Project Famous Issue 6 - Roy Elkins by Project Famous

A MAGAZINE FOR ARTISTS BY ARTISTS | INTRODUCING “BEAUTY”

Roy Elkins

Broadening Horizons

006 No.

J U LY 2 0 1 3 | p r o j e c t f a m o u s . c o m

MADISON AREA MUSIC AWARDS • TAKE THE FIRST STEP: MODELING SPECIAL DEDICATION to the artists of

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Editor in Chief JOEY BROYLES

Managing Editor KELLY LAJTER

Fashion Editor ADELINE PECK Music Editor KAREN WHEELOCK Beauty Editor KATRINA KING Copy Editor LEWIS BOSWORTH

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Contributing Writer s Adrian Ramos Anika Lautenbach Erin Leigh Pribyl Jane Love Jennifer Allan Rick Tvedt

Contributing Photographer s Adeline Peck Bradlee Ber tram | BMB Graphics Jamie Strehlow Jason Ocker Jonah Westrich Kelly Lajter M. Failla Photography Mike Wiseman Photography Oswaldo Mar tinez Rist Photography Sable Park Photography Wydra Photography

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Project Famous, LLC . | PO Box 6292, Madison, WI 53716 Letters to the editor, advertising opportunities, and all other questions, please email info@projectfamous.com

JULY 2013

FEATURE Roy Elkins

Broadening Horizons by Karen Wheelock

Photography by Jamie Strehlow

JULY 2013

Field & James

FASHION Editor’s Letter

Frugal Fashion Swimwear by Adeline Peck

BEHIND THE SCENES Field & James PTSD

by Kelly Lajter

TAKE THE FIRST STEP

by Katrina King

Modeling

by Erin Leigh Pribyl and Jane Love

06 07

MUSIC

The Madison Area Music Awards by Jennifer Allan

BEAUTY the arts Sun Voyage

19 21

by Karen Wheelock

Introducing Our New Section by Katrina King

Local Artists Bares Her Teeth by Anika Lautenbach

Through A Young Artist’s Eyes by Adrian Ramos RAW Madison: Highlight by Kelly Lajter

48 41 35

51 57 59

Letter from the Editor

Change

Change can be hard for anyone, but it seems that in the world of art, it’s even a little more difficult to grasp. We get into our habits, and we start to develop routines, and when those routines are changed or interrupted, it can drive you mad. Rest assured that no matter how irritating change can be, lots of good things come from change. Change is evolution.

collaborating with more musicians. Personally, I think you should attend this event every year because all that positive energy has a way of changing lives. Claire Warhus, better known as Snaggle Tooth Arts, is a beautiful breed of how change can shape you

A band that breaks the mold to record something fresh is not selling out, but rather evolving. We as artists deserve change because it poses new questions as we continue to explore all parts of life. There are a lot of artists in this month’s issue who have been subject to change: from divorce to starting their own company. Change in many ways brings about your inner pioneer, and there’s nothing greater than discovering a new world. If your dreams don’t scare you, they’re not big enough.

This month we feature a brilliant gentleman named Roy Elkins, CEO of Broadjam. A passionate guy with a dream to help other musicians find opportunities that they may otherwise miss. “If you’re thinking about making music all the time, but not doing it, something needs to change,” Elkins says during his interview. Change brought Elkins a successful business while helping others in the process: see, change is good.

Project Famous Magazine is constantly changing to meet the criteria of our own vision and the vision of others. We welcome change with the new addition of the “Beauty” section run by the talented Katrina King. Katrina brings in new blood with her professional relationships, within the beauty and fashion industry. Models Darcey Nett and Ryan Crice rock this section featuring fashion by RFD by Rachel Frank.

This year I attended The Madison Area Music Awards, which honestly changed me as a person. When you see so much talent of varying styles of music on stage, you can’t help but be inspired by it all. You make new connections and new friends and then one thing leads to another, and the next thing you know you are

after an accident. I saw a Snaggle Tooth poster when I was in Mother Fool’s a few months ago. Anika and Adeline told me more about her, and I instantly recalled her artwork from that poster. A unique and honest soul and one of my favorites in this month’s issue!

