2 0 1 6 FA L L S T Y L E G U I D E
New Boxy V-Neck, pg. 26 | Distressed Heritage Tee
INTRODUCING OUR NEW 2016 STYLE GUIDE
This season, we’ve curated a selection of our best-sellers along with our newest selection of imprintable fabrics and styles, including 32 new colors and prints. Look for (*) to find them. Call it the cream of the crop, the tried and true; these are the Alternative pieces that you and your customers are going to love.
While we’re constantly innovating new colors, fabrications and silhouettes, some things will never change. We’re still offering the same great service you’ve come to expect, including same-day shipping, easy ordering and deep inventory.
Check out the newness, hone in on your favorites and enjoy.
CONTENTS
04
06
08
10
SOCIAL
SOCIAL MEDIA /
NE W V I N TA G E
R E S P O NS I B I L I T Y
# P R I N TA LT E R N AT I V E
JERSEY
26
28
30
32
ORGANIC COT TON
COT TON MODAL
MÉLANGE & CLASSIC
EC O - J E R S E Y
ABOUT US
BURNOUT
2 | A LT E R N AT I V E
16
18
20
22
S AT I N J E R S E Y
G A R M E N T - DY E D
W A S H E D S LUB
NE W O R G A N I C PIMA
42
50
58
67
EC O - F L E EC E
NE W V I N TA G E S P O RT
C O L O R / FA B R I C C H A RT
L O C AT I O NS
F R E N C H T E R RY
& P R O D U C T M AT R I X
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3
WHO WE ARE 4 | A LT E R N AT I V E
S O F T. S I M P L E . S U S TA I N A B L E . More than a name, Alternative is who we are. From the beginning, we set out to recreate the softness and simplicity of our favorite vintage tee. By the time sustainability was a buzzword, it had already been woven into our values and our fabric. We continue to stay true to the name Alternative. Our methods and materials match our customers’ shared values, consciousness and lifestyle. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow. The people who live in Alternative—from yoga instructors and musicians to entrepreneurs and engineers—love our simple, comfortable, iconic designs because they empower them to express their craft, stay true to themselves and adventure fearlessly.
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SUSTA I N ABILITY
6 | A LT E R N AT I V E
We use non-toxic, low-impact dyes, washes with reclaimed water, certified organic cotton, recycled polyester, biodegradable fabric softeners and natural enzymes to create our super-soft finishes. Sourcing the finest fabrics, we develop blends for softness and durability, incorporating organic and recycled materials wherever possible.
We love our planet. We’re mindful of the impact we make on it, striving towards sustainable practices in all points of our processes.
E C O & ORG A NI C
N ON - T OX I C ,
RE C YC L ED
F IB ER S
LO W IMPA C T D Y E S
P OLY & M AT ERI A L S
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 7
8 | A LT E R N AT I V E
S AY HELLO You are the doers, makers and creators that take our clothing along with you. Each tee, hoodie and pant is a blank slate where you can leave your mark of self-expression. We are privileged to travel with you while you make dreams happen and accomplish amazing goals. You speak for Alternative. You aim past your limitations, and you care about quality just as much as we do. Thank you for being part of our world and for showing us how you explore yours. That’s what #PrintAlternative is all about. @ P R I N TA LT E R N AT I V E | # P R I N TA LT E R N AT I V E
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 9
NEW V I N TA G E J ER S E Y Finally, the way 50/50 should be. Made with soft loose-knit jersey for a perfectly worn-in feel. Our Vintage Jersey has more of what you need and less of what you don’t.
10 | A LT E R N AT I V E
15 different color options make this shirt a total keeper.
Tear-away tag
Tonal stitching
Blind stitching on sleeve & hem Bound collar
5050
TO P TO BOTTO M:
NEW Keeper Tee
Vintage Coal, Black, Silver, Navy,
XS-3XL
Vintage Royal, Vintage Navy, Smoke, Blue Sky, Vintage Stone, Vintage Iris,
Vintage Jersey
Red, Southern Orange, Maize, White,
50% Cotton, 50% Polyester | 4.4oz
Vintage Pine
Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 1
5052 NEW Keepsake Tee
Black
White
Silver
Smoke
Southern Orange
Maize
Red
Vintage Pink
XS-2XL Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit
12 | A LT E R N AT I V E
Vintage Coal
Vintage Stone
Vintage Navy
Navy
Vintage Royal
Blue Sky
Vintage Pine
Vintage Iris
5056 NEW Keepsake V-Neck
Black
White
Maize
Red
XS-2XL
Silver
Smoke
Vintage Coal
Vintage Stone
Vintage Navy
Navy
Vintage Royal
Blue Sky
Vintage Iris
Southern Orange
Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 3
Black
White
Smoke
Vintage Coal
Vintage Stone
Vintage Navy
Vintage Royal
Vintage Pine
Vintage Iris
5064 NEW Backstage Tee XS-2XL Vintage Jersey, 50% Cotton, 50% Polyester | 4.4oz Women’s Oversized Fit
14 | A L T E R N A T I V E
5053 | KEEPER TANK
5054 | BACKSTAGE TANK
5053 NEW Keeper Tank S-2XL
Vintage Coal/Black
Smoke/ Red
Vintage Navy/ Navy
Vintage Royal/ Red
Black
White
Silver
Smoke
Vintage Navy
Vintage Royal
Blue Sky
Vintage Iris
Vintage Coal/Black
Smoke/ White
Vintage Navy/Navy
Vintage Royal/ White
Vintage Pink/Vintage Coal
Black/ Smoke
Smoke/ Vintage Coal
Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Men’s Slim Fit
5054 NEW Backstage Tank XS-2XL
Vintage Coal
Vintage Jersey 50% Cotton, 50% Polyester | 4.4oz Women’s Classic Fit
5058 NEW Varsity Tee S-2XL Vintage Jersey 50% Cotton, 5058 | VARSITY TEE
50% Polyester | 4.4oz Women’s Oversized Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 5
S AT I N JERSEY Our 100% Cotton Satin Wash Jersey is casual yet chic. This wash sets it apart from other soft cottons and makes it noticeably smooth and sleek.
