PWSMD Magazine: Nailstry

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PAST EDITION

CHEF

DANIEL:

“SUCCESS IS A CHOICE, NEVER GIVE UP!

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Dear Readers,

As I sit down and write this editorial for PWSMD Magazine, I am feeling a sense of gratitude and purpose This journey began not just as a career but as an acknowledgment of hundreds of people we have met, is clear that the work we do has the power to bless the lives of others Our stories echo the sentiments of triumph, resilience, and the indomitable spirit of incredible people in South Florida

I realized our services (print and digital content) contribute to the success of small businesses in our community One crucial turning point was in the middle of a pandemic, reacting to learn how to adapt fast was not easy, but we discovered new skills and strengths we didn’t even know we had as family and business owners That was the 'A-ha' moment that ignited my passion to do what we do best - help other people to start or grow not only a business but also their dreams

We are here to be more than just observers; we invite you to be an active participant, together we can create a platform that fosters connection, understanding, and shared aspirations PWSMD Magazine is not just a publication; it's a movement, a celebration of the extraordinary in the everyday.

At PWSMD Magazine we want to celebrate together the extraordinary in the seemingly ordinary. Every story presents unsung heroes, entrepreneurs overcoming life's challenges with grit, courage, and determination to overcome the impossible We welcome you to a community that thrives on purpose, celebrates diversity, and believes in the power of stories to change the world. Let's explore together the untold stories of greatness that unfold in the heart of South Florida

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PWSMD Magazine

Walking by Faith: Stories From People With Uncommon Greatness

NO TIME FOR THE SALON? W E C O M B I N E B E A U T Y & T E C H N O L O G Y F O R Y O U !

Always take care of the health of your body with the best products from us. Don't miss the opportunity to relax creating a serene and calm beauty routine.

CONTENT: NEWEST ISSUE

Aurelia Edwards owner of Nailstry:

How I grew my company to over six figures so quickly Page 6

Mom and Pop Grants Page13

Meet Diana Lizcano, A professional make-up artist of MIAFW Page12

Chefs on the Run: THE TOP 100 MIAMI RESTAURANTS OF 2024 Page 16

How Love Improves Your Brain Health Page 19

Chef Daniel: The Best Of Two Worlds Page27

Free Activities at Biscayne National Park Page 23

Join The Morning Huddle Small Business Resources Page28

Check out our website at www.PWSMDMaga

The Determination to Break Barriers

Achievements and the latest updates:

Transition, Transformation, And Triumph.

1) Accepted in the Gener8tor RenoTahoe accelerator that included a $100K investment (first institutional investment)

2) Collaboration with the Unilever brand - SheaMoisture for a Target exclusive holiday beauty box Available now in select Target stores and on target.com

3) Currently onboarding our first B2B SaaS customer - a beauty brand in Japan.

It sounds easy but success requires hard work and dedication because no one else will be able to accomplish your goals for you. The story of Aurelia Edwards' entrepreneurial journey can be traced back to a personal experience.

The Beauty Industry Landscape Evolved

Faced with the challenge of finding the right sizes for her press-on nail manicure, Edwards decided to take matters into her own hands. The turning point came when she wanted to do the nails for her relatives' wedding party Struggling to find the perfect sizes, the idea for Nailstry was sparked. Recognizing the magnitude of this common problem, she embarked on a mission to revolutionize the press-on nail industry. Six weeks after her manicure mishap, she opened a pop-up store in NYC, setting in motion the journey that would lead to the creation of Nailstry a precision fingernail sizing technology that would redefine the way press-on nails are customized and enjoyed by individuals worldwide. This personal experience not only fueled her determination but also validated the widespread need for a solution, laying the foundation for the innovative venture that Nailstry has become.

From A Truly Global City To The Sunshine State

The decision to relocate the company to South Florida during the COVID-19 pandemic presented formidable challenges Economic uncertainty, internal team changes, and finding office space created a complex landscape. Edwards navigated this turbulent period by actively engaging with local Chambers of Commerce, participating in community events, and tapping into the expansive startup network These connections played a pivotal role in transitioning Nailstry to its new home and setting the stage for future growth.

Building Strength Through Community OVERCOMING TEAM

CHALLENGES

A significant challenge arose when Edwards parted ways with her first technical team, creating a critical gap that needed immediate attention. Instead of succumbing to the challenge, Edwards leveraged her community network Actively participating in local events and networking opportunities she not only discovered a pool of talented individuals but also built valuable relationships The power of community engagement became evident as Edwards swiftly filled open positions with skilled and dedicated team members, highlighting the importance of a strong network in overcoming unexpected challenges.