Well, remember there’s always change in the air, so the next time you get all flustered, face it head on. Great things come from change, and you might learn something about yourself. And there’s no harm in learning. Enjoy the hot months; they change fast, and soon we’ll be wearing our long sleeves again.

PROJECTFAMOUS.COM | JULY 2013

FASHION

Fru gal Fashio n S w imw e ar

FROM: Guerrilla Thrifter

BY ADELINE PECK

The heat is on, beautiful shoppers! Let’s cool down with some retro-inspired swimwear thrift looks. Each look was beyond a bargain coming in under $10 each. That’s what warm weather is all about – no muss, no fuss. Grab and go! These beach looks are comfortable, flattering and affordable. Is there a better combination? Two strong beautiful women rocked these looks and are ready to hit the beach with confidence that is key.

Photography ADELINE PECK Make-Up/Hair KATRINA KING Models ALYSSA SPANGLER, TRISHA LYNN PROJECTFAMOUS.COM | JULY 2013

Look #1: Sun and Stripes

â&#x20AC;˘DKNY White and Black One Shoulder Swimsuit - $9.99 eBay

PROJECTFAMOUS.COM | JULY 2013

Look #2: Little Black Swimsuit

• Old Navy Black Strapless One Piece Swimsuit - $7.99

• Isaac Mizrahi Silk Print Scarf - $2.99 Target 11

PROJECTFAMOUS.COM | JULY 2013

FASHION

Look #3: Orange You Glad It’s Summer? • Lands’ End Orange Sweetheart Top - St. Vinny’s $4.95

• Mossimo Black and White Diagonal Skirt – Target Clearance $2.99

• Vintage Silk Head Scarf – Boomerangs $0.99

PROJECTFAMOUS.COM | JULY 2013

Look #4 Deep Purple

• Shape FX Rouched One Piece Suit – Shopgoodwill.com $5 • Vintage Silk Head Scarf – Boomerangs $0.99

• Acrylic Floral Bangle – MoMA Online Clearance $4.99

PROJECTFAMOUS.COM | JULY 2013

Stay cool, enjoy the sun and wear your most important accessory – Confidence! Whether it’s swimwear, a sundress or that romper you always wanted to try, go for it! It’s summer, anything goes.

PROJECTFAMOUS.COM | JULY 2013

BEHIND THE SCENES On Location with Field & James

Story/Photography by Kelly Lajter

Pictured: James Eisele, Field Stark, Oswaldo Martinez, Robin James, Katrina King, Joey Broyles, Evan Parquette

e is alone, getting ready for the day. It’s an empty, isolated mood. He rides on a bus or taxi with his guitar. Cut to him playing on the street. People pass by. At this point, his is the only face we’ve seen to add to his solitude. A woman comes into frame by leaning down and talking to him. She is a very happy and fulfilled person. They see each other again another day. This meeting or the next, they interact over music; she brings an instrument or sings with him. Cut to gigs they have around the city.

I can only imagine that every musician and band would desire to have a music video of one or more of the songs in their library created. Video production doesn’t come easy; it’s a lot of work and requires the collaboration of many people to create. Luckily, for Madison’s Field & James, the self-proclaimed “two voices, one guitar” duo, such a company was found that fit their bill for their music video of “You Are So Easy to Love” from the 2012 release of their album I Get the Best of You. The above paragraph is a snippet of the pre-production notes co-written by Bryan Royston and director Robin James.

In early June the music video was produced by the local production experts at Living Storm Productions. With a crew of 11 people working on the project, “You Are So Easy to Love” was filmed over several days and was shot in the homes of James Eisele and Field Stark, the talents that

make up Field & James. Additional locations consisted of a city bus, State Street, the Brink Lounge and TenPin Alley during live shows.

