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SHOP WINDOW A PASSION FOR FASHION range and high-end labels such as American Retro, Edun and Les Petites, alongside vintage finds and items sourced during van Dam’s travels. Members of sta� are dedicated to customer service and work with stylists to find the perfect look for clients. MCP The Collector, Eerste van der Helststraat 1D, 1073 AA Amsterdam, +31 (0)20 623 3229, thecollector.com
PHOTO: MARIE�CHARLOTTE PEZÉ
The Collector started as an online shop o�ering a vast selection of designer brands and collectors’ items. After a series of successful pop-up shops in art galleries, Suzette van Dam opened a permanent store in the bohemian neighbourhood of De Pijp in early 2012. Located in the old stables of the Heineken building and benefiting from high ceilings, The Collector is an ode to individualism. The shop features pieces from mid-
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BRIGHT AND BEAUTIFUL Located in the heart of Nine Streets shopping district, Lock Stock & Barrel has an independent spirit. Owners Elza and Mare travel every season to find unique pieces including bags, shoes and jewellery. The colourful racks of ready-towear and luxury designer clothing include the high-quality labels Swildens and Vanessa Bruno. MCP Lock Stock & Barrel, Hartenstraat 26, 1016 CC Amsterdam, +31 (0)20 421 3348, lockstockbarrel.nl * ��� ��� �� �� ���� 78
Master of eccentric English style Paul Smith has opened his first Dutch store on Amsterdam’s exclusive PC Hooftstraat. Visitors will find men’s and women’s shoes and accessories as well as the mainline menswear and womenswear collections. As you shop, be sure to look out for the assortment of interesting objects dotted around the store. These include an art wall decorated with photographs and art work and a sofa by American furniture designer Harvey Probber, covered in the latest Paul Smith for Maharam fabric. IRS Paul Smith, PC Hooftstraat 136, 1071 CA Amsterdam, +31 (0)20 670 0641, paulsmith.co.uk * ��� ��� �� �� ���� 80 Save up to 13.75% by shopping Tax Free, see page 84
PHOTOS: �LEFT� GORUNWAY.COM; �TOP� MARIE�CHARLOTTE PEZÉ
THE BEST OF BRITISH
SHOP Amsterdam
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WINNING STYLE Athletic wear and clothing brand Puma has recently given its Amsterdam store a makeover and it now combines the latest in sustainable retail design with cutting-edge technology. Spread across three floors, the 290-square-metre shop features dark grey walls, wood-coloured fixtures and an eye-catching red pop-up wall. The emphasis is on the brand’s footwear, such as Puma Suede and Puma Faas trainers. Performance, motor sport and everyday apparel and accessories are also available, including pieces
PURE AND SIMPLE AT PINA Josefien van Geloven brought home more than an education after studying law in Italy; inspired by Italian fashion she set up a bright boutique in Nine Streets. Van Geloven collects little-known labels such as Patrizia Pepe, Paul & Joe and Indress. Pina Amsterdam specialises in contemporary, trendy styles for successful women; the pieces are elegantly simple and can easily be converted in to classy and fun eveningwear with the help of the store’s wide selection of accessories. MCP Pina Amsterdam, Keizersgracht 233, 1016 EA Amsterdam, +31 (0)20 320 8225, pina-amsterdam.nl * ��� ��� �� �� ���� 78 www.global-blue.com
from Puma’s stylish collaboration with Alexander McQueen. Look out for playful elements, such as the oversized puma sculptures at the entrance. Changing rooms are decorated with Dutch-style blue and white tiles and the space also incorporates low-energy lighting, wood from certified sustainable sources, and environmentally friendly paint and adhesives. JB Puma, Singel 429-435, 1012 WP Amsterdam, +31 (0)20 528 6166, puma.com * ��� ��� �� �� ���� 72
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Street Style 1
Orange is the o�cial colour of royalty in the Netherlands and it’s also being worn by the country’s style leaders. See how the professionals embraced orange during Amsterdam Fashion Week, whether with bold and bright pops or with subtle autumnal tones
STREET STYLE 1. Model Denise Valk adds a fun flash of colour to a grungy black jeans and leather ensemble 2. These dusky coral platforms are kept neutral, and toes are kept warm, with grey socks 3. Devon Kastire accessorises well with tortoise-shell glasses
5. Brightorange chunky heels are bang on trend this season.
Save up to 13.5% by shopping Tax Free, see page 84
PHOTOS �ALL�: MARIE�CHARLOTTE PEZÉ
4. Dana Smit warms up her winter wardrobe with hues of burnt tan
SHOP Amsterdam 2
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