EXPERIENCE
PROGRESS FALL 2015
Tips & Trends for Lighting Solutions
EDITOR-IN-CHIEF OF
HOME ACCENTS TODAY
GIVES TIPS FOR YOUR HOME EXTENDING OUTDOOR LIVING SPACES YEAR ROUND A DAY IN THE LIFE OF A DESIGNER
COMPLIMENTARY COPY
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TABLE OF CONTENTS 2 Guest Editor Spotlight 4 How to Extend Your Outdoor Living
Spaces All Year Round
6 A Day in the Life of a Designer: James Thomas 8 Guest Designer Spotlight: Richard Gacek 10 Layered Lighting 101 12 Guest Designer Spotlight: Dy Lynne Dabney 14 Lighting Trends That Enhance Outdoor Living 16 The Making of Our Television Debut
DIY Network Ad
18 The People Behind Progress: Our Shining Stars
FIND US ON
Fall 2015 Experience Progress
FROM ONE
EDITOR
TO ANOTHER
HOME ACCENTS TODAY
T H E I N F O R M AT I O N S O U R C E F O R T H E H O M E A C C E N T I N D U S T R Y
STYLE WATCH WITH JENNY HEINZEN YORK EDITOR-IN-CHIEF, HOME ACCENTS TODAY MAGAZINE
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ur team spoke with Jenny Heinzen York, editor-in-chief of Home Accents Today, a market-leading B2B publication that covers the home furnishings field. We thought it would be appropriate to not only ask her about décor trends – but also take the opportunity to learn from her experience in managing a successful magazine that caters to a business audience serving the home goods industry.
THREE DESIGN INFLUENCES TO KEEP AN EYE ON: Mid-century Modern continues to be extremely important within residential design. This trend may have been sparked by the popularity of the television show, Mad Men, and has displayed strong staying power over the last few years. “I don’t see it letting up any time soon.” Also, as Millennials are traditionally city dwellers, the simple nature of the design works well in smaller scale spaces.
(Candidly, we wanted to use her insight to bring news, features and updates that are relevant to OUR most important readers – YOU!) Her suggestion on how to stay current as a home furnishings editor has a parallel to how other professionals in the industry achieve continued success. One of the most important factors, Jenny cites, is traveling to the trade shows in forward-looking cities. This means going beyond the shows that are vital to the industry (think High Point and Dallas Market) and set goals to visit shows like Maison & Objet in Miami, as well as some European markets. The ability to see shows from different perspectives is a good way to see what’s happening in the industry. Also, it’s crucial to understand who you are selling to. According to Jenny, her audience isn’t looking for a lot of “trendy” products. In fact, her publication has pulled back on some of its trend coverage because home trends don’t turn as fast as fashion. Instead, Home Accents Today has opted to focus on the broader, bigger industry picture, while illustrating how it relates to more specific trends. Read on to learn other insights gleaned from our conversation with Jenny.
With charm and intrigue, new options in Progress Lighting’s Draper family inspire mid-century modern classic designs. Polished detailing and tubular forms contribute to an authentic style. (P4719-104)
New Classic is a very fresh take on traditional styling. Think of a classic urn-shaped lamp adorned with an updated finial or finish. It’s not an over-the-top fussy traditional look but, rather, an elegant and sophisticated – yet livable – look. New Classic pieces work well with antique elements that may adorn a home.
Offering upscale, traditional design – with a touch of elegance – Dazzle bath and vanity options with a Brushed Nickel finish is an example of a New Classic design that is ideal for use in today’s monochromatic and refined interiors. With a typical shade profile, a bedazzled glass frit inside creates an inviting shimmer. (P3576-09)
“THE HOME IS NOT REALLY A TREND DRIVEN PRODUCT BECAUSE PEOPLE ARE GOING TO BUY DECORATIVE ELEMENTS FOR A LONG TIME. THEY COMMIT TO IT.” HOMEACCENTSTODAY.COM
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Natural earth organic brings “the outdoors inside” in an updated way that shouldn’t be confused as rustic. Accessories that have branch inspired accents – whether comprised of actual branches or materials made to look like branches – will be seen in home décor settings. Mixed metals continue to be prevalent. The craftsmanship of sculpted glass in this natural earth organic fixture defines the Legend Collection. Smooth on the outside, with a subtle, natureinspired pattern on the inside, this elegant fixture appears to come alive when illuminated. Slightly oversized shades complement the arching arms. (P4270-20)
FOCUS ON SMALL ACCESSORIES TO CHANGE YOUR LOOK WITH THE SEASONS To change your style throughout the year, focus on small accessories – such as throw pillows – that incorporate seasonal design accents. You can also layer several small rugs to create a unique area rug. This is less expensive than purchasing a larger rug and can also serve to bring in fall colors to your room’s design. Also, sconces are coming back as important accents, oftentimes replacing nightstand lamps. It’s a great way to maximize space, especially in more condensed room settings.
