pg.markets by Princeton Green Publishing

click on the side to turn pages. 866.9sav.nrg (972.8674)

"Be the kind of change you want to see in the world"

- Mahatma Gandhi

Table of Contents WELCOME TO OUR COMMUNITY: Turnkey Model of Sustainability............ Our Promise of Performance................

4-5 6-7

FOCUS AREAS: pg.education........................................... 8-13 pg.government..................................... pg.hospitality.......................................... 14-17 pg.commercial....................................... 18-23

Welcome. Welcome to the princetongreen community. We are pleased to present you with an overview of our organization to determine how we may be able to help support your energy conservation and renewable energy generation efforts. We expend our personal energy focused in four market sectors: .education helps schools, colleges and universities .government helps municipalities, boroughs and townships .hospitality helps hotels, restaurants, and amusement parks .commercial helps all kinds of commercial businesses Our approach to energy optimization is to conserve first. then generate. TM

- Robert Lockwood, founder

hi. i’m here because someone has to stick up for our environment.

“ferdie”TM

Meet ferdie. She deeply cares about the environment. She has decided to join the princetongreen community to carry out her mission and passion of saving the planet, while saving energy. She doesn’t care much about money because she is a frog.

shades of green network

the green economy network

Turnkey Model of Sustainability

Aligning education, auditing, deployment, financing, and public relations, our turnkey approach will enable your organization to effectively carry out its sustainability strategy.

Tap into the momentum of our turnkey model of sustainability, which your school, municipality, hotel or commercial business can customize to gain ownership in developing and executing a sustainability strategy of your own. Through various strategic alliances formed within the princetongreen community, we have developed a turnkey sustainability process that brings forth an integrated approach of education and deployment. princetongreen.org is a researchfocused and educationally-based organization whose mission is to educate decision makers, and provide them with viable clean energy technologies to simply save energy. every day.TM Therefore, our

turnkey model of sustainability always begins with education. Through the educational process, we work closely with our clients to develop a sustainability strategy thatâ&#x20AC;&#x2122;s right for them. Then, we provide consulting and advisory services to execute the strategy, including the deployment of viable clean technologies to conserve and generate energy. pg.finance can bring dollars to the table, whether itâ&#x20AC;&#x2122;s conventional lending, capital leasing, government incentives, and/or utility company rebates. Ultimately, pg.public relations will promote the positive incremental changes our clients are experiencing, which leads to the transformation of communities throughout our country.

.education Improving learning environments to improve learning.

The healthiness of our learning environments correlates directly to the ability of our children to learn. According to the US General Accounting Office, 14 million students (over a quarter of all students) attend schools considered below standard or dangerous, and almost two-thirds of schools have building features such as air conditioning that are in need of extensive repair or replacement. SOURCE: â&#x20AC;&#x153;An Environment for Learning,â&#x20AC;? American Federation of Teachers, April 21, 2004.]

As much as 30 percent of a districtâ&#x20AC;&#x2122;s total energy is used inefficiently or unnecessarily. SOURCE: Energy Star Click link for more details:

http://issuu.com/princetongreen.org/docs/energy_star_schools?

.education is focused on a dual mission of providing educational learning regarding sustainability, while helping to improve the physical learning environment for schools, college and universities. High quality learning environments elevates the learning atmosphere. Educate staff members so sustainable practices become common place within the school district or campus. - utilize sustainable education as a way to teach critical pedagogy for teachers - imbed sustainable education throughout multiple content areas aligned to state and national educational standards - expand sustainable education and practices to the local community Deploy smart technologies to improve the energy efficiency of the physical building to reduce operating costs, and make available other solutions that improve the indoor environmental quality.

One of the leading national centers of expertise on the topic is the Center for Building Performance at Carnegie Mellon University. The Centerâ&#x20AC;&#x2122;s Building Investment Decision Support (BIDS) program has reviewed over 1,500 studies that relate technical characteristics of buildings, such as lighting, ventilation and thermal control, to tenant responses, such as productivity of health. Collectively, these studies demonstrate the better building design correlates with increases in tenant/worker well-being and productivity. The BIDS data set includes a number of controlled laboratory studies where speed and accuracy at specific tasks, such as typing, addition, proof reading, paragraph completion, reading comprehension, and creative thinking, we found to improve in high per for mance building ventilation, thermal control, and lighting control environments.

G r e e n schools use an average of 33% less energy.

