Private cosmetics by Claude REQUENA

La beauté touche les sens et le beau touche l'âme. (Beauty touches the senses and beautiful touches the soul.) • Joseph JOUBERT.

PRIVATE COSMETICS has been created in the South of France by Claude REQUENA to offer, at the very beginning, consultants, small marks but also distributors keys to enter into the world of beauty. The idea came from the requests he had to develop ranges of cosmetics, both conventional and organic certified for brands and individuals. For that, the first services which have been developed were private label and contract manufacturing (for skin care) through strong scientifical partnerships with some cosmetical laboratories. Then, following the demands we have developed our offer by adding makeup and nail polish to our range of services. Today, because we have a worldwide network, PRIVATE COSMETICS evolved further by adding to its portfolio, brands' distribution... Acting as intermediary, we help some original and famous brands to export and on the other side we work with our distributors and importers’ partners to find new brands to distribute in their countries. We are now a full service agency... If you too, have a project in beauty universe... don’t hesitate, contact us, we will find the solution with you...

Let’s move forward...

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PRIVATE LABEL

CONTRACT MANUFACTURING

DESIGN

DISTRIBUTION

SKINCARE

MEN’S GROOMING

MAKE-UP

NAIL POLISH

FRAGRANCE

PRIVATE LABEL

With more than 200 skin care formulas, developed without the use of parabens or phenoxyethanol (with rare exceptions), covering almost all demands (Cleanser, Anti-Ageing, Whitening, Scrub, Sun Care, etc.), PRIVATE COSMETICS can offer you solutions to optimise your product development.

WHY PRIVATE COSMETICS IS DIFFERENT ? • As full service agency we are beside you from the very beginning of your project. • We offer a low minimum production quantity to cater to your budget. • You will get a high product gross margin (averaging 75%). • You will realize a quick return on investment (within 6 months). • You have total control of the creation, the branding and the positioning. • You have total control of the inventory and the distribution. • You have total control of the life cycle of your product.

WHAT KIND OF PRODUCTS ? • Face care • Baby care

• Bady care • Sun care

• Hair care

CONTRACT MANUFACTURING 08

HOW DOES IT WORK? Sometime, Private Label is not enough... because you have an idea and there is no formula available for that... In that case, PRIVATE COSMETICS can offer you solutions to develop new formulas and handles all aspects.

CREATIVITY, INNOVATION AND COSTS SAVINGS... There are many benefits to contract manufacturing, from the initial concept to the final manufacturing stage, PRIVATE COSMETICS offer a genuine interface between the needs of research and the requirements of marketing. We offer you a total development package for innovative and effective cosmetics: >> Cost Savings. >> Advanced Skills that contract manufacturer like PRIVATE COSMETICS has. The contract manufacturer have relationships formed with raw material suppliers or methods of efficiency within production. >> Proposing innovative ingredients and textures. >> Establishing formulas that conform to legislation. >> Stability and packaging compatibility testing. >> Challenge test - Safety and efficiency testing. >> Manufacturing. >> Compiling the regulation cosmetic file.

WHAT KIND OF PRODUCTS? >> Face care

>> Body care

>> Hair care

>> Baby care

>> Sun care

>> Make-up

>> Nail polish

>> Fragrance

PROCESS

CONTRACT MANUFACTURING DEVELOPMENT PROCESS

1 Semaine

PRELIMINARY STAGE 1 Week Deﬁnition of the speciﬁcations

1 Week budgeting: cost of development and estimation product price

DEVELOPMENT STAGE

1 Week

1 to 2 Months

Adaptation of the speciﬁcations and / or budget

2 to 3 Months

R&D Formulation

”AGREED AND SIGNED” Down payment 50% Development cost

3 Weeks : Sending 1° serie of samples

PRODUCTION STAGE 4 Weeks

Mandatory Tests Certiﬁcation

CERTIFICATION Validation + Results of the mandatory tests

6 Weeks : Sending 2° serie of samples if necessary

Production Packing

Laboratory exit

Balance : 50% Production cost

Submission of a Production quote adapted to formulas

”ORDER” Balance : 50% Development cost + Down payment : 50% Production cost

DESIGN

By providing distinctive and unique packaging for cosmetics, you can make your products stand out from the rest. Just as branding helps companies in creating a distinctive identity of their own, distinctive and unique packaging play a decisive role in the products finding their way from the shelves to the baskets of the customers.