Edwards's commitment to community, innovation, and inclusivity defines her entrepreneurial spirit, making her a remarkable force in the world of purpose-driven business owners.

The Determination to Break Barriers:

A PERSONAL JOURNEY

As a woman of color tech founder, Edwards faced challenges of imposter syndrome and isolation. Determined to overcome these hurdles, she actively sought support in womencentric tech events, transforming isolation into collaboration. By initiating a mentorship program within her startup and actively advocating for diversity, Edwards turned her struggles into a story of inclusivity and success.

Adapting To Change:

LESSONS LEARNED IN A SHIFTING LANDSCAPE

Nailstry embraced adaptability and resourcefulness, she remarks “be proactive in financial management, researching funding options and participating in grants, pitch competitions, and accelerators. Staying agile and continuously monitoring market trends became key pillars of Nailstry's survival and succes.”

Edwards offers a crucial piece of advice to aspiring entrepreneurs: “Start. The journey begins with that first challenging step, and imperfections and uncertainties are inherent in every beginning. Embrace grit and resilience, understanding that the road to success is rarely linear. Trust your instincts, take the initial leap, and view challenges as opportunities to learn and refine your approach.”

INSPIRATION AND GUIDANCE: A COMMITMENT TO MENTORSHIP

Beyond business success, Edwards is dedicated to empowering the next generation. Motivated by the potential and enthusiasm of young individuals, she actively contributes to initiatives providing mentorship, resources, and opportunities for personal and professional growth. Edwards envisions a community where the younger generation is not only supported but also inspired to fearlessly pursue their dreams.

The Essence of Happiness and Greatness

Edwards sees happiness as a continuous conscious activity, unique to each individual. She believes greatness is measured by the positive impact on people, living things, and the planet. Edwards's commitment to community, innovation, and inclusivity defines her entrepreneurial spirit, making her a remarkable force in the world of purpose-driven business owners.

HTTPS://MSHA.KE/NAILSTRY

Press On Nails

Determine

"Nothingcanstopyouif youputyourmindtoit. Allittakesisachange ofyourmindset."

DIANA LIZCAN0 MAKE-UP

ARTIST

SKIN CARE & MAKE UP

GRANTS

Neighbors&NeighborsAssociation(NANA)

MomandPop Grants

Miami-DadeCounty'sMomandPopSmall BusinessGrantProgramstandsoutasa crucialsupportsystemforbusinessesin southernFlorida.Withrulesthatvaryacross districts,theprogramprovidesgrants,and technicalassistanceisofferedbyN.A.N.A, cateringtothediverseneedsofthelocal businesscommunity.

HelpfulLinks

SmallBusinessResources

Miami-DadeGrantsVideo(WatchonYoutube) ApplyforaMomandPopSmallBusinessGrant(Miami-DadeCountyofficialsite) NANA OfficialSitehttps://wwwnanahubscom https://www.beaconcouncil.com/organizations/neighbors-neighbors-association-nana-2/ TheNewYorkTimes:GovernmentGrants(Readthearticle)

Howtobuild successfulbusinesses andmakeapositiveimpact ontheworld.

AtNeighborsAndNeighborsAssociation,Inc(NANA),we believeinfosteringinnovation,nurturingtalent,and empoweringentrepreneurstoturntheirdreamsintoreality. Visitourwebsite:https://www.nanahubs.com

12 Steps to Start Your Business

HowtoStartYourBusiness:AStep-by-StepGuide

Miami-DadeCountyisamulticulturalcommunityof2.5millionresidentsin35municipalitieswith 104spokenlanguagesIstheperfectlocationfortradewithLatinAmericaandtheCaribbeanTheState ofFloridaisrankedamongthetoppreferreddestinationsforinternationalbusinesstravelers. IfyouwanttostartabusinessmanyorganizationscanhelpyoutostartyourbusinessThemain industriesare:Aviation,BankingandFinance,HospitalityandTourism,TechnologyandInnovation, LifeSciencesandHealthcare,TradeandLogisticsGovernment,Construction,Landscaping,Janitorial, andFoodIndustryarealsothemostcommonindustriesinthecountyofMiami-Dade.