17 separate studies all found positive health impacts from improved indoor air-quality, ranging from 13.5% up to 87% improvement; with average improvement of 41%. 14 studies by Carnegie Mellon on the impact of improved temperature control on productivity found a positive correlation for all studies, with productivity improvements ranging from 0.2% up to 15%, and with a average (mean) of 3.6%. Carnegie Mellon summarized findings from 11 studies documenting the impact of high performance lighting fixtures on productivity. Their analysis found that productivity gains ranged between 0.7% and 26.1% with an average (median) of 3.2%. SOURCE: Greening Americaâ&#x20AC;&#x2122;s Schools, Cost and Benefits, Gregory Kats, A Capital E Report (www.cap-e.com), October 2006

3 pressing issues most schools face: * lack of temperature control * poor indoor air quality * inferior lighting

.education is prepared to help with all three.

We deploy smart technologies including: * Wireless Energy Management * Day-Light Harvesting & Lighting Upgrades * Commercial Refrigeration Efficiency * Waste Disposal Management * Electric Car Charging Stations * Solar PV, Thermal & Off-Grid Lighting * Wind Power - Click here to go to our

.products e.brochure -

http://issuu.com/princetongreen.org/docs/pg_products_0910_issuu?

We have formed a strategic alliance with the Educational Information and Resource Center (www.eirc.org). The EIRC offers the ‘Green Schools Leadership Institute for 21st Century Learning Environments’. The Institute places the building and the surrounding community as a primary teaching tool to improve the health and the environment of the school. By design, it will foster a high level of sustainability awareness, understanding, and application of green teaching practices through K-12 content areas. It is intended to begin the process of awareness of green collar careers, imbed sustainability throughout the curriculum, align state and national content standards and for staff members to become familiar with the Leadership in Energy and Environmental Design (LEED) a nationally recognized green building rating system created by the U.S. Green Building Council. The initiation of the Leadership Institute will focus on background information on green schools and available resources to transition to a 21st century “Green Learning Environment.” The Institute presents a pathway for greening the curriculum and the facility. It will allow schools to evaluate where they are now as it relates to green, where they would like to be, and provide the initial planning time to develop a sustainability strategy for greening the existing curriculum that will lead to green solutions within the school building and the community. The Institute will bring together key stakeholders that will champion the process for developing the specific details and steps the school will take to serve as model for others to follow. Teachers, students, building and grounds personnel, administration, community members, local and Regional Corporation can participate in the Institute. The Leadership Institute will make available resources specific to schools in order for all participants to review and develop a solid understanding of green schools. Beyond the initial Institute, facilitators and advisors will continue to work with administrators, teachers and students to expand and strengthen their sustainability plan within their school district. In addition, pg.education works closely with the Institute to provide information and site evaluations to determine the viability of various innovative technologies that will help deploy the comprehensive sustainability strategy unique to each school district.

U.S. school buildings have an aging infrastructure that is in dire need of repair.

Many schools are looking at their existing schools instead of building new that will still result in a healthier environment for our children to learn. This can be accomplished by carrying out our mission along with bringing forth needed capital and public relations efforts to the table. pg.finance can provide access to conventional lending as well as provide capital leasing options. pg.public relations focuses on promoting the positive changes our clients are making through executing their sustainability strategy.

.education

= results

.government Providing clarity during a time of economic crisis.

Governments, cities, boroughs, and townships across the country are looking for innovative ways to balance budgets, reduce their operating costs as well as their energy consumption. Many officials are unclear about the right pathways to take to achieve these goals. We focus on providing clarity to them through education, so they may better understand the economic viability of an integrated sustainability approach versus a piecemeal approach of deploying various technologies; offering a turnkey solution, from design to installation.

Government agencies spend more than $10 billion a year on energy...Yet nearly one-third of the energy used to run typical government buildings goes to waste. SOURCE: Energy Star Click link for more details:

http://issuu.com/princetongreen.org/docs/energy_star_government?

.government is focused on helping cities, municipalities, townships, and boroughs with their sustainability goals. Energy can account for as much as 10 percent of a local governmentâ&#x20AC;&#x2122;s annual operating budget (U.S. DOE, 2005c; U.S. Census, 2007), a proportion that is likely to grow as energy prices rise. Reducing energy use in public buildings could save American taxpayers billions of dollars each year. Improving the energy efficiency of municipal facilities and operations is a cost-effective strategy to help stimulate the economy, create jobs, expand markets for energy-efficient technologies, and reduce emissions of air pollutants and greenhouse gases (GHGs). (U.S. EPA, 2008g; U.S. EPA, 2006b). Local governments can also lead by example through improving energy efficiency in their own operations, motivating the private sector and other stakeholders to follow suit. Engaging the private sector in municipal energy efficiency improvements can also leverage a greater pool of expertise, providing opportunities for education and outreach, and fostering a community-wide discussion about saving energy, money, and the environment.