At each location James and her cinematographer, Oswaldo Martinez, would go through the shot-list and find the best angles with the most impact. Having worked together previously on a short film in May, James and Martinez have a great dynamic and understand each other’s visions well. Once they found the perfect ways to portray a specific scene, gaffer Evan Parquette would set up the lights, sometimes using gaffers tape to rig handhelds to the ceiling. His skilled work and thorough examination of light placement added the perfect ambience to each scene.

With the help of production assistant Morganna Milgrim and me, as assistant director, the concepts of each scene were

carried out with great detail and consistency. Hair and make-up were done by Blush! Make-Up Artistry, which helped set the stage for a perfect shoot. But the stars of the video, Eisele and Stark, were the greatest asset on set. By offering the use of their homes and the tactful, fun, and spirited portrayals of their characters, generous hosts Eisele and Stark were the epitome of the phrase a pleasure to work with. “You Are So Easy to Love” is currently being edited by Christina Smith. Producers David Warner and Alex Contreras are overseeing the post-production. Stay current with this project online at Living Storm Productions website. http://www.livingstormproductions.com/ index.php/projects. http://www.fieldandjames.com

PROJECTFAMOUS.COM | JULY 2013

BEHIND THE SCENES A PTSD DOCUMENTARY

Story by Katrina King Photography by Oswaldo Martinez 21

You feel on edge. Nightmares keep coming back. Sudden noises make you jump. You’re staying at home more and more. Could you have PTSD?

If you have experienced severe trauma or a life-threatening event, you may develop symptoms of posttraumatic stress, commonly known as Posttraumatic Stress Disorder, PTSD, shell shock, or combat stress. Maybe you felt like your life or the lives of others were in danger, or that you had no control over what was happening. You may have witnessed people being injured or dying, or you may have been physically harmed yourself.

I was recently allowed the opportunity to follow filmmaker Steven Dean and his crew behind the scenes on a documentary covering combat PTSD being filmed in West Bend, WI. It was a humbling experience to be in the presence of such great men - war veterans - men who fought constantly in horrid conditions to allow us the freedom we have today.

As I sat in the library conference room, I was in awe looking around. Dean’s team worked quickly and effortlessly setting the stage for what was to come. Light-

ing was being adjusted; two cameras were weighted and set at the precise location to allow these amazing veterans the opportunity to share their stories with the world. The men sat among themselves, chatting and catching up as old friends do. Four men who were mere strangers in life yet all fighting the same cause came together to offer words of wisdom, poems and art on this day.

Once Dean had everything just right with lighting, audio and cameras, he simply placed an American Flag in the corner behind the podium. An appropriate backdrop for what was to come. As Dean called action and the organizer of the documentary, Mike Orban, stepped up to the podium, all was silent. Orban introduced himself and proceeded to share his story and why he felt it so important to help get the word out about PTSD and ways to cope. He referenced his projection screen, full of wonderful information about the disorder, covering things such as symptoms, traditional treatments and more. Once finished with his story, he allowed three more veterans the opportunity to share their stories.

nary men, I remained in awe of their bravery, their strength and above all else, their perseverance. Traditional treatments were not helping these men cope. The interesting connection between them was that they found a way to heal through the arts. One man started to write all of his thoughts and feelings and utilized them to create beautiful poetry that is so vivid, intense and raw. I was transported to another place, listening to him speak of his experience. One man channeled his energy into sculptures, creating piece after piece of exquisite art.

After each of the four men took a turn speaking for the camera, the room was silent. To hear such wonderful stories and be in the presence of heroes was a humbling experience to us all. The documentary was wrapped, and Dean’s team worked swiftly to return the conference room to its original state by removing the cameras, lights and other equipment. What took but a few hours to create will stay with us forever. We all walked out of the library, proud to have been part of an incredible piece.

As I continued to sit and listen to each of these extraordi-

PROJECTFAMOUS.COM | JULY 2013

TAKE THE FIRST STEP Modeling

by Erin Leigh Pribyl & Jane Love

Photography: M FAILLA PHOTOGRAPHY Model: ERIN LEIGH PRIBYL Hair/Make-Up: RACHEL FRANK Designer: RACHEL FRANK

nation and positive attitudes brought us to where we are now – in an industry with a glass ceiling! Want to see how far you can take your career? Here are some of our tips and tricks to help you take modeling to the next step:

The Truth About Modeling You may have a beautiful face, striking features, legs that go for miles, but that does not mean that you have what it takes to be a model. Many think modeling is the easiest job in the world, and that anyone can do it. This is the most common misconception in the modeling industry. It takes many different skills to be a successful model.

