Swiss Watch Market: Industry Analysis & Outlook (2016-2020) - New Report by Koncept Analytics

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View Report Details Swiss Watch Market- Industry Analysis & Outlook ----------------------------------------(2016-2020)


View Report Details Executive Summary 

A Swiss watch, is a watch that is manufactured, encased and checked for quality in Switzerland. All Swiss watches have a ‘Swiss made’ label on them, implying that whole or a major portion of the watch is made in Switzerland. Swiss watches have become a concept of grandeur as the utility of a watch as a time keeper reduced and its symbolic and emotional aspects gained traction. Over the years, Swiss luxury watches have emerged as the ultimate stamp for quality, precision and craftsmanship.

Two features of Swiss watches that distinguish them from regular watches are that they are Swiss made and have a Swiss movement. Swiss watches are broadly of two types, Mechanical and Electronic or Quartz. A mechanical Swiss watch has a movement that uses energy from a wound spring to power the watch, instead of a battery. An electronic or quartz watch on the other hand is operated by vibrations of an electrically driven quartz crystal and are thus very accurate and require minimal maintenance aside from battery replacements.

The Swiss watch market can be segmented into the market for mechanical Swiss watches and the market for electronic Swiss watches. In addition to this, significant amount of trade takes place of Swiss movements meant to be assembled in overseas locations. It is thus, a crucial part of the Swiss watch market which has witnessed persistent growth over the years, benefitting primarily from a rise in luxury consumption attributable to the economic boom in China.

Increase in the wealth of high net-worth individuals, growing youth population, rising ageing population, increase in the number of millionaires and increasing tourist arrivals across the globe have driven growth in the Swiss watch market over the years. The market has however, witnessed slowing growth in recent years due to certain challenges like a strong Swiss Franc, weak foreign demand, weak domestic demand, shortage of qualified labor and competition from smart watches.

The report provides an overview of the entire Swiss watch market through in-depth analysis of its segments along with their market value and forecast. Certain trends, growth drivers as well as issues being faced by the industry are discussed in detail in the report along with competition in the market. Recent developments in certain main markets like Asia, Europe and the United States have also been analyzed.


Swiss Watch market suffers from strong Swiss Franc, weak foreign & domestic demand, and competition from smartwatches… Swiss Watch Market Exports by Value (2010-2015)  In 2015, total value of the Swiss watch market exports that includes both, exports of Swiss wrist-watches and Swiss movements, reached US$.. billion, decreasing from US$.. billion in 2014.  Asia accounted for ..% of the total Swiss watch exports in 2015 while Europe held ..% share.  In 2015, Swiss watch exports for the CHF3000 and above price category totaled US$.. billion (CHF.. billion) while .. million units were exported.  XX accounts for the highest share in Swiss watch exports by material, the value of which reached US$.. billion in 2015, from US$.. billion in the previous fiscal year.

Swiss Watch Exports by Region (2015)

Swiss Watch Exports by Price Category (2015)


Amid plummeting sales, mechanical watches and movements continue to dominate the Swiss watch market by type...

Swiss Wrist Watch Exports by Value & Volume (2010-2015)

 Total Swiss wrist watch exports witnessed a downfall in value in 2015, reaching US$.. billion from US$.. billion in the previous fiscal year.  A major portion of the Swiss wrist watches exported are of XX type and accounted for ..% of the total exports in 2015, while XX Swiss watches constituted remaining ..% of the exports.  The value of total Swiss movements exported totaled US$.. million in 2015, decreasing from US$.. million in 2014.  In 2015, export value for mechanical Swiss wrist watches reached US$.. billion, declining from US$.. billion in the previous fiscal year.  In 2015, the value of mechanical Swiss movements exported reached US$.. million, declining from US$.. million in the previous fiscal year.

Swiss Wrist Watch Exports by Type (2015)

Swiss Movements Exports by Value & Volume (2010-2015)


Fall in Swiss watch exports to Hong Kong and China are key factors leading to market decline… Hong Kong Swiss Watch Exports by Value (2010-2015)  The value of Hong Kong Swiss watch exports reached US$.. billion in 2015, decreasing from US$.. billion in 2014.  In 2015, the value of Swiss watch exports to China reached US$.. billion, decreasing from US$.. billion in the previous fiscal year.  The export value of Swiss watches to the U.S. declined to US$.. billion in 2015, from US$.. billion in the previous fiscal year.  In 2015, Swiss watch exports to Japan witnessed a downfall with value of exports reaching US$.. billion, decreasing from US$.. billion in 2014.  In 2015, the export value of Swiss watches in Italy reached US$.. billion witnessing a slight incline from US$.. billion in the previous fiscal year.

China Swiss Watch Exports by Value (2010-2015)

The U.S. Swiss Watch Exports by Value (2010-2015)


Contact Us: View Report Details These are abridged and sanitized sample pages from the comprehensive report on the “ Swiss Watch Market- Industry Analysis & Outlook ”. To know more about this report or for any customized research requirement, please contact the following:

Koncept Analytics

Vikas Gupta BD Manager

CS-36, Second Floor, Ansal Plaza Vaishali, Ghaziabad, U.P. – 201010 T. +91-120-4130959 C: +91-9811715635 vikas@konceptanalytics.com

www.konceptanalytics.com


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