PBS Magazine Issue 2 by Professional Beauty Solutions

PROF E S SIONA L BE AU T Y SOLU T IONS

PBS

M AG A Z I N E

Your Complete Solution

S U C C E S S S TA R T S W I T H

INNOVATION

S O LV E YO U R NUMBER ONE BUSINESS CHALLENGE MAKEUP T H AT D O E S N â&#x20AC;&#x2122; T S AC R I F I C E YO U R S K I N

E AT YO U R WAY TO

Healthy SKIN

YOUR TANNING INGREDIENTS UNCOVERED

YO U R D E D I C AT E D

TEAM PU B LIS H E R Professional Beauty Solutions CEO Matt Williams M A N AG I N G D I R E C TO R Lisa Williams C US TOM E R S E RV I C E Jacqui Catt Georgia Rogers Nikki Renni

Amy Hofmann SA LE S Jessica Giraldi Nicole Castle MARKETING & DESIGN Jessica Ruisan Alison Mattock Megan Gillman Ionne Ocampo O PE R AT I O N S & F I N A N C E Renee Hulbert Eliza Tribe Cassie Farrugia

Susan Airey WA R E H O US E & D IS PATC H James Stonham Ellen Thompson

IN THIS ISSUE...

Nicole Harper Patty Apoleski Fiona Auglys Yang Yue

D I REC TO RS L E T T E R

SU CC ES S S TA RTS W I T H I N N OVAT I O N

Georgia Macris-Roper

E N T RE P RE N EU R O F T H E Y E A R

Sharon Stanley Jones

RE V U P YO U R RE V E N U E

T H E N E W MI N E R A L S K I N P RESC RI P T I O N

W H Y L E D I S A SA LO N ’S TO P C H O I C E F O R T EC H N O LO GY

E AT YO U R WAY TO H E A LT H Y S K I N

Rochelle Rose (NSW)

W H AT G O ES O N , G O ES I N

Nicole Street (VIC/SA)

B E AU T Y E X P O

Nicole Burns

BUS I N E SS D E V E LO PM E N T M A N AG E RS Denise Wilkie Lyng (NSW)

Jennifer Conroy (WA) Julie Leverington (QLD)

E D U C AT I O N

D O YO U WA N T TO SU RV I V E O R T H RI V E?

D I SCOV E R T H E K E Y TO SU CC ES S

YO U R TA N N I N G I N G RE D I E N TS U N COV E RE D

T H E BO DY S PA R A N G E T H AT I S S E E N I N T H E WO RL D’S L A RG ES T S PAS & H OT E L S

B E AU T Y W I T H A CO NSC I E N C E

FACEBOOK PROFESSIONAL BEAUT Y SOLUTIONS - PBS

N E E D MO RE C US TOME RS?

INSTAGR AM @PROBEAUT YSOLUTIONS

REC I P ES F O R H E A LT H Y S K I N

LINKEDIN PROFESSIONAL BEAUT Y SOLUTIONS

LETTER FROM THE

DIRECTORS Welcome to the second annual edition of our Professional Beauty Solutions (PBS) magazine! The last 12 months have been non-stop for PBS, and we have loved every second of it. In 2017, our return to Beauty Expo Australia saw us showcase 10 of our world class brands, plus host a wealth of education from our international speakers, salon owners and dedicated therapists across Australia. We experienced rapid growth with several of our new brands, especially our most recent acquisitions, Pure Fiji and Bestow Beauty and our internal sales support team at PBS grew as a result. 2017 saw us exceed 2,000 salon stockists for our PBS brands, an achievement we have been so humbled to accomplish in such a small period of time. With more salons to service, and provide our world class brands to, this meant that we had to up our game in terms of what we offered to our salon owners. By offering ongoing support across sales, marketing and education we have great plans in place to continue kicking goals for our salons in 2018. Our main focus for the past year has been on the importance of education. Continuous education and training is the backbone of PBS and in the past year – and going forward into 2018 – our focus on helping our salon, spa and clinic partners grow and reach their goals has never faltered from our sights. Our passion is helping build great businesses. We realise that fine tuning your skill set with products and ingredient education is integral to your service, but often the business side of things is forgotten. We want to help you to be the best therapist in the industry, as well as the best small business owners. Our education for 2018 will go beyond brand training and will extend to uncovering industry trends, such as dermo-nutrition, and structuring your business to stay ahead of the competition with forward-thinking marketing strategies and techniques.

Looking to the future, we want to discover more exciting new brands that offer our salons amazing products that their clients will love, as well as an opportunity to build a more profitable and predictable business. Stay tuned!

We are also continuing to produce better business and profitability education in an easy to consume online format, so that our salon partners can learn at their own pace. Our online coaching course, distributed exclusively by PBS, will support our iconic Passion to Profits workshops and group coaching programs, as well as our popular Facebook Live sessions.

We feel very fortunate to be entrusted with the amazing brands we distribute and nothing gives us more pleasure than when we hear a salon owner tell us how much they trust us. We want to continue to deliver on our promise to constantly help you achieve your goals as a salon owner and become the most trusted and supportive distributor the industry has ever seen.

Continuing what we started 12 months ago in our first ever PBS magazine, we are showcasing what is new in our brands, including top trending concepts, new product innovations and an exciting new brand reveal exclusive to this issue, Lük Beautifood!

We can’t wait to see what 2019 has to offer.

Matt & Lisa Williams

To build a successful and profitable model for your business, we are always on the lookout for new, exciting and innovative brands that fit our criteria and the philosophy of our salons and spas. We are certain Lük Beautifood does just that, and more, with its trending organic formulas that continue to leave a lasting impression within the beauty industry.

W E BS ITE W W W. PRO B E AU T YSO LU T I O NS .COM . AU

PBS Directors

E M A I L I N FO @ PRO B E AU T YSO LU TI O NS .COM . AU

#PROBEAUTYSOLUTIONS

YOUR SKINCARE

SUCCESS STARTS WITH

INNOVATION

Whether you are big or small, your business is vulnerable if you fail to innovate and create a better product or service for your customers. We delve deeper into why innovation is the cornerstone of all business success and why Image Skincare is leading the way.

he word ‘innovation’ is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow.

The benefits are tangible. The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91 percent of innovating businesses benefitted from improved goods, services, processes or methods. Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them. “We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, CEO of Professional Beauty Solutions. “If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, it’s Image Skincare,” says Williams. “They don’t rest on their laurels or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate and stay ahead of the trends.” In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites: 4

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

INNOVATION DISTINGUISHES BET WEEN A LEADER AND A FOLLOWER Steve Jobs

YOUR SKINCARE V ITA L C H Y D R AT I N G WAT E R BU RS T: G I V E S K I N A D RI N K O F H20 A lightweight, transformational gel texture formulated to burst into intense hydration. Upon application, the water burst technology releases a f lood of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthierlooking complexion.

V ITA L C H Y D R AT I N G A N T I OX I DA N T AC E S E RUM : MU LT I V I TA MI N F O R YO U R S K I N A concentrated essence for the skin, this powerful cocktail of three forms of vitamin C, along with vitamins A and E naturally helps the skin look more radiant. A power blend of antioxidants including green tea, echinacea extract, as well as red rose wine extract provides maximum protection and reduces the visible signs of ageing such as fine lines and dryness.

T H E M A X S T E M C E LL N E C K LI F T: F O RG E T FROW N L I N ES; YO U R T RU E AG E I S S E E N I N YO U R N EC K & JAW This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. Containing the MAXimum concentration of innovative award-winning peptides combined with plant-derived stem cell technology that helps increase elasticity; the cream brightens, tightens and defines the neck and jawline. Image’s exclusive Vectorize Technology™ delivers a complex of encapsulated ingredients time-released up to 48 hours for a long lasting, intense effect which will leave you looking younger with just a few applications.

N E W O R R E F O R MU L AT E D P RO D U C TS I N A S LIT TLE AS THREE YEARS

AG E LE SS TOTA L PU R E H YA LU RO N I C 6 F I LLE R: P LUMP I N G P OW E R W I T H O U T A N I N J EC T I O N This concentrated one of a kind topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time-released hyaluronic acid acts like a sponge that pulls in hydration and turns back the hands of time for immediate and noticeable fullness.

AG E LE SS OV E R N I G H T R E T I N O L M A SQU E : RE V E RS E AG E I N G W H I L E YO U S L E E P This advanced fusion of triple action timereleased retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using Image’s trademarked unique delivery system, the masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin to support intensive skin remodeling and locks in nutrients for the ultimate beauty sleep.