The National Action Plan for Energy Efficiency and Vision for 2025: Achieving All Cost-Effective Energy Efficiency by 2025 The National Action Plan for Energy Efficiency (Action Plan) recognizes that improving energy efficiency in our homes, businesses, schools, governments, and industries—which consume more than 70 percent of the natural gas and electricity needs in the country—is one of the most constructive, cost-effective ways to address our nation’s energy challenges. The Action Plan, developed in July 2006 by more than 50 leading organizations representing key stakeholder perspectives, describes policy recommendations for creating a sustainable, aggressive national commitment to energy efficiency through gas and electric utilities, utility regulators, and partner organizations. In 2007, Action Plan leaders defined a vision that provides the framework for implementing the Action Plan. This Vision establishes a goal of achieving all costeffective energy efficiency by 2025; describes 10 implementation goals for states, utilities, and other stakeholders; describes what 2025 might look like if the goal is achieved; and provides a means for measuring progress. The Action Plan documents the importance of lead-by-example (LBE) strategies in its “Vision for 2025" report. The Vision identifies LBE as a critical component of achieving the long-term goal of fully developing all cost-effective energy efficiency resources in the United States by 2025. Local governments are participating in the Action Plan Sector Collaborative to identify opportunities within their sector. For more information about the Action Plan, visit:

http://www.epa.gov/cleanenergy/energy-programs/napee/resources/vision2025.html.

Sources: National Action Plan for Energy Efficiency 2007 and National Action Plan for Energy Efficiency 2008.

3 pressing issues most building owners face: * rising energy costs * inadequate control of building systems * inefficient building envelopes .government is prepared to help with all three.

.products e.brochure -

http://issuu.com/princetongreen.org/docs/pg_products_0910_issuu?

.hospitality now it takes even less energy to truly enjoy your vacation.

In the United States alone, hotels represent more than 5 billion square feet of space, nearly 5 million guest rooms, and close to $4 billion in annual energy use. Business meetings in the United States constitute a $175 billion industry, and Americans make more than 400 million long-distance business trips each year. Hotels and other hospitality venues have a significant opportunity to reduce negative environmental impacts associated with guest rooms, event space, and general facility use through measures such as energy and water efficiency, waste reduction and management, sustainable and local purchasing, and use of alternative transportation. Hotels and conference centers can also contribute to human health by providing healthy, comfortable, and productive indoor environments with improved indoor air quality, access to daylight and views, and occupant control of the lighting and thermal environment. SOURCE: USGBC

On average, Americaâ&#x20AC;&#x2122;s 47,000 hotels spend $2,196 per available room each year on energy. SOURCE: Energy Star Click link for more details:

http://issuu.com/princetongreen.org/docs/energy_star_hotels?

.hospitality is focused on helping hoteliers in many ways, including: 1. Reduce the energy consumption of the guest room HVAC units by 35%-45%, via Wireless Energy Management technology. 2. Improve the indoor air quality, while having common area HVAC units operate more efficiently by monitoring occupancy levels, via Green Demand Control Ventilation technology. 3. Dramatically reduce gas consumption used to heat hot water, via Solar Thermal technology. 4. Decrease the energy consumption of large walk-in and stand-up refrigerators and freezers, via Commercial Refrigeration Efficiency technology. 5. Increase the efficiency of trash collection throughout resorts, via Waste Disposal Management technology.

.hospitality understands the challenges hoteliers face. With 38% of the electrical demand and 24% of the gas demand related to heating and cooling, we know for a fact we can help you dramatically reduce consumption and costs. Also, with 14% of the gas demand and 5% of the electrical demand related to water heating, we know we can help you dramatically reduce this, too.

3 pressing issues most hoteliers face:

* rising energy costs * inadequate control guest room HVAC * huge demand for hot water .hospitality is prepared to help with all three.

.products e.brochure -

http://issuu.com/princetongreen.org/docs/pg_products_0910_issuu?

efficiency. earth. economics.

.commercial

In the words of the U.S. Green Building Council (USGBC): “Imagine designing, building, living, and working in buildings that enhance their occupants’ health and productivity, conserve the Earth’s resources, and contribute to their owner’s financial success. That’s what green building’s are about.” .commercial is focused on helping building owner’s achieve these green goals.

Energy use is the single largest operating expense in commercial office buildings... SOURCE: Energy Star Click link for more details:

http://issuu.com/princetongreen.org/docs/energy_star_commercial?

