Spa Focus
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MARISA DIMITRIADIS outlines how creating personalised experiences will pave the way for spa businesses in the post COVID-19 era.
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e all agree that the marketplace we occupy is very competitive and getting tighter and tighter year on year. And, in the midst of the current global pandemic, we find ourselves in a place where we cannot predict, or even begin to make any assumptions, as to how the post COVID-19 consumer will behave. One thing is for certain though – creating a tailored and completely personalised experience is what will determine a returning (and loyal) customer. I want to first of all share with you the Top 5 Brands Taking Personalisation to the Next Level, as published by Forbes. Yes, they are not in our professional beauty and wellness space, but we can learn so much from them and take a few pointers on how each brand views the personalisation experience. Providing an entirely personalised customer service is a goal and mission for these businesses, because it breeds loyalty and a strong referral culture. online @ probeauty.co.za