Consider changing out small accessories, such as accent pillows, to reflect the current season in your home décor. Progress Lighting’s Swing collection shown above. (P4744-20)
A LOOK AT LIGHTING Jenny emphasized the importance of LED lighting and shared how her team challenges themselves to convey what the benefits mean to consumers. The functionality and shape of the LED source can create designs that have never been possible. It’s exciting and it’s going to take people a while to understand how versatile the designs can be.
Our Endorse lantern celebrates the traditional form of a gas-powered coach light – with illumination from a modern source. A die-cast aluminum, powder coated frame creates an intriguing visual effect with clear beveled glass. (P6056-3130K9)
To add a decorative element in the lantern, a fluted frosted glass column is offered as an accessory to create a candlelike appearance. The replaceable LED source features energy savings and low-maintenance benefits. With 16 live-at-market daily editions, a web site that is updated several times daily, regular e-newsletters featuring news and hot products, as well as special market e-editions and breaking news; Home Accents Today is much more than a monthly magazine. If you aren’t currently subscribing to Home Accents Today, we recommend you consider their content. Jenny says that, in the future, they will begin to focus on peripheral categories, such as hardware, wallpaper and window coverings that also serve the home fashion industry. Fall 2015 Experience Progress
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HOW TO EXTEND YOUR OUTDOOR LIVING SPACES ALL YEAR ROUND TIPS TO EXTEND YOUR OUTDOOR LIVING SPACES ALL YEAR ROUND The prevalence and popularity of outdoor living comforts are on the rise, as homeowners become accustomed to the many benefits exterior spaces have to offer. With cooler and shorter days just around the corner, now is the time to start preparing the outdoor spaces of your home for relaxing and entertaining that will transcend the seasons. Don’t let the darkness chase you indoors; with the right tools and techniques, you can extend your outdoor living season all year round.
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Image featuring P8064 -EBG4 Recessed Lighting and P5644-20 Square Outdoor Wall sconce.
ILLUMINATING YOUR LIVING SPACES KEEPS YOUR HOME’S EXTERIOR WELCOMING AND COMFORTABLE.
WESTPORT LED P3883-2030K9
Areas that are frequently used after nightfall, such as a deck or patio, should be appropriately lit with fixtures that complement the structure. CHOOSE FIXTURES THAT FURTHER THE UNIQUE ARCHITECTURAL ELEMENTS OF YOUR HOME.
ARRIVE LED P6427-3130K9
Decorative post, hanging and wall lanterns can be easily installed to brighten your outdoor areas. LED LIGHTING IS A HIGHLY ENERGY EFFICIENT SOLUTION THAT OFFERS MANY BENEFITS FOR OUTDOOR LIVING. Not only can installing LED fixtures lower your energy bill, but also the longevity of LED technology makes them a very lowmaintenance addition. No need to go through the hassle of changing bulbs when these sources last for decades. Plus, improved color temperature options provide a nice warm, inviting glow to illuminate exteriors.
LED PATH LIGHT P5245-20
BRIGHTEN YOUR PATHWAYS WITH LANDSCAPE LIGHTS TO IMPROVE SAFETY AND SECURITY. Path lights can also make your yard appear visually larger. Position lights on alternate sides for even illumination. Avoid shadows when used at steps, and place lights away from plants so they don’t interfere with light distribution.
