WHILE WE ARE FREE TO CHOOSE OUR ACTIONS, WE ARE NOT FREE TO CHOOSE THE CONSEQUENCES OF OUR ACTIONS. STEPHEN COVEY
WHAT IF...
WELCOME TO THE NERF ZONE.
NO CONSEQUENCES
Nerf’s history isn’t a long one, but in the short time we’ve been around, we have made a big impact on the toy industry. Now it’s time to move on to bigger and better things. It’s time to look beyond toys with no consequences.
Between 1972-1991, Nerf added several key products to the line including: water gun, foam bullets, balls, bow & arrow
Nerfoop basketball game was added, and the Nerf football joined the family
1970
Ren Guyer invented an indoor volleyball set. World’s first indoor ball. Parker Brothers decided to only develop the 4” foam ball from the set
1972
1969
BLACK AND WHITE
NERF
4 million + balls sold
1987
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Tonka purchased Kenner Parker Toys, the then-owner of the Parker Brothers brand
NO CONSEQUENCES
1991
2013
NERF
Hasbro announced the release of “Nerf Rebelle�, a sub-line aimed at girls
2008
Handed control to Kenner Products Hasbro acquired the Nerf line through the acquisition of the Tonka Corporation
Nerf had to recall its N-Strike Recon Blaster after at least 46 reports of kids sustaining injuries while firing the gun.
11
IMAGINE YOUR LIFE WITH VIRTUALLY NO CONSEQUENCES.