P R O M OT I N G T H E E F F E C T I V E N E S S O F P R I N T M E D I A T H R O U G H O U T E U R O P E
M E D I A I N F O R M AT I O N 2 0 1 5
www.printpower.eu
THE M AGA ZINE
Print Power is a bi-annual print and digital magazine that takes a fresh look at the qualities of print and the stunning results it achieves as a key element of integrated marketing programmes. With a mixture of interviews, think pieces and case studies, the title focuses on successful brands and the role print plays in their marketing campaigns, with content composed of the thoughts and insights of the only people whose opinion the readership trusts – other marketers, agency heads and business leaders. Now over four years old, Print Power has established itself as a must-read within the European marketing community, providing its key players with inspiration on how they can best use print in their next campaign. From an initial circulation of 9,000, the title has rocketed up to 64,000, with versions now produced for 11 countries across Europe, including the UK, Germany, France, Sweden, Norway, Finland, Spain, Portugal, Hungary, Austria and Italy.
THE RE ADE RS HIP
The magazine’s audience of over 64,000 comprises Europe’s top media, advertising and marketing professionals, as well as a significant number of print professionals. This readership consists of an influential mix of senior decision makers in all areas of marketing and advertising, as well as brand owners such as heads of marketing and marketing directors. The effectiveness of Print Power is regularly tested, with issues distributed with a reader survey asking for feedback on the title. The latest research found that... • 93% like the look and feel of the magazine • 75% think the content is thought-provoking • 52% read the issue for more than 30 minutes • 83% would pass the issue on to their colleagues • 86% said they intend to use some of the content in their planning and campaigns Readers comments • “A powerful magazine which I have referred many people to. Magazine and website are one location for anyone who is trying to persuade their client to continue to print.” • “It was refreshing to read positive views about print, as well as the advice on how to integrate print with digital.” • “Very good new angle on print, exploring the relationship between print and multimedia.”
THE ORGANISAT ION
Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. The organisation comprises a wide range of companies representing the entire print media value chain – production, distribution, printing, content and delivery – which gives Print Power a unique level of expertise and experience in all areas of the print industry. www.printpower.eu
EDI TORIAL PROFILE
Print Power has an editorial remit of demonstrating that print has a vital role to play in marketing and advertising campaigns, using high-profile interviews, thought pieces, case studies and research. Each issue includes content covering six main areas of print marketing: • Magazine advertising • Newspaper advertising • Direct mail • Door-to-door advertising • Customer magazines • Catalogues Whatever the medium, the magazine highlights the advantages and value of using print to grab and retain the attention of the customer. Many of our contributors have been working in the marketing industry for years – and those who haven’t, have been writing about it for just as long. Either way, we know what we’re talking about, and that expertise will rub off onto your brand to give it extra credibility in the eyes of the reader. IVEN
CO N TENT
Print Power covers the entire spectrum of print marketing, providing the readership with news, research, insight, interviews, opinion and case studies that prove the effectiveness of the medium. Subjects coming up include:
E S
ISSUE
THE EF
E
CT
S
F
S P R I N G 2 0 1 4 _ P R O M OT I N G T H E E F F E C T I V E N E S S O F P R I N T M E D I A T H R O U G H O U T E U R O P E
• Focus on specific campaign sectors such as charity, retail, sports and financial • The latest print innovations • Inspirational print campaigns from the world’s top agencies • The power of personalisation
START THE CONVERSATION
WHY 89% OF CONSUMERS SAY PRINT PROVIDES THE SPARK THAT LEADS THEM TOWARDS PURCHASE
PP_EU_COVER_UK_final.indd 1
Some of Europe’s top names in the marketing, media and advertising industries have appeared in Print Power, including: 24/04/2014 17:20
• Tim Arthur, CEO of Time Out • Sarah Warby, Marketing Director of Sainsbury’s • David Granger, American Esquire • George Lois, legendary design expert • Ricardo Diego, Marketing Director, KIA Motors Spain • Christian Hahn, Marketing Strategy and Communication, Deutsche Telekom • Michel Duval, Creative Director, Publicis Dialog France • Peter Lammerhuber, CEO, GroupM Whether they have been interviewed or contributed a written article, each senior marketing figure has affirmed their enthusiasm and optimism for print, setting out clear arguments for its use within global marketing campaigns. For all editorial enquiries, email the editor, Sam Upton, at sam@soulcontent.co.uk www.printpower.eu
/ FASHION STATEMENT
A DV ERTIS ING S OLU T IONS
We have a range of options available, from single page and DPS adverts to sponsorship and inserts. We can even design and produce the advert for you. Just give us a call and we can chat.
