China Household Care Market (Fabric Care, Home Care & Hygiene): Insights & Forecast (2022-2026)

Executive Summary

Executive Summary

China’s household care market is forecasted to reach US$29.23 billion in 2026, representing growth at a CAGR of 8.30% for the period spanning from 2022-2026. The factors such as rapid urbanization, increasing personal disposable income, improvement in consumer confidence, changing lifestyle habits and growing preference of personalized soaps are expected to drive the market. However, growth of the industry would be challenged by high competitive pressure, retail consolidations and quality control. Few notable trends include high demand for premium products and technological innovations. In 2021, the outbreak of COVID-19 pandemic has created a favorable impact on the market as the great lockdown has raised the demand of household care products.

Household care products (fabric care, home care and personal hygiene) includes wide range of consumer goods (air care, dishwashing, bleach, insecticides, laundry care, surface care, toilet care, clothes detergents & soaps) which are used by users at home on daily basis. Among them, personal hygiene products (liquid soap and bar soap) are becoming popular necessities for consumers due to increase in healthcare awareness.

The market is growing due to increasing number of fabric care distribution channels in urban cities, improving consumer confidence among population, accelerating household consumption expenditure and growing personal care market.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Executive Summary

Executive Summary

Scope of the report:

• The report provides a comprehensive analysis of the China household care market, segmented into fabric care (bar laundry detergent, liquid laundry detergent & bar laundry detergent), home care (kitchen care, general home care & toilet care) and personal hygiene (liquid soap & bar soap).

• The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.

• The company profiles of leading players (Blue Moon Group Holdings Limited, Vinda International, Hengan International Group Company Limited, The Procter & Gamble Company, Reckitt Benckiser Group Plc and Unilever Plc) are also presented in detail.

Key Target Audience

:

• Household Care Product Manufacturers

• Ingredients Suppliers

• End Users

• Consulting Firms

• Investment Banks

• Government Bodies & Regulating Authorities

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Market Overview

Report Coverage

Impact of COVID-19

China Household Care Market Analysis

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Household Care Market Value

China Household Care Market Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

In 2026, China’s household care market is forecasted to reach US$xx billion, rising from US$xx billion in 2022, representing growth at a CAGR of xx%, for the period spanning 2022-2026. Further, the increasing number of fabric care distribution channels in urban cities, improving consumer confidence among population, accelerating household consumption expenditure and growing personal care market would support this market growth.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Household Care Market Value by Segments

China Household Care Market Value by Segments, 2021 (%)

Personal Hygiene 30.0%

Home Care 30.0%

Note: These are dummy figures. Please purchase the report for actual figures.

Fabric Care 40.0%

Currently, China’s household care industry is segmented into fabric care, personal hygiene and home care sector.

In 2021, due to high demand for liquid, powdered & bar laundry detergents, fabric care captured xx% share.

Whereas, home care held xx% share followed by personal hygiene which accounted for xx% share in the same year.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Fabric Care Market Value

China Fabric Care Market Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

China’s fabric care industry revenues are projected to reach US$xx billion in 2026, propelling up from US$xx billion in 2022. Rapid urbanisation, increasing household care expenditures, growing personal disposable income of middle-class population and rising purchase rate of bar detergents in tier-3 & 4 cities would support this growth. The market is anticipated to exhibit growth at a CAGR of xx% for the period spanning 2022-2026.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Fabric Care Market Value by Segments

China Fabric Care Market Value by Segments, 2021 (%)

Others 10.0%

Bar 20.0% Liquid 30.0%

Note: These are dummy figures. Please purchase the report for actual figures.

Powder 40.0%

The China’s fabric care industry has been segmented into powder, liquid and bar laundry detergents.

Among them, powder held xx% share followed by liquid and bar with xx% and xx% shares, respectively in 2021.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Home Care Market Value

China Home Care Market Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

China home care market revenues are forecasted to reach US$xx billion in 2026, growing from US$xx billion in 2022, accelerating at a CAGR of xx% during the period spanning from 2022 to 2026. Increasing consumption of general home care products and rising merger & acquisition activities by key players to would support the market growth in the upcoming years.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Home Care Market Value by Segments

China Home Care Market Value by Segments, 2021 (%)

Toilet Care 30.0%

Kitchen Care 40.0%

General Home Care 30.0%

Note: These are dummy figures. Please purchase the report for actual figures.

Currently; kitchen care, general home care and toilet care are the key home care markets in China.

Among them, kitchen care was leading revenue contributor of the industry and held xx% share followed by general home care and toilet care which accounted for the remaining xx% share in 2021.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Personal Hygiene Market Value

China Personal Hygiene Market Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

China’s personal hygiene market revenues are anticipated to reach US$xx billion in 2026, growing from US$xx billion in 2022, accelerating at a CAGR of xx% during the period spanning from 2022 to 2026. Increasing number of consumer goods producers, rising regularly undertake various initiatives by NGO’s to spread the significance of maintaining personal hygiene and rising merger & acquisition activities by key players to strengthen distribution channels would be the key reasons which are anticipated to support the market growth in the upcoming years.

China Household Care Market (Fabric Care, Home Care & Personal Hygiene): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

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