LED BOLLARD P5806-20
USE ACCENT LIGHTING TECHNIQUES Highlight entryways and stationary pieces to create points of interest. These focal points will engage visitors and encourage them to take a closer look. REMEMBER TO SHOW BALANCE AND SYMMETRY IN YOUR LIGHTING DESIGN. Lighting should be proportional across the various areas of the property. Highlight symmetrical components in different landscape areas, such as columns or corresponding bushes. The goal is for the amount of illumination within and across different areas to be symmetrical.
BROOKSIDE LED P5750-203K9
Low Voltage LED landscape, bollard and path lights enhance outdoor settings, while adding safety, security and curb appeal to areas around the home.
LED LINEAR PATH LIGHT P5723-14
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A
DAY DESIGNER IN THE LIFE OF A
AN INSIDE LOOK AT OUR SENIOR DESIGNER, JAMES THOMAS
Casual Living recently took an up-close-and-personal look at the life of Progress Lighting Senior Product Designer James Thomas. And now, we get to reap the benefits of that interview by sharing all the details with you! From his morning routine to sources of inspiration to maintaining work-life balance, enjoy a behind the scenes peek into the life of a designer – and not just any designer – our very own, James Thomas. How do you get started each morning? I have always been a morning person, so I start my days early…at 5:30 am. I have a roughly 15 minute exercise routine consisting of push-ups, crunches, leg lifts, and stretches that I do before anything else. After that, I brew a cup of coffee and spend about half an hour reading, writing, or sketching while the rest of my family is sleeping and the house is still and quiet. By 6:15, everyone else in the house is getting up, and we start the daily routine of showering, packing lunches, eating breakfast and all of the other steps involved in preparing for school and work. What’s your routine as you work through the day? I am most creative in the mornings, so I like to sketch and work on new designs as soon as I arrive at the office (around 8:00). There is always a temptation to answer email first thing in the morning, but I find that I am much more productive if I focus on new designs first, and then wait until after lunch to respond to emails and follow up on my projects that are in process. My best work happens at the drawing table where I can think with a pencil in hand and freely sketch new ideas. I like to keep my drawing table and computer desk separate so that I am not tempted to check email or look up something on 6
the internet while I am in the “flow” of concept sketching. Once I have an idea that I like in the sketch stage, I can scan it and move to the computer for refinement, either quickly in Photoshop, Rhino (the 3d modeling package that we use) or AutoCAD. Sometimes I go back and forth with a design… starting with a rough thumbnail sketch, refining the size and proportions a bit in CAD, then printing and sketching by hand before refining again digitally. As much as I like computer modeling and rendering, the creative part of my brain is more engaged when I am sketching with pencil on paper compared to typing on a keyboard or moving a mouse. If I spend half of my time at work on the board drawing, I leave feeling energized, but if I spend most of the day staring at a screen, I feel mentally drained by late afternoon. Where do you find inspiration for your designs? I look for inspiration everywhere. Art, architecture, furniture, fashion, jewelry, nature…really anything can spark an idea for a new design. You never know when or where ideas will come, so I often carry a sketchbook to quickly capture them before I forget. I recently saw an interview with filmmaker David Lynch in which he referred to the incomplete ideas that pop into one’s head as “beautiful gifts”. I like that analogy. The process of
“ART, ARCHITECTURE, FURNITURE, FASHION, JEWELRY, NATURE … REALLY ANYTHING CAN SPARK AN IDEA FOR concept sketching is the way for me to compile those random A NEW DESIGN.” - JAMES THOMAS fragments of ideas that come from somewhere into new and whole designs.
What’s the timeframe for development? It varies quite a bit, but I am often working on designs for products that are close to a year away from introduction. The design process from rough sketch to approved prototype can range from a few weeks to a few months, but after the bulk of my initial design work is complete, it takes time for others to finalize engineering drawings, set pricing, photograph samples for the catalog, and take care of all of the other steps required to get the fixtures in production and ready to ship to customers. Sometimes, it can be a challenge to design a fashion driven product that won’t be introduced for a year, but that is why it is important for a designer to understand market trends, and have a strong idea of where things are going. Have you been able to balance your time to make room for family and/or hobbies? Absolutely! I make time for both, and honestly, I don’t think I would be a good designer if I didn’t. If I don’t get enough exercise, or feel unhappy for any reason, the quality of my work definitely suffers. I believe that a designer must draw inspiration from positive personal experiences, so focusing on work all of the time would be counterproductive. One specific way that I am able to make time for family and hobbies is by combining them. Whether it is hiking with my kids, or mountain biking with my wife, I love to spend quality time outside with my family. Fall 2015 Experience Progress
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GUEST DESIGNER SPOTLIGHT
RICHARD GACEK TALKS LOCAL TIES, OPEN SPACES AND CHANGING LIGHTING WITH THE SEASONS.
