Bradford’s Euro Cars rebrands as Zip to reflect ‘speed and efficiency’

Bradford private hire operator Euro Cars has rebranded its operations as Zip, more than 50 years after starting operations in the Yorkshire city back in 1970.

Zip said the name was chosen to reflect the speed and efficiency brought about by changes to how passengers use its service over the years. Saltaire-based digital marketing agency Xpand has created a new brand and advertising concept, though the Euro Cars colours of yellow and black have been retained.

Euro Cars operates around 150 cars, having grown through acquisition since 1970.It has taken over 10 other private hire companies including Tong Private Hire and Jubilee Private Hire.

Zip operations manager Sufyaan Pathan said: “To keep up with the change in the industry, we felt a rebrand was necessary, allowing us to continue to cater and provide for our local community while further improving our levels of service.”

Jag Panesar, founder of Xpand, said: “During initial conversations, we quickly realised that Euro Cars was fast becoming a leader in the space, but the existing brand didn’t reflect their mission and operations.

“We knew that the heritage of the firm was extremely important, and so the new zip brand was created with the original black, yellow and white colours at its core but more in line with the other digitally savvy private hire firms in the UK.”