V ITA L C H Y D R AT I N G OV E R N I G H T M A SQU E : B E AU T Y S L E E P N OW I N A B E DS I D E JA R Infused with a triple mineral complex, this overnight treatment delivers water into the skin and locks in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminish the appearance of wrinkles, while hematite and malakite provide unique mineral radiance for stressed skin. ■

To find out more about Image Skincare’s innovative vision and the accompanying cutting-edge skincare line, featuring over 460 active peptides, lightening agents, AHA/BHA’s, retinols, vitamins and sun protective ingredients, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare #PROBEAUTYSOLUTIONS

YOUR INSPIRATION

ENTREPRENEUR OF THE YEAR

Janna’s claim to skin innovation success This independent businesswoman, mother, and licensed esthetician started her business from her one-bedroom Houston apartment in 2003. Her range of innovative, professional-grade skincare products are now taking the world by storm. We talk to Image Skincare CEO and Founder, Janna Ronert on her success, innovation and her plans for 2018. W H E N YO U S TO P I N N OVAT I N G I N T H E I N D US T RY, YO U R B R A N D W I LL D I E Janna and Marc frequently travel the globe in search of the latest breakthroughs in technologies and ingredients. They recently travelled to Korea to investigate the latest trends in K-beauty. “As relentless innovation is the backbone of our brand, we continue to evolve our formulations to keep up with an ever-growing industry that will discard you at the drop of a hat if you stand still,” says Janna.

F ROM H UM B LE B E G I N N I N GS From a small-town country girl from Nebraska, to the founder and CEO of one of the biggest skincare brands in the world, Janna Ronert is one remarkable woman.

NEVER UNDERESTIMATE THE MEANING OF A

TEAM—THE PEOPLE WHO WILL STRIVE TO GET TO THE

Established only 15 years ago, today Image FINISH LINE Skincare is one of the most highly-regarded professional skincare brands in the industry, sold in over 60 countries and with 20,000 salon professionals under its belt. Now, whether it’s managing her family dynamics at home with her twins, or leading the charge at the head of a global business, Janna’s incredible work ethic stems from her keen determination, pushing through obstacles throughout her career to get Image where she knew it could go. As one of the most successful female CEOs in the industry, Janna’s fearless dedication in seeking innovation where others wouldn’t dream about, has led her to be honoured with Ernst & Young’s Entrepreneur of the Year Award in 2012, and recognised among the top 200 CEOs in the USA. T H E T E A M T H AT K E E PS O N G ROW I N G Despite Image Skincare’s growth, Janna’s strategy remains as simple as it did when she had a single employee and no customers, working out of her apartment. “There are two things that are responsible for our success as a brand: Our passion for developing innovative products, and our amazing team of more than 200 employees that are inspired to be the very best in the industry,” explains Janna. Janna and her business partner/husband, plastic surgeon Dr. Marc Ronert, believe that employees should be treated like family, and their loyalty and dedication rewarded at every turn. “Never underestimate the meaning of a team and those who will strive to the finish line with you. I strive to remain grounded and focused on my employees, as much as my customers, and to keep them highly engaged with the brand and empowered to meet their life goals,” says Janna. 6

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

WITH YOU.

“We’re constantly working on evolving the brand with new innovations but we also continue to go back and reformulate bestsellers in the range.” Core to her business strategy is driving customers to Image Skincare professionals, though Janna admits that the advent of digital continues to present a challenge to the industry.

“Even in the face of the digital revolution, as a former esthetician myself, I believe that a website will never replace a good facial. The biggest challenge for the coming years is meeting the needs of customers who want to buy authentic products online, while continuing to educate them about the importance and value of professionals in the skincare industry. Every leader of our industry will need to find the right balance between digital and offering a personal face-to-face diagnosis and treatment plan.” W H AT IS I N S TO R E FO R 2018 Today, Janna juggles her roles as a CEO, public service advocate, wife and mother, and international health and wellness speaker. She continues to inspire women around the world with her passion, dynamism and leadership. With a growing list of celebrity fans including Cameron Diaz and Miley Cyrus, Image was listed on Inc. 500’s ‘Fastest Growing Private Companies in America’ in 2017, along with other corporate giants such as Microsoft and Chobani. “At Image Skincare, we are always shattering our own ceilings. In 2018, we’re focusing on researching the next professional skincare secrets to help you Age Later. Our 2018 NEW products are light years ahead of the curve and transformational to the professional treatments and services you provide every day.” says Janna. ■ Discover the woman leading the charge at the head of Image’s global reach. To enquire about becoming an Image Skincare stockist, or for more information, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

YOUR TRENDS

REV UP YOUR REVENUE

WITH LASHES

The global trend to take over in 2018 With a 152% surge in searches in the past 12 months, Pinterest predicts that ‘next level lashes’ are set to be the top beauty trend for 2018! We explore how your business can take advantage of this trend and boost your profits through the roof.

f you could only choose ONE beauty product to wear each day, mascara is the hands down winner, according to a recent Lab42 makeup habits study. There is no question that the demand for long thick lashes is continuing to skyrocket—with the global lash enhancement market is predicted to grow 5.8% per year for the next five years AND reach US$513 million in the United States by 2023 (Marketing Research Future 2018). Powered by the development of better eyelash enhancing agents and rapidly improving cosmetic technology that go beyond standard expectations, women across the world are on the search for treatments or products that will get them ‘next level lashes’.

IF THE Y COULD ONLY CHOOSE ONE, MASCAR A IS THE NUMBER ONE BE AUT Y PRODUC T WOMEN WOULD USE E VERY DAY. Capitalising on this burgeoning trend is more crucial than ever to keep up with what your clients will mandate. The majority of women want longer, thicker and darker eyelashes, but in an industry that often demands a quick and inexpensive fix, unfortunately many of your clients simply won’t be willing to fork out the dollars or have the time for laborious extension services.

TAKE YOUR LASHES FROM HOW TO WOW! G ROW T H S E RUM S T H AT WO R K

B RUS H O N E X T E N S I O N S

The industry has come a long way since the early days of lash serums that caused redness and watering, darkened eyelid skin and eye-colour of those that carried the chemical, prostaglandin.

When you’ve heard hundreds of horror stories of people gluing their eyelids together, or the struggle to upkeep eyelash extensions every two to three weeks, something that gives you the appearance of extensions in under 60 seconds sounds like a godsend!

We love the advanced Image Skincare Lash & Brow Enhancement Serum, as the serum of choice due to its intensified, prostaglandin free formula. Backed by clinical tests, and utilising a potent blend of peptides and plant stem cell extracts, this wonder product enhances the appearance of sparse lashes and brows while conditioning and supporting follicles. Not only can you see visible results in as little as two weeks, but advanced serums of today fortify the hair to protect against breakage, and prevent further hair loss, making it perfect for those who struggle with thinning hair.

It only takes three easy steps to enhance your lashes up to 300% with the Cherry Blooms Fibre Lash Extensions Mascara, thanks to the power of brush on fibres. No glue, no mess! This number one salon recommended eyelash extensions solution adds 3D volume and instantly produces longer, more natural looking lashes without the finicky process of extensions or lash lifts. As simple and familiar as applying mascara, let your customers trial a tester of the lash building black fibres, and watch this product sell itself! ■

This has resulted in many salons side-stepping the semi-permanent, expensive lash lift and extensions path for easier, simpler products that provide instant lash enhancement. We take a look at two trending lash innovations that don’t require the time or complicated training of lash extentions, but still allow you to provide the results your clients are looking for. *Lab42 ‘The Foundation of Female Millennials’ Makeup Habits’ report

O’Hara Skin & Body Clinic’s results of visibly thicker brows after 2 weeks of using the Image Skincare Brow & Lash Enhancement Serum.