4031 Black
White
Heather Grey
Asphalt*
Navy
Shirttail Tank S-XL 40s Cotton Jersey
Peacock
16 | A LT E R N AT I V E
Glacier Blue*
Dusty Plum
Summer Berry*
Redwood
100% Cotton | 3.66oz Women’s Classic Fit
THE EPITOME O F F E M I N I N I T Y.
4013 Cap Sleeve Crew
Black
White
Heather Grey
Asphalt*
Navy
Glacier Blue*
Dusty Plum
Summer Berry*
Redwood
XS-2XL 40s Cotton Jersey 100% Cotton | 3.66oz Women’s Classic Fit
Peacock
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 7
GARMENT Beautifully imperfect color highs and lows give this Garment-Dyed collection a soft, desaturated finish you’ll love. Each piece is pre-washed and shrunk for a great look and hand-feel. Wear it over and over again – it’ll only get better with time.
4162 Heritage Tee
4 8 61 Black
White
Asphalt
Concrete
Distressed Rocker Tee
S-2XL
XS-XL
30s Cotton Jersey
40s Cotton Jersey
100% Cotton | 4.13oz Men’s Classic Fit
18 | A LT E R N AT I V E
Light Navy
Midnight
Pacific Blue
Redwood
100% Cotton | 3.54oz Women’s Oversized Fit
Vintage White
Smoke
Dark Blue Pigment
Dusty Plum Pigment
DY E D
Hand-distressed: perfectly imperfect. wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 1 9
WA S H E D
We garment-dye our medium-weight Washed Slub Jersey
1 241 2 Favorite Tee XS-XL
Vintage White
Elephant Grey*
Mineral Blue*
Dusty Pine*
Washed Slub Jersey 100% Cotton | 3.54oz Women’s Slim Fit
20 | A L T E R N A T I V E
Coal
to highlight unique textures and variations within the fabric for softness you can both see and feel.
SLUB
61 0 2 6 Postgame Crew S-2XL
Vintage White
Coal
Midnight
Glacier Blue*
Dusty Pine*
Redwood
Washed Slub Jersey 100% Cotton | 3.54oz Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 1
NEW PIMA C OT T O N Named for its Peruvian origin, this 100% Organic Pima Cotton jersey is one of our most elevated, retail-facing fabrics.
22 | A LT E R N AT I V E
2887 | DONNA HENLEY
We’ve added a few pocket pieces.
2880 | CLASSIC HENLEY
H I S A N D H E R S C O M F O RT
2880
2887 NEW Donna Henley XS-L
Black
White
Dublin Grey Heather
NEW Classic Henley S-2XL
40s Organic Pima Cotton
30s Organic Pima Cotton
100% Pima Cotton | 4.6oz
100% Pima Cotton | 4.6oz
Women’s Classic Fit
Men’s Classic Fit
Black
White
Oxford Grey Heather
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 3
12523 | PERFECT CREW
2879 | MOROCCAN
We call them perfect on purpose.
12523 NEW Perfect Crew S-XL 30s Organic Pima Cotton
Black
White
Oxford Grey Heather
Black
White
Oxford Grey Heather
Black
White
Oxford Grey Heather
100% Pima Cotton | 4.6oz Men’s Classic Fit
2879 NEW Moroccan S-2XL 30s Organic Pima Cotton 100% Pima Cotton | 4.6oz Men’s Classic Fit
4532 NEW Perfect V-Neck S-2XL 30s Organic Pima Cotton 4532 | PERFECT V-NECK
100% Pima Cotton | 4.6oz Men’s Classic Fit
24 | A L T E R N A T I V E
2889 NEW Boxy V-Neck XS-L 40s Organic Pima Cotton 100% Pima Cotton | 4.9oz Women’s Oversized Fit
Black
White
Dublin Grey Heather
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 5
ORGANIC
Our 100% Organic Cotton tees combine our
6005 Organic Crew S-3XL 40s Organic Cotton 100% Organic Cotton | 3.54oz Men’s Classic Fit
26 | A L T E R N A T I V E
Earth Black
Earth Natural
Earth Coal
Earth Ocean
Earth Green
love of quality materials with our passion for the environment.