THIS SEASON’S LATEST LOOK
When net-A-Porter announced the launch of their new print magazine, Porter, the company’s founder Natalie Massenet said: “I know it sounds crazy, but we’re a multimedia company. And in the same way that you have to have a Facebook page and an Instagram account and be on mobile and have a website, you also need to be in print.” Which, when you think about it, isn’t crazy in the slightest. After all, a multimedia strategy without print isn’t truly multimedia. Porter is one of the highest-profile examples of a growing trend: internet-based brands turning to print to engage with their existing customers, generate new ones and sell more product. Just as crucially, many brands are now seeing themselves as content producers in their own right, creating a seamless, joinedup experience for their customers, whichever medium or channel they choose to engage with.
Online fashion retailer Net-A-Porter have launched their own print magazine. On sale in 220 cities across 60 countries, this inspirational marketing move reveals that the top trend for global fashion brands is paper BY M A R K HOOPER
To die for Launched by Massenet in 2000, Net-A-Porter had always billed itself as an online luxury shop that presented itself as an upmarket fashion magazine, so it’s perhaps unsurprising that it’s launched a print title. With over 350 designers on its books, serving 170 countries and employing over 3,000 people, the company is a now serious proposition, worth over half a billion pounds. The magazine is for sale in 220 cities across 60 countries – a crucial global approach that sets it apart from its rivals. Massenet herself is a former fashion editor (for Tatler, W and WWD) and many of her high-profile appointments are from print titles: Porter’s Editor-in-Chief, Lucy Yeomans, was previously Editor of Harper’s Bazaar; Tess Macleod-Smith, who was Group Publishing Director at Hearst, is now Vice President, Publishing www.printpoweruk.co.uk | PRINT POWER _ 21
20_ PRINT POWER | www.printpoweruk.co.uk
PP7_20-23_Porter_UK_final.indd 2
24/04/2014 17:27
PP7_20-23_Porter_UK_final.indd 3
24/04/2014 17:27
/
QUOTE UNQUOTE
“Print is trusted by consumers much more than any other medium, which forces advertisers to go back to the core of what makes people tick: powerful stories, plainly told.”
Display rates (Double for pan-Europe distribution) One issue Single page £1,250 (¤1,500) Double-page spread £2,350 (¤2,820) Inside front £1,550 (¤1,860) Outside back £1,850 (¤2,220) Inside back £1,550 (¤1,860)
Three issues £3,450 (¤4,140) £6,250 (¤7,500) £3,750 (¤4,500) £4,050 (¤4,860) £3,750 (¤4,500)
Insert rates Both loose and bound can be accepted. Prices individually quoted on application.
ANDRE MATARAZZO, EXECUTIVE CREATIVE DIRECTOR, SID LEE
“PRINT IS A GREAT MEDIUM TO STREAMLINE YOUR MESSAGE. IF AN EXECUTION WORKS IN PRINT, IT’S PROOF THAT IT’S GOING TO TRANSLATE ELSEWHERE – AND NOT VICE VERSA.” ALVARO SOTOMAYOR, CREATIVE DIRECTOR, W+K AMSTERDAM
“Despite the increase in the use of digital media, certain activities such as outdoor events, watching television and reading books and magazines remain hugely popular. This highlights that old and new media will co-exist and evolve together over time.”
Among its many qualities, print has a universal ability to inspire opinion, with everyone involved in the marketing, media and advertising industries having something to say about it. The floor is theirs…
DAVID ELMS, HEAD OF MEDIA AT KPMG
“In a digital age, print ads still rule, because it’s the root, the real essence of a great idea. There’s no narrative, no interaction, no technique. You don’t get a second chance to make a first impression.”
