Uber appoints former BA and British Gas executive Brem to head UK operations

Uber has chosen a former senior manager at British Airways to head up its UK operations. Andrew Brem (pictured), who was chief commercial officer at the airline, will oversee all areas of Uber’s mobility business in the UK and report directly to Jamie Heywood, Uber’s regional general manager, northern Europe.

Brem is replacing Ash Kebriti as UK General Manager. Kebriti has taken on another role within Uber, based at Uber’s European headquarters.

Brem has more than 30 years’ experience of leading the operations and digital transformation of major corporations such as Asda, Aviva and British Gas, where he launched Hive. At British Airways, he oversaw the airline’s commercial operations during the pandemic.

He said: “Uber is one of the most exciting technology companies in the world as it continues to change the way we move around our cities. The UK has led the way globally in driving forward Uber’s electrification efforts, as well as providing all UK drivers with worker protections such as holiday pay and a pension in what was an industry first.”

Brem joins Uber following the decision by TfL to grant the company a 30-month operator’s licence in London. Uber also recently announced plans to expand its UK passenger transport offering to include intercity rail and coach services, as well as access to nationwide car rentals, with plans to add flights and hotel bookings to the app at a later date.

Prior to working at British Airways, Aviva and British Gas, Brem served as managing director of multi-channel e-commerce and services at Carphone Warehouse and as director responsible for new business at Asda.