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ichard Gacek, Allied ASID, Owner and Principal Designer of Pennsylvania-based Gacek Design Group, recalls his early childhood years exploring the natural surroundings and local structures in the Boston area, while paying close attention to how building environments were constructed and designed. So it’s no surprise that he continues to realize the importance of nature-inspired details as he designs residential settings for his customer base. We asked him to share his thoughts on what we’ll see more of the home design scene for the rest of 2015 and beyond, as well as advice on how quick changes in home accents can lead to improvements for the fall season. What home design trends will be most popular for Fall 2015? We’re seeing more and more compact spaces across all styles of homes – from multifamily to single family homes to even apartments. As a space gets smaller, we use simple strategies to make the most out of these settings. Designing with clean lines, linear lights and open spaces helps achieve an inviting effect for even the smallest of areas. We will also see a reinterpreted twist of “bringing the outdoors in” by incorporating natural materials that are specific to the local environment. Bringing natural materials from the surrounding area will be tied in through the use of clean lined interiors. It’s an exciting way to differentiate home settings. How does lighting impact your fall décor?
About Gacek Design Group. Founded in 2005, Gacek Design Group is owned and operated by Richard Gacek, a 28 year veteran of interior design and architectural consulting. As Principal Designer, Richard is well known for blending natural elements with timeless and classic design. His vision resonates today with projects that range from a classic and innovative apartment design in Paris to a 22,000 square foot estate in Bucks County, PA.
Gacek Design Group is behind the lovely settings that can be seen in the Legacy of Mountain Lakes, luxurious townhome communities in Mountain Lakes, NJ. We see several examples of Richard’s trend advice, including decorating with clean lines, natureinspired materials and accent lighting in this awe-inspiring open space.
Lighting is just as important as anything else in the home, if not more than other decor items. As a decorative fixture or statement, lighting is very impactful. Light fixtures can serve as statement pieces or complimentary pieces. For example, there is recessed lighting above my conference room table, but I also have decorative sconces around the perimeter of my conference room. It’s a peripheral statement to keep your mind moving around the space. For the smaller spaces, lighting can be used to make areas feel larger. Accent lighting –especially sconces – is important and can be used as strategically placed elements in smaller settings. Finally, when dealing with an open floor plan in a kitchen, I like to select one pendant so that the sight line view can go straight to a focal point, such as the chef. So, there are fewer lights, but they are more strategically placed.
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What are creative ways to change up the look of your space with lighting as seasons change? For decorative fixtures, it can be as simple as just changing the shades. Alternatively, you can also remove a shade and change the bulb. By playing off the seasonal aspects and making minor changes, individuals can create warm spaces in the fall and winter with exposed bulbs. Then for the spring and summer, I’d suggest choosing a crisp shade and adding an LED lamp. Light output changes the whole tone and feel of a room. I would do this over something more specific, such as adding a tassel or other general accessory.
“LIGHT OUTPUT CHANGES THE WHOLE TONE AND FEEL OF A ROOM.”