Take this global trend to new heights in your salon today. To learn more about Image Skincare and Cherry Blooms Cosmetics, and how they can help boost your profits, call 1800 625 387 or visit www.probeautysolutions.com.au

#PROBEAUTYSOLUTIONS

YOUR MAKEUP

THE NEW MINERAL SKIN PRESCRIPTION

A B B E Y E DWA R DS , SA LO N OW N E R & YO U N G B LO O D S TO C K I S T

Why Treating the Skin Doesn’t End at Skincare Makeup is something we wear almost every day of our lives, and the ingredients makeup companies boast can significantly impact the health of our skin. So, why don’t we prescribe makeup in the same way we do with skincare?

ne thing is certain—women visit salons in order to improve the health and beauty of their skin, and feel good while doing it. So, why do so many women then layer on makeup that contains harmful chemicals, preservatives and fillers, and that can clog pores, essentially undoing all the beautiful work your therapist has put in? There is no question that consumers are now looking for makeup that does more than make you look good. Powerful healing and moisturising properties in makeup and clinical cosmetics brands are reigning supreme in the current skin-obsessed climate. In fact, a recent study* found that doubleduty functionality is a strong winner in the makeup industry, with built-in skincare benefits like sun protection and quick healing significantly rising in popularity. Imagine makeup so pure that it won’t irritate or re-inflame your skin concerns, even after something as traumatic as a cosmetic operation. Welcome to the world of mineral cosmetics.

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

Long before mainstream brands had cottoned onto the powers of minerals for the skin, Youngblood founder Pauline Youngblood knew the industry needed a range that let the skin breathe and heal, much like skincare. Determined to develop a makeup line that would not only reduce the appearance of marks, but also act as a skin treatment, even for her own acne prone skin, she began working with chemists, dermatologists and cosmetic surgeons, blending superior formulations of micronised minerals to create her own concealing powder for use on patients with special cosmetic needs. With 95% of female millennials using makeup to enhance their features, and 85% using it to hide their flaws*, isn’t it time you chose a makeup brand that doubles as skincare and further assists the health of your client’s skin? ■

I SUFFER FROM PSORIASIS ON MY SKIN. THIS BEFORE AND AFTER IS A CLEAR INDICATION THAT YOUNGBLOOD MINER ALS CAN GIVE YOU FL AWLESS COVER AGE FOR ANY SKIN CONDITION Abbey Edwards, Salon Owner & Stockist

Discover why mineral makeup should be a part of your skincare routine. To enquire about becoming a Youngblood Mineral Cosmetics stockist, or for more information, call 1800 625 387 or visit www.probeautysolutions.com.au/youngblood-mineral-cosmetics

YOUR MAKEUP

M A KE U P TH AT H E A L S A N D CO N C E A L S

P H OTO C R E D I T: @YA E L L E _ P R AC H T

D ISGU IS ES TH E MOS T TRY I N G S K I N M A RKS

Patients who have undergone microdermabrasion, IPL, chemical peels, or surgery have specific makeup needs, due to the tight, raw and often sensitive skin they’re temporarily left with. Youngblood’s hero Loose Mineral Foundation contains only the highest-grade, finely triple-milled minerals like mica and titanium dioxide to cover skin blemishes, heal, and soothe post-operative skin.

Despite the lightweight and ultra-fine formula, Youngblood is capable of camouflaging heavy bruising, birth marks, pigmentation and even tattoos. While many other makeup brands claim full coverage, their heavy and oil-based foundations can cause a new array of problems. Youngblood’s loose minerals and creambased products are also incredibly buildable without looking heavy, naturally enhancing the features you want to boost, as well as glossing over the blemishes you want to mask. They also contain the ingredient mica— a mineral known for its ability to reflect light and conceal discolourations on the skin, along with other skin-friendly, vegan ingredients that uniquely build up superior coverage. B LO G G E R A MY E L S E G O O D B I R T HM A R K COV E R AG E U S I N G YO U N G B LO O DS’S LO OS E M I N E R A L F O U N DAT I O N

“Youngblood is the perfect product to use after a cosmetic procedure such as injectable treatments, or microdermabrasion. Patients walk out the door looking great and feeling confident. I can confidently say I won’t use anything else because of the natural looking coverage Youngblood offers and the fact that I know my client’s skin will be healthier by not wearing heavy liquid or oil-based foundation.”–Dr. Kathy Gallagher, Shine Creating flawless coverage Women’s Health Clinic.

MAKEUP THAT doesn’t sacrifice your skin that seamlessly doubles as skincare. Discover why Youngblood has influenced the industry as a healthy, lightweight alternative that really performs to suit your needs:

SA FE FO R AC N E I C A N D RE AC TI V E S K I N Like skincare formulated specifically for acne sufferers, Youngblood leaves out those heavy clogging ingredients such as the filler talc that can trigger reactions and exacerbate acneic breakouts. Youngblood is specially formulated to not just cover but also helps to minimise skin irritation and safely conceal redness common with reactive pores and inflamed skin. Free of synthetic fragrance, the natural mineral formula will allow your skin to breathe and function normally.

As traditional makeup often contains chemicals, oils, petroleumbased colourants and other additives that can irritate sensitive skin, Youngblood is the best choice for inflammation and rosacea, working to neutralise and conceal redness in only a few minutes.

P H OTO C R E D I T: @T H E B E AU T YA N DT H E G E E K AU

“Being a medical and cosmetic skin clinic, there is a serious side to addressing our client’s skin concerns. Having a product like Youngblood to recommend aids in the process of correcting acneic skin problems and gives us the tools to obtain real results. Youngblood is an integral part of our business and we can’t imagine not having it in our clinic!” –Simone, Laser and Dermal Technician.

The warm tones in the earth-milled minerals tone down the look of redness on the skin and will not bleed through during the day. “I once had a mother of the bride with really bad rosacea. She was terribly self-conscious and had tried almost every product on the market. After I applied the mineral foundation, she was absolutely shocked at the coverage it gave, concealing her redness. She looked amazing and could not wipe the smile from her face. She said she wished she had heard about Youngblood years ago!”–Michelle, Makeup Artist.

P H OTO C R E D I T: @T H E B E AU T YA N DT H E G E E K AU

N E UTR A LIS ES RE D N ESS A N D S E NS ITI V IT Y

*The NPD Group, 2016 ‘Makeup In-Depth Consumer Report’

#PROBEAUTYSOLUTIONS

YOUR TECHNOLOGY

WHY LED IS A SALON’S

TOP CHOICE FOR TECHNOLOGY When deciding what piece of equipment to invest in for your salon, the range of choices can be very overwhelming. We explore which stand-out factors you should consider.

s salons strive to give their business a competitive edge, the services and results you can offer your clients is often determined by the equipment you invest in. With so many choices available and some technologies costing tens of thousands of dollars, this is a decision you can’t afford to get wrong. We look at the top three questions you should consider to ensure you find a solution that will meet both your client’s needs, as well as ensuring your business profitability. 1. What are the costs associated with offering this service? Salon owners are not only searching for equipment of the highest quality, they are also demanding cost effective machinery with minimal labour requirements. Certain technologies require long and intensive training that can be difficult to maintain if staff turnover is a challenge. Having multiple team members away for weeks of training is a real cost to your business and must be considered. 2. What is the ROI? If you are going to invest a large sum of money into a piece of equipment, you want to be confident that it can pay for itself and generate profit, quickly and easily. If you require a specialist to perform the treatment, ask yourself how many treatments can physically be performed each week, and will that limit the return on your investment? 3. Will the treatment provide my clients with the results they want and offer me a competitive advantage? With the non-invasive cosmetic treatment industry topping $1 billion; more than ever, clients are looking for easy and pain free treatments they can do on their lunch breaks. You also need to consider whether the treatment you are considering will give your clients the results that they (and you) are after, with minimal downtime and discomfort. When we asked the industry to nominate the most innovative beauty equipment, one that would tick all of the boxes mentioned above, the resounding response was LED. 10

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

W H Y LE D? LED Phototherapy is a non-invasive, pain-free treatment that harnesses the power of clinically proven light wavelengths (Blue 415nm, Red 633nm & Near Infrared 830nm) to deliver safe and effective results on a wide range of skin concerns, from acne and ageing skin to psoriasis and dermatitis. Many industry professionals have called it a “cure-all” treatment. But not all LED machines are created equal. There are numerous choices in the marketplace, so if you have decided to invest in LED, you will then need to investigate which LED is best for your business and your customers. T H E D E R M A LUX D I F F E R E N C E While the demand for LED Phototherapy has increased significantly in recent years; until recently it was believed that LED light therapy machines could not effectively deliver more than one wavelength at a time. But after working with some of the best scientists, doctors and LED light specialists in the world, Dermalux founders, Huw Anthony and Louise Taylor have completely debunked this theory with their release of the Dermalux Tri-Wave system. The Dermalux Tri-Wave is the ONLY system that can deliver all three wavelengths at once and separately, achieving results three times faster and proving to be three times more effective than any other LED machine on the market. With the added benefit of no need to change bulky heads, the single head of the Dermalux enables you to target multiple indicators in a single session. U N RI VA LLE D PRO F ITA B I LIT Y Requiring no consumables and minimal labour to perform, the hightech treatment has the potential to be, by far, the most profitable treatment on your menu. From an investment perspective, Dermalux LED can boost your revenue by up to 400 percent! A N D T H E W I N N E R IS ... The continued popularity of Dermalux as a results-driven, noninvasive treatment choice is primarily due to its unrivalled clinical efficacy, quality and the safety profile it provides. In fact, the Dermalux LED Tri-Wave has won ‘Best Treatment’ at the prestigious Aesthetics Awards for FIVE consecutive years, (2013-2017).

