Introducing an Online Innovation for the Global Fresh Produce Industry
Investor Brief
Produce Collective Ltd Slide 1
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Industry Situation Globalisation enables companies and conglomerates to substantially influence the way consumers decide what food to buy and how. This makes it hard for independent growers to promote produce to wholesalers and retailers let alone achieve anything like a market price. The independent operator struggle to compete with corporate entities that lever large market and supply networks. Retailer International Grower
Agent Exporter Wholesaler
Supermarket
Markets
Food Producer
Consumer Slide 2
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Industry Problems Problems in the industry include: - Few marketing opportunities. In the end, farmers grow crops they think will sell in the hope that the wholesalers will get a good price at market. - Frustrated by limited options in relation to technologically enabled business management systems. - Increasingly dominated by conglomerates that centralise marketing and supply chain effort and consequently limit the distribution of revenue. Slide 3
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Industry Solution The solution: - Create a marketing platform which enables access to more wholesalers and retailers. - Establish a business management system which independents may not afford individually but are able to support collectively. Noting the critical requirement to protect the user’s information and provide better business intelligence. - Improve the overall ability to influence buyer behaviour by broadening the flow and quality of information all the way to the consumer.
Slide 4
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
What is it? Produce Collective is an online business management system accessible day or night connecting growers with buyers locally and globally. Produce Collective is an independent company which is solely interested in promoting fresh produce in Australia, the Asian region and the world. It is the E Bay of fresh produce and will give the wholesaler access to purchases and sales they never would have had before. ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Slide 5
The portal is adaptable…
… flexible …
Slide 6
ProduceCollective.com … a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
easy to use… The portal is designed to: - Emulate the current way business is done. - Enable intuitive navigation of the menus including comprehensive ‘Help’ and ‘Search’ functions. - Limit the number of data entry and screens required to facilitate a transaction.
… ensures privacy of information and - Establish a site for use solely by the user for buying and selling from an established network or to the open site.
… provides accurate and usable information. - The database will consolidate grower and retailer buying and selling behaviour as well as provide access to industry reports. ProduceCollective.com … a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Slide 7
Limited competition Competition to Produce Collective includes limited enterprises such as generic retail companies and farming co-operatives. These organisations generally market products and services that are constrained by: - Geographic boundaries. - Product range. - Supplier’s capacity.
Produce Collective is an independent business management, marketing and trading site with no known competitors operating globally. The produce industry is complex and a similar system would require substantial time to research, develop and implement.
Slide 8
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
How an investor may benefit ‌
A return on investment is measured by: - Dividend. - Site design and therefore the ability to penetrate similar industries. - Value on exercising an exit strategy.
Slide 9
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services
Schedule Project Schedule: -
01 Sep 13. Social media campaign initiated. 10 Sep 13. Political representation established. Note engagement with Federal and State Ministers. 30 Sep 13. Media release to associations and target market. 15 Oct 13. Site is operational. 30 Oct 13. Direct sales / Radio announcement. 15 Nov 13. Transaction process is automated. 15 Dec 13. Second phase of site development commence.
Slide 10
ProduceCollective.com ‌ a systematic approach to better connect the global produce industry Growers, Sellers, Buyers and linked services