PMA Tech Knowledge Symposium May 17–19, 2016 Hyatt Regency Santa Clara Santa Clara, California USA
pma.com/events/tech-knowledge #techknowledge
Tech Knowledge is a learning experience centered on creating global connections and identifying leading-edge ag technologies to address today's industry challenges. From food safety testing and resource optimization to data analytics and robotics/automation, Tech Knowledge will help you find solutions to be more efficient, more nimble and more profitable now and in the years ahead.
WHY ATTEND?
WHO ATTENDS?
Tech Knowledge is the only ag tech symposium designed to help global leaders and experts throughout the produce and floral supply chain connect with one another, identify leadingedge technologies and become catalysts for change—for their business and the industry. Seize the opportunity to:
Tech Knowledge draws attendees from around the world and across the supply chain looking to:
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Interact with revolutionary global technologies from around the world that will help the produce industry increase consumption in the next 5–10 years.
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Connect with technology thought leaders and entrepreneurs behind emerging and commercially available technologies that address today’s issues ranging from food safety to business efficiencies.
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Create global partnerships with innovators, entrepreneurs and investors in the produce industry focused on competitive solutions that will evolve our supply chain.
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Translate real-world emerging technologies into applications for improved operations, performance and profitability.
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Produce, package and transport high-quality, flavorful products to consumers worldwide using the latest advancements in safety and cold chain technologies.
SYMPOSIUM HIGHLIGHTS
Former Tech Knowledge “What’s the Pitch?” Success Story
LEARNING LOUNGE Connect with colleagues, investors and entrepreneurs in the Tech Knowledge Learning Lounge—the hub for critical conversations, unparalleled networking, and 30+ Discovery Pods that showcase revolutionary technologies. Meet the creators, ask questions and interact with the latest groundbreaking solutions.
“We turned a several thousand dollar investment into millions in revenue from the connections we formed at Tech Knowledge.”
“WHAT’S THE PITCH?” SESSION Watch new business unfold as innovators from start-up companies present their ideas to a panel of investors and industry experts. Submit an application by April 8 to have your idea considered.
Jim Byron CEO, Xgenex PMA Member since 2012
APPLY TODAY Watch Jim’s story
Brought to you in partnership with:
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KEYNOTE SESSIONS Tech Trends in the Produce and Floral Industry
Dr. Robert J. Whitaker Chief Science & Technology Officer Produce Marketing Association
By 2050 the World Health Organization estimates a population of 9 billion people—70% of whom will live in urban areas. And with the middle class expected to expand to 4.9 billion by 2030, experts warn that food production will need to double by 2050 to meet this global population demand. Yet, with the availability of new farmland in decline and precious natural resources being depleted, consumers still expect high quality fresh produce and floral products year round. Join PMA’s Dr. Bob Whitaker as he explores these critical business challenges and presents technology opportunities to ensure our viability and drive the competitive advantage we all seek for our businesses.
The Innovation Conversation: Produce, Technology & the Future
Kevin Coupe Speaker, Author & Content Guy MorningNewsBeat.com
The emergence of new technologies is both exciting and a source of anxiety for companies looking to identify ways to improve their bottom line. While the digital revolution allows for greater collaboration, it also demands greater transparency—enabling consumers to shop in vastly different ways and drive expectations about availability, taste and safety. In this interactive session, the MorningNewsBeat’s Content Guy Kevin Coupe, and Tom Furphy—originator of Amazon Fresh and current CEO/Managing Director of Consumer Equity Partners—will engage in a provocative discussion about innovations shaping our future.
Tom Furphy CEO/Managing Director Consumer Equity Partners
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SCHEDULE TUESDAY, MAY 17, 2016 12:00 p.m. – 6:30 p.m.
Registration Open
1:00 p.m. – 1:15 p.m.
Welcome
1:15 p.m. – 4:15 p.m.
The Art of Innovation: Are You Ready to Fail?
4:15 p.m. – 6:30 p.m.
Learning Lounge Time
5:15 p.m. – 6:30 p.m.
Welcome Reception in Learning Lounge
WEDNESDAY, MAY 18, 2016 8:00 a.m. – 9:15 a.m.