C OT T O N
1127 Organic Tee S-XL
Earth Black
Earth Natural
Earth Coal
Earth Peacock
Earth Redwood
40s Organic Cotton 100% Organic Cotton | 3.54oz Women’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 7
C OT T O N M O DA L This environmentally friendly fabric is twice as soft as conventional cotton. We created it using a self-sufficient process, blending cotton with Lenzing Modal,® a sustainable cellulose fiber derived from beechwood pulp.
2830 Black
White
Nickel
Muscle Tank S-XL
Blue Fog
3 499 | ORIGIN TEE
30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz
Rose Quartz*
Women’s Classic Fit
3499 Black
White
Nickel
Origin Tee
30s Cotton Modal Jersey Blue Fog
Rose Quartz*
Midnight*
60% Cotton, 40% Modal | 4.42oz Women’s Oversized Fit
1 9 96 NEW Boxy Raglan Tee S-XL Black
White
Nickel
30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz Women’s Oversized Fit
28 | A L T E R N A T I V E
283 0 | MUSCLE TAN K
S-XL
1996 | BOXY RAGLAN TEE 1996 | NEW BOXY RAGLAN TEE
T H ROW I T O N A N D G O .
2836 Effortless Tank Dress
Black
Nickel
S-XL 30s Cotton Modal Jersey 60% Cotton, 40% Modal | 4.42oz Women’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 2 9
BURNOUT
WE’VE WORN THIS ONE IN F O R YO U .
Authentically weathered for a worn-in look
2640 Big League Burnout Baseball Tee
Natural/ Black
XS-XL 30s Classic Burnout 50% Cotton, 50% Polyester | 3.39oz Men’s Slim Fit
30 | A LT E R N AT I V E
Grey Heather/ Navy
Natural/ Grey Dusty Pine* Heather/ Black
Grey Heather/ Red
and feel, our Burnout fabric started all that vintage-soft stuff - a decade ago. One of our favorite signature fabrics, year after year, burnout never goes out of style.
2894 | SLINKY V-NECK
2833 | AIRY TANK
2 8 94 NEW Slinky V-Neck XS-XL 20s Mélange Heather Burnout
Ash Heather
Oatmeal Heather
Dirty Heather
Ash Heather
Oatmeal Heather
Peacock Heather
Dirty Heather
Rose Heather
Ash Heather
Oatmeal Heather
Dirty Heather
Rose Heather
50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit
2833 Airy Tank S-XL 20s Mélange Heather Burnout 50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit
2620 Kimber Tee S-XL
Peacock Heather
20s Mélange Heather Burnout 2620 | KIMBER TEE
50% Rayon, 50% Polyester | 3.1oz Women’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 1
ECOJERSEY Our trademark Alternative EcoTM fabric is knit on machines calibrated to replicate the look and feel of a well-worn vintage tee. This classic, medium-weight jersey is a blend of cotton, recycled polyester and rayon yarns.
32 | A LT E R N AT I V E
LE F T T O RIGHT: Eco-True Navy, Eco-True Black. Urban Grey, Eco-True Grey/White Weathered Stripe, Eco-Pacific Blue, Eco-Red, Eco Navy, Camo, Eco-Ivory, Eco-Grey, Eco-Black, Eco-True Green, Eco-Grey/Iron Weathered Stripe
NOT SHOWN: Eco-Grey/Camo
1973
COLORWAYS:
1932
C O LO RWAYS :
Eco-Jersey Crew
Eco-Black, Eco-True Black, Eco-Ivory,
Boss V-Neck
Eco-Black, Eco-Ivory*. Eco-Grey,
S-3XL
Eco-Grey, Eco-Navy, Eco-True Navy, Eco-Pacific Blue, Eco-True Green, Eco-Red,
XS-2XL
20s Eco-Jersey
Eco-True Grey/White Weathered Stripe,
20s Eco-Jersey
50% Polyester, 38% Cotton,
Eco-Grey/Iron Weathered Stripe, Camo,
50% Polyester, 38% Cotton,
12% Rayon | 4.13oz
Urban Grey (Shown), Eco-Grey/Camo (S-2XL)
12% Rayon | 4.13oz
Men’s Classic Fit
Eco-True Navy (Shown)
Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 3
1927 Meegs Racerback Tank
Eco-Black
Eco-Ivory
Eco-Grey
Stars
White Polka Dot
Urban Grey*
XS-2XL
Eco-Pacific Eco-True Blue Fog Blue
Eco-True Turquoise
20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Slim Fit
34 | A LT E R N A T I V E
Eco-Ivory Ink Stripe
Eco-True Eco-Grey Grey/White Iron/ Weathered Weathered Stripe Stripe
Eco-True Purple
Eco-True Eco-True Eco-True Red Eggplant Huckleberry*
Eco-True Azalea
Camo
1988 Powder Puff Tee S-XL
12150 Eco-Black/ Eco-Ivory
Eco-Grey/ Eco-Ivory
Eco-Grey/ Eco-Ivory/ Black* Eco-True Navy*
Eco-Football Tee XS-3XL
20s Eco-Jersey
20s Eco-Jersey
50% Polyester, 38% Cotton,
50% Polyester, 38% Cotton,
12% Rayon | 4.13oz Women’s Oversized Fit
Eco-True Blue Fog/ Eco-Ivory
Eco-Pacific EcoBlue/Eco- Burgundy/ Ivory Eco-Grey
12% Rayon | 4.13oz Men’s Classic Fit
Eco-Black/ Eco-Grey/ Eco-Ivory* Eco-Ivory*
Eco-Grey/ Eco-Ivory/ Eco-True Eco-True Navy Vintage Black
Eco-Pacific Eco-True Blue/Eco- Red/EcoIvory Ivory
Eco-True Green/ Eco-Ivory
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 5
S O M E T I M E S YO U N E E D A LITTLE SLEEVE.