YOUR TECHNOLOGY We spoke to some of Australia’s leading salons to find out how Dermalux has impacted their business: W H AT M A D E YO U WA N T TO PU T LE D I N YO U R BUS I N E SS? Christine Ewart–The Beauty Spot Swan Hill, VIC: As a salon in a small country town, I was tired of hearing clients say that they travelled out of town to have treatments such as LED. This made us determined to take our skin treatments to the next level. Dermalux LED was the non-invasive skin treatment I had been looking for to treat many types of skin conditions as effectively and efficiently as possible. Anita Van Doren–Murrumbateman Wax & Relax, NSW: I had witnessed the amazing results LED could provide when I underwent a series of treatments for pigmentation and rosacea myself. When I made the decision to invest in skin technologies for my own salon it was an easy choice to start with LED as it is such a versatile piece of equipment and I already had faith in its effectiveness. W H E N R E S E A RC H I N G LE D U N IT S , W H AT D I D YO U LO O K FO R?

allows us to treat a much larger range of skin concerns far more effectively. It was also the only machine that was pre-programmed to treat an array of skin issues and this reduced any confusion amongst staff as to how to set parameters for treatments. Dermalux also had the most up to date look; it was definitely the most aesthetically pleasing to the eye, plus they also offered great marketing material and training support.. H OW H A S D E R M A LUX LE D C H A N G E D YO U R BUS I N E SS?

I HAVE NEVER HAD SUCH A PROFITABLE TREATMENT! DERMALUX REALLY IS A STAND ALONE WOW FACTOR IN OUR SALON. Samantha Barton, Blush Boutique ACT

Christine: When I first began looking at LED, there were many units which only offered one wavelength of light – that being red, and you had to purchase different heads to change the wavelength of light. This wasn’t appealing to me as it’s not only costly but seemed time consuming. I was also looking for a machine that was easy to maneuver in our small salon space, in an innovative yet comfortable design for my clients. Anita: The decision to purchase an LED machine represented a substantial financial outlay for my country town salon, so I was conscious that I had to ‘get it right’. I was particularly looking for a machine that demonstrated clear, clinically-proven results, was easy to operate and was backed by great after-sales service. Dermalux ticked all these boxes for me and my clients love the results it delivers. W H AT WA S IT A BO U T T H E D E R M A LUX T H AT S TO O D O U T A BOV E OT H E R U N IT S? Samantha Barton–Blush Boutique, ACT: Dermalux was like nothing I had seen before. I trialled several brands of LED and Dermalux was definitely the stand out. I love the options to overlay the lights to target more than one skin concern without compromising the results. We are able to do this easily as Dermalux only uses one head, so no swapping light heads! Dermalux is also backed by some of the best case studies I have ever seen from any LED in the market. Jody Robson–Body Central, WA: During the business research period, I realised quickly that Dermalux was a ‘stand out’ device. Dermalux was the only machine that could offer all three wavelengths simultaneously. This was a huge selling point as it

Michelle Grove–Indulgences Beauty Therapy, NSW: Dermalux definitely achieved what I was hoping it would by greatly advancing our skin treatments. We are able to better target our clients’ concerns, and we have had phenomenal results with acne and dermatitis. The results speak for themselves and our clients are hooked! I can say that within five months of using our Dermalux it had paid for itself, making it one of my best business investments so far! Samantha: It has absolutely changed our business! We have become more of a specialty skincare clinic, and every client that has a LED treatment in salon walks away hooked! From a financial perspective, I have never had such a profitable treatment! Dermalux really is a stand-alone WOW factor in our salon. WO U LD YO U R E COM M E N D B RI N G I N G LE D I N TO A SA LO N BUS I N E SS? Christine: Absolutely! It is one of our most profitable treatments (only costing 20 cents per treatment). It can even be treated as a “self-serve” treatment, the therapist doesn’t have to stay in the room. The results we have seen in as little as three treatments are amazing. Clients love that it is non-invasive, has no downtime, and can be done in as little as 30 minutes. I would recommend the machine to anyone looking at taking your skin treatments to the next level. Michelle: Yes, I would! This wasn’t the first piece of machinery I had invested in but it has definitely been the best, a real game changer. I would encourage anyone to back yourself and your team, and invest in the Dermalux, you will love the possibilities it offers. ■ To discover the benefits of Dermalux and to find out how this award-winning treatment can transform your clients’ skin, and give your business a boost, call 1800 625 387 or visit www.probeautysolutions.com. au/dermalux

• MULTI-AWAR D WINNING L ED TR EATMENT •

WINNER 2013 BEST NEW TREATMENT

#PROBEAUTYSOLUTIONS

YOUR WELLNESS

EAT YOUR WAY TO HEALTHY SKIN

The power of nutrition to transform skin from within cannot be overestimated, says Janine Tait, founder of Bestow Beauty. Here she explains why it is important for therapists and their clients to become educated in the holistic approach to treating problem skin.

hen you run into a problem with your skin, what is the first thing you do? Most women instinctively look for a new skincare product or treatment. While of course, the right topical skincare strategy is essential, it is still only half of the story.

A holistic approach to skincare is about considering the whole person and viewing skin as a reflection of your life. It is all about identifying and addressing underlying nutritional and lifestyle factors which are contributing to skin problems, and wreaking havoc on how the body feels. Quick-fix methods can often make temporary improvements, but from my experience as a therapist, genuine skin transformation is only possible when you work from within. Our skin needs a wide range of nutrients in order to thrive, heal and resist premature ageing. Dull, lifeless, inflamed or spotty skin are indications that your body is not getting enough of the nutrients it needs for optimal health, or that poor diet is actively working against a clear complexion. As holistic skincare therapists, we need to tackle skin nutrition by following two paths. Firstly, we need to nourish the skin from within with the essential nutrients required for skin health. Secondly, we need to remove the food and drinks which inflame and aggravate skin. ‘Heating’ foods are a particular food group that must be addressed when working with those who struggle with inflammatory skin conditions like acne, rosacea, eczema, dermatitis or overall redness and sensitivity. AVO I D FO O DS T H AT H E AT T H E S K I N There are certain foods that can heat and inflame the skin from within, often causing ‘flare ups’ of rosacea or breakouts. Common ‘heating’ culprits are caffeine, alcohol, and spicy food, but even strawberries and oranges can have an inflaming effect. Other major foods to avoid are chocolate, peanuts and curry. These foods are called vasodilators – ‘vaso’ referring to the blood, and ‘dilating’ meaning to expand. They sensitise skin by increasing blood flow through the fine capillary system that feeds the skin cells. Obviously, this will exacerbate sensitive skin and cause it to immediately react. A LT E R N AT I V E S The Bestow way of eating avoids all heating foods and uses healthy alternatives instead to nourish and support beautiful skin. If you want to overcome skin problems like acne, rosacea, dermatitis or congested skin, in addition to avoiding the above foods, you should also be looking for skin-friendly alternatives to reduce ‘flare ups’. Drinks such as herbal teas, dandelion or turmeric lattes are great alternatives to coffee. Raw nuts such as almonds or brazil nuts are an excellent replacement for salted peanuts, and less ‘spicy’ spices like cinnamon and ginger are great substitutes for chilli. Unlike other ‘heating’ citrus fruits (such as orange), lemons boost digestion and provide plentiful amounts of vitamin C, an important antioxidant that is vital for the production of collagen. Bestow Beauty’s range of organic superfood powders, oils, herbal teas and recipe cookbooks are perfect for overcoming several skin problems. Each delicious, skin-friendly Bestow recipe avoids heating and congesting foods, and opts for soothing alternatives instead, focusing not on what you can’t eat, but what you CAN eat. Like all wellness journeys, learning to work holistically requires change, patience and dedication in the beginning, but it is truly a beautiful way to live. ■

