China Short Video & Live Streaming Market: Insights & Forecast (2022-2026)

Executive Summary

China short video market is expected to record a value of US$179.24 billion in 2026, growing at a CAGR of 33.46% for the period spanning 2022-2026. Further, China live streaming market is anticipated to reach US$103.39 billion in 2026, experiencing growth at a CAGR of 35.29% during the period spanning from 2022 to 2026. Factors such as increasing population, growing adoption of smartphones, surging integration with artificial intelligence, mounting penetration of internet users and expanding urbanization would drive the growth of the market. However, the market growth would be challenged by stringent government regulations regarding video content, fake traffic on live streaming sites and low network connectivity. A few notable trends may include upsurge in demand for video content, accelerating penetration of 4G and 5G networks, escalating popularity of online videos and rising preference for live streaming over social posts.

Short videos and live streaming are gaining popularity on social platforms. Short videos offer social entertainment to users with fragmented time, while live streaming addresses real-time socializing needs. China has the world’s largest user base of short videos and live streaming.

Based on the type of live streaming, China live streaming market can be classified into two key categories, named as, game live streaming and non-game live streaming which includes entertainment, e-commerce and education among others.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Executive Summary

Scope of the report:

• The report provides a comprehensive analysis of China short video & live streaming market, segmented on the basis of DAUs and type.

• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.

• The competitive landscape of the market, along with the company profiles of leading players (Tencent Holdings Ltd. (Tencent Video), Beijing Kuaishou Technology Co. Ltd. (Kuaishou), Momo Inc. (Momo), JOYY Inc. (Bigo Live), Bilibili Inc. (Bilibili) and ByteDance Ltd. (Douyin)) are also presented in detail.

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China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Content Categories of Live Streaming

Content Categories of Live Streaming Content Categories of Live Streaming

Chinese live-streams differ greatly in content, style and form, where various live pan entertainment live-streams like sports, e-commerce, variety shows and concerts are popular. Even though the platforms and content details are different, livestreams in China can be classified as mentioned above. E-commerce live streams are thriving in terms of content categories. The proliferation of e-commerce live streams has infused new vitality into the overall development of the market, enriching the content and monetization methods of the livestreaming industry, despite the fact that the user scale of traditional live streams such as reality show live streams and game live streams has slowed down. As its popularity grew, livestreaming sessions have shifted to become a new form of social media, allowing the creation of social connections between the streamer and viewer.

Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

E-commerce live streams E-commerce live streams Video game live streams Video game live streams Reality live streams Reality live streams Sports live streams Sports live streams Live concert Live concert China

China Short Video Market Forecast by Value

China Short Video Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

China short video market is expected to reach US$xx billion in 2026, growing from US$xx billion in 2022, witnessing growth at a CAGR of xx%, over the period spanning from 2022 to 2026. Upsurge in demand for video content, accelerating penetration of 4G & 5G networks, escalating popularity of short videos in China, mainly due to the advanced AI-supported content recommendation algorithms, increasing preference of short videos apps by marketers in China as a social media tactic to promote with internet celebrities and key opinion leaders are some of the major factors expected to drive the growth of short video market in China. Moreover, owing to the increased access to multimedia devices and the internet, consumers are increasingly viewing digital videos on demand, leading to a sharp increase in the viewership of short video apps.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Short Video Market Forecast by Average DAUs

China Short Video Market Forecast by Average DAUs, 2017-2026 (Million)

Note: These are dummy figures. Please purchase the report for actual figures.

Increasing access to high quality internet connection, growing comfort of users with video content and rising need for selfexpression and social recognition through short videos along with increasing population as they convey real, rich and dynamic contents which are easy to share and consume are the major factors that would help in increasing the DAUs on short video platforms in coming years. In China, the average daily active users of short video apps are estimated to grow from xx million in 2022 to xx million by the year 2026, projecting growth at a CAGR of xx%. Additionally, Chinese people are getting more time-poor, meaning that the short video format adapts perfectly to their fast lifestyle as short videos can be viewed on public transport when leaving work or at home before going to bed, further propelling the user involvement in the platforms.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Live Streaming Market Forecast by Value

China Live Streaming Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

China live streaming market is expected to attain a value of US$xx billion by the year 2026, increasing from US$xx billion in 2022, progressing at a CAGR of xx% over the period 2022 to 2026. Growing popularity of eSports and video games among all age groups, rise in adoption of smartphones, accelerating penetration of 4G & 5G networks, growing demand for video on demand (VoD) streaming, easy accessibility of internet and changes in lifestyle on account of expanding population and upsurge in demand for variety of video content. These factors are predicted to be the driving factor behind the positive growth of live streaming market in China, throughout the forecast period.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Live Streaming Market Forecast by Average DAUs

China Live Streaming Market Forecast by Average DAUs, 2017-2026 (Million)

Note: These are dummy figures. Please purchase the report for actual figures.

Factors anticipated to fuel the DAU expansion in the forecasted period are rising mobile internet penetration, increasing proliferation of live video-streaming services, surging adoption of digital innovation, growing consumer preference for live streaming over conventional television channels, upsurge in demand for video content and accelerating penetration of 4G & 5G networks. Additionally, consumers are increasingly viewing digital videos on account of growing access to multimedia devices and the internet, leading to a sharp increase in the viewership of live streaming platforms. In China, the average daily active users of live steaming are expected to reach xx million by the year 2026, growing from xx million in 2022, witnessing growth at a CAGR of xx% for the period spanning 2022-2026.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Live Streaming Market by Type

China Live Streaming Market by Type, 2021 (%)

Note: These are dummy figures. Please purchase the report for actual figures.

According to the type of live streaming, the China live streaming market can be classified into two key categories, named as, game live streaming and non-game live streaming which includes entertainment, e-commerce and education among others.

With xx% share of the market, non-game live streaming was the dominant segment, followed by game live streaming segment which accounted for the rest of xx% share of the market value in 2021.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

China Game Live Streaming Market Forecast by Value

China Game Live Streaming Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

The China game live streaming market is forecasted to reach US$xx billion in 2026, projecting from US$xx billion in 2022. The market is estimated to record growth at a CAGR of xx% for the period spanning 2022-2026. Increasing number online game players combined with declining complexities associated with live game streaming, accelerating penetration of 4G & 5G networks, rising development and adoption of smartphones with high processing power, growing popularity of Esports and broadcasting of Esports events are some of the major factors anticipated to help in the expansion of game live streaming market in China.

China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

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