PRIVATE COSMETICS helps you to create the best design ! From the logo to the packaging, going through the labels and the corporate identity, we can handle all the process. Our team of designers are all luxury and beauty specialists !

DISTRIBUTION

BRANDS SELECTION We usually work with brands who develop high end ranges (retail and professional) with a new technical approach or new actives and who have a strong soul, a serious marketing plan for their distributors, a high end packaging and of course, with a competitive price structure.

DISTRIBUTION CHANNELS As we work with selective and mass market brands, we have developed different distribution channels according to the country we work. Those channels can be : - For selective brands : - Perfumeries and niche perfumeries - Department stores - Beauty stores - Salons - For mass market brands : - Supermarkets - For both, we can be present on eCommerce websites.

SKIN CARE

Swiss laboratories developing formulas last with last generation molecules, to meet the skin protection and restructuring requirements including the most sensitive dermis and divided in 3 series

Institut Karité Paris ® is a French cosmetic brand launched in 2004, present today in more than 30 countries. Institut Karité Paris ® has developed a very original cosmetic skincare line based on the exclusive Shea Butter. The cosmetic features of Shea Butter are based on rich and exceptional vitamins that provide the skin’s essential needs: A and D for skin revitalization, E for reoxygenating, and F for elasticity.

The unique concept of the label VYON visibly younger specifi cally targets the high quality, effective and demanding high-tech skincare sector. This synergistic product portfolio of rich active ingredient cosmeceuticals for beauty savvy and confident consumers offers individuality and exclusivity for all skin types and a skincare tailored to suit the needs of face and body.

THE WORLD LEADER IN OXYGEN SKINCARE ! To date, no other brand has such control on active oxigen for cosmetic application. Beyond the international patent, the formulas are kept as secrets that the family carefully protects. Karin HERZOG is the only skin care built on active oxygen and its applications.

Alorée inspired by photosynthesis, the eternity's secret of nature, and creates chlorocosmétic, innovative care using the active chlorophyll. At the heart of the formulas, the CHC ®, an antioxidant's phyto-complex that helps to boost the cell metabolism. A major scientific discovery conceived with researchers from the University of Montpellier 1. Alorée, the bio casual brand, which combines natural beauty, modernity and pleasure of the textures.

MEN’S GROOMING

Our Passion and commitment is to enable every man to discover his pure potential by providing natural solutions that deliver results, giving him the confidence to be at his personal and professional best. VitaMan believes the products a man chooses should be a reflection upon the man himself and what it is he aspires to be.

'Best Male Grooming Salon of the Year 2010' at the UK Professional Beauty Awards

'Men's Spa of the Year' at the Asia Spa Awards 2011 Gentlemenâ&#x20AC;&#x2122;s Tonic is an exclusive range of grooming products that captures the true essence traditional shaving mixed with an added touch of the modern man. Each and every product has been developed with your needs and wants being the main focus.

MAKE-UP

VIRTUAL a nice and young affordable makeup brand.

Established for over 2 decades, with more than 5 000 points of sales accross 14 European countries, VIPERA COSMETICS is the award winning European cosmetics brand. The prominent «VIPERA COSMETICS BOOTH» concept forms part of an astute business model that enables the promoters to offer world class products at a very reasonable retail price to customers. In addition, VIPERA COSMETICS offers a «shop-in shop» concet as well as distribution through multi-branded stores and supermarkets.

Since 2010, the fashion accessories brand LOLLIPOPS introduced its gorgeous makeup collection all in greediness! Reveal all the women that you are and discover beautiful colors of Lollipops makeup range.

