The CabFusion Network story

Cabfusion networks is the new name for Cab Guru. The company has unveiled its new corporate identity, and CEO Phil Bailey explains the logic behind the change.

The name of our new identity is inspired naturally by the dictionary definition of the word itself: fusion – the process or result of joining two or more things together to form a single entity.

This new name is an evolution, building on the strong foundations laid by Cab Guru over recent years. Our new identity is designed to align better with our expanding services and vision.

As we embrace this change, The CabFusion Network and Cordic Technology will continue to stand at the forefront of the industry. There will be no impact on current workflows for either our valued clients and customers or our prized partner fleets.

The CabFusion Network is set to become the nucleus of work sharing, to power the success of independent operators in our industry. Banks allow customers to get cash from any machine, no matter which bank they have their account with. The CabFusion Network is aiming to provide a similar simple solution to give your customers what they want, and for you to provide your service to them, and we are working hard to achieve that.

We are committed to integrating with every software provider in our sector, both to make job-sharing more straightforward and to protect your work from the app disruptors.

Our new identity is part of our clear story to the industry and the market of who we are, where we’re headed, and how we aim to help independent operators become stronger by working together.

The CabFusion Network commitment to you is simply this: CabFusion is formed by operators, for operators, driven by the common goals of working in partnership and succeeding together.

The CabFusion Network will allow operators to accept bookings from other operators who may have a job that they cannot cover because they are at capacity, or possibly the booking is in an area outside their preferred operating area.

We will also be offering work directly from our current and future valued clients that hold a national/international account with CabFusion Network.

CabFusion will allow you to say yes, even when you cannot cover this work yourself. This is infinitely better than refusing the job and giving the customer a good reason to try an app ‘disruptor’, only to never see that precious customer again.

We want passengers to have the same best-in-breed booking experience they have become used to, even if the booking has been shared with another operator who uses different dispatch software.

We are currently building the deepest API integrations to pull back reliable GPS data for accurate ETAs, vehicle status, and precise location no matter what software is used.

There are many ground transport platforms that can put a job into the system of an operator but the idea of an operator putting a job seamlessly into the dispatch system of another operator, regardless of their native choice of system is a truly trailblazing innovation.

We firmly believe that forward-thinking operators appreciate that tomorrow’s industry needs to interact with fellow operators that may have been your competitors but are increasingly becoming your friends because of the effects of the app disruptors.

We also want smaller operators to be aware that there is a place for them on this network even if they don’t currently use software within their business. We appreciate that a small operator may not need dispatch technology at all, and we have already found a way that will allow them to be a vital cog in the wheel. We are dedicated to bringing new, exciting ways for the industry to work together. Local networks where operators can choose who and how to work with other operators. The ability to share work without revealing sensitive data, which will always be secure, protected and always remain in the ownership of the individual operator.