1989
61 3 5 2
3/4 Sleeve Raglan Henley
Eco-Jersey Raglan Eco-Black
XS-3XL
Eco-Grey/ Eco-Black/ Eco-Grey/ Black Eco-True Eco-Pacific Blue Black*
20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Slim Fit
XS-XL
Eco-Black/ Eco-Ivory/ Eco-Ivory Eco-Grey
EcoEco-Ivory/ Summer Glacier Berry/EcoBlue* Ivory*
20s Eco-Jersey Eco-Grey/ Eco-True Green
EcoOatmeal/ Black 36 | A LT E R N AT I V E
Baseball Tee
Eco-Grey/ Eco-Ivory/ Eco-Ivory/ Eco-True Eco-True Eco-True Burgundy Dusty Pine* Red
Eco-True Navy/Eco Oatmeal*
Eco-Grey/ Camo
50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit
EcoEco-Black/ Eco-Grey/ Oatmeal/ Camo* UrbanEco-Pacific Grey* Blue*
Photo was shot at our Abbot Kinney Creative Oasis. Come visit our store in Venice, CA! See page 67 for address info.
Eco-True Black/ Eco-Ivory
Eco-Grey/ Eco-True Black
Eco-Grey/ Eco-True Pacific Blue
Eco-Ivory/ Eco-True Black
Eco-Ivory/ Eco-Grey*
Eco-Ivory/ Eco-True Green
Eco-Ivory/ Eco-True Gold
Eco-Ivory/ Eco-True Orange
Eco-Ivory/ Eco-True Red
Eco-True Black/ Urban Grey
Eco-Grey/ Camo
Eco-Ivory/ Stars
2089 Color-Block Baseball Tee S-3XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 7
Our new ladies zip hoodie features a drop-shoulder & anorak hood.
2 8 96 NEW Cool Down Zip Hoodie
Eco-Black
Eco-True Black
Eco-Grey
Eco-Glacier Blue
EcoSummer Berry
Urban Grey
XS-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit
38 | A L T E R N A T I V E
Eco-True Navy
1970 Eco-Jersey Zip Hoodie S-3XL
Eco-Black
Eco-True Black
Eco-Grey
Eco-Pacific Blue
Camo
Urban Grey
Eco-True Navy
20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz
Eco-Glacier Eco-True Dusty Pine* Blue*
(S-2XL)
Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 3 9
1919 | LOCKER ROOM PULLOVER
12365 | MARATHON PULLOVER
1919 Locker Room Pullover S-XL
Eco-Black
Eco-Ivory
Eco-Grey
Eco-True Navy
Eco-True Viridian
Eco-True Red
Stars
Camo/ Eco-Grey
Eco-Black
Eco-Grey
Eco-True Pacific Blue
Eco-Black
Eco-Grey
Eco-Pacific Eco-True Viridian Blue
Eco-True Navy/Eco -Grey
Camo
20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit
12365 Marathon Pullover S-2XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Men’s Classic Fit
1928 Classic Pullover Hoodie S-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 1928 | CLASSIC PULLOVER HOODIE
12% Rayon | 4.13oz Women’s Slim Fit
40 | A LT E R N AT I V E
Urban Grey
1990 Slouchy Pullover
L AY E R L I K E A P RO .
S-XL 20s Eco-Jersey 50% Polyester, 38% Cotton, 12% Rayon | 4.13oz Women’s Classic Fit
Eco-Black
Eco-Ivory
Eco-Grey
Eco-True Navy
Eco-Glacier Blue*
Eco-Summer Berry*
Eco-Grey/Camo*
Urban Grey*
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 1
ECOFLEECE Our iconic medium-weight Eco-Fleece is knit on machines calibrated to replicate a vintage-soft look and feel.
