Operational advice

Grow YOUR retail 30% by

Now is the time to create a plan to boost your salon retail sales on reopening. Busi Chamboko shares five tips for increasing retail by 30% W hat are your plans for your beauty salon post-Covid-19? When you finally reopen, you really want to hit the ground running, but some clients may still feel nervous about coming in for appointments. That’s why you should put a strong focus on motivated therapist, while the more motivated person is on brow shaping and lash tints. 4. Consultation is key This is where the selling is done – where you plant the seed – so you need to hone these skills before you scaling up the retail side of your business, as well as your reopen. Take your team through the key elements of a treatment column. good consultation as a refresher. You can even do this

Retail sales can generate a limitless source of income on a Skype call before you get back into the salon. Tell for your salon, but to do this successfully, you really need them why they need to be thorough and listen well, and to educate your clients and be confident. the importance of being clear in how they address the 1. Swot up on product knowledge Create a consultation checklist for your team of what

If you’re not passionate about your products, this will they need to cover with every client – how the client transfer to the client and they won’t be interested either. can maintain the results at home, the treatment plan for

A lack of passion is often derived from a lack of their next visit, and getting them to touch and feel the knowledge or confidence in the brands you work with, products you recommended in order to instil a sense so make sure your team members are well trained, and of ownership. keep it this way with regular in-house training.

Many product houses have developed virtual training 5. Be brave, close the sale during the coronavirus lockdown so take full advantage Push past the fear of rejection. After discussing your of this by enrolling your staff. recommendations, your therapists need to be direct 2. Don’t worry about clients’ pockets, home. Keep eye contact when mentioning the price worry about your own and ask for the sale. It’s all part of the client journey and

A common mistake salon owners make is assuming that you could do some face-to-face or online role playing clients won’t buy their products based on the price, but with your team to help boost their confidence. it is a loss for you and a loss for them if you fail to offer A far greater percentage of clients are disappointed them the opportunity. when they’re not offered aftercare advice and solutions

You don’t know their spending power. If they’re not beyond the treatment room than those who don’t want spending with you, then they’re spending with someone to buy, and this contributes to them losing faith in you as else on the quest for a solution. Your retail and services a solution-oriented professional. Those clients will seek need to be driven together. Don’t give your client half that advice elsewhere. PB the package.

3. Find the talent within your business When you finally reopen, identify the beauty therapists who are most committed to making a sale, and give them the column with the most potential for retailing. It’s no use giving your luxury facial treatments to your least client throughout. and ask the client if they would like to take the products Busi Chamboko is a skincare specialist and owner of Second Skin Therapy in Battersea, London. She has 15 years’ industry experience.