GRAWISEMAN PHOT Photography: MIKE ake LOVE Hair/M PHY Model: JANE HMITZ SC LI KE g: ylin /St Up

Artists have their paints and canvas, musicians have their instruments, and models, well, they have their bodies. How cool is that? The click of the shutter, the impeccable hair and make-up and hair, the perfect lighting illuminating a gorgeous face – that’s all it takes to model, right? We hate to break it to you, but that notion is totally wrong. What does it take to be a successful model in such a competitive industry? Project Famous Magazine, we’re glad you’ve asked. Allow us to introduce ourselves! We’re Erin Leigh Pribyl and Jane Love and we are profes-

sional models & founders of Model Citizens (an elite troupe of models from across America whose careers we help blossom through mentorship) and we have taken our careers to the next step. During our time in the industry, we have been published internationally in fashion publications such as Vogue, Dark Beauty, and Filigree Couture, just to name a few, and have worked with numerous notable photographers and fashion designers from New York, LA, and elsewhere. We weren’t discovered in a mall and suddenly had our dreams come true. We started from the bottom, and our determi-

Communication and Social Media These are key elements in the modeling industry. You have to communicate with many different artists each and every day. You are all there working to achieve the same goal: to create art. As a model you must remember that you are the canvas onto which the collaborative artists transform their vision. Whether it is commercial or conceptual, always be open and receptive to ideas and suggestions from the team. Not every person you work with is going to have the same visions as you. Hence, communication is key! It makes the world go round, and in the modeling world, communication is how you get your creative visions across to everyone else. Find Your Niche The skills that a model holds in their bag of tricks could be a number of different things varying from model to model. Some models specialize in posing and contorting their bodies; other models can channel someone, something like personality traits through emotion bringing feeling to images. Emoting is a very

PROJECTFAMOUS.COM | JULY 2013

Photography: MIKE WISEMAN PHOTOGRAPHY Model: ERIN LEIGH PRIBYL Hair: LACEY LEWIS Make-Up: ERIN LEIGH PRIBYL

difficult skill to master, and it takes a lot of practice. We suggest setting ten minutes aside everyday to practice expressions, angles and poses in the mirror; we do it! To have the ability to let everything go in the world, and just get lost in your character, is a difficult trait to master, so practice makes perfect. Learn to just go with the flow of your body, clear your mind, and your body’s motions will guide you. And sure enough you’ll be able to rock a pose, keep every inch of your body in perfect position, and execute the collaborative goal... Even in seven-inch stilettos! Focus!

Keeping focused seems like a simple task but it’s fairly easy to get distracted during a shoot. There are a bunch of people

giving direction, and so much is going on at one time, so you need to keep focused. You came to do a job, it may be a super fun job at times, but the job needs to get done. If you get distracted, you can always communicate with your photographer to help you get back on the same page. If by chance you and the photographer don’t have any connection whatsoever, keep focused on your posing, and work your body as much as you can. They will capture something amazing because your body is your main tool, so use it to your advantage.

Crediting Most important of all in this industry, please give credit to everyone involved! Give credit where it’s due, to any and all involved individuals! Trust us; it

