View Report Details Global Diaper Market ----------------------------------------------------2014
View Report Details Executive Summary The word “Hygiene� has come from the name of the Greek goddess of health, Hygieia. Hygiene is an age old concept associated with the field of medicine, personal and professional care practices and involves daily routine. Depending upon a number of parameters, hygiene can be categorized into types such as hand hygiene, respiratory hygiene, food hygiene, laundry hygiene, medical hygiene at home, personal hygiene, excessive body hygiene, culinary hygiene and personal hygiene services. In the present context, the hygiene market is covered in terms of baby diapers and adult incontinence products. Diapers are classified into two types: disposable diapers and cloth diapers. Cloth diapers are further segmented into nine types namely; flat diaper, prefolds diaper, fitted diaper, contours diaper, shaped diaper, tie-up diaper, pocket diaper, all-in-one diaper and all-in two diaper. Adult diapers and adult absorbent briefs are the chief products of the adult incontinence product segment. The key factors which are anticipated to drive diaper market include rising healthcare expenditure, increasing urban population, improving living and hygiene standards, acceleration global aging population, among others. Some of the noteworthy developments of this industry include wet diaper buzzer, launch of fluff less diapers, and focus on eco-friendly products, among others. However, the growth of respective industry is hindered by the barrier for pricing dynamics, social and economic barriers and negative impact on environment. This report offers a comprehensive analysis of the global diaper industry, along with an in-depth study of the regional market including the US, China, Brazil, Europe, Japan, Indonesia, Vietnam, Thailand and India. Furthermore, market dynamics such as key trends and development; and challenges are analyzed in depth. On the contention front, the global diapers market is reined by major players namely, Procter and Gamble, Kimberly-Clark Corporation, SCA and Hengan International. The competitive landscape of the respective market, along with the company profiles of the leading players are also discussed in detail. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the market. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Hygiene is an age old concept associated with the field of medicine, personal and professional care practices and most of the day to day life routines. Global Hygiene Market Share by Segment (2013)
Baby Diapers
Feminine Care
Incontinence Care
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For the year 2013, the segment of baby diapers accounted for the major share of the global market with …%. The next major segment was of feminine care products which claimed …% share, followed by incontinence care products with …% of the global market share.
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The global diaper market was worth US$... billion at the end of 2013, up by …%, compared to US$... billion during the previous year. The diaper market has been consistently increasing over the past couple of years thereby indicating potential growth of the industry in the near future. Further, the increase in the global diaper market was observed at a CAGR of …% during the period spanning 2008 to 2013.
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As of 2013, fluff pulp held the largest share of …% in the global hygiene market. It was immediately followed by superabsorbent polymer and polypropylene polymer with …% and …% shares, among others.
Global Hygiene Market Share of Raw Materials Used (2013)
US$ Billion
Global Diaper Market by Value (2009-2013)
2009
2010
2011
2012
2013
Fluff Pulp Polypropylene Polymer Polypropylene Fibre Biocomponent Fibre Cotton
Superabsorbent Polymer Film Polyester Fibre Rayon/Iyocell Fibre Others
Some of the noteworthy developments of this industry include rising urban population, rising aging population, decreasing infant mortality rate and rising healthcare expenditures among others. •
As of 2013, the urban population increased at a CAGR of …% over the period 2007-2013. The global urban population has increased from … billion in 2012 to …. billion in 2013. In urban areas, people get better access to education, health facilities, large employment facilities and higher incomes.
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The global disposable diaper market consisted of …% of baby diapers while the remaining …% was represented by adult diapers. It has been noted that the baby diapers will continue to remain a much bigger business in the near future in comparison to adult diapers. However, adult diapers have higher profit margins as compared to baby diapers thereby depicting that the disparity in profits margins between the two diaper segments may not be as large as the gap in volumes.
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As of 2013, …% of the incontinence sales were made through retail channel while …% of the sales were made through institutional channel.
Billion
Global Urban Population (2007-2013)
2009
2010
2011
2012
Global Disposable Diaper by Segment (2013)
2013
Global Incontinence Sales Channel (2013)
Institutional Baby Diapers
Adult Diapers
Retail
Improving Economic Conditions plays a significant role in growth of the global diapers market. •
The global GDP increased from US$... trillion in 2012 to US$... trillion in 2013, witnessing an incline of …%. Through the period 2007 to 2013, the global GDP increased at a CAGR of …% thereby motivating people to spend more on healthcare. . The consumers now spend more on healthcare because of the strong economic growth of the past few years that has propelled income level across the world.
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During 2013, infant mortality rate per 1000 live births was recorded at … as compared to …during the previous year. The infant mortality rate is decreasing since 2005 which led to an increase in the growth of the diapers market.
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The companies operating in the global diaper market face intense competition due to a large number of small and large players vying for the top notch position in the marketplace. The leading player of the global diaper market was P&G with …% share, immediately followed by Kimberly Clark with a share of ..% during 2013. Other leading players such as Unicharm and SCA claimed shares of …% and …%, respectively.
US$ Trillion
Global GDP (2009-2013)
2009
2010
2011
2012
2013
ortality Rates (Per 1000 live births)
Mortality Rates among Infants (per 1000 live births ) (2009-2013)
2009
2010
2011
2012
2013
Global Diaper Market Share by Company (2013)
P&G
Kimberly Clark
Unicharm
SCA
Others
The growth of respective industry is hindered by the barrier for lack of sufficient diagnosis and treatment.
2017E
2016E
2015E
2014E
2013
2012
2011
2010
US$ Billion
Global Diaper Market Forecast (2010-2017E)
The total retail value of the adult diapers has shown a steady increase over the past couple of years mainly driven by manufacturer’s efforts to cater individual customer segments by gender, age group and activity level to best meet the needs of their target population. Adult diapers worth U$... billion were sold globally in 2013, up by …%, compared to US$... billion in 2012. Further, through the period spanning 2008 to 2013, the growth of the same industry was reported at a noteworthy CAGR of …%.
The global consumption of diapers is expected to be valued at US$... billion in 2014, thereby representing a moderate increase of …%, compared to US$... billion during the prior year. The global diaper market is forecasted to reach US$... billion by 2017, growing at a CAGR of …%, during the period spanning 2010 to 2017. The growth of the global diaper market can be attributed to rising hygiene and living standards, increased infant and adult population, and ameliorating economic conditions.
Good hygiene is directly proportional to good health and high quality of life. People are more aware of the increasing importance of tissue paper and diapers for personal hygiene. Moreover, in some regions people associate use of diapers and tissues with the elite and civilized society. Diapers are considered to be an essential ingredient of healthy life and are unique products for hygiene, convenience and disposability. Good hygiene reduces the spread of diseases and creates better health conditions and stronger social development in the long term. Furthermore, new and upgraded diapers products for consumers are a result of ongoing innovations thereby enhancing the quality and comfort for the end user.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
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