42 | A L T E R N A T I V E
O U R H E RO H O O D I E S .
9590 Rocky Hoodie
9573 Eco-Black
XS-3XL
Eco-True Black
Eco-Grey
Eco-True Navy
30s Eco-Fleece
EcoOatmeal*
Eco-Black
Eco-True Black*
Eco-Ivory
Eco-Grey
Eco-True Navy
Eco-True Blue Fog
EcoSummer Berry*
Camo
White Polka Dot
Eco-Grey/ Black Dot*
Stars*
XS-2XL 30’s Eco-Fleece
50% Polyester, 46% Cotton, 4% Rayon | 6.49oz
Adrian Hoodie
50% Polyester, 46% Cotton, Eco-True Pacific Blue
Men’s Slim Fit
Eco-True Currant*
Eco-True Green
Eco-True Dusty Pine*
Camo
Eco-Grey/ Camo Rib
(S-2XL)
Eco-True Red
4% Rayon | 6.49oz Women’s Slim Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 3
9 5 96
9595
Athletics Hoodie S-XL
Challenger Hoodie Eco-Black
EcoOatmeal
Eco-Grey
30s Eco-Fleece
Women’s Slim Fit
Eco-Black
Eco-True Black
Eco-Grey
Eco-True Pacific Blue
Eco-True Red
EcoEco-True Currant* Oatmeal/EcoGrey Trim*
50% Polyester, 46% Cotton, Camo
Stars
White Polka Dot
4% Rayon | 6.49oz Men’s Slim Fit
Eco-Grey/ Eco-True Navy Trim*
44 | A LT E R N AT I V E
Eco-True Navy
30s Eco-Fleece
50% Polyester, 46% Cotton, 4% Rayon | 6.49oz
XS-3XL
9575 Champ Sweatshirt XS-3XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Classic Fit
Eco-Black
Eco-True Black
Eco-Oatmeal
Eco-Grey
Eco-True Navy
Eco-Pacific Blue
Eco-Dusty Pine*
Eco-True Red
Eco-True Currant*
Camo (S-2XL)
Eco-Grey/Camo Rib (S-XL)
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 5
Good news. You don’t have to cut off the sleeves. We’ve done it for you.
Eco-Black
Eco-Grey
3501 NEW Baller Hoodie S-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Classic Fit
46 | A LT E R N AT I V E
Eco Black
Eco Grey
Eco Wheat
Eco True Navy
Eco True Pacific Blue
Camo*
Stars*
9582 Maniac Sweatshirt XS-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Slim Fit
Eco-Grey/Eco-Black/ Eco-Ivory
Eco-True Navy/Eco-Ivory/ Eco-Red
Eco-Black/Eco-True Black/ Eco-Grey*
Eco-True Currant/Eco-Grey Eco-Navy*
Eco-Summer Berry/Eco-Ivory/ Eco-Black*
9583 Maniac Sport Sweatshirt XS-2XL 30s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Slim Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 7
O U R B OT T O M L I N E .
5284 | VICTORY SHORT
3500 | HUSTLE OPEN BOTTOM PANT
5284 Victory Short S-XL
Black
True Black
Navy*
Camo
Eco-Black
Eco-Grey
Eco-Black
Eco-True Black*
Nickel
Burnout French Terry 35% Polyester, 65% Cotton | 8.11oz Men’s Classic Fit
3500 NEW Hustle Open Bottom Pant S-2XL 30s Eco Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Men’s Relaxed Fit
9881 Dodgeball Pant S-2XL 30s Eco Fleece 50% Polyester, 46% Cotton, 9881 | DODGEBALL PANT
4% Rayon | 6.49oz Men’s Slim Fit
48 | A LT E R N AT I V E
Camo
Eco-Grey
Eco-True Navy
31082 Jogger Pants XS-XL 30’s Eco-Fleece 50% Polyester, 46% Cotton, 4% Rayon | 6.49oz Women’s Classic Fit
Eco-Black
Eco-True Black*
Eco-Grey
Eco-True Navy
Camo
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 4 9
50 | A LT E R N AT I V E
NEW V I N TA G E FRENCH T E R RY We’re taking it back a little with our new Vintage French Terry collection. Our athletic, elevated, medium-layer pieces are a blend of 50% cotton and 50% polyester. We love our new French Terry for its retro-look and soft feel and think you will too.
Black
Vintage Coal
Navy
5075 NEW Super Heavyweight Crew S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 1
5079
5066
NEW University Pullover S-2XL
NEW The Fifty Yardliner Vintage Coal/Black
Smoke/ Porcelain
Vintage Navy/Navy
S-XL
Vintage Sport French Terry
Vintage Sport French Terry
50% Cotton/50% Polyester | 9.5oz
50% Cotton/50% Polyester | 9.5oz
Men’s Classic Fit
Women’s Classic Fit
52 | A LT E R N AT I V E
Black/ White
Vintage Coal/Red
Porcelain/ Navy
Your chance to pick sides— in our reversible crew.
