Giving Design the Business
™
Ricky Stoegbauer St. Norbert College ART 130 Professor Katie Ries This book was made as part of Introduction to Design at St. Norbert College in the Spring of 2018. The fonts used include Lucida Fax, Verdana, and Goudy Old Style. This book has been digitally printed and saddle stapled at the college’s print center.
Table of Contents Introduction 1 D*School
2-3
Dot/Line
4-6
Text and Letter
7-8
Object Iterations
9-11
Data Visualization
12-14
Designer Presentations
15
Overview
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Introduction As a business major taking a design class, I was not sure what to expect. I took the class knowing that I would learn a lot and hopefully apply my newfound knowledge someplace in my career. I am glad I took the class because it gave me experience in creative art. I knew this class would be very time consuming and I would make mistakes; but that did not stop me from trying my hardest. In this book, you will find the ups and downs of my work. Among all the challenges I faced, I discovered joy in my final work.
1
D*School D*School was my introduction to design class. It was a way of working with another classmate to discuss and solve an issue. We were trying to figure out the best way to deliver a gift to a friend. It was helpful to be able to draw out the proposed plan because it gave me visuals and a better understanding of the situation at hand.
Being able to engage with a person changed the direction of the prototype in a positive way. I was able to see the prototype from someone else’s view and come to understand their way of thinking. It was weird showing unfinished work because that is not something that is normally done. An artist usually feels most comfortable when displaying their finished work. However, because it had to be done in a timely manner, the pace of creating the prototype felt a little fast.
This was my proposed sketch. Step-by-step, I drew out the process of shipping a package overseas.
2
I had included notes and gave feedback based on the resources I was given.
I think it is a good thing we were timed because it made us use the resources we had around us and create a prototype based on the first thing we could think of. Normally, I do not work like this, but it is an excellent way to make an artist think differently about constructing a project.
If I would make changes, I would have taken a little more time on looking for different materials in order to fill in the missing pieces of the prototype. The thing I would make sure to do over again is to not overthink the project, rather go with the flow and use the imagination.
3
Dot/Line Dot/Line was my first project using abstract art. It was something completely new to me. As I thought of how to start this project, I began sketching thumbnails of what I wanted it to look like. My first model was 1 dot/2 lines. My second model was 1 dot/1 line. My third model was all dots.
After drawing each thumbnail, I picked my favorite from each category and starred them.
4
I took each starred image and drew five more thumbnails that were similar to the original image. This was very helpful because I repositioned the dots and lines to symbolize the words of stability, freedom, and energetic.
What I learned from this project is that practice makes perfect. The more time and effort put into a piece of art is what makes a masterpiece standout. When working abstractly, the viewer may not be fully aware when viewing an artists’ work, but the artist feels great about their work when it is on display.
5
It is important to remember to take things day-by-day because it helps you focus on the details of your work and keeps you moving at a steady pace. I do my best to stay patient during my work because it is usually very time consuming, but is always worth it in the end.
Final piece for “Energetic”
Final piece for “Freedom”
Final piece for “Stability”
6
Text and Letter Hand-lettering taught me that there are a lot of different styles of text and font. Also, the location of where you put the word on the paper can change the way you see the word. Letterforms take on different styles and can help illustrate an image.
Techniques I would like to continue to work on and refine are my ink projects. I learned that working with ink is not as easy as I thought it was. The types of brush strokes you use can change the way the artwork is presented and read. The brush strokes require time and practice in order to meet the desired expectation. They must be clean, and in some cases, layered to create a thicker color.
7
While analyzing my work, what I would do is look at the small parts of detail because ink is difficult to work with when creating small objects. Here, I would clean up the edges and make sure there are no ink splatters. I think the most important part of the pieces is their form. Form includes the style of text used and visual appearance, which can help illustrate an image in the mind of the viewer. The ideas must be strong because that is how the artwork is created: with the imagination of the artist.
This is my favorite piece because it truly spells out both the word and meaning of “dig�. I spent a lot of time on it and I am very happy with how it turned out.
8
Object Iterations I chose my object to be a tiger for my object iterations project. The tiger is one of my favorite animals, but there was still some information that I had not known while I was researching this animal. I somewhat underestimated the size of these ferocious beasts, not knowing that they are the biggest species in the cat family and can grow up to eleven feet in length. Geometric Style
Continuous Line Style
Cut Paper Style
Typography Style
Also, I was aware of some of the different subcategories of tigers, but was not familiar with the widespread of names of different tigers.
9
The media that was most challenging for me was the Paul Klee master artist. I had never worked in a similar style as him, which was new to me. After many attempts and layers of paint, I finally was able to create an image that I was pleased with.