BY JOHNNY SHARP
DAVID SNELLENBERG, FOUNDER OF DUTCH ADVERTISING AGENCY DAWN
My daughter is 16 years old and she loves print and magazines. And there’s a good chance that her kids will love magazines if, as publishers, we can keep delighting and surprising. Print is a very seductive experience. There’s nothing like sitting down with a magazine. I travel a lot for a living and I see someone frantically swiping windows on a tablet and they aren’t as relaxed as someone who’s reading a magazine.” ELLIS WATSON, CEO, DC THOMSON
“We know from experience that advertisers prefer traditional mailings in real envelopes. However, for reasons of cost and efficiency, the market often prefers the quantity achieved through emails rather than the quality of direct mail. The envelope will develop its position today if the customisability and the quality of the medium improves, while at the same time the efficiency gains of electronic communication are reduced.” PHILIP SCHILLING, MANAGING DIRECTOR OF ADVERTISING AGENCY RAPP GERMANY
www.printpoweruk.co.uk | PRINT POWER _31
30_ PRINT POWER | www.printpoweruk.co.uk
PP7_30-34_Quotes_UK_final.indd 31 24/04/2014 17:44
PP7_30-34_Quotes_UK_final.indd 30
Single sheet, loose Bound in Double sheet, loose Bound in
£700 (¤840) £900 (¤1,080) £1,200 (¤1,440) £1,800 (¤2,160)
NEW
24/04/2014 17:44
“IF PRINT DIES IT’S THE END OF CREATIVITY IN ADVERTISING”
/ DESIGNER OUTLET
If any creative knows about the value of print and its ability to cut through the mass of marketing to engage directly with the consumer, it’s the designer. So we have gathered four of the world’s best to debate, discuss and deliberate why print is so special. Black poloneck on? Then let’s go…
Sponsored editorial There is also the option of sponsoring a section of editorial content such as an opinion column or the reference section. If you become a sponsor, you will have the opportunity to demonstrate your expertise before pointing the reader in the direction of your website or contact details. Editorial rates Single column
£500 per column (¤600)
Editorial section
£1,000-3,000 per issue (¤1,200-3,600)
Technical specifications Single page ad area With bleed
215x280mm 218x283mm
DPS ad area With bleed
430x280mm 433x283mm
Artwork deadlines Spring 2015 Autumn 2015 Spring 2016
April 6, 2015 September 10, 2015 April 6, 2016
BY SIMON CREASEY
www.printpoweruk.co.uk | PRINT POWER _ 41
40_ PRINT POWER | www.printpoweruk.co.uk
PP7_40-44_DesignerOutlet_UK_final.indd 2
24/04/2014 17:50
PP7_40-44_DesignerOutlet_UK_final.indd 3
24/04/2014 17:50
/ RED BULL
52 MILLION VIEWERS 50 COUNTRIES 24 MILES ABOVE THE EARTH 1 BRAND Red Bull is one of the world’s leading exponents of extreme marketing, pushing the boundaries of what can be achieved in both human endeavour and business success. Meet the energy drink with the world at its feet
ask anyone to name a brand that’s at the cutting edge of marketing and they will invariably come back with one name: Red Bull. The 26-year-old energy drink has ballooned into a byword for extreme marketing. Its iconic can, sports-team ownership, plus music and film offshoots may have helped make the brand a household name, but it’s Red Bull’s awe-inspiring marketing that has sprinkled stardust on the brand. Red Bull’s marketing has always had its feet firmly planted on the side of the adventurous, high-octane and inspiring, whether it’s challenging people to design homemade flying machines through its Flugtag event or The Red Bull Music Academy, its globe-spanning series of music festivals. But it was the 2012 Stratos skydive which cemented its reputation as one of the most powerful marketing brands in the world. >
PHOTOGRAPH / SCIENCE PHOTO LIBRARY
BY JOHN R EY NOLDS
www.printpoweruk.co.uk | PRINT POWER _ 47
46_ PRINT POWER | www.printpoweruk.co.uk
PP7_46-49_Red Bull_UK_final.indd 2
24/04/2014 17:51
PP7_46-49_Red Bull_UK_final.indd 3
24/04/2014 17:51
All artwork must be emailed to Shareena Patel at shareena.patel@printpower.eu (+44 (0)1327 262 920) and Sam Upton at sam@soulcontent.co.uk (+44 (0)208 943 4418)