WhattoDo

Decidetostructureyour BusinessStructure

Register your Business Structure, and your DBA (”Ficticious Name”) with the The Florida Department of State

WheretoGo

Anattorneyoraccountantcanexplainyoubetteryour responsibilitiesAccordingtoSBAyourbusiness structureaectshowmuchyoupayintaxes, yourabilitytoraisemoney,thepaperworkyou needtofile,andyourpersonalliability. Beforeyouregistertopaytaxesonline,youwillneed toregisteryourbusinessstructure(seebelow)

Youcanregisteronlineatwwwsunbizorg Followinstructionstostartyourbusiness legallyintheStateofFloridaat https://dos.fl.gov/sunbiz/start-business/

ObtainaFederalEmployerIdentificationRegisteronlineattheocialsiteoftheiRS Number(EIN)foryourbusinessGototheorhttps://sawww4irsgov/modiein/individual/indexjspIRS https://www.irs.gov

ObtainaLocalBusinessTaxReceiptRegisteronlineattheocialsiteoftheiRS https://www.miamidade.gov/global/service.page?Mduidservice=ser149979632911111

Contactyourmunicipalitytogetalocal taxreceipt,andthelicenseneeditFor example:Janitorial,Landscaping, Construction,HairStylist,Food, Restaurant,etc.

Obtain your resale tax certificate to ollect and pay sale tax

YoucancallMondaythroughFridayfrom7am-7pm andSaturday8am-5pmThe311ContactCenter isclosedonSundaysandholidays.

Bydialing311or305-468-5900,youcangetoneon-onepersonalcustomerserviceinEnglish, SpanishorCreole

RegisteronlineattheocialsiteofFloridaRevenue atdor.myflorida.com/dor/taxes/

Obtain your resale tax certificate to ollect and pay sale tax

RegisteronlineattheocialsiteofFloridaRevenue atdor.myflorida.com/dor/taxes/

Open your bank account.

Consider if you want to open a brick and mortar store and lease of your office, store, or warehouse (real estate)

WheretoGo

Searchforpropertieswithfoliosthatstartwith30 (unincorporatedMiami-DadeCounty). CheckwiththePropertyAppraisertodetermin whichmunicipalityyourpropertyislocated.

Youwillneedtofollowthestepsfromsteps1-8 independentlyofthetypeofproductorserviceyour businesswillsell

We recommend to register and certify you business Select the types of market pr consumers your business will target like selling to private sector also known as Consumer (B2C), Business To Business (B2B) or Business To Government (B2G). For tB2Gin Miami-Dade and the State of Florida you need to certify your business. In Miami-Dade County visit the website below: https://www.miamidade.gov/global/strategic-procurement/home.page You will find different department like MDCPS (Miami-Dade County Public Schools), MIA (The Airport), etc. look for the NAICS Codes to verify if you can provide the Goods and Services Acquisitions,or Architectural and Engineering services listed.

SMALLBUSINESSIDEAS

•Chooseabusinessideaidentifythepainpoint(problem)givethesolution

•Identifyyourniche,andnarrowyouroptionsoftheideal“persona”(client).

•Focusonwhatmatters,andfollowyourinstinctsandyourpassion.

•Doyourownmarketresearchtounderstandyourtargetaudience,competition,andindustrytrends

•Analyzethemarkettomakeinformeddecisions.

•CreateaBusinessPlan(ndamentoratScore,Prospera,MiamiBayFoundation,N.A.N.A.,etc)

•Learnexperts,askforadviceandmentorshipfromexperiencedentrepreneursandbusiness professionalsBuildasupportnetworkTeamworkiskey

•Askforhelptofamilyandfriendsandfamily

•Startsmallbecauseamanageableventureallowsyoutogainexperiencewithoutcostlyerrors.

•Considerusingyourpersonalsavings,familyloans,grants,orsmallbusinessloan.

•Doyourresearchaboutgrantsandprogramsdesignedforentrepreneurs(N.A.N.A,Prospera,FIU,MDC).

•Buildyourdigitalassetsforprinting,online,andoffline.

•Establishanonlinepresencethroughyourwebsiteandsocialmediachannelsseveralmonthsinadvance.

•FocusonCustomerService(happycustomers),target,focus,andanalyzeyourcustomer’sjourney

•ProvideOUTSTANDINGcustomerservice

•Buildaloyalcustomerbase,thisisyourprioritynumber#1.Repeatcustomersarethebestmarketingtool.

•EmbraceTechnologyandinnovation,lookfortrendyideas,andthinkoutofthebox.

•TakeworkshopsforTaxes,Credit,Budgeting,Banking,Insurance,Investment,PitchPresentations,etc.

•Staycompetitive,learncontinuously,andsetgoals.

•Learnaboutyourlegalresponsibilities,remember,anstrongworkethicdoingbusinessiskey.

•Attendtolocaleventsfornetworking.