LEARN MORE AT
GACEKDESIGN.COM Gacek Design Group
architectural interiors
Fall 2015 Experience Progress
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LAYERED LIGHTING 101 HOW TO PROPERLY LIGHT A ROOM FOR BOTH STYLE AND FUNCTION
DESIGN TIP: For recessed lighting, consider the size of your fixtures to determine appropriate spacing. A common rule is that four-inch fixtures should generally be placed at least four feet apart and six-inch fixtures about six feet apart. (A variety of recessed sizes and options available)
THE KEY TO A GOOD LIGHTING PLAN IS A LAYERED APPROACH THAT COMBINES THREE TYPES OF LIGHT: AMBIENT, TASK AND ACCENT LIGHTING. CERTAIN FIXTURES LEND THEMSELVES TO EACH CATEGORY, AND JUST THE RIGHT COMBINATION CAN BRING YOUR HOME TO LIFE. Ambient lighting provides an area with overall illumination. Also known as general lighting, it radiates a comfortable level of brightness without glare and allows you to see and walk about safely. Ambient lighting can be accomplished with chandeliers, ceiling or wall-mounted fixtures, as well as recessed or track lights. Having a central source of ambient light in all rooms is fundamental to a good lighting plan.
Accent lighting adds drama to a room by creating visual interest. As part of an interior design scheme, it is used to draw the eye to key features such as houseplants, paintings, sculptures and other focal points of a room. Accent lighting can also be used for exterior applications to highlight the texture of a brick wall, window treatments or outdoor landscaping.
Task lighting helps you perform specific tasks, such as reading, grooming, cooking, or playing games. It can be provided by direct pendant lighting, low-hanging track lights and under cabinet lighting. Task lighting should be free of distracting glare and shadows, while bringing the source of light to exactly where you need it.
To be effective, accent lighting requires at least three times as much light on the focal point as the general lighting surrounding it. Accent lighting is usually provided by recessed and track lighting or wall-mounted picture lights.
When determining the best applications for task lighting, consider the function of the room – what activities will you be performing that require direct lighting? The rooms where task lighting is imperative are the kitchen (such as above counter lighting to enhance kitchen safety when using knives, stovetop, etc.), and the bathroom (where you need adequate light to complete everyday grooming tasks such as shaving or putting on make-up). 10
Depending on the application, the same fixture style can be a fit for all three categories of lighting. Don’t be afraid to think outside of the box and move away from traditional molds when it comes to creating a layered lighting plan. Try a chandelier in the bathroom, pendants in the living room or a recessed fixture in the shower. The most important thing is that you love the layout and design of your home and are able to perform everyday tasks with simplicity and ease. For more tips visit progresslighting.com/blog
DESIGN TIP: One of the most versatile fixtures, pendants, can be used for accent applications, especially to highlight favorite pieces on tables and shelves. Select a pendant style that reflects your decor. Modern pendants made of glass exude sleekness, while a shaded mini-pendant offers a more classic look. (Clayton Collection shown)
DESIGN TIP: Under cabinet fixtures are very functional additions for turning your counter tops into usable workspaces. Under cabinet lighting is available in a variety of options for different applications – including LED, puck lights, linear lights and tape lights. (Madison Collection shown)
Fall 2015 Experience Progress
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Q&A
GUEST DESIGNER
AN INTERVIEW WITH DY LYNNE DABNEY OF DY LYNNE DÉCOR
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fter learning more about the emphasis the Ferguson team in San Antonio places on designer-driven conversations, Progress Lighting spoke with Dy Lynne Dabney, interior design and owner of Dy Lynne Décor – to get another perspective on this exciting market. Dy Lynne Décor is a South Texas-based design firm with a high presence in model home planning and design. When asked about the importance of lighting, Dy Lynne says that it elevates the impression of a home, while making any space more sophisticated. In fact, when working with higher end clients, Dy Lynne says that she knows the design will be completely centered around lighting within a home. Dy Lynne took the time to update us on her most recent projects, with a closer look at how lighting helps her achieve her clients’ visions. Q: WHAT CONSIDERATIONS DO YOU TAKE INTO MIND WHEN SELECTING THE LIGHTING FOR A PROJECT? HOW IMPORTANT IS LIGHTING TO A PROJECT? A: Lighting is one of the top things that I ask my clients to consider at the onset of the project. I want them to see lighting in a different way – and that it plays a prominent role in design. While task and function are both important elements in design, decorative lighting fixtures – such as chandeliers or pendants – are beautiful and serve as a focal point within a room.
