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Industry news
A new report by Allied Market Research predicts the global men’s hair care and styling products industry will reach $54.75 billion by 2030, growing at a CAGR of 3.3%.
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This figure is significantly up from the $40.43 billion that this sector generated in 2020.
According to Allied Market Research, the increase in cases of hair fall, innovations in hair care & styling products and the expansion of the media & entertainment industry, coupled with the boom in non-surgical treatments, will drive the growth of the global men’s hair care and styling products market. However, the market growth could be negatively affected by an increase in competition that will impact on the pressures regarding pricing, as well as a rise in customer concerns about harmful components used in products. Conversely, the rise in online shopping and increasing awareness about herbal and organic variants present new opportunities in the coming years.
The Allied Market Research report notes that manufacturing activities of hair care & styling products halted due to lockdown measures implemented across many countries. In addition, disruptions in the supply chain coupled with the shortage of raw materials presented challenges in carrying out manufacturing activities with full capacity. Additionally, the ban on import-export activities led to supply chain disruption and supplydemand gap. As the restrictions are lifted off, the supply chain will be restored.
Based on product type, the hair care segment held the highest share in 2020, contributing to nearly threefifths of the global men’s hair care & styling products market, and is expected to maintain its lead position during the forecast period. This is attributed to a rise in the prevalence of hair fall, awareness regarding hair damage, and an increase in the prevalence of alopecia among people. However, the styling products segment is projected to portray the highest CAGR of 4.4% from 2021 to 2030, owing to increased adoption of modern and stylish products and changes in consumer preferences.
What exactly is the ‘expensive brunette’?
A hair colour trend that seems to have grown out of the pandemic, the ‘expensive brunette’ is when the colourist uses multiple deeper tones to create a dimensional and natural brunette effect.
According to HJI, because of lockdown, clients could not get to their salons to top up their blonde colour, so rather than attempt to dye their own hair, they had no choice but to grow out their natural hair, leading to the ‘expensive brunette’ trend.
In November 2021, InStyle named the ‘expensive brunette’ as ‘one of this winter’s biggest hair colour trends’ and described it as a ‘darker, lived in look’. The magazine maintained that, although it is a fairly low maintenance look, it looks like an expensive hair colour due to its richness in tone and shine. They referenced the previously blonde model, Hailey Bieber, as an example. Having grown out her natural brown hair, Bieber’s stylist seems to have added only added a few strands in a lighter tone to frame her face.
Popsugar.com maintains that this trend is all about focusing on adding dimension to hair colour, while maintaining the hair’s shine and health. It’s characterised by an ultrashine, high-gloss finish and it’s the finish that is what this colour trend is really all about. (Report by Joanna Sterkowicz)
L’Oréal Professionnel Paris Launches #IAMAHAIRARTISTWIN Competition 2022
#IAMAHAIRARTISTWIN competition, Hairdressers Journal International and L’Oréal Professionnel Paris have teamed up once again to launch the #IAMAHAIRARTISTWIN competition for 2022!
Last year was such a great opportunity for L’Oréal Professionnel Paris and Hairdressers Journal International to shine a light on the vast talent across our wonderful hairdressing industry and with our goal to fill social media with incredible hair looks and inspiration with the help of our amazing hair pro community we truly succeeded!
We had a total 35 talented winners across the year and our overall winner was Gavin Sheridan @ colourbygav who won the incredible prize of a L’Oréal Professionnel Paris Guest Artist Masterclass! Click HERE for more information
Nativechild opens second Hair & Beauty Bar
South African hair care brand, Nativechild, recently launched its second Hair & Beauty Bar in Michelangelo Towers, Sandton.
The store is a one stop self-care spot offering a full beauty experience – from hair to nails to eyebrow maintenance for men and women.
“Getting your hair and nails done is part of selfcare, so when designing our store, we made sure we created a relaxing environment to break away from the realities of life. We want our customers to enjoy a world class hair experience from people who understand natural hair, so that they leave the salon feeling beautiful and refreshed,” says Nativechild founder, Sonto Pooe.
She views the new store opening as another step in entrenching the benefits of Nativechild’s products. Locally developed and manufactured, these hair and body products are plant based, natural and safe. Sustainable ingredients of the finest grade are used in the production and where possible, food grade oils. The range does not contain any harsh chemicals, sulphates, parabens or petroleum and is animal cruelty-free.
Nativechild opened its first Hair & Beauty Bar at Cresta Mall in October 2021 and has received requests from customers from all over South Africa to open more branches.
“Growing the Nativechild Hair & Beauty Bar footprint resulted from increasing demand from our customers who want to experience our products in a salon environment, and who then continue to use them at home,” concludes Pooe.
