Paul Mitchell Clean Beauty Brochure 2021

Page 1

forGoodhair.Goodfortheplanet.

doinginspiredProductsbygood

Since 1980, Paul Mitchell® has focused on amplifying the good: a caring corporate culture that gives back, professional-quality products that do what they say, and great hair days from start to finish. Our 100% vegan, cruelty-free products feature clean formulas, organic botanicals and carbon-negative packaging. Developed with a passion for the planet, Paul Mitchell Clean Beauty delivers salon-quality performance while being mindful of the world around us.

Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results. alwaysandToday technologythroughAdvanced

As a company with a long heritage in giving back and caring for the earth, Paul Mitchell® is committed to a more sustainable future in a number of ways: decreasing the use of virgin plastic, reducing our carbon footprint, sourcing sustainable and ethical ingredients, and minimizing the waste going to landfills. Paul Mitchell® Clean Beauty is the perfect culmination of these eco-conscious commitments.

Conscious hair care Sourced by nature

*Formulated with conventional and/or organic botanicals. †Excluding select caps/closures. ‡Excluding caps/closures. Check your local requirements. **Manufacturing of the formulas only. ††Made without SLS, SLES, ALS.

Our Clean Promise besttheSimply

Paul Mitchell® Clean Beauty takes a new approach to hair care, blending clean, farm-to-bottle botanicals and lab-optimized ingredients that are gentle on the hair, scalp and environment. We promise to deliver the clean products you want with the professional results and uncompromising quality you trust, all while prioritizing the health of our planet.

We’re on a mission to make the best hair care in a more eco-conscious way. Our products are carefully crafted with select organic botanicals grown on a biodynamic open lab farm in Italy and manufactured using 100% clean energy.

Paul Mitchell® Clean Beauty features innovative bio-based packaging that is 90% derived from responsibly farmed Brazilian sugarcane and 100% recyclable.*

Bio-based packaging lifecycleCultivating Clean Beauty

*Excluding caps/closures. Check your local requirements.

Growing sugarcane for use in bio-plastic offsets carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution.

ETHANOL Production of ethanol and renewable energy GREEN PE Production of andPolyethyleneGreen(PE)GreenEthylene Transformation of the Green PE into Clean Beauty packaging

Come clean with your daily routine. Infused with succulent aloe vera and organic, cold-pressed argan oil, this everyday regimen leaves all hair types shiny, soft and manageable.

Everyday

ConditionerEveryday

Leave-InEverydayTreatment 90% natural origin Lightweight formula nourishes hair and adds hydration for softer, shinier strands. Our nourishing formulas feature scalp-soothing aloe vera and argan oil rich in antioxidants, fatty acids and vitamin E. With a mild eucalyptus fragrance complemented by a touch of citrus, these daily essentials condition hair, boost elasticity and add beautiful shine. Made with Argan Oil & Aloe Vera Good for all hair types

95% natural origin Ultra-rich conditioner leaves hair shiny, soft and manageable.

83% natural origin Use daily for softer, bouncier hair.

ShampooEveryday

Everyday

Hydrate

Give dry hair the moisture it needs. This hydrating shampoo and conditioner duo is infused with organic olive and oat peptide to nourish every strand.

ConditionerHydrate 92% natural origin Intensely nourishing formula hydrates and restores parched hair for softer, shinier strands.

ShampooHydrate 77% natural origin Adds moisture and soothes the scalp for softer, healthier and more manageable hair.

Our hydrating formulas are enriched with oat peptide and nourishing olive, which provides high levels of oleic acid, squalene and phytosterols. Featuring a mild floral and earthy scent, this moisture-packed pair helps maintain hair health, protects from damage, and adds softness and shine.

Hydrate Made with Olive & Oat Peptide Good for dry hair

Smooth and replenish textured and frizz-prone hair. Enriched with organic, cold-pressed almond oil and hyaluronic acid, these hair care essentials hydrate, soothe and condition every strand.

Smooth

89% natural origin Ultra-rich formula helps to soften and smooth. Hair feels silky and more manageable with every use.

Good for textured, frizz-prone hair

80% natural origin Smoothes the surface cuticle of the hair and helps calm frizz for silkier, more manageable strands.

Our smoothing formulas feature hyaluronic acid and almond oil, which is packed with omega-6 fatty acids, phospholipids and vitamin E. Breathe in a delicate floral scent with a hint of watermelon as these products hydrate hair, help prevent future breakage and add silkiness and shine.

Anti-FrizzShampoo

ConditionerAnti-Frizz

Smooth Made with Almond Oil & Hyaluronic Acid

Anti-FrizzTreatmentLeave-In 86% natural origin Rich formula helps calm frizz and protects against humidity for softer hair that’s easier to style.

Repair

Get fragile, damaged hair on a healthy routine. These reparative products are formulated with amaranth extract and pea protein to give strands a boost of hydration and strength.

RepairTreatmentLeave-In 83% natural origin Helps repair weakened hair and restore it back to health. Hair is left soft, shiny and easy to detangle.

ShampooRepair

Our strengthening formulas feature amaranth extract derived from an ancient grain and pea protein, a superfood rich in amino acids. A delicate floral musk scent greets the senses as the products help repair damaged hair, prevent breakage and balance moisture.

Repair Made with Amaranth Extract & Pea Protein Good for damaged and brittle hair

79% natural origin Helps repair, restore and protect strands, for softer, stronger hair.

ConditionerRepair 90% natural origin Reconstructing formula helps protect hair from physical and chemical damage. Hair is visibly healthier and stronger with every use.

Style

Treat hair to sustainable style. These gentle products are infused with flax seed and ferulic acid to nourish and protect strands for a guaranteed good hair day.

HeatSprayStyling 93% natural origin Help protect hair during heat styling while adding light hold and natural shine. StylingCream 88% natural origin Soften, smooth and seal hair with this versatile, multi-benefit styling cream. Our style formulas feature flax seed packed with omega fatty acids and antioxidant-rich ferulic acid. Enjoy a subtle apple scent with notes of lavender, lemon and honey, as these styling essentials help nourish, strengthen and protect hair against external stressors.

Style Made with Flax Seed and Ferulic Acid Good for all hair types

VolumizingLiquid 84% natural origin Give hair a boost of volume, style memory and shine.

#PMCleanBeauty @paulmitchell paulmitchell.com

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.