Family Owned

ONE OF MIAMI TOP 100 RESTAURANTS

Acolytes:

* Best Bites at the Beach at SoBe WFF 2014-2015

* The only local restaurant to be invite to cook at Paradise farms 2015

* Best restaurant in South Florida Burgie Awards by Burger Beast 2016

* People’s choice award Burger Beast HHP 2017

* Named top 5 burger at SoBe WFF Burger Bash 2018

* Named Top 100 Best restaurant in South Florida by MIami New Times (2023)

*Named Best Caribbean Restaurant by Best Guide of Florida (2023)

The ONLY local restaurant to ever be invited to SoBe WFF for over a decade

* Named 2nd best burger in S Florida according to the Miami Herald 2022

* Top Rated on: Google, Yelp, TripAdvisor, Facebook, Find Me Gluten Free

Chefs on the Run is a Hispanic familyowned business located in the heart of Downtown Homestead. Since 2011 Chef Jodrick I. Ujaque and his family have been cooking the best food not only in South Dade but in South Florida as well, our cuisine has been recognized by locals and travelers worldwide as creative, bold, innovative, eclectic, modern and it is only matched by our customer service.

DELICIOUS COMFORT FOOD

Chefs on the Run Gastro Pub

Our family has an extensive military background and we are proud of theirs service, because of this military heritage, we became the first restaurant to offer year-round military discounts as opposed to just having one Military Appreciation Day, as a form of thanking them for not only for their services, but also for their sacrifices, as we recognize that freedom is not free

After Hurricane Irma, we collaborated with the city of Homestead to feed our local city workers that were working around the clock to re-establish our power and water services. At the very heart of the pandemic, we collaborated with Chef Jose Andres World Central Kitchen; during this period of time, we cooked and packed

WHAT IS LOVE?

SIMPLE ACTS OF POSITIVITY ARE THE ESSENCE OF LOVE

“How to Find Your Purpose in Life”

AWARENESS

There are 86400 seconds in a day! The quote is from Jack Dawson, played by Leonardo DiCaprio The quote reads "I figure life's a gift and I don't intend on wasting it. You don't know what hand you're gonna get dealt next. You learn to take life as it comes at you... to make each day count "

APPRECIATION

"Don't look forward in fear,don't look backward in regret, but look around in awareness". This film features Theunis Cilliers Filmed in South Africa He shares his journey about how we was forced to say god bye to his “one in a million wife”.

GRIT

“Nobody is gonna hit as hard as life, but it ain’t how hard you can hit. It’s how hard you can get hit and keep moving forward It’s how much you can take, and keep moving forward. That’s how winning is done ”

UNDERSTANDING LOVE

EXISTENCE IS INCREDIBLY PRICELESS

“Love is always patient and kind”

The Effects of Love on Your Brain and Body

Love is one of the best antidotes to neutralize stress hormones in the body to reduce pain, suffering, stress, depression, insomnia, diseases of the immune system, dementia, etc. Appreciating each day changes the routine. Existence with or without love can be affect everythingfromstresslevelstocardiovascularhealth

Nelson Mandela remarkable words made history on his book Long Walk to Freedom by Nelson Mandela: “No one is born hating another person because of the color of his skin, or his background,orhisreligion Peoplemustlearntohate,andiftheycanlearntohate,theycanbe taughttolove,forlovecomesmorenaturallytothehumanheartthanitsopposite.”

LOVE,SERVICE,SACRIFICE,CARE, ANDCOMMITMENT.

Thefirstlovewhichinmosthumanbeingsshouldbethe love from parents. Love influences emotional, psychological, and physical well-being from birth Epigeneticstakesasanexamplethatwithatoxiclevelof stress combined with poor nutrition before birth (or sufferingfromaveryearlyage)causealterationsinthe human DNA, this can develop diseases such as cancer, andotherimmunediseases

Life is changing continuously, being a parent is like embarking on a journey. It calls for flexibility, lotsofpatience,andaheartfeltdedicationtoensuringthechild'sgrowthandhappiness.Therole involvescountlessresponsibilitiesthatwilldevelopthechild'spersonalityandequipthemforthe challenges of adulthood. The shared experiences that make the bond between a parent and a child truly special will impact the economic, social, historical, and political destiny of a nation. Thesefactorsareimportantintheemotionalandbehavioralhealthofthedevelopmentoffuture generations

LOVE IS A PRACTICE

“ABOVE ALL, LOVE EACH OTHER DEEPLY, BECAUSE LOVE COVERS OVER A MULTITUDE OF SIN”

PETER4:8

LOVEYOURBODYANDYOUR

BRAIN

Eating healthy, having contact with nature, exercising, and having positive emotions strengthentheimmunesystem,asitreleases endorphins, dopamine, serotonin, and other chemicals that reduce stress and significantlyimprovemood