JA N I N E TA I T, F OU N DE R OF BE S T OW BE AU T Y Janine Tait is a qualified Beauty Therapist and Dermo-Nutritionist in New Zealand. In 2009, she founded Bestow Beauty, a range of organic super-food blends, recipes and rituals to nourish the skin from within. W W W. B ESTOW B E AUT Y.COM . AU

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

YOUR WELLNESS

WHAT GOES ON

GOES IN

As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, we look into the rise of the ‘Clean Beauty’ movement and what your business needs to do to stay ahead of this leading trend.

ike pre-packaged food, many beauty products don’t deliver the benefits they promise, and eye-catching packaging coupled with flashy marketing can disguise a host of unhealthy ingredients. With consumers catching onto this ruse, it’s no wonder many are starting to scan beauty labels as thoroughly as they would their food, and calling for products that are healthy, ‘clean’ and safe. Clean beauty products are not only free from toxins – like carcinogens and endocrine disruptors that can enter your bloodstream and cause havoc to your skin – but are also harnessing the power of superfoods as key ingredients. Think nut oils, chia seeds, probiotics, berry extracts and more, that contain high levels of antioxidants and anti-inflammatory properties, proven to calm and protect skin when applied both topically and consumed internally. One company leading the ‘Clean Beauty’ movement in Australia is Lük Beautifood. While conventional lipsticks can be a source of harmful chemicals, Lük Beautifood harnesses the powers of natural produce to boast a range of all-natural, clean Lip Nourish Lipsticks, infused with food-active ingredients, like avocado, citrus and cacao. “More and more women are realising that beauty is a natural extension of health, which can be heavily affected by the products you use daily,” says Cindy Luken, founder of Lük Beautifood. After realising women wanted the opportunity to cultivate natural beauty without compromising on health or wellbeing, Cindy Luken – a food scientist and chef in her own right – used her knowledge to develop toxin-free lipsticks in 2012. Following much trial and error in her test kitchen and experimenting with delicious nutrient active ingredients, Luken knew she had caught onto something that would change the traditional cosmetics market. “Our products are made from organic ingredients that you could literally eat, without a second thought. And when you consider that the average woman ingests 1.7kg of lipstick in her lifetime, that’s pretty important!” says Luken. It is clear that the ‘Clean Beauty’ movement is gaining even more momentum, now extending beyond a fringe group and into the masses at beauty counters. Made popular by the likes of Gwyneth Paltrow and Miranda Kerr with their brands Goop and Kora Organics respectively, ‘healthy’ and ‘toxin-free’ are prominent buzzwords among the modern beauty user, who will unreservedly demand products that align with their lifestyle and values. As the retail and service sectors rapidly rise in this ‘clean’ product space, it is crucial for businesses to cater to this forward-thinking market with beauty brands created to accommodate this trending shift. ■ Lük Beautifood is now distributed by Professional Beauty Solutions. To learn more about the ‘clean beauty’ trend, and stocking Lük Beautifood in your salon or spa, call 1800 625 387 or visit www.probeautysolutions.com/lukbeautifood

#PROBEAUTYSOLUTIONS

YOUR EDUCATION

SUPPORTING THE BEAUT Y INDUSTRY B E A U T Y E X P O AU S T R A L I A â&#x20AC;¢ 8 & 9 S E P T E M B E R 2018 I C C , DA R L I N G H A R B O U R S Y D N E Y

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

EXPO EDUCATION

SESSIONS NOT TO MISS Join PBS as we bring you industry leading professionals from across the globe to speak at Beauty Expo Australia. We invite you to delve into the latest innovations and trends in the industry over the two-day event. TO PI C : A H O LIS T I C A PPROAC H TO A N T I -AG E I N G Speaker: Janine Tait, Bestow Beauty Founder Janine will shine a light on the science of holistic anti-ageing factors like skin nutrition, gut health, sleep quality and exercise choices. Learn how to support your clients to establish healthy life patterns and wellbeing rituals that will nurture healthy, youthful skin.

RECOGNISING OUR SALONS The Professional Beauty Solutions’ 3rd Annual Awards Gala Dinner is the ultimate night to celebrate and recognise our remarkable salon and spa partners! Each year, we announce the prestigious “Salon of the Year” award, which goes to the salon with the strongest commitment to growing their business and demonstrates excellence in the service they offer. Plus, our “Stockist of the Year”, “Marketing Excellence” and “PBS Passion” awards for those salons that deliver unparalleled results and show a sense of utmost pride in their work.

Janine Tait is New Zealand’s leading dermo-nutritionist and respected leader within the holistic beauty and wellness movement and will be sharing her wisdom gained over 30 years as a beauty therapist. TO PI C 1: T H E SC I E N C E O F PE E L S & COM B I N E D T H E R A PI E S TO PI C 2: I N G R E D I E N T R E VO LU T I O N Speaker: Dawn Clifford, Senior Director of Education, Image Skincare Dawn will take you on a scientific skin journey and uncover in-depth the ingredients that result in an undeniable and amazing change to your client’s skin. Dawn Clifford is Senior Director of Education for one of the world’s most innovative skincare brands, Image Skincare, and she will detail the crucial steps to advance peels and explain how to customise the right treatment plan to solve any clients’ issue. TO PI C : W H AT G O E S O N , G O E S I N : T H E R IS E O F T H E C LE A N B E AU T Y MOV E M E N T Speaker: Cindy Luken, Lük Beautifood Founder As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, Cindy looks into the rise of the ‘Clean Beauty’ movement, and what your business needs to do to stay ahead of this leading trend. Cindy Luken is a successful entrepreneur, food scientist, and industry expert in beauty and wellness, leading a path towards a toxin-free industry by harnessing the power of food and nutrients as clean beauty alternatives in makeup. TO PI C : FO U N DAT I O N M A R K E T I N G: E SS E N T I A L S T R AT E G I E S Speaker: Vanessa McDonald, Salon Marketing Coach Founder In this session Vanessa will discuss how to maximise and set a solid foundation for your annual promotional calendar and how to approach your overall marketing strategy from a more targeted position, including uncovering your KPI’s. Vanessa McDonald is the Australian Beauty Industries Salon Marketing Coach with an obsession to turn beauty salon owners into savvy marketers. With 17-years’ worth of experience in sales and marketing specific to the beauty industry, she is a specialised Marketing Coach who works with full-service beauty salons to improve their businesses, specifically with the use of Foundation Marketing – the marketing that MUST happen in your business each and every day.

P B S A N N UA L GA L A D I N N E R 8 S E P T E M B E R 2018 S O F I T E L S Y D N E Y, DA R L I N G H A R B O U R

More speakers to be announced soon... #PROBEAUTYSOLUTIONS

YOUR EDUCATION

DO YOU WANT TO

SURVIVE OR THRIVE?

EDUCATION IS THE ANSWER

many small business owners don’t believe they have the time or the money to take their team away from their dollar productive activities. Two common responses we hear a lot are “I’m too busy” and “I can’t take my team out of the salon”. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.

AN INVESTMENT IN KNOWLEDGE PAYS THE BEST INTEREST.

Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!

What many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.

ompetition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.

In fact, studies show that businesses that invested in employee development generated*;

So how do you compete? And what will separate you from your competition?

24% higher profit margins

“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.

218% higher income per employee

In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.

300% reduction in employee turnover

In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face-to-face expertise and service; two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.

*Patrick McGovern (International Data Group)

At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, while most salon owners and managers agree that education is crucial, there is still enormous resistance to investing in training. The problem is that

THE ONE THING THAT WILL SET A SALON APART FROM RETAIL GIANTS IS YOUR TAILORED, FACE TO FACE EXPERTISE AND SERVICE.

