolutely loves them and will prioritise this kind of content on the feed.

Spend 30 minutes coming up with new ways to utilise your video on your stories and reels and setting yourself and your team deadlines to film them. This could be showcasing how to apply a product properly, the proper order for a skincare routine, how much SPF is actually needed each day, behind the scenes of a new treatment or getting to know the team.

Be Social On Social Media

Fact: you have to be social on social media!

Just like you nurture relationships in the real world, social media should be no different. Each connection and follower you gain on social media is a potential customer and a relationship that deserves to be looked after.

It is also the gateway to growing your overall audience reach, engagement and size. We cannot expect to gain all these new followers or attain a bunch of new likes and comments if we’re not giving our audience anything back.

Spend 30 minutes engaging with other accounts, liking content, commenting and saving posts that inspire you. Be authentic. Gone are the days of commenting the same ‘love this’ on a dozen posts. Be as genuine as you are in real life with your social media audience and craft meaningful conversations. You never know what you’ll come across and you’ll be amazed at the kickback this will have for your own page.

Book An Audit

Let’s be real. Social media a hustle and sometimes you just need to know what and where is worth your time and energy. That’s why one of the easiest ways to give your socials a glow-up is to book in a Social Media Audit.

Seen through the eyes of a professional, our Social Media Refresh gives you a solid overview of what’s working on your page, where opportunities await and how to ensure your brand shines throughout your content. Designed with busy business owners in mind, our Social Media Refresh is broken down into 4 easy to navigate sections with a step-by-step gateway to glow-up included at every stage.