will come back to you ten-fold. For all models in the world, we applaud you! All artists in the world, we salute you and encourage you to keep creating art. The simple fact is each one of us has some form of talent. For you to be comfortable enough in your own skin to let it show on camera for the world to see; that’s magical. The next time you’re flipping through a magazine and you see a concept that is beautiful and well done, stop! Don’t just turn the page. Really admire the creative talent that it took to set up that image. From the amazing hair and the gorgeous make-up, to the front of the beaded couture gown to the tip of the models polished toes. Admire the set and the scene the photographer is trying to create and convey in their image. A lot goes into an image that one would never think of. The model is the canvas, the hair and make-up are the paint, the designer is the stitching that holds all the wonderful details together and the photographer is the luckiest of them all. They get to capture the moment forever, and put their own spin on reality. Creating an image is truly a magical collaborative eff o r t . Stay humble. Show appreciation. Keep a positive mental attitude. And remember, it only works if you work it! https://www.facebook.com/modeljanelove Photography: M FAILLA PHOTOGRAPHY Model: JANE LOVE Hair/Make-Up: RACHEL FRANK Designer : RACHEL FRANK

PROJECTFAMOUS.COM | JULY 2013

Photography by Gabrielle Fine Photography

Sexy Ester at Fruit Fest

Freak Flag Day at the Inferno

Pictured: Shotglass Sally, Mizz Lillzz, Julie Bee

PROJECTFAMOUS.COM | JULY 2013

Roy Elkins Broadening Horizons by Karen Wheelock

Photography JAMIE STREHLOW

had first heard about Broadjam last year, and as a musician myself, I found it very intriguing. I explored the magnitude of the site and met people who had success with it. When I heard that Broadjam’s Roy Elkins was going to be at a music networking event and reviewing local music, I jumped at the chance to have my song reviewed. It was slightly intimidating to think about approaching the CEO of an international music website, but Elkins proved to be accessible, kind and very willing to give music advice. Over time, I learned just how much Elkins and Broadjam have helped musicians, especially in the Madison area.

I met Elkins in Broadjam’s recently relocated office in an old, yet charming industrial building on Baldwin Street. Dressed in a Broadjam tee shirt and shorts, Elkins was the epitome of a laidback interviewee. Karen Wheelock: What is your background in the music industry?

Roy Elkins: I started as a songwriter. I moved to Memphis when I was younger and ended up getting a job at a music store there. I loved the technology and synthesizers – they were just starting to evolve. I was then recruited by a company that just started in Philadelphia; they wanted me to teach people how to build their store from the ground up. I grew in that company and took on many responsibilities over the years. Then was hired by Sonic Foundry here [in Madison] to work in the sales and marketing department, and I helped get that company going. When I left there, my wife and I loved Madison so much that we decided to stay 31

“If you’re thinking about making music all the time, but not doing it, something needs to change.” here and create our own music business. So I took my love for technology and songwriting and created an initial concept of a website where musicians could store and distribute their music. I’m very lucky that I’ve been able to make my living in a career that I love. I’ve said for so long that I have the second best job in the world; the best job is to be on stage in front of thousands of fans.

Broadjam has been around for almost 14 years. It’s one of, if not the longest, running music licensing sites on the internet. There were other similar sites which Broadjam premiered in 1999, but they have all faded away since then. KW: What are the different components of Broadjam? RE: The primary function of Broadjam is to connect buyers and sellers with music acts for music licensing. A director might call us for a heavy metal song for a scary movie, we’ll post it, and our members will immediately start submitting songs for it. This is called

“song plugging,” a concept that has been around for about 50 years. We were the company that pioneered it online. Not everyone will get licensed. Although we have a really good track record, it’s never going to be 100%, so we do other things like sell music software, hold contests, and let members sell downloads of their music. We have Top-10 charts, and we allow members to review music and get reviewed. We believe it’s one of the best social networking sites for musicians to communicate with each other. KW: So, what is the likelihood of someone selling their music through Broadjam? RE: Odds are probably a little better with us, or with a company like ours, than alone. We have about a 10% success rate in licensing, and typically in our industry it’s anywhere from 3-5%, so we are pretty happy saying that 10% of the people who sign up for music licensing get licensed. This has been consistent for years now. If you think about it though, there might be an ad agency that is only looking for one song; there might be a hundred Paul McCartney’s submitting, but only one will be chosen. It doesn’t matter how good the other songs are content-wise; what matters is how it fits with that commercial. Musicians may feel a little rejected by this, but it’s all about what fits that particular opportunity. Something unique about us is that we display which songs got picked, so the members who submitted can listen to them and see what the picked artists did right. Another key to success is to watch the top ten TV shows and listen to what kind of music is being played in them. What I love about our