Porcelain
Vintage Coal
Navy
Utility Green
Maroon
5065 NEW B-Side Reversible Crew Neck S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 3
5072 NEW Gameday Poncho XS/S & M/L Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Women’s Oversized Fit
Black
Vintage Coal
54 | A LT E R N AT I V E
TRAIN HARD.THEN CHILL. More ways to wear with our reversible French Terry.
5078 NEW Track Short S-XL Vintage Sport French Terry
5068 Black/ White
Vintage Coal/ White
Vintage Navy/ Navy
Maroon/ White
NEW Scrimmage Reversible Pullover
Black
Porcelain
Navy
Maroon
Vintage Coal
XS-XL
50% Cotton/50% Polyester | 9.5oz
Vintage Sport French Terry
Women’s Classic Fit
50% Cotton/50% Polyester | 9.5oz Women’s Classic Fit
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 5
Vintage Coal/ Porcelain
Vintage Navy/ Navy
5077 NEW Trainer L/S Pullover S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
Black
Vintage Coal
5069 NEW Warm Up Hoodie S-XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
56 | A LT E R N AT I V E
5073/5080 NEW Blitz Pant S-2XL Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
NEW Relay Race Pant S-XL Vintage Sport French Terry Women’s Classic Fit
Black
Vintage Coal
5 0 61 / 5 0 8 1 NEW Franchise Hoodie
Black
Vintage Coal
Silver
Navy
Maroon
Vintage Coal/Black
Smoke/ Porcelain
(5081)
(5081)
Vintage Navy/ Navy
XS-3XL
Utility Green
Vintage Sport French Terry 50% Cotton/50% Polyester | 9.5oz Men’s Classic Fit
(5081)
T H ROW I T BAC K IN STYLE.
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 7
FA B R I C I N F O
C OT T O N J E R S E Y
S AT I N WA S H J E R S E Y
30s 100% Cotton | 135gsm/3.98oz
40s 100% Cotton | 115-120gsm/3.66oz
Heather Grey: 60% Cotton, 40% Polyester
Heather Grey: 60% Cotton, 40% Polyester
G A R M E N T- DY E D C OT T O N J E R S E Y 40s 100% Cotton | 120gsm/3.54oz 30s 100% Cotton | 140gsm/4.13oz
O R G A N I C C OT T O N
N E W P I M A C OT T O N
W OV E N
40s 100% Organic Cotton | 120gsm/3.54oz
30s 100% Organic Pima Cotton | 140gsm/4.6oz
100% Cotton | UJ and UN - 163gsm/4.8oz
40s 100% Organic Pima Cotton | 130gsm/4.9oz
T8-180gsm/5.31oz
C OT T O N M O D A L
N E W V I N TA G E J E R S E Y
30s 60% Cotton, 40% Modal | 150gsm/4.42oz
20s 50% Cotton, 50% Polyester | 140gsm/4.9oz
N E W V I N TA G E S P O RT F R E N C H T E R RY 30s Face/20s Back, 50% Cotton 50% Polyester | 9.5oz/270gsm
58 | A LT E R N AT I V E
ECO-JERSEY
ECO-NEP JERSEY
ECO-FLEECE
20s 38% Cotton (6.25% Organic), 50% Polyester
20s 50% Polyester (6.25% Recycled), 38% Cotton
30s 46% Cotton (6.25% Organic), 50% Polyester
(6.25% Recycled), 12% Rayon | 140gsm/4.13oz
(6.25% Organic), 12% Rayon | 150gsm/4.42oz
(6.25% Recycled), 4% Rayon | 220gsm/6.49oz
ECO-MOCK TWIST
ECO-MOCK TWIST F R E N C H T E R RY
WA S H E D S L U B
20s 50% Cotton, 50% Recycled Polyester | 130 gsm/3.83 oz; 12s 50% Cotton, 50%
30s 50% Cotton, 50% Recycled Polyester |
Recycled Polyester 250gsm/7.37oz
215 gsm/6.34 oz
30s 100% Cotton | 120gsm/3.54oz
I N N OVAT I O N F R O M T H E YA R N U P.