Benjamin Franklin

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

86% higher company value 21% increase in productivity A return per dollar invested of $6.72

Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business. We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business. ■ To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www probeautysolutions.com.au

INDUSTRY SPOTLIGHT

DISCOVER THE

KEY TO

SUCCESS Professional Beauty Solutions is one of Australia’s most respected and trusted distributor of professional beauty brands to salons, spas and clinics across the country. We sat down with Matt Williams, CEO and owner of PBS to discuss what you can expect when you partner with them. TELL US ABOUT YOUR BUSINESS My parents originally met Pauline Youngblood back in 1995 and after falling in love with her brand, convinced her to award them the Australian distribution of Youngblood Mineral Cosmetics. Nine years on, after they had built a loyal salon following, they understood that to grow the business they were going to need some help. In 2006, my wife and business partner, Lisa and I took over operations, growing the business from a team you could count on one hand to over 40 exceptional team members at our head office in Sydney. Today, we distribute 11 professional beauty, skin and body brands that are leaders in their categories, throughout more than 2,000 salons, spas and clinics across the country. WHAT PRODUCTS DO PBS DISTRIBUTE? As soon as we started to expand our offering beyond makeup, we became fixated on providing our salons with everything they need from one convenient supplier. Today, our salons trust us with offering the best in mineral makeup, skincare, tanning, spa body, hair removal, inner beauty nutrition and LED to satisfy their business needs. Our collective of world-class brands are chosen based on their efficacy, innovation, performance and profitability for their salon. W H AT IS YO U R OV E R A LL M ISS I O N AT PBS? The question that we are constantly asking is, “How do we help our salon, spa and clinic partners become more profitable?”. That is our key goal at PBS, and is what drives our decisions when acquiring new brands and coming up with strategies to support and nurture our salons. With more than two decades of experience behind us, and having bought, built and sold several businesses over this time, we understand the challenges that small businesses face. We have taken all the experience, knowledge and the lessons we have learnt and channeled it towards doing whatever we can to make our salon owners’ life easier, from the marketing tools and ongoing education to the business support we offer. This year, I will be expanding on our vision by launching a new coaching platform for our salons, including live workshops on how to build a profitable, predictable business in 2018.

DO YOU OFFER ANY INCENTIVES OR REWARDS TO SUPPORT THE GROWTH OF YOUR SALONS? Absolutely! Our newly relaunched PBS Rewards Program makes it much easier to leverage your buying power by pooling your rewards points when you stock more than one brand with us. By combining rewards from up to eleven brands – including wax and sugar – even as a small single operator, you can reach a reward status that might otherwise have been reserved for much larger businesses. I think this is a rewards system that truly levels the playing field and is unlike anything else in the industry. WHAT MAKES PBS STAND OUT AS A DISTRIBUTOR IN TERMS OF THE LEVEL OF SERVICE YOU OFFER? I think the greatest differentiator for us is our focus on supporting salons in becoming better business owners, carrying them to the top of their game. Most brands and distributors focus entirely on educating salons on their product’s benefits and how they can sell more. This is only one aspect of running a successful, profitable and predictable business, and a small fragment of what we offer. We have now developed systems for each aspect of your business, from daily sales tracking sheets to business health checks and workshops that address the financial foundations of the business. Our exclusive ’Marketing on a Platter’ – where we deliver FREE monthly marketing sets for each brand – is just one of the ways we provide a service that cannot otherwise be found in this industry.

I THINK THE GREATEST DIFFERENTIATOR FOR US IS OUR FOCUS ON SUPPORTING SALONS IN BECOMING BET TER BUSINESS OWNERS. AS FOR THE FUTURE OF PROFESSIONAL BEAUTY SOLUTIONS… Our mission drives our vision for the future of PBS! We know that over the next decade there will be much more disruption in our industry and we can’t be complacent, and we can’t resist change, but we will remain guided by our mission to make PBS salons, spas and clinics the most profitable in the industry. ■ Professional Beauty Solutions has all your salon, spa and clinic needs in one convenient supplier. To enquire about stocking one of our 11 brands, call 1800 625 387 or visit www.probeautysolutions.com.au

#PROBEAUTYSOLUTIONS

YOUR TANNING

INGREDIENTS UNCOVERED

There’s nothing like that post-tan bronzed glow. Especially when that glow not only looks completely natural but nourishes and protects your skin without any harmful side effects.

hile your tan should provide a gorgeous natural-looking glow to skin, its beauty runs deeper than the rich tanning shades it provides. Now, it is just as important to know what’s IN your tanning formula as it is to know what has been purposefully left out.

Ingredient listings are often skimmed over but can be the most important part of your tan, how long it lasts and the effect it has on your skin over time. Sunescape Tan’s formula enriches the skin with anti-ageing vitamins, hydrating oils and skin-firming ingredients, for a tan that is as healthy as it is flawless. Here are the key ingredients you need to LOOK FOR: A LO E V E R A Renowned for its moisturising effect, aloe vera delivers hydration straight to the skin tissue, while improving skin tone. It also provides a soothing and calming effect, reducing skin irritation. CO CO N U T O I L Smoothes, soothes and softens the skin, while protecting it against free radical damage. Coconut oil also promotes greater elasticity in the skin and works as an incredible anti-bacterial agent. M AC A DA M I A N U T O I L Rich in fatty acids, this nourishing oil leaves skin feeling soft and silky. It can also help regenerate damage from scarring or the sun. AVO C A D O O I L Recognised for its moisturising properties, avocado oil leaves dry skin feeling smooth and nourished. It also promotes skin repair by rapidly transporting active substances to where they’re needed most. KIWI SEED OIL One of the richest sources of essential fatty acids, kiwi seed oil deeply nourishes and helps to restore elasticity to aged and damaged skin. K A K A D U PLUM A small fruit native to Australia, Kakadu plum contains the highest known levels of vitamin C concentration of any food source and helps to boost collagen in the skin. It also improves the natural appearance of firmer, nourished skin. GREEN TEA Known for its ability to aid skin rejuvenation, green tea extract helps to heal ageing skin, sun damage and fine lines. Potent antioxidants alleviate dry skin, while polyphenals help neutralise harmful free radicals. G R A PE S E E D E X T R AC T The powerful antioxidants in grape seed extract help to protect and enhance the skin’s appearance. It is also non-comedogenic and can assist in tightening skin through the restoration of collagen. ■ Discover the tan that nourishes and protects without sacrificing your clients glow. To enquire about becoming a Sunescape stockist or for more information, call 1800 625 387 or visit www.probeautysolutions.com.au/sunescape

THE KEY INGREDIENTS YOU NEED TO AVOID: BROWN HT: This synthetic petroleum-derived

brown colouring dye has been banned in the USA, Canada, Japan and major European countries like France and Germany for its potentially dangerous health risks. Brown HT can induce hypersensitivity, eczema, dermatitis, itching and rashes, can cause bad reactions in those allergic to aspirin, leading to asthma and has been linked to some cancers. DMDM HYDRATOIN & IMIDAZOLINDINYL UREA: These common formaldehyde releasers

break down to form toxic carcinogen, formaldehyde, and act as a preservative in tan to hold product formulas together. Even low levels of formaldehyde are a major health concern, and are known to cause weakened immune systems, respiratory problems, cracked and blistered skin, and even cancer when ingested or absorbed through the skin.

#PROBEAUTYSOLUTIONS

YOUR SPA

T H E B O DY S PA R A N G E T H AT I S

SEEN IN THE WORLD’S LARGEST SPAS & HOTELS Bring some of Pure Fiji’s tropical inspired, five star luxury into your spa today and discover the South Pacific’s secret for beautiful skin.

LI KU LI KU L AG O O N R E SO RT Malolo Island, Fiji

ure Fiji continues to spread its reach across the globe, with a presence in some of the most luxurious 5-star hotels and spas throughout the world.

The unique spa rituals created by Pure Fiji reflect the beauty, spirit and traditions of Fiji, where beauty is felt and traditions are respected. The exotic treatments are designed to utilise the island’s natural resources, embracing the uniqueness of Fiji, and celebrating the youth and beauty that lives within its islands. Pure Fiji’s body spa essentials range combines a traditional blend of pure coconut oil and botanical extracts with advanced technology to create an extensive collection of natural bath and body care products including hydrating body oils, creamy coconut lotions, all-natural handmade soaps and fresh sugar scrubs that will get your skin glowing. With a pre-existing fan base of hundreds of thousands of Australian travelers already in love with Pure Fiji, there has never been a better time to bring some 5-star luxury into your spa. ■ To learn more about why Pure Fiji is the spa range of choice in the top luxury hotels and resorts across the globe, or to enquire about stocking Pure Fiji in your salon or spa, call 1800 625 387 or visit www.probeautysolutions.com.au/pure-fiji/

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

I N T E RCO N T I N E N TA L F I J I G O LF R E SO RT & S PA Natadola, Fiji

YOUR SPA T H E W E S T I N G R A N D C AYM A N S E V E N M I LE B E AC H R E SO RT & S PA Cayman Islands, Caribbean Fronting the famous Seven Mile Beach, the recently renovated Westin Grand Cayman Resort & Spa is in the heart of Grand Cayman. Preserving wellness in travel, their new and innovative spaces provide a full sensory experience that uplift and energise. Nestled within the tropical paradise of The Westin, nature shares her gift of renewal in the exquisite Hibiscus Spa. The Hibiscus Spa promotes a total lifestyle approach that encompasses the mind, body and soul in order to provide the most complete and beneficial services for their guests.