Tech Trends in the Produce and Floral Industry
9:30 a.m. – 10:30 a.m.
Power Session #1 (attendees choose one) 1A: Next Generation Testing and Sampling 1B: Managing the Earth’s Limited Natural Resources 1C: Data Gatherers are Everywhere
11:30 a.m. – 1:00 p.m.
“What’s the Pitch?” Session Brought to you in partnership with Western Growers Center for Innovation & Technology
1:00 p.m. – 2:10 p.m.
Networking Lunch in Learning Lounge
2:15 p.m. – 3:15 p.m.
Power Session #2 (attendees choose one) 2A: Pathogens in our Production Environments: What does the Future Hold? 2B: Meeting Global Food Demands 2C: Reducing Operational Costs
4:45 p.m. – 5:45 p.m.
Robotics and Automation
THURSDAY, MAY 19, 2016 8:00 a.m. – 8:15 a.m.
Welcome Back
8:15 a.m. – 9:15 a.m.
The Innovation Conversation: Produce, Technology & the Future
9:30 a.m. – 10:30 a.m.
Power Session #3 (attendees choose one) 3A: Tools to Address Food Safety Challenges 3B: Reducing Waste in the Supply Chain 3C: Protected Agriculture: Blurring the Lines Between Field and Greenhouse Production
10:45 a.m. – 12:00 p.m.
The Future of Technology: 2020 and Beyond Schedule subject to change
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REGISTRATION & HOTEL INFO REGISTRATION FEES EARLY RATE (by April 22)
REGULAR RATE (after April 22)
PMA Member:
$1,250
PMA Member:
$1,375
Non-Member:
$1,625
Non-Member:
$1,790
PMA Gold Circle Contributor:
$1,125
PMA Gold Circle Contributor:
$1,240
Three Easy Ways to Register:
FAX registration form to +1 (302) 738-6685
REGISTER online
MAIL registration form to the provided address
OFFICIAL EVENT HOTEL Hyatt Regency Santa Clara 5101 Great America Parkway | Santa Clara, California 95054 | +1 (408) 510-6410 The deadline to reserve housing at PMA’s discounted rate of $319 + tax is April 25.* Make your reservation online or contact the Hyatt Regency Santa Clara at +1 (408) 510-6410 and mention Produce Marketing Association’s Tech Knowledge event. *Limited number of discounted rooms available.
REGISTER NOW AND SAVE Save up to $165 if you register before April 22.
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RAISE YOUR VISIBILITY CONNECT WITH CUSTOMERS, ONE ON ONE
STAND OUT WITH A SPONSORSHIP
Showcase your company's innovative solution with an interactive Discovery Pod in the Learning Lounge, the central gathering place at Tech Knowledge.
Investing in a Tech Knowledge sponsorship is a great opportunity to introduce new products and services to a captive, influential audience eager to embrace science and technology innovations.
As an exhibitor, you can connect with growers, distributors and processors who are actively seeking tech solutions and services.
To discuss tailored packages that support your business initiatives, contact Olivia Wenger at +1 (805) 400-0263 or visit our website.
Exhibitor space is limited.
P L AT I N U M S P O N S O R
RESERVE your Discovery Pod today.
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ABOUT THE PRODUCE MARKETING ASSOCIATION TAP INTO PMA'S EXPERTISE YEAR-ROUND
SUPPORTING FRESH TALENT
PMA is the Produce Marketing Association, a global fresh produce and floral trade association. We help our members access the people, markets, tools and insights to help grow their businesses and be more profitable. A partner with a proven record of success, we can help you make the right connections for real business results.
The Center for Growing Talent by PMA is a charitable organization that offers education programs and networking events to help you attract, develop and retain top talent for the global produce and floral industry. We offer industry-specific solutions across the career continuum, through the supply chain, for companies of all sizes.
TAP INTO THE FUTURE TODAY May 17–19, 2016 Hyatt Regency Santa Clara | Santa Clara, California, USA pma.com/events/tech-knowledge #techknowledge Register by April 22 for early bird savings.
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