Sassoon

SASSOON NOW

Creating new stories for this iconic brand

“SASSOON NOW celebrates the Sassoon brand today by creating new stories for the iconic Sassoon brand. Drawing inspiration from the creative hands and minds of the international creative team and their muses, and featuring cuts and colours that reflect a free-spirited optimism that has its roots in bohemian modernism.”

Mark Hayes, Sassoon international creative director

Creative direction: Mark Hayes, Sassoon international creative director Haircut: Francesca Harrison, Elpis Tampakakis, Kitty Latham, Mark Hayes and Silvia Salerno Hair colour: Caroline Spencer, Edward Darley, Janice Hunter and Carla Salceda Make-up: Daniel Kolaric Styling: Mathilde Dutheil Photography: Ray Shekham

Life Through a Lens

 Pink-on-pink “This image is from a shoot I did for my friend Lee Stafford. The braids are a signature look of mine and I love the pink-on-pink effect and cool girl 1990s vibe.”

 A Strong ponytail “I love the ponytail detail in this image. Anyone who knows me knows I love a ponytail and this image really stands out to me!”

James Earnshaw

This stylist and colourist is best-known for creating beautiful sexy undone hair featuring loose silhouettes with braids and ponytails. Here are eight of his all-time favourite creations

 My popular iPhone shot “This image was taken on my iPhone. I posted it on Instagram and my socials went crazy. It shows you don’t always need a big budget to capture strong images.”  Silver siren “This image is from my first ever time being a finalist at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional in 2014. It holds such strong memories as it’s from when I first started shooting my own big collections. I remember silver hair being huge that year. I got so much press from this image and I still love it to this day!”

 My signature look “This image is literally on fire and I created it when I was working with Amy Sontae from ghd on my 2021 styling collection. I love how it’s powerful for women and the model's hair has so much volume and movement. It’s very signature James Earnshaw hair!”  Trust your instincts “I became a finalist for HJ’s Colour Technician of the Year category, sponsored by Schwarzkopf Professional, for the first time with this image in 2020. I love the mix of tones, and I was planning to do something completely different, but I followed my gut and changed it to this on the day. It just proves you should always follow your instincts on shoots!”

 Double trouble  “I cannot choose between these two images as they are both from my winning 2019 British Hairdressing Awards collection. Winning with these images is my proudest achievement so far. I love the tones in the hair, the make-up and the styling all work together and I feel both of these images are completely timeless!”