B E LL AG I O R E SO RT & C A S I N O Nevada, USA Set behind the famous Fountains of Bellagio, this luxury Las Vegas Strip hotel and casino offers multiple dining options, elegant rooms and the award-winning Bellagio Spa & Salon. With the singular goal of pampering you, the luxurious two-storey beauty oasis features a Zen-influenced design with water walls and hand-blown glass dĂŠcor. Guests can experience a variety of in-spa treatments which will restore, revive and replenish or enjoy a massage besides one of the five beautiful courtyard pools.

O U T RI G G E R F I J I B E AC H R E SO RT Sigatoka, Fiji T H E LOS T S PRI N G Whitianga, New Zealand Forget the real world and be transported to a magical place. Let yourself be pampered in style at The Lost Spring, fit with a paradise of pools, luxurious massage spaces, and poolside drinks. Indulge in a rejuvenating spa treatment, losing yourself amongst the sound of flowing water that fills the lush native bush surrounding you. A perfect retreat for anyone seeking pure indulgence.

Situated on the beach front, the 5-star luxury Outrigger Fiji Beach Resort features a swimming pool, fitness centre and seven restaurants and bars. Pamper yourself with a rejuvenating treatment at the luxurious Bebe Spa. Combining innovative design with its suspended, open-air treatment rooms and time-honored, traditional Fijian techniques, Bebe Spa provides the perfect setting to calm your mind, body and spirit. Surrounded by deliciously lush, undulating landscape, this location is at a breathtaking altitude offering the purest ocean views.

discover the South Pacifics secret for beautiful skin and hair AU . P U R E F I J I .CO M

YOUR BUSINESS

BEAUTY WITH A CONSCIENCE With consumers becoming more selective and vocal about supporting businesses who are driven to make the world a better place, Managing Director of Professional Beauty Solutions, Lisa Williams explores how your business can make a difference. BY LISA W I LLI A M S

n the same way that the public has driven demand for holistic beauty, the importance of ‘social consumerism’ has also risen, and it should come as no surprise that many of today’s modern consumers care about more than just the quality of your products and services. In fact, a study by the McCann Worldgroup in 2016 found that as many as 84% of young people believe that brands have more power to make change than government. More than ever, consumers want to support brands that give back in a very real and tangible way. They are looking for brands and companies that weave corporate social responsibility into the fabric of their entire business model. In fact, a 2015 Nielsen survey found that nearly two-thirds of global consumers are willing to pay more for sustainably made products.

T WO -THIRDS OF GLOBAL CONSUMERS ARE WILLING TO PAY MORE FOR SUSTAINABLY MADE PRODUCTS.

84% OF YOUNG PEOPLE BELIEVE THAT BR ANDS HAVE MORE POWER TO MAKE CHANGE THAN GOVERNMENTS.

90% OF CONSUMERS WOULD SWITCH TO A BR AND SUPPORTING A GOOD CAUSE.

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

Another study revealed that 81% of millennials–those aged from approximately 15 to 30–expect their favourite companies to make public declarations of their corporate citizenship. There is simply no question that in 2018, customers want to know that their money is going toward something that not only looks good, but does good too. The past few years have seen brands moving towards creating a culture of social awareness by providing opportunities to give back to the community. Most are now forming partnerships with aligned non-profit organisations in an attempt to move towards a world of ‘conscious consumption’. A study conducted by Cone Communications and Echo Research revealed that more than 90% of consumers would switch to a brand supporting a good cause, echoing the inherent importance for a brand to speak for what their customer stands for, through its product and services. Even a significant 65% of consumers felt more positively about the retailer after giving. Giving back not only drives change in your community, but also within your organisation. It is evident that philanthropic efforts on the part of employees and employers result in workplaces that are better for business and the people who work there. This year, staffers who believe their organisation gives back to the community are a striking 13 times more likely to look forward to coming to work, than those who do not perceive their employers as charitable. Unfortunately, the reality is that many small business owners are neck deep in focusing on building their business meaning they simply don’t have the time to focus on non-revenue drivers. If you polled every entrepreneur in Australia, nearly 100 percent would say that giving back is important. But if you asked how many of them have such programs in place, you would encounter a much lower number. Make 2018 the year your business gets in touch with the larger world, whether it be aligning with something in your local community or choosing brands that already have programs in place because more than anything, it feels good to give! Here are two of our favourite brands that put “doing good” at the heart of their business:

YOUR BUSINESS BESTOW SISTERHOOD B E S TOW B E AU T Y The Bestow Sisterhood is a collective of beauty therapists and skincare clinics throughout Australasia who are changing the lives of vulnerable girls in Cambodia by sponsoring their education. Launched in New Zealand in April 2017, the Bestow Sisterhood is a partnership between Bestow Beauty founder, Janine Tait and her sister, Denise Arnold, who founded the Cambodia Charitable Trust in 2008. “On one of her trips to Cambodia, Denise met a young woman who was working as a therapist in a local spa. When Denise asked her about her life she discovered that her family had been tricked into handing over her 15-year-old sister to the sex trafficking industry. They thought they were sending her off to a work as a nanny, to create a better life for herself. Denise returned to New Zealand determined to do her bit to stop this despicable practice”, explains Tait.

CARE FOR SKIN FOUNDATION I M AG E S K I N C A R E Founded by Image Skincare’s President Dr. Marc A Ronert, M.D, PHD*, the Care for Skin Foundation is a non-profit organisation created to provide reconstructive surgery for people who have suffered loss of skin due to accidents, tumours, burns, scars or genetic abnormalities.

Over the last 10 years, Denise has changed the future for thousands of vulnerable children by transforming schools through the establishment of libraries and fresh water systems, while ensuring that the poorest children are sponsored to attend. “Education is the greatest hope for fighting poverty and slavery, especially education of girls,” says Tait. There are two ways to participate in the Bestow Sisterhood and make a tangible difference to the lives of those less fortunate.

Their goal is to provide surgeries to those who could otherwise not afford them – performing skin transplantations, scar corrections and cleft-palate corrections around the world. “Our goal is to raise $500,000 to help at least 3,000 children in 2018.” Ronert explains. Image Skincare funds ALL administration expenses for Care for Skin, making it possible for all donations to be utilised to support patient care. “Burn wounds are a significant cause of disease among children, and cleft palate and lip conditions can impair speech and the ability to eat. With simple reconstructive surgical procedures, we are able to change someone’s life. Not to offer this to people in need would be unthinkable.” says Ronert. To date, Marc Ronert and his wife, Image Skincare CEO and founder, Janna Ronert have travelled with other members of the Care for Skin Foundation to Peru, Vietnam, Myanmar and Burma to perform reconstructive surgeries on hundreds of children in need, giving them a better quality of life. To learn more about the work of the Care for Skin Foundation or to make a donation, visit www.careforskin.org.

S P O N SO R A G I R L For just $40 per month, you can sponsor a young Cambodian Girl – providing her with a school uniform, essential school stationery, access to health programs and a monthly contribution to her family’s living costs, helping to lift them out of poverty. S TO C K G E N E ROS IT E A Salons can also become part of the Bestow Sisterhood by stocking and selling Generositea – the official Sisterhood tea. 100% of profits from the sale of this beautiful rose-coloured herbal tea go to support the work of the Cambodia Charitable Trust. The Cambodia Charitable Trust currently supports 12 primary schools, four secondary schools and two teachers training colleges in the Takeo and Kampot Provinces of Cambodia. Professional Beauty Solutions is also proud to be part of the Bestow Sisterhood and currently sponsors 5 young girls in rural Cambodia. We think of them as our little sisters and encourage our salon partners to join us in sponsoring those who struggle to support themselves. To learn more about the Bestow Sisterhood or to sponsor a girl, visit www.bestowbeauty.com.au/sisterhood. ■ Find your own way to support the community with brands like Image Skincare and Bestow Beauty. For more information about the ethically conscious brands PBS stocks, call 1800 625 387 or visit www.probeautysolutions.com.au

#PROBEAUTYSOLUTIONS

YOUR MARKETING

NEED MORE CUSTOMERS? It’s the number one problem that salon owners face on a daily basis, so why is it so difficult to solve?

hen a beauty therapist decides to open a salon, they are filled with optimism and excitement about the journey ahead of them. Many anticipate all of the time, money, freedom and fulfilment that they will enjoy profiting from their passion…but, then comes the reality of running a small business! All of that optimism fades quickly when you are struggling to attract customers, retain team members and no matter how hard you try, you just cannot seem to figure out where all the money goes. So why is reality such a far cry from the original goal? As is the case across so many industries, beauty therapists are not usually experienced business owners and operators and are unsurprisingly trained in beauty therapy, not graphic design or marketing. We know that running your own business takes up more time than you seemingly have in any given day, and can feel like it is taking you away from your original passion; making your clients look and feel their absolute best. There is no question that most beauty therapists that open a salon or spa are amazing at performing treatments and understanding how to get amazing results for their clients. However, this is a completely different skillset to what is required to run and promote a small business. That is why Professional Beauty Solutions (PBS) have been working tirelessly to deliver the tools required to completely transform this reality for salon owners.

