Business
Do you really need a blog? Business consultant Phil Jackson from Build Your Salon, weighs up whether a blog is an asset to your business Do you have a salon blog? If you do, have you First, a blog is a great tool for positioning you as thought hard about why you have one? Blogging a professional in a particular field. I've said for a can be hard work and there is nothing more long time that salons that offer a bit of everything depressing than a blog that hasn't been updated are severely restricting their growth - it’s been said for a long time. Keeping on top of regular content a lot that ‘there are riches in the niches' - and is a discipline. To be honest, I’m not always having a targeted blog can help you cement convinced it's a necessary part of your position as the expert. your salon’s ongoing marketing Second, it gives you It’s been said a lot strategy either. Hear me out… something to talk about on that ‘there are riches Ultimately it depends how you social media! You can send in the niches' - and people to your blog (called get your new customers (which means you should probably having very targeted ‘driving traffic’) from social figure out exactly how you get media platforms by sharing your blog information new customers - there may be blog link and getting in front of can really help you people who might be interested some surprises there!) If you only ever get new clients through cement your position either on your page, in groups word of mouth or through you or through paid-for ads. And as the expert. social media, spending a lot of because of the way social time writing a blog is probably media platforms choose how a not wise. But if your website is a source of clients post is shown, you can share the same blog with and appearing high in Google searches is a new snippet throughout the year (as long as the important, a blog can be a great boost to your content is 'evergreen' eg. it doesn’t date). marketing – because Google loves high quality, Third (and for pros only), you can retarget relevant and up-to-date content. It gives search blog readers with ads on YouTube, Facebook engines something to index so that you appear or Instagram. Basically, when someone reads higher in relevant searches. a blog on your website on a particular topic, You can, of course, blog just for the pleasure you can have them pick up a piece of tracking of it – and it’s rare that a blog is actually harmful. code which then means they see an ad for your There are a few more good reasons for blogging relevant services on that topic next time they go which some salon owners miss, though. to social media. Clever, huh?
3 REASONS TO GET A BLOG ON YOUR WEBSITE
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Shows your expertise in a particular field
Gives you something to talk about on social media
Allows you to retarget blog readers with ads
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3 REASONS NOT TO GET A BLOG
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It can be time consuming You get clients through word of mouth referalls If you don't have content, a sparse blog looks worse than no blog at all!
online@saloninternational
Phil Jackson is an international business coach with 20 years experience in the industry.He strives to offer a unique perspective on salon ownership.