Joko is an affordable Makeup brand with a nice looking packaging

NAIL POLISH

Beauty. Fashion. California. We create innovative, high-end products that pair fashion and beauty, while never forgetting where we come from : Sunny Southern California ! Our true essence, the way we create, the moments that truly inspire us, are deeply embedded in our DNA. Our goal is to design luxury nail products by effortlessly combining our love for everything Fashion and Beauty. .

TOLUENE, FORMALDEHYDE AND DBP FREE! One of the largest nail polish and nail products range on the market ! More than 2500 references !

Look your lacquer in the eye

CAVIAR BASED NAIL POLISH

The varnish is chip resistant, which means that it is extremely long-lasting without the risk of breakage. In addition to nourishing protein, strengthening silica and delicate caviar, the varnish contains vitamins A, D, E and B. If you are wondering where the caviar fits in, it is all to do with the high content of nutritious essential amino acids and minerals found in the luxurious micro eggs. All-in-all a cocktail of ingredients â&#x20AC;&#x201C; the culmination of a lengthy journey of discovery â&#x20AC;&#x201C; that qualify FNUG for a special place in your varnish wardrobe.

FRAGRANCES

Since 1849, the "MAISON MOLINARD", a MEMBER of the COMITE FRANĂ&#x2021;AIS du PARFUM and the FEDERATION FRANCAISE de la PARFUMERIE, has magnificently preserved the value of traditions and quality, and established an excellent reputation in some 40 countries.

COMPTOIR SUD PACIFIQUE was founded in 1974 by the imagination of JosĂŠe and Pierre Fournier, an audacious couple, lover of freedom, unlimitedness and travels, guided by the curiosity and the passion for the beauty of the natural ingredients. In the bend of distant travel, they discover unusual, precious and often rare essences.

The unisex fragrances created by P. Frapin et Cie, Terre de Sarments, Passion Boisée, Caravelle Epicée , 1270 , l’Humaniste, 1697, Speakeasy and Paradis Perdu are luxurious and enchanting. They transport us to places of unspeakable beauty. The ambience is one of festivity and seduction.

A STORY OF PASSION Once upon a time, there was a village, and the family of Viriginie Roux, who succeeded in transforming her heritage into an art of life : the wonder of fragrance. By creating Au Pays de la Fleur dâ&#x20AC;&#x2122;Oranger, Virginie has lead us into a voyage of fragrances through the sunny and bewitching hills of the French Riviera , starting with its reigning essence the Orange Blossom, followed by Rose, Jasmin, Lavender, Lemon, and Violet.

Perfume creation is like a wall, under permanent construction... We continuously add a stone... no matter what size or material... but at the end they all have their meaning... some crumble away or disappear forever. So the aim of a perfumer is to add his distinctive stone in this wall, being so unique that it will last forever... Creation has to tend torwards this desire of ÂŤadding something unforgettableÂť.

THE PERFUMES OF THE HOUSE OF M.MICALLEF A SO DIFFERENT PHILOSOPHIE... With nearly 750 retail locations in 37 countries, the success of this family-owned and operated company is proven. The M.MICALLEF brand has established its unique reputation elevating its name to the international ranks as a prestigious reference in the high-class perfumery category, otherwise known as «Niche Fragrances» by offering precious creations of «high-end craft».

Attitude is the first series of four RED CARPET fragrances the image of which is created with passion and identity. Uniqueness of the collection is reflected in precious raw materials, luxury and quality of material and unique shape (flacon). A charming woman who attracts with her character chooses one of these perfumes while relating with sensibility and style of composition.

Since the introduction of the brand in 1920,

LOTHANTIQUE continues to

be a leader in premium bath and home care products found in the finest boutiques and most exclusive stores in Europe, North America, Asia and Australia. It is Lothantique that brings you the best of the fine world of Provence.

19, Anc. Chemin de Pézenas 34230 SAINT-PARGOIRE (France) Tel. : +33 (0) 645 850 864 • contact@private-cosmetics.com www.private-cosmetics.com • Claude REQUENA : Managing Director