PRIM I AM is a Danish designer label established in 2008. The collections combine high level designs with affordable prices. With inspiration from the elegant Scandinavian fashion, PRIM I AM melts together design contrasts such as feminine versus masculine, and edgy versus contemporary. Small details are added to the PRIM I AM basic styles and several types of materials are combined to make the brand its own.
PRIM I AM is Danish design, produced within the European Union and a large part of the collection is made in organic cotton.
PRIM I AM is created from passion, commitment, and willpower, with the ambition to create reasonably priced designer clothing without compromising on the quality.
