Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast (2022-2026)

Executive Summary

European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period spanning 2022-2026. The factors such as growth in video streaming, rising use of social media, upsurge in tablet users and rapid urbanization would drive the growth of the market. However, the market growth would be challenged by presence of numerable OTT platforms, challenge of content piracy and problems associated with customer retention. A few notable trends may include rising adoption of artificial intelligence, reducing cost of connectivity and rising role of cloud services.

In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a result, on-demand services have experienced greater popularity, extending their influence on all Western Europe households, reaching the mass market in many countries.

Based on country, the U.K. had the fastest growing market in Europe and would continue to dominate in coming years, due to the presence of a vast population that supports online video streaming services. Companies in the SVOD space would enable better delivery of video streaming services; helping to drive OTT video services adoption across the region. Further, competition among streaming services providers would also ramp up as more services become available to consumers in Europe.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Executive Summary

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Scope of the report:

• The report provides a comprehensive analysis of the Europe SVOD (Subscription Video on Demand) market.

• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.

• The competitive landscape of the market, along with the company profiles of leading players (Amazon.com, Inc., Apple Inc., The Walt Disney Company, Netflix Inc., Warner Media and DAZN Group) are also presented in detail.

Key

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Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID19 (2022-2026)

Major Market Drivers

Demand for Video Streaming Services Demand for Video Streaming Services

Adoption

Growth

In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a result, on-demand services have experienced greater popularity, extending their influence on all Western Europe households, reaching the mass market in many countries.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

of Social Media Marketing Adoption of Social Media Marketing

in Youth Population Growth in Youth Population

Europe SVOD Market Forecast by Value

Europe SVOD Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

Europe SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for the duration spanning 2022-2026. Companies in video streaming industry are opting for social media as a marketing strategy to promote their video content and platforms in order to attract potential customers, particularly youth population, which is expected to increase the subscription rate of video streaming services and thereby contribute to the growth of the SVOD market in Europe.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Europe SVOD Market by Country

Europe SVOD Market by Country, 2021 (%)

Rest of Europe 16.7%

Italy 16.7%

The U.K. 16.7% Germany 16.7% Sweden 16.7% France 16.7%

Note: These are dummy figures. Please purchase the report for actual figures.

The SVOD market in Europe has been segmented into the U.K., Germany, France, Sweden, Italy and rest of Europe. In 2021, the U.K. dominated the market with xx% share, followed by Germany, France, Sweden, Italy with xx% share, xx% share, xx% share and xx% share, respectively. While, rest of Europe accounted for xx% share in the market.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

The U.K. SVOD Market Forecast by Value

The U.K. SVOD Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

The U.K. SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for the duration spanning 2022-2026. Since the outbreak of COVID-19, customers are indulging into the habit of watching online videos by continuing their subscription plans on such platforms, which is likely to support the growth of the SVOD market in the U.K.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Germany SVOD Market Forecast by Value

Germany SVOD Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

Germany SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for the duration spanning 2022-2026. In Germany, demand for digital originals from various OTT platforms is rising at a rapid pace, which is likely to add to the value of the SVOD market in Germany.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

France SVOD Market Forecast by Value

France SVOD Market Forecast by Value, 2017-2026 (US$ Billion)

Note: These are dummy figures. Please purchase the report for actual figures.

France SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for the duration spanning 2022-2026. Factors such as surge in the interest penetration along wit the rise in social media consumption would also motivate people to take paid subscription of online video services, which is expected to propel the market growth of SVOD in France.

Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

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