Social Success Strategy 2022 By Angela Sanchez

We all know how overwhelming and time-consuming creating content can be, but its also such an important part of growing your beauty business. Growing your visibility should be a focus when it comes to the content you create alongside providing value and making connections with your ideal audience.

The number 1 struggle that the beauty business owner has with social media is that it is constantly a HOT MESS behind the screen, and with the constant updates and push to become more confident in front of the camera, can have us in a head spin with no idea where to begin.

You need a plan and strategy so that you always know what to share, when and how, without getting overwhelmed or stuck with last minute posting panic!

I want to share with you 5 steps to take when planning for social media success moving into 2022.

STEP 1 - SCHEDULE YOUR CONTENT CREATION DAY.

This could be once a week, once a monthly or even quarterly depending on how far in advance you want to plan. So, decide when and how often you will be creating content and schedule it as a nonnegotiable into your calendar. Take Inspired Action right now and pop in a date before moving to step 2.

STEP 2 - SAVE YOUR IDEAS.

Start to create an ideas folder in both Instagram and Facebook by saving specific posts that inspire you and that you can refer back to on your content creation day. I love getting inspiration from other industries and then creating content around them for the beauty industry. For example, you might see a stop motion reel with picnic essentials, and then turn that into a stop motion reel with skin care summer essentials that you stock in clinic. When you get to your content planning day you will have built up a list of ideas and inspiration to get you going, rather than starting with a blank slate. Whether it’s a new story, reel, a valuable tip, an inspirational quote, or a client testimonial. Make sure you are saving those into your “ideas folder” so that you can go back to it and not be feeling scattered with no direction on your planning day.

STEP 3 - COME UP WITH YOUR CONTENT IDEAS.

Your content planning day should be about looking at your industry and the market around you to understand what is trending, what questions your audience is asking, and what information people are looking for. This insight will give you a great guide into what will be most engaged with when you create content around it. ASK YOUR AUDIENCE - You can do this via survey, in their appointment, email, or message. Simply ask them what they find interesting, entertaining and anything they have maybe seen in the industry and would like to know more of.

LOOK AT SOCIAL MEDIA AND YOUR

MARKET - You will get a feel for the information people are looking for in the comments from your social media and even in facebook groups with common questions. Where is your ideal client hanging out on social media? Also look at some of your inspirational industry friends that do social media well and what types of common questions are coming up for them from client comments. Take note of these they are golden for solution driven content creation.

LOOK OUTSIDE YOUR INDUSTRY - Sometimes looking outside the industry can spark the most amazing creativity and original ideas. As I mentioned earlier about the picnic essentials stop motion and turning that into a skin care summer essentials stop motion reel - that really did happen while I set some intentional time for “inspiration scrolling” saving it to my ideas folder and then coming back to it when it was content creation day. If you are endlessly scrolling social media without a purpose and are still struggling to execute a successful plan of your own, then moving into 2022 this needs to change. You need to use your social media time to look at ways to stand out, increase your customers and make money outside the treatment room. Its 100% possible with some discipline.

What non industry related events are coming up in your local community that you might like to take part in for 2022? There are so many themed days like International Women’s Day, Naidoc Week, World Vegan Day. What is important to you and aligned with your business values and how can you plan content to celebrate and take part in these that your clients will also love to be a part of.

KEEP YOUR AUDIENCE IN MIND - In order to make sure that you are always creating content in line with your ideal customer’s needs. Its good to circle back and revisit their desires, frustrations and how you help them solve that.

SHARE YOUR STORIES - Creating connection through storytelling is so important. Think of a few powerful stories you can tell (a challenge you have experienced, something funny that has happened to you, testimonials from your clients (if you haven’t tried getting video testimonials these are very powerful) Keep in mind Your big promotions for the year. Salon birthday, Christmas, Mother’s Day and make sure the stories you are sharing lead you to the goals set out around these promotions.

STEP 4 - PLAN YOUR CONTENT.

From each topic there is so many ways in how you can produce content around it. Planning and writing this out, makes it so much easier to scan over and tick off when it comes to the content creation day!

What type of content will you create with the topic? (Social media posts, Reels, LIVE, Interviews with others, pre-recorded videos) How many pieces of content will you create for this topic? What is the message? What is the outcome, What will your captions be and work out how you can batch all of this to be executed successfully?

STEP 5 - CREATE YOUR CONTENT .

Yay. Its Content Creation Day. It’s in the calendar and you have a clear idea on what you will be sharing, educating and promoting.

The final step is to BATCH CREATE TODAY and schedule and publish so you are really well prepared and taking away the overwhelm of posting on the run, reactively just because you haven’t posted for a while and make moving in 2022 a success with social media ease. Continue on Building and Growing with this rinse and repeat method and don’t forget that social media is supposed to be SOCIAL - SO HAVE FUN.

You have got this Beauty Boss! x

ANGLEA SANCHEZ

Angela Sanchez is the CEO & Founder of Beauty Business Co. Learn more about Angel and Beauty Business Co at www. beautybusinessco.com