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Lighting is a big deal. I have a chandelier in my own living room and not a ceiling fan – even in the San Antonio heat. I’ll suffer for the beauty and put the fan in the corner! Q: DESCRIBE THOUGHTS ON HOW YOU APPROACH IDENTIFYING WHERE LIGHTING NEEDS TO GO IN A HOME. One of the first things I’ll do is an electrical walk through a home. I’ll think about lighting when I enter a room or while going down a hallway and ask questions, such as “Is this space too dark?” You want to get it right in the beginning. Sometimes there will be a conversation about an area – for example over an island – where we just don’t know whether or not to hang one large linear light or maybe opt for two pendants or five mini-pendants. That’s when I will ask the electrical contractor to run some wire for me and leave it loose until we settle on a solution. Sometimes, it’s a balancing act. For example, if a breakfast nook has elaborate lighting, then you’ll need to scale back for the kitchen island – or vice versa. There is so much versatility when designing with light fixtures, particularly pendants. Q: WHAT ARE YOUR THOUGHTS ON LED? I love LED. It really is the truest light we have to work with and is amazingly close to being as natural as possible. If I didn’t have my LED undercabinet lighting, I wouldn’t be able to see the crumbs on my counter!
Image courtesy of Sara White Photography
LED technology is easier to sell than it used to be because my customers have heard more abut the benefits and they see the value in it. The color output also provides a variety of aesthetics to design with – you can offer a pure white LED output or a range of LED amber tones. Here in San Antonio, we still have many homes with a Tuscan Old World style (featuring warm tones) so they’d have to choose an LED that produces a little softer light output. Q: DO YOU HAVE ANY FAVORITE PROGRESS LIGHTING PRODUCTS?
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I also love a classic cage design and use the Piedmont (2) family frequently. For a more transitional look, I like to design with Ashbury (3). I also love Kiss (4) and Fresnel (5). They offer a casual elegance but with a certain amount of fun. The newer collections Progress Lighting has introduced have helped us accommodate a variety of home styles… I’m pretty much a junkie for all things design!
I work on a lot of renovation projects for older homes. My clients are trying to update their spaces, while still achieving a livable lifestyle.
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Archie (1) is a great collection for industrial design styles.
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LEARN MORE AT
DYLYNNEDECOR.COM
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BE ON THE LOOKOUT FOR OUR VIDEO TIPS WITH DY LYNNE COMING SOON! Fall 2015 Experience Progress
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LIGHTING TRENDS THAT ENHANCE
OUTDOOR LIVING
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he 2015 Houzz and Home survey reported that three in five Houzz homeowners who renovated in 2014 upgraded their outdoor spaces or structures (62%). There’s no shortage of data that shows the increasing desire for homeowners to have beautiful exterior areas with high livability. One way to bring your outdoor spaces to life – and extend them over multiple seasons – is to beautifully illuminate the outside of your home.
ARRIVE LED Progress Lighting considered how Arrive lanterns would appear both when lit and unlit to maximize aesthetics in outdoor areas. This attention to detail will impress guests as they are greeted by this stunning outdoor LED collection. Each fixture features a die-cast aluminum powder coated frame and heavily See what’s trending in outdoor lighting with insight from our textured glass to create a unique visual effect. Wall, hanging and post team of lighting design experts: options are available and provide energy savings and low“As more homeowners view their exterior areas as a key maintenance benefits. With a 3000K, 90+ CRI replaceable location for entertainment and relaxation, the design, LED engine, these lanterns functionality and efficiency of outdoor lighting has tak- are California Title 24 en center stage,” - David Peek, Director of Decorative Product compliant. (P6067-3130K9) Development for Progress Lighting. BROOKSIDE LED (EXTERIOR) Get inspired from vintage DAZZLING DIODES undertones and train station styling with this energy As with interior settings, we’re efficient outdoor lantern collection. Available in cast seeing a larger variety of aluminum with Gilded Iron finish decorative products that are or solid brass with Antique equipped with LED technology. LED sources are a natural Nickel or Solid Copper that ages fit for outdoor applications, as they are highly efficient with to a patina finish. 3000K, 90+ a long life – ideal for areas where lights may be left on for CRI replaceable LED engine hours at a time. Progress Lighting has unveiled several new make Brookside LED a Dark LED lanterns, and also redesigned many of our customers’ Sky friendly, ENERGY STAR favorite collections with LED sources. qualified and California Title 24 compliant option for residential Take a closer look at a few of the outdoor LED collections or commercial applications. from Progress Lighting, introduced this year: (P5723-8130K9) 14
WESTPORT LED Westport LED offers traditional styling to complement a variety of home décor options. A durable, die-cast aluminum frame cradles a softly diffused, seeded glass shade. With a modern LED source, Westport LED provides beautiful illumination, as well as energy savings and low maintenance benefits. The replaceable LED engine delivers 90+ CRI, 3000K performance for both ENERGY STAR and California Title 24 compliance.