Significant increases in energy costs, inflation, and other financial pressures have all gathered together to create this moment in time when a research-focused and educationally-based organization like princetongreen.org can positively impact energy consumption, energy costs and the environment. .commercial pursues three bottom line benefits while working with our commercial business clients: 1) environmental benefits for the businesses locale as well as the planet as a whole; 2) social benefits for the people who work or live nearby; and 3) financial benefits in terms of lower operating costs in both the short and long term, and during the lifespan of the building in terms of its equipment and capital improvement costs.

Through the princetongreen solutions network, we bring forth an integrated approach to green building and smart technologies. All of our partner and allicance companies have been vetted based on their reputation, LEED certifications and quality work. When the project at hand demands the best, .commercial delivers. Our solutions network consists of technical experts that work synergistically to execute our client projects. These experts include independent energy auditors, LEED architects, designers, construction managers, and builders. Communication is the key to executing a successful project. And, working with an experienced team is the best strategy for this to occur. Our energy advisors tend to play an instrumental role in the cohesion of the project team, while bringing forth financially viable smart technologies and services to the commercial marketplace.

With financial realities playing a key component with our clientâ&#x20AC;&#x2122;s willingness and ability to embrace our solutions, we recommend smart technologies that economically make sense. .finance brings cash to the table. .public relations brings awareness to positive environmental change.

3 pressing issues most building owners face: * rising energy costs * inadequate control of building systems * inefficient building envelopes .commercial is prepared to help with all three.

.products e.brochure -

http://issuu.com/princetongreen.org/docs/pg_products_0910_issuu?

Show Me the Money!

Although many commercial businesses are motivated to carry out environment-friendly strategies, they hesitate because of uncertainties about Return On Investment (R.O.I). Here are some useful tips to make the process easier: GOOD ECONOMIC MODELS ARE ESSENTIAL. It’s not uncommon to see buildings in which green becomes secondary to profit considerations, especially when projects go over budget. That’s ironic, because green buildings and equipment can deliver significant economic benefits and more than pay off over time. GREEN SUPPLIERS AND MANUFACTURERS CAN FORECAST A COMPLEX STREAM OF SHORT- AND LONG-TERM COST SAVINGS. The best partners are qualified to make comprehensive strategic recommendations, while also contributing their know-how about specific products and systems. COMPARISON SHOPPING CAN PAY OFF. Companies of every kind have entered this market. They have introduced a plethora of green products and services for any size budget – everything form recycled wood flooring to green roofs. UPFRONT COSTS CAN BE OFFSET IN A VARIETY OF WAYS. It pays to investigate the new federal energy-efficient tax credits that went into effect January 2009. Among incentives: Businesses can receive a 30% tax credit for installing solar equipment on buildings. In addition, some states and local utilities offer tax incentives to encourage green strategies “SOFT” BENEFITS ARE ALSO PART OF AN R.O.I, EVEN WHEN THEY’RE TOUGH TO CALCULATE. If greater exposure to sunlight, or a new-and–improved indoor comfort system, boosts employee productivity, and cuts absenteeism or health-care costs, savvy companies will factor those benefits into their green ROI, along with energy savings and other matters. Such fallout n=benefits are too good to ignore. SOURCE: BOMA Green Buildings

Our Promise:

savings + incentives will cover cost within 5 years. Our Promise of Performance is our guarantee that signifies the confidence we have in our recommendations to clients regarding energy conservation. Many energy companies make strong claims about how their services and/or technologies will save you power and money; but too few of these companies back their claims up with their own cash. With respect to our energy conservation technologies, we guarantee our technologies will generate at least an annualized return on investment of 20%, or we'll make up the difference. In essence, the technologies that we recommend will pay for themselves within 5 years, and in many cases less than 3 years. We may also be able to provide the capital so you don't have to. Energy generation technologies are not a part of this promise. And, because current building efficiencies vary, Our Promise of Performance may not apply to every project. Upon conducting a thorough site assessment, or comprehensive energy building audit, we will assess ways for you to save energy, save money and save the planet. Depending upon the % of the building we’re addressing and its current level of efficiency, will determine if your project qualifies and for which technologies. In either event, you can rest assured that princetongreen.org will always have your best interest in mind in conjunction with our mission to simply save energy. every day. TM

together, we can make a difference

.finance

brings cash to the table

.public relations

brings awareness to positive change

Note: Over 85% of the photos throughout the website and e.brochures were taken by Hannah Lockwood and her dad, Robert. Soon it will be 100%.

bye.

earth

efficiency

energy

ecosystem

evolution

environment

empowering change to enhance our earth.

â&#x20AC;&#x153;ferdieâ&#x20AC;? TM