The most enjoyable was my Kara Walker master artist piece because tigers are known for being pretty vicious, which matches Kara’s style of art.
10
I had worked with Photoshop in the past, but had forgotten many of the keys. This project was helpful because I’ll use everything I learned for future projects. One of my favorite tools is the clone stamp because it makes it very easy to clean up your image. If I were to represent my project in new ways, I would come up with different ideas to make an awesome typography collage.
One thing that I think would be neat would be to align the letter of my typography so that it displays an outline of a tiger in black and white. This project would take a lot of time, but would be worth it in the end.
11
Data Visualizations I created visual hierarchy by arranging my statistical data in an order that makes sense to the viewer. I placed the most important information towards the top, that way it would be the first thing the viewer sees.
Our first data visualization project was to come up with our own ways of symbolizing objects.
I chose to do a family pictogram. Here, I have pictured my family, starting with my grandparents and ending with my brother and I. It was certainly a different way of visualizing and connecting certain characteristics with other family members.
12
I began my project by first sketching out how I wanted to organize my data. I wanted to display information in the best way possible, so the reader would be interested in reading more about it. It was one of my favorite projects, as I was able to work with information I have a great amount of interest and knowledge in. I created a bar chart, data table, and had descriptions to clearly explain what was going on. Although reading the chart was enough to understand the point, descriptions are helpful because it adds to the data.
An example of this are the fun facts I had listed. The fun facts do not necessarily correlate to the data; it is a useful tool that educates the viewer.
I used my knowledge of Excel and InDesign to help portray my ideas on my poster. They are both tools that I have learned and will use in my future when working with digital media. Using color was helpful because it adds detail and is pleasing to the eye. I used the color green because it resembles the color of the walleye.
13
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Walleye Identification
The ability to identify the age of a walleye is something that has been researched for hundreds of years. Knowing the age of a walleye is important to people like the Wisconisn DNR because it helps them have a better understanding of the age class of walleyes that are living in a lake or river system. It is fascinating how far the research has grown. The sport of walleye fishing has developed tremendously in the past century. Many tournament anglers rely of statistics like these to gain an understanding of where they would place in a competition.
Walleye Identification 12 lbs
30
Age (yrs)
25
9.5 lbs 6.7 lbs
20 15
4.5 lbs 2.6 lbs
10 5
1.0 lb 0
5
10
15
20
25
30
35
Length (in.)
Fun Facts The walleye matures bewtween the age of 3 and 5. Females typically live longer and grow faster than males. The walleye has a unique white tip in the tail. The first/top dorsal fin is spotless. As female walleye age, egg production slowly decreases. The best eating size walleye are between 14�-18�.
http://wildernessnorth.com/wordpress/wp-content/uploads/2014/09/FishGrowthChart.pdf https://nature.mdc.mo.gov/discover-nature/field-guide/walleye
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Length (in.) 5 8 10 12 14 15 16 17 18 19 19 20 21 21 23 24 25 25 26 26 26 27 27 28 29 29 30 30 31 31 32 32 33
Weight (lbs) 0.2 0.4 0.6 0.9 1.0 1.3 1.6 1.8 2.3 2.6 2.9 3.1 3.4 3.7 4.5 5.2 5.7 6.2 6.5 6.7 6.8 7.2 8.2 9.0 9.5 10.0 10.5 11.0 11.5 12.0 12.5 13.0 14.0
Age (yrs) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Designer Presentations The thing that drew me to Stefan Sagmeister were the numerous accomplishments he has been credited with in his life. The awards that he has won are very deserving. He has shown that he is not only dependent on his coworkers, but he is also dependent on who he is as a person. Everyday, he tries to become a better version, always striving for the most amount of happiness possible.
Stefan Sagmeister designed this album cover for the Rolling Stones
One thing that keeps him happy is his job. He tries to work with happiness. I felt confident presenting my designer presentation to my classmates because sharing my knowledge with them is beneficial for everyone, including me because I took responsibility in researching my designer and coming up with the most accurate information possible.
One of the other designers I would like to research further is Jessica Walsh because she does a lot of work with Sagmeister. I would like to see some of their work together and learn more about how they create their designs.
15
Overview I believe I am called to creative work. Ever since I was a child, I have loved working in design and artwork. I took numerous art classes in high school and have enjoyed learning new things and improving my skills. I’ve recognized the calling by having an interest in art work. I discovered a talent in art and try to improve it with every project that I do. If I was guaranteed financial support, I would want to be a logo designer. Being able to work with big name companies is a dream of mine. I would want to design new logos for developing companies, or even revise existing logos. I believe it would be a busy career, but I would have fun with it.
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