CLASSIC BURNOUT
MÉLANGE BURNOUT
30s 50% Polyester, 50% Cotton | 115gsm/3.39oz
40s 50% Polyester, 50% Rayon | 105gsm/3.1oz
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 5 9
N E W V I N TA G E 5 0 / 5 0
V I N TA G E J E R S E Y & V I N TA G E S P O RT F R E N C H T E R RY
Black
Porcelain
Vintage Stone
Silver
Smoke
Vintage Coal
Vintage Navy
Vintage Pine
Vintage Iris
Vintage Pink
Maroon
Red
Southern Orange
Maize
Navy
A LT E R N AT I V E E C O T M
Blue Sky
Vintage Royal
Utility Green
EC O - J E R S E Y , F L E EC E , N E P & M O C K - T W I S T
Eco-True Black
Eco-Black
Eco-Nep Black
Eco-Ivory
Eco-Oatmeal
Eco-Wheat
Eco-Nep Wheat
Eco-Grey
Eco-True Navy
Eco-Navy
Eco-True Pacific Blue
Eco-Pacific Blue
Eco-Nep Pacific Blue
Eco-True Turq
Eco-True Blue Fog
Eco-Glacier Blue NEW
Eco-True Viridian
Eco-True Green
Eco-True Dusty Pine NEW
Eco-True Eggplant
Eco-True Purple
Eco-True Huckleberry NEW
Eco-True Azalea
Eco-Summer Berry NEW
Eco-True Red
Eco-Red
Eco-True Burgundy
Eco-True Currant NEW
Eco-Burgundy
Eco-Nep Redwood
Eco-True Orange
Eco-True Gold
Eco-Mock Midnight
Eco-Mock Nickel
Eco-Mock Black
BURNOUT
Black
Natural
MÉL ANGE & CL ASSIC BURNOUT
Grey Heather
Mélange Oatmeal Heather
Mélange Ash Heather
Navy
Mélange Peacock Heather
Dusty Pine NEW
Mélange Dirty Heather
Mélange Rose Heather
*Please note that subtle color differences from swatch to garment may occur due to our unique fabrications, finishing and washing techniques. 60 | A LT E R N AT I V E
Red
ORGANIC
Earth Black
Black (PIMA) NEW
COT TON & PIMA
White (PIMA) NEW
Earth Natural
Dublin (PIMA) NEW
Oxford (PIMA) NEW
Earth Coal
Earth Peacock
C OT T O N
Earth Ocean
Earth Green
Earth Redwood
G A R M E N T - DY E D, S AT I N J E R S E Y & M O D A L
Black
White
Vintage White
Cream
Silver
Heather Grey
Nickel
Grey Pigment
Concrete
Asphalt
Smoke
Midnight
Navy
Light Navy
Pacific Blue
Royal
Peacock
Dark Blue Pigment
Light Blue Pigment
Blue Fog Pigment
Glacier Blue NEW
Jade
Green Pigment
Army
Grass
Summer Berry NEW
Dusty Plum Pigment
Rose Quartz NEW
Apple Red
Red Pigment
Redwood
Cranberry
WA S H E D S L U B
P R I N T S & W OV E N S
Vintage White
Elephant NEW
Coal
Midnight
Stars
Camo
White Polka Dot
Eco Grey/Black Dot NEW
Eco-True Grey/ White Weathered Stripe
Eco-Grey/Iron Weathered Stripe
Mineral Blue Pigment NEW
Glacier Blue Pigment NEW
Dusty Pine Pigment NEW
Redwood
Eco-Ivory Ink Stripe
Urban Grey
Railroad
White Oxford
Vintage Black
Blue Chambray
wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 1
WOMEN’S
TA N K S
2830 | P.28 Muscle Tank
2833 | P.31 Airy Tank
4031 | P.17 Shirttail Tank
1927 | P.34 Meegs Racer Tank
5054 | P.15 Backstage Tank*
5052 | P.12 Keepsake Tee*
5056 | P.13 Keepsake V-Neck*
5058 | P.15 Varsity Tee*
5064 | P.14 Backstage Tee*
2894 | P.31 Slinky V-Neck*
4135 Vintage Tee
4860 Distressed Vintage Tee
4134 Rocker Tee
4861 | P.18 Distressed Rocker Tee
3499 | P.28 Origin Tee
2623 Pony Tee
2620 | P.31 Kimber Tee
2829 Harbor Tee
1072 Basic Crew
TEES
2889 | P.28 Boxy V-Neck
2840 Everyday V-neck
12412 | P.26 Washed Slub Favorite Tee
LONG SLEEVES
1127 | P.27 Organic Tee
4013 | P.17 Cap-Sleeve Crew
1936 Sleeveless Poncho
1988 | P.35 Powder Puff Tee
1996 | P.28 Boxy Raglan*
1919 Mock Locker Room Pullover
12528 Scoop-Neck Long-Sleeve T-shirt
61352 | P.36 Raglan Baseball Tee
1990 | P.41 Slouchy Pullover
1919 | P.40 Locker Room Pullover
62 | A L T E R N A T I V E
61061 Slouchy Washed Slub Pullover
FLEECE
2887 | P.23 Donna Henley
9573 Mock Adrian
2835 Warm-Up Wrap
1928 | P. 40 Classic Pullover Hoodie
6421 Work Shirt
9573 | P.43 Adrian Hoodie