HOWLOVESCHANGESYOURBRAIN

The Science of deep connections beyond romance can change your life positively. From first glance to forever Bonds love can transformyourlifepositively Youcanusethislinkheretolearnmore fromAnHarvard'sLoveGurusRichardSchwartzandJacquelineOlds andtheirpublicationabout“Love”

Like life, love evolves often too, self-awareness can help you to identifyyouremotionsandallyouneedtolearnaboutlove:values, interest,emotions,activities,lifemission,andstrengths

Finding love requires us to stop looking so hard and appreciate beautiful, calm, and peaceful moments to stop mental agitation to love your memories, your journey in life, your faith and spiritualitybeliefs,worshippingandpraisingGod,appreciationforoneself(self-love),theloveforyour children,natureconnection(pro-environmentalbehaviors),familylove,lovecouple,yourpurposein life, Community engagement (volunteering), friendship, the values, personal growth, objectives (motivation, goals and aspirations), fighting for a cause, and embrace your vocation can transform yourlifeandyourdestiny AsGodsaysinJeremiah31:3,“Ihavelovedyouwithaneverlastinglove”

BISCAYNE NATIONAL PARK

RECONNECTWITHNATURE

The beauty of peace and amazement going through your mind .

NATURE ENHANCES WORKING MEMORY, RESTORES FOCUSED ATTENTION, RELIEVES FEAR AND STRESS

RELAX AND ENJOY LIFE

Nature is an important need for many and vital in keeping us emotionally, psychologically and physically healthy. Biscayne National Park in Homestead, Florida, is a beautiful natural reserve that invites visitors to connect with nature and appreciate the beauty of the underwater world. Whether you're seeking adventure through water activities or prefer a more relaxed exploration, the park offers a diverse range of experiences for every type of nature lover. Plan your visit to Biscayne National Park and immerse yourself in the wonders of this unique marine paradise.

OUTDOOR ACTIVITIES

REST AND REFRESH YOUR BRAIN

Source: https://www facebook com/BiscayneNPS

NATURE ENHANCES WORKING MEMORY, RESTORES FOCUSED ATTENTION, RELIEVES FEAR AND STRESS

MOTHER NATURE CAN LIFT YOUR MOOD

Kinder, Happier, and More Creative

Special activities are offered year round at Biscayne National Park. From late November through the end of April. Visit the website here or in person at the Dante Fascell Visitor Center.

Activities: Boat Cruise Bus Tour

Campfire/Evening Program

Every month: 12/23/2023

Children’s Program Cultural/Craft Demonstration

Address: 9700 SW 328th Street Homestead, FL 33033

Phone: (305) 230-1144

FREEACTIVITIES

Note: for the Paddle Clinics please reserve your space by calling (305)230-1144.

ENJOY A FREE BOAT RIDE!

Source: https://www.facebook.com/BiscayneNPS Original Post from Facebook

“Would you like to join our rangers on an exclusive boat ride?!

Check out the best shorelines in the parks?

Maybe spot a manatee or dolphins? Possibly find a treasure map in bottle???

Then it sounds like you should join us for a beach cleanup! We offer beach cleanups for pre-organized groups of 4-12 volunteers (ages 16 and up) on weekdays of your choice from December through April. The cleanups last from 8am to 3pm and involve taking park boats across the bay to the oceanside of our barrier islands to clean our sea turtle nesting beaches. This volunteer experience is best suited for volunteers with a moderate to high level of physical fitness and balance. Email Bisc Beach Cleanup@nps.gov for more information!”

JUICY & TASTY JUICY & TASTY

“TheBest

Of “TheBest Of Two Worlds” Two Worlds”

Genuine Recipes! A Delightful Journey Of Flavors!

Chef Daniel has created an extraordinary menu with Pre-Hispanic contributions If you visit Mexi and Pizza Restaurant you will discover creations like the famous "Molcajete." This Mexican Parrillada prepared with juicy, and flavorful ingredients such as grilled skirt steak strips, chicken, shrimp, avocado, queso blanco, onions, radishes, and a thick spicy Guajillo pepper sauce, served in a Molcajete "Volcanic Stone" bowl heated at 350 degrees This volcanic stone brings out the most delicious aromas, colors, and flavors

Delicious Every Bit... Come See It For Yourself!

Italy and Mexico ranked in the top ten of the best food in the world. Chef Daniel showcased his creativity on a menu with trusted authentic Italian recipes and traditional Mexican cuisine (not TexMex)

Chef Daniel sources only fresh ingredients from local farmers. He says, "We are committed to serving our customers with great love and passion " Nothing gives more flavor than fresh ingredients Chef Daniel cares about the taste and quality of every dish.

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