SIZEABLE SOLUTIONS Oversized, decorative fixtures that make a statement are becoming more prevalent – especially for homes with large facades. Homeowners don’t want their outdoor lanterns to get lost when looking at the exterior from the road. Large, bold fixtures can really add to the overall curb appeal of your home – even at a distance. For example, the new Cadence lantern is available in an extra large size that is more than two feet tall. (P6083-31)
(P5862-20WB)
LANTERN LOVE Lanterns are making their way into both interior and exterior residential design. Offering a classic look and attractive frame, lanterns appeal to a wide range of homeowners – largely due to their ability to match a variety of architectural styles and tastes.
Image courtesy of Toll Brothers featuring Westport by Progress Lighting. GETTING CRAFTY Hand-crafted materials and styles are high on the list for today’s homeowners – as craftsman design contributes to an authentic appeal for exterior areas. Fixtures with textured glass and rubbed metal finishes are very popular for outdoor applications. Other craftsman features ideal for outdoor fixtures include: • • • •
Progress Lighting offers its lanterns in post, wall and hanging varieties to meet a range of applications. Create a cohesive look by selecting multiple fixtures within the same family for areas around your home. Image featuring Progress Lighting Resort collection
Textured, ribbed or seeded glass Hand-painted finishes with a brushed look Mixed metals used within one singular fixture Traditional profiles that give nod to mid-century nostalgia
Fall 2015 Experience Progress
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THE MAKING OF
OUR TELEVISION DEBUT
We are very pleased to announce that Progress Lighting will be launching our first ever television broadcast which will air on the DIY Network this fall. DIY Network is considered America’s top how-to destination for projects and advice on upgrading home environments. The network directly speaks to homeowners and maker enthusiasts of every skill
level with a strong Bathroom emphasis on step-by-step fulfillment for home improvement ideas. Two promotional tools will be used to target this uniquely engaged audience, including a commercial and “DIY Download” segment.
CHECK OUT OUR PREMIERE COMMERCIAL The 30-second commercial positions our brand as the leading manufacturer of beautiful and functional lighting for any room of the home. Featured collections in the ad include Archie, Lucky, Status and Caress, among others. Watch through December ‘15 for our spot airing on these hit shows: • Rehab Addict • The Vanilla Ice Project • Garage Gold • Lake Life • Salvage Dawgs
• Renovation Realities • Bath Crashers • House Crashers • Yard Crashers • Kitchen Crashers
WATCH OUR NEW SPOT ON THE DIY NETWORK We will also be pairing the commercial with a “DIY Download,” which features a practical and informative “how-to” segment focusing on bathroom lighting. The one-minute, step-by-step video is intended to serve as a resource for viewers, offering helpful tips and advice for getting your bathroom lighting right. The DIY Download showcases Progress Lighting vanity and LED recessed fixtures in an organic and engaging way.
TO VIEW THE COMMERCIAL AND DIY DOWNLOAD, VISIT PROGRESSLIGHTING.COM/PROGRESS-DIY 16
TREND ALERT
Craftsman Style A key trend in the home design industry is craftsmanship. Whether its furniture, textiles or fixtures, furnishings with a handmade look using carefully constructed materials are high on the list in today’s most ontrend interiors. Progress Lighting has answered the demand for crafted home elements with the introduction of several new lighting collections that further this style. Archives, Draper, Swing and Trestle fall under this category and (spoiler alert) don’t just look handcrafted, but actually are handcrafted – from metal work to glass to finish features. See these craftsman favorites along with other complementary collections below!