S O LV I N G YO U R N U M B E R O N E C H A L L E N G E W I T H M A R K E T I N G O N A P L AT T E R Marketing on a Platter (MOAP) is designed to take a huge load of work off your plate by doing your marketing for you! We have taken our team’s abundance of experience to create marketing assets that work to attract and retain clients. We know that salon owners do not have the man hours to spend on marketing, so we have literally spent hundreds of man hours bridging the gap. No matter which PBS brands you stock, whether that is one brand or all 11 of our brands, we provide you with free monthly sets of marketing collateral that you can use across multiple digital channels. From Facebook to Instagram graphics, blog posts, EDMs and website images and banners, we also create compelling offers to enable you to promote different services complemented with retail promotions. Along with birthday and referral campaigns, we also provide tips on how all of these can be easily implemented to drive new and repeat business through your door. Your marketing is complete without having to lift a finger. Hear what some of our salons have to say: “MOAP is extremely professional and easy for salons to utilise. I have been in the industry for 25 years, and I can tell you that there are very few, if any, companies that supply this level of marketing and support. For salons that don’t have the budget, or perhaps, the knowledge for marketing, MOAP is extremely valuable. MOAP helps keep the branding of the promotion professional and consistent throughout our spa, website, email and social media platforms.”— Rene Herald, The Temple Skincare

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

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“MOAP has been very beneficial for our business. We can run monthly and seasonal promotions with MOAP, and they look professional so our clients really take us seriously. This sets us apart from other salons in the area and creates a very strong presence for us on social media.”— Abbey Edwards, Abbey Edwards “I am not a tech minded person, nor do I have the time to sit down for hours on end designing promotional graphics being a sole operator, so I rely heavily on PBS and their MOAP for all of my marketing needs.”— Janine Cox, Secret Beauty

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YOUR MARKETING

Want to know what you will get from PBS when partnering with us? Here are some examples of our monthly marketing sets, all created and delivered to you for FREE:

DID YOU KNOW? YO U R C LI E N T S S PE N D 4 0 M I N U T E S PE R DAY O N SO C I A L M E D I A

That’s why we create new sets of social media graphics each month, from product features to seasonal trends, ready to go with a click of a button. EFFECTIVE POINT OF SA LE M A R K E T I N G C A N BO OS T SA LE S OV E R 25%

We create new sets of visually eye-catching POS posters, ready to print and display in your salon the same day.

E V E RY $1 I N V E S T E D I N TO EMAIL MARKETING G E N E R AT E S A N AV E R AG E O F $38

Email is one of the best digital marketing tactics for small businesses with limited marketing budgets! That’s why we create enticing deals and grabbing headlines in your ready-to-use e-newsletters, driving action and traffic directly into your business.

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“We use the MOAP every month. Not only has it helped with promoting our brands, but it has given us more time as we don’t have to create our own promotions or artwork. And the best part is that it’s free, which is amazing! Our stands and displays look amazing and our retail sales have doubled because of this!”—Toni Hilton, Beautiful You Hair and Beauty Day Spa

Contact Professional Beauty Solutions to find out how you can take advantage of this powerful business tool, call 1800 625 387 or visit www.probeautysolutions.com.au

#PROBEAUTYSOLUTIONS

RECIPES FOR HEALTHY SKIN Glowing, healthy skin requires a two-step approach. Topical treatments that address your skinâ&#x20AC;&#x2122;s needs from the outside are an essential. But, you must also nourish it from the inside, eating foods with an abundance of skin-friendly nutrients that keep your complexion calm and provide support on a cellular level. BY JA N I N E TA IT & S H E RY L N I C H O L SO N

EDIEN GR

OTLIG

THE BEAUT Y OF TURMERIC Turmeric (curcumin) is a wellness hero and powerhouse plant with extensive health benefits. Its widely recognised benefits include aiding digestion, supporting liver function and providing enhancement of anti-inflammatory and antioxidant action, significantly helping to manage joint and muscle pain in the body. Research also claims that foods with turmeric can support weight management, reduce the risk of heart disease, and can also be an effective treatment in fighting depression and stress.

YOUR RECIPES

Creamy Sweet Potato Curry Serves 2 to 4 INGREDIENTS • ½ an onion, finely diced • 2 cloves of garlic, finely diced • 1 teaspoon of fresh ginger, grated • 1-2 tablespoons of olive oil • 1 large sweet potato of kumara or orange beauregard, cubed • 1 teaspoon of turmeric, ground • 1 teaspoon of fennel seeds • 1 tablespoon of black mustard seeds • 2 cups of vegetable stock • 1 tablespoon of curry leaves (fresh or dried) • ¼ of a cauliflower, chopped into florets • ½ a head of broccoli, chopped into florets • ½ cup of frozen peas • 400ml of unsweetened coconut milk • Juice of a lemon • A small handful of fresh coriander, roughly chopped

Blueberry, Coconut Almond Cake

• A handful of spinach leaves

INGREDIENTS

• Himalayan or sea salt and freshly ground black pepper

• 4 cups (350g) of almond meal • ½ teaspoon of salt

• ½ cup of organic maple syrup or melted raw honey

METHOD

• 1 teaspoon of baking powder

• Zest of two lemons

1. In a large frypan, sauté the onion, garlic and ginger over a low heat until translucent (about 10 minutes). Start with a tablespoon of olive oil and add more if it starts to dry out.

• ½ teaspoon of baking soda

• 3 eggs, beaten

• ½ cup of coconut tread

• 1 cup of organic blueberries, fresh or frozen

2. Remove from the pan, add another tablespoon of olive oil and turn up the heat to medium. 3. Add the turmeric, fennel and mustard seeds, once the seeds start to sizzle and pop turn the heat down and add the sweet potato. Sauté for a few minutes to coat in the oil and spices. Add the stock and curry leaves and turn down to a simmer. Cook for ten minutes or until the sweet potato is softening. 4. Add the cauliflower, broccoli, peas, coconut milk and lemon juice. Simmer for a further minute. Season to taste.

• ½ cup of grape seed oil

• Coconut flour for dusting

METHOD 1. Pre-heat oven to 170 degrees Celsius. 2. In a large bowl mix together all the dry ingredients. Add the oil and honey or maple syrup. Mix well. Add the beaten eggs and lemon zest, mix to combine. Gently stir in the blueberries.

5. Just before serving stir in the spinach leaves.

3. Bake in the oven for one hour. We covered the top with tin foil after 45 minutes as the cake was golden brown but not quite cooked through.

6. Serve with a dollop of coconut yoghurt (dairy free), fresh coriander and a dollop of ‘mango and date’ chutney.

4. Remove from the oven and allow to cool in the tin for about 30 minutes before removing. 5. Dust with coconut flour and serve with whipped coconut cream.

HELP TR E AT YOUR CLIENT'S SK IN BY WOR K ING FROM W ITHIN

B E C AUS E W H AT YO U P U T O N YO U R S K I N I S O N LY H A L F T H E S TO RY.

Enhance your clients’ results with the power of dermonutrition. Create the perfect conditions for optimal collagen production. Focusing on a holistic view, Bestow treats the skin from within using natural essential ingredients. CALL 1800 625 387 FOR YOUR FREE BESTOW SAMPLES.

W W W.BESTOWBE AUT Y.COM. AU #PROBEAUTYSOLUTIONS