9582 | P.47 Maniac Sweatshirt
9583 | P.47 Maniac Sport Sweatshirt
9833 Mock Sunset Crew
5066 | P.52 Fifty Yardliner*
5072 | P.54 Gameday Poncho*
1987 Eco-Jersey Long Pant
31082 | P.49 Eco-Fleece Jogger Pant
B OT T O M S
9596 | P.44 Athletics Hoodie
2823 Rehearsal Pullover
5068 | P.55 Scrimmage Pullover*
DRESSES
1985 Eco-Jersey Cropped Pant
2837 Legacy T-Shirt Dress
2822 Eco-Jersey Jogger Pant
2836 | P.29 Effortless Tank Dress
5080 | P. 57 Relay Race Pant*
2828 Nautical Tank Dress
7004 Go-To Legging
5078 | P. 55 Track Short*
1968 Racerback Maxi Dress
*NEW ST YLES wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 3
MEN’S
S H O RT SLEEVES
TA N K S
22060 Double Ringer Tank
5053 | P.15 Keeper Tank*
4850 Distressed Heritage
2814 Pre-game Tee
61026 | P.21 Washed Slub Postgame Crew
4532 | P.24 Perfect Organic Pima V-Neck*
2879 | P.24 Moroccan*
1070 Basic Crew
2813 Boathouse Tank
4162 | P.18 Heritage Tee
12523 | P.24 Perfect Organic Pima Crew*
5050 | P.11 Keeper Tee*
2815 Waterline Tee
6005 | P.26 Organic Crew
2841 Nostalgia T-Shirt
1973 | P.33 Eco-Jersey Crew
LONG SLEEVES
1973 | P.33 Printed Eco-Jersey Crew
4043 Heritage Long-Sleeve
1989 | P.36 Printed Raglan Henley
64 | A LT E R N AT I V E
1932 | P.33 Boss V-neck
32410 Washed Slub Baseball Tee
12365 Marathon Pullover
2880 | P.23 Classic Henley*
12150 | P.35 Football Tee
2818 Touchdown Tee
2640 | P.30 Big League Burnout
2089 | P.37 Baseball Tee
2089 | P.37 Printed Baseball Tee
1970 | P.39 Eco Zip Hoodie
1970 | P.39 Printed Eco Zip Hoodie
6420 Industry Shirt
1989 | P.36 Printed Raglan Henley
FLEECE
5061 | P.57 Franchise Hoodie*
5065 | P.53 B Side Crew Neck*
5069 | P.56 Warm Up Hoodie*
5075 | P.51 Super Heavyweight Crew *
5077 | P.56 Trainer L/S Pullover*
5079 | P.52 University Pullover*
5081 | P.57 Franchise Hoodie*
3501 | P.46 Baller Hoodie*
9874 Mock Gym Rat 2.0
9880 Mock Rocky
9590 | P.43 Rocky Zip Hoodie
9590 | P.43 Printed Rocky Hoodie
32023 Color-Block Rocky
9575 | P.45 Champ Sweatshirt
9575 | P.45 Printed Champ Sweatshirt
32022 Color-Block Champ
9595 | P.44 Challenger Pullover
5393 Mock Triple Double Short
9881 | P.48 Eco-Fleece Dodgeball Pant
3500 | P.48 Hustle Open Bottom Sweatpant*
5073 | P.57 Blitz Pants*
B OT T O M S
5284 | P.48 Victory Short
*NEW ST YLES wh o l e s a l e . a l t e rn a ti v e a p p a r e l . c o m | 6 5
AC C E S S O R I E S
HEADWEAR
TA N K S
8618 Apron
H0076 Fidel Cap
H0071 Fidel Flap
H0098 The Sherwood
H0070 Basic Chino Twill Cap
H0088 Ball Cap
DH0091 Oversized Knit Beanie
H3015 Londoner Beanie
7001 Eco-Jersey Headband
BAG S & OT H E R AC C E S S O R I E S
S C A RV E S
7012 Eco-Jersey Bundle-Up Scarf
7012 Oversized Bundle-Up Scarf
48001 Eco-Fleece Slim Scarf
900411 Computer Backpack
900413 Slim Backpack
900410 Deluxe Rucksack
900445 Cotton Computer Backpack
900416 Cotton Barrel Duffel
900403 Premium Weekender
900405 Cotton Boat Tote
900414 Mailbag Compu-Messenger
900404 Cotton Shopper Tote
900406 Jute Shopper Tote
900402 Cross Body Tote
900415 Slim Computer Brief
900408 Tablet Sleeve
900418 Travel Wallet
900421 Card Wallet
66 | A LT E R N AT I V E
H0085 The Outdoorsman
900423 Glass Water Bottle
900435 Leather Journal
900419 Cord Wrap
900412 Urban Tablet Sling
900401 Bucket Tote
900407 Phone Wallet
B U T R E A L LY, C O M E S AY H E L L O
O U R R E TA I L S T O R E S
VENICE
SAN FRANCISCO
SOHO
1337 Abbot Kinney Blvd
424 Hayes Street
281 Lafayette St,
Venice, CA 90291
San Francisco, CA 94102
New York, NY 10012
310.482.3316
415.400.5011
212.226.8210
MORE THAN A NAME, IT’S WHO WE ARE.
wholesale.al ternativeapparel.com