1. ARCHIVES
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2. DRAPER 3. ARCHIE 4. SWING 5. PENN 6. SWING
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7. TRESTLE 4
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RENATA CALDWELL SALES & MARKETING 3.5 Years with Progress Lighting WHAT’S THE MOST REWARDING THING ABOUT YOUR JOB? Knowing that my role, my initiatives and solutions helped our brand win new businesses and reaffirm our presence with existing partners. Once I was given blue prints for a home and had free reign on what to offer for the home. The only requirement was that it had to look unique. With that, a new way of presenting a lighting package was born and the mix & match look has just taken off among several other projects - and the customers love it! That’s very rewarding. WHAT IS YOUR FAVORITE ASPECT OF YOUR POSITION? My favorite thing is that one day is never like the other. There’s never a dull moment and I am encouraged to think on my own to handle the several tasks presented. WHAT HIDDEN TALENT ARE YOU ABLE TO USE IN YOUR JOB? I was raised in a family of polyglots so there was always a desire in me to know languages. In order to keep up with the family, I learned a few of them and that has given me the opportunity to work with our foreign-based markets a little bit. It is quite rewarding to take a customer through our showroom and talk to them in their own language about our company and our products.
THE PEOPLE BEHIND PROGRESS TOM MERIDETH ENGINEERING 28 Years with Progress Lighting WHAT IS YOUR FAVORITE ASPECT OF YOUR POSITION? From my position in the company, I have the opportunity to engage with our new product offerings from the beginning to their introduction into the market. This provides me an opportunity to ensure that our products are designed to perform safely and provide our customers with products that perform to their expectations and deliver value to their situations. WHAT’S THE MOST REWARDING THING ABOUT YOUR JOB? As a consumer of products and services myself, I value customer service from the beginning of the purchase to the post-purchase experience. I devote my efforts toward the goal of providing our customers with excellent customer service when engaging Progress Lighting to purchase and install our products. WHAT MOTIVATES YOU THE MOST IN YOUR JOB? I enjoy the success of Progress Lighting in its quest to become the leader in its market. Having an opportunity to assist in the attainment of that goal motivates me to contribute every effort that I can possibly contribute. Knowing that I am part of an outstanding team provides me with a great sense of accomplishment and contribution.
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KIM PARKS CUSTOMER SERVICE 15 Years with Progress Lighting WHAT MAKES PROGRESS LIGHTING’S CUSTOMER SERVICE TEAM UNIQUE? We are a diverse group of individuals that desire the same goal which is satisfying the customer. We take pride in team work, assisting our customers and making sure the job is done. Our team members are always willing to go the extra mile and offer additional help to each other as needed. HOW DO YOU ADD VALUE? I make sure that I am available to offer assistance to my employees when needed. I maintain a positive can do attitude and I always focus on how we can solve the problem or issue. I motivate, cultivate and empower our employees to be the best Customer Service department that we can possibly be. We provide quick and accurate responses resulting in greater customer loyalty which ultimately increases sales throughout the supply chain. WHAT IS YOUR FAVORITE ASPECT OF YOUR POSITION? I enjoy being able to assist and satisfy the customer. It gives me a sense of pride and a feeling of accomplishment to know that I may have helped with a house closing or a business opening on time.
A LOOK AT JUST A FEW OF OUR SHINING STARS TINA HALL SALES
18 Years with Progress Lighting WHAT IS YOUR FAVORITE ASPECT OF YOUR POSITION? I appreciate the fast paced, challenging role the job requires of me daily. There is never a dull moment. So much has to be accomplished daily for the channels of business I work with, meeting the time frames of shipments and closing of orders on a day to day basis. WHAT’S THE MOST REWARDING THING ABOUT YOUR JOB? At the end of a day knowing I did what was best for our company but also the companies we do business with makes me feel satisfied. It is a great partnership that rewards me daily. WHAT ARE YOU MOST PROUD OF ABOUT PROGRESS LIGHTING? Progress Lighting invests in their employees. I have been employed by Progress Lighting for 18 years and don’t see myself working for any other company. They are a company that gives an employee an environment that makes you want to come to work every day and strive to do the best job you can do. I am surrounded by amazing employees that are always willing to assist in any way they can to make my job easier. I see Progress Lighting as my forever job home.
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