Roy Elkins with the Broadjam Team site is that for almost everyone who does get licensed through it, it’s their first time. Just last week I got two emails from people who were thrilled about being chosen for their first licensing opportunity. That’s why I started this – to help musicians. KW: How else is Broadjam helping the local music community? RE: We do a lot of things in the community – we provide the voting mechanism for the MAMAs [Madison Area Music Association Awards], for example. I’m chair of the board for it, so we also try to help with fundraising and guidance/organization. We do music networking nights over the course of the year and sometimes sponsor events that other music organizations are holding. Our rule for helping these organizations is that the events have to benefit local musicians

or kids trying to learn to play music. We’ll have a lot of songwriting nights; we’ll judge contests. We also support the Launchpad program – a statewide competition for bands that high school students are in.

Not only does Broadjam hold events for the community, I have heard multiple accounts of Elkins sitting down with people and giving free one-on-one advice about the local music industry. He humbly admitted to this when I brought it up.

RE: What I try to do – I’m a little uncomfortable tooting my own horn – but… what I try to do is help somebody at least once a week. Most of the time, it’s a band that comes in and wants me to listen to their music, and I’ll help dissect it. Or it might be someone who is getting started in the music industry and wants to help bands but needs guidance. If I can help

somebody push music further in Madison, I will. KW: What are your goals for Broadjam? RE: We’d like people to think about us when they put their music online. We’re not arrogant enough to believe that we’d be the only site musicians post their music on, but we want to be one of the choices. I’d love to continue to put more features on the site, connecting more people, growing it globally – about 65% of our current members are from the US. KW: And what would you like to see happen in the Madison music community? RE: I would love, love to see more opportunities to perform. Madison has a lot to offer. I think that living here, sometimes people don’t realize how many places there are to play. Madison is probably in the top PROJECTFAMOUS.COM | JULY 2013

band. That way you can focus on your music and not have to w o r r y about other stuff. You can’t be everything or everyone.

ten per capita in the country for music venues. I would also love to see more events to educate the people in Madison about the music industry. Ultimately I’d like to have a monthly event like the MAMAs or a lecture about touring, publishing, etc. KW: I recently went to an educational event that was applicable to the music industry, and it was free – but only about 15-20 people showed up! RE: It’s really interesting – there’s some level of apathy… this has been around since I was “that guy”… we all go through that period, but we have to realize that at some point, no matter what career you’re in, you’re going to have to pay somebody to help move yourself forward. Whether it’s college, a booking agent, a publisher… whatever it is, there comes a time when you have to ask yourself “what am

I going to do to further promote my music?” If a record company is spending a million dollars on a record, they’re putting $100,000 into actually making the record and $900,000 into promotion. What I’d like to impart to musicians is that the work isn’t in the studio – that’s the fun part… what are you going to do once it’s done? That’s where your work starts. The days are gone when someone will drive up to your house and offer you a record deal. And the web is a two-edged sword – yes, it’s a great opportunity for exposure; the problem is that it’s for everyone else too. It’s about how you differentiate yourself. At some point you need to realize that you need someone to take over the marketing and promotion for your music. I highly recommend finding a friend who knows about marketing and making them the fifth or sixth member of your

KW: Well, (laughs) my next question was: what a d v i c e would you give to musicians starting out… you kind of already answered it though. Any other advice? RE: (Laughs) Well, yeah. Focus on what you do well. Get someone to take care of your business. Read the book Outliers. If you’re thinking about making music all the time, but not doing it, something needs to change. And if you don’t have the ear, then you write. Write lyrics. Keep creating. Never stop. Save everything you do. You may have a daytime job, but that doesn’t mean you can’t do this. Everyone who ever made it had a job.

I left the Broadjam office feeling inspired. Roy Elkins is just the type of person you want to be around continually and to absorb his advice. It’s an honor to have him and Broadjam.com so involved in helping out the Madison music industry. http://www.broadjam.com/

PROJECTFAMOUS.COM | JULY 2013

BEAUTY

by Katrina King

Photography: RIST PHOTOGRAPHY Models: DARCEY NETT | RYAN CRICE Hair: ISELA GOMEZ of Twilight Make-Up: KATRINA KING of Blush! Make-Up Artistry Clothing/Jewelry Designer : RFD by Rachel Frank

Welcome to the newest section of Project Famous Magazine - the Beauty Section! I am so honored and so excited to share with you the latest trends in all things beauty! Hair, make-up, accessories and more! Follow us each month as we showcase a local hair designer, make-up artist, fashion designer, jewelry designer and, of course, local models!

This month was all about Steampunk! I had the pleasure of working with models Darcey Nett of Darcey Nett LLC and Ryan Crice of Intrigue Talent. Inspiration for the looks were drawn from the incredible talents of RFD by Rachel Frank. Rachel Frank of Rachel Frank Designs created everything you see here! The gorgeous hair pieces, hats, jewelry and the outfits both models are wearing.

To create Darcey’s look I put depth and definition in her eyelid crease with a beautiful rust orange shade from MAC followed with NYX Orange Pearl shimmer. I then created a beautiful cat eye shape with matte black shadow and winged it out with a sharp edge. Red Cherry lashes completed the look. I kept her complexion dewy and flawless with Urban Decay Naked Skin foundation and gave her cheeks a soft glow with Urban Decay Flushed Palette; her lips were kept nude with NYX lip color in Thalia.

To create Ryan’s look I created a soft smoky affect around his eyes with Urban Decay’s blackout shadow and smudged it into his lash line. I evened out his gorgeous skin tone with Laura Gellar Balance and Brighten.

Our fabulous hair designer was Isela Gomez! She created Darcey’s hairstyle with a small barrel curling iron, taking small sections and curling them tightly. She styled her hair with ease and created a trendy fish tail on the side of Darcey’s head, the perfect finish to the look!

Last but not least, our amazing photographer who was able to capture these stunning looks was Nathan Rist of Rist Photography!

PROJECTFAMOUS.COM | JULY 2013

BEAUTY

MUSIC

THE MADISON AREA MUSIC AWARDS Celebrating the Present and Investing in the Future

by Jennifer Allan Photography SABLE PARK PHOTOGRAPHY 41

Sexy Ester

he 10th annual Madison Area Music Awards (MAMAs) was held at the Capitol Theatre at the Overture Center on June 23rd. The award ceremony, presented by the Madison Area Music Association and Heid Music, was a party for Madis o n ’s

musiclovers and musicmakers to remember! Also worth remembering is how the Madison Area Music Association and their annual awards celebration is so important to our community. The event, which ran about three hours, kicked off with an hour-long introduction to some of Madison’s best musicians and other music professionals on the red carpet sound off portion of the event presented by Local Sounds. This was a fun and unique oppor-

tunity to discover what attendees may have been missing in Madison’s local scene. Madison’s music community, from fans to bands, joined on the red carpet to meet, greet and discuss the music

ceremony, Elkins took a moment and chatted with me, saying how excited he was for the show because of the great performers on the lineup. He said that the amount of work that had gone into the show was going to make for a very enjoyable evening. From the length and volume of applause after each presentation, I have to say that I think the Daze the crowd agreed w i t h Elkins about the

they make and the music they love. Prior to the start of the show, I spoke with Roy Elkins, founder and CEO of Broadjam, Inc. Broadjam has played a vital role in making the MAMAs happen since 2006. In all the lastminute preparation for the

quality of the entertainment. I was fortunate to meet and talk with many artists of varying genres on the red carpet. I discussed the MAMAs with Folk Metal band Warseid one minute and the Jazz Funk Soul Blues Neo-Bop Combustible Trio the next. The unifying themes of each discussion were clearly of the celebration, recognition and future strength of Madison music. Vocalist Logan Smith of Warseid commented, “It’s great to bring PROJECTFAMOUS.COM | JULY 2013

