Glow Girl – Carly Knowles

Carly Knowles is a powerhouse clinic owner, mum of two young children and now a skincare mogul, who’s taken her philosophies and expertise as a Skin Therapist to sculpt a boutique skincare line that’s giving wowfactor results normally only achievable with big name cosmeceuticals. We asked Carly to tell us about her inspirational journey and how she has found herself where she is today…

“I have always been an industry enthusiast. Growing up and having bad skin as a teen, my Mum took me for treatments with a super talented skin therapist to seek answers and results I think the help that therapist gave me all those years ago, was probably one of the major inspirations for me in joining this industry as I was in awe of her knowledge.

I am a therapist of just under 20 years, since 2006 a business owner/ entrepreneur, Mum of two maniac toddlers, Miller & Bonnie, and am a country girl from a rural area in Victoria. I have certainly had a busy career jam-packed full of opportunities so far!

I was lured to the Gold Coast in my early days to pursue working in the film industry because back then there was so much work happening in QLD. I worked in some high-end clinics for a few years, where I snagged quite a few contracts working with some A-grade celebrities as their private therapist, and also working in the make-up trailers assisting.

I opened my first ever clinic, Bella Pelle Body Clinic, on the Gold Coast in Mermaid Beach and had that clinic for 10 years. It was my baby, and I nurtured and loved it like it was my own child. My husband and I then decided it was time to move closer to family, to have our own family, and relocated back to country Victoria where I would then open my second clinic in the small regional town of Yarrawonga. located on the mighty Murray River on the border of Vic and NSW.

I ran both clinics flying back and forth between them for about 4.5 years until real baby number one came along and showed me that I could not be in two places at the same time and now have the one clinic in Yarrawonga,

SALON EXPANSION

This year, Bella Pelle Body Clinic has just gone through some exciting new changes as we expanded from a 5 treatment room to a 9 treatment room plus Pedi/LED lounge, doubling our floor space to enable us to have a quiet and relaxing zone with a wellness focus for our clients to de-stress and be away from the hustle and bustle of our busy skin clinic.

Our clients know us as the place where beauty meets science. They have confidence in our reputation for combining therapies and customizing treatment plans with an emphasis on clinical skincare and advanced technologies, unparalleled service and proven results.

I believe that ongoing education and lifelong learning is the key to success. With extensive knowledge and passion for the beauty industry, and my focus being on all things business, having directed 2 successful skin clinics, one with a 7-figure turnover and now launching my own skincare line.

My equally impressive client list has included celebrities and influencers who have entrusted their skin and beauty concerns to me. Our bespoke facials and treatments are tailored to the needs of each individual to deliver a truly beautiful and professional service, combining the latest industry trends along with traditional ‘never-say-die’ favourites.

Bella Pelle Body Clinic currently employs 6 therapists who are the most wonderfully strong and resilient women. Together, we encourage teamwork, which enables us to serve our customers more thoroughly. I am forever proud and so grateful for my beautiful hardworking team and as a skincare specialist, passionate about ingredient technologies, I always ensure my team have the latest training to keep their skills up to date and at the forefront of the industry.

INDUSTRY CONNECTION

Throughout my career, I have trained with a copious amount of skincare companies, coaches and business experts to refine sales improvement strategies, identifying what the barriers to growth are and developing action plans to immediately resolve sales problems.

I love our industry and the connections I get to make with people. I absolutely love my clients, and no matter where I go, I always stay connected to the people I have been in contact with. I love keeping in touch with the colleagues I have worked with in the past, and I have been very grateful to have been guided, worked with and aligned myself with some amazing people in our industry who have opened up multiple opportunities contributing to my businesses success. I love that our industry has unlimited avenues. There are so many opportunities and ways for you to gain career advancement by being in this industry. It truly never gets boring. These days I get excited about sharing my skills and unpacking how I set the focus, value and offerings to the clients to drive revenue and improve business performance.

DEWY & LEWY SKINCARE

The past 18 months have been tough. Being located in Victoria we have just emerged out of our 7th lockdown and it has taught us all to pivot our business in some way. I had a side project I had been working on for years on and off. It was just a bit of a love project that I had never found the confidence to actually launch or do anything with and so last year, having more time on my hands, and a very encouraging Business coach, I found myself feeling an urge to complete this project and actually bring it to life. This in turn would ensure that I would then have more security, for myself and my team, if and when more shutdowns happen due to the pandemic.

So that is the ‘when and why’ Dewy & Lewy Skincare was born; a skincare range, offering powerful formulations, with multifunctional ingredients! We are so proud of what we have achieved with our new brand and I am excited to finally share it.

Each time you open a Dewy & Lewy product you’ll know, with confidence, you’re on your way to obtaining beautiful and healthy functioning skin.

Bio-effective ingredients such as vitamins, antioxidants, phytonutrients, peptides, and botanicals are used to create the best results-driven skincare. This innovative skincare range was founded on a set of strict guidelines that ensure results for clear, resilient and beautifully healthy skin. These parameters promise high-performance, proven ingredients at successful levels, combining the wisdom of nature with the power of science, and our methodology based around simple corneotherapy principles. Prevent, Protect and Correct.

Prevent by avoiding exposure to barrier-damaging chemicals, products, environments or events on an everyday basis. Protect lipids from oxidation and correct by using barrier repair, hydration and antiinflammatory ingredients

I believe caring for your skin should be relatively straightforward, but for a variety of reasons for some, it’s very confusing. There are always new whiz-bang products, and gadgets emerging and a myriad of beauty trends to try so it really has become a complicated subject.

We want to keep our range as easy, effective and bespoke as possible. We have created a system where a client can use their products for multiple purposes. Purchase one moisturiser, for example, and then adjust the lipid richness of the cream depending on the needs of their skin by mixing a dose of our dewy drops oils (retinoic oil or lipid love). Therefore, the client has a day and night cream that can be modified to suit the thirst of their skin at any given time.

These drops also then double as a skin serum or facial cupping medium.

Lymphatic drainage is also important to us and encouraging our customers to do this more often in their routine is a focus.

The cupping promotes increased blood circulation, relieving muscle tension, promotes cell repair and aids in draining fluid and toxins. The suction effect pulls blood into the area of skin underneath the cup, which saturates the surrounding tissue with fresh blood and promotes new blood vessel formation.

Dewy & Lewy Skincare is very recent so new products, advanced formulations and product innovations will become available as time goes on. We are focused on developing ethical products that are cruelty-free and use the highest quality ingredients that are effective.

We are so grateful and completely overwhelmed by the love and support we have already been shown with the introduction of the brand and the feedback and demand from our clients and our industry peers. The results we have seen so far have truly blown me away.”

Learn more about Carly and her Dewy & Lewy Skincare range at www.dewylewyskincare.com IG @dewy.lewy.skincare

www.bellapelle.com.au