Marketing Award 28 Environment Award

Marketing Award

How do you promote your operations in a creative and original way, when you’re faced with the biggest operating crisis in decades? The QSi Award for Marketing has been hard won this year. The judges were looking for Chauffeur, taxi or Private Hire operators, large or small, that make use of innovative or creative marketing and advertising across a range of media, and can show how this has improved their businesses.

How do you really stand out from the crowd? Our Gold QSi Marketing winner, Cambridge-based CamCab, remembered a simple rule. Try and put a smile on people’s faces. From free MOT tests for NHS workers to free ice creams on a hot day – from the company’s own ice cream van – to simply changing the company logo to have a smiley face on it. CamCab remembered that the little things count for a lot.

The company that took Silver has been one of the stories of the year. Take Me Group has used social media and a strong brand story to grow its business. By vigorously promoting itself to the industry, it has started building a national network of local operators, all working together. Our Bronze winner acted quickly to help its customers get essential supplies of bread and milk in the early days of lockdown. And the clever part was using social media and its own PR activities to draw attention to this – resulting in massive exposure on TV and in the national media. And that led to a successful expansion into food delivery for Nottingham’s DG Cars.

The Winners

Gold CamCab, Cambridge Silver Take Me Group, Leicester Bronze DG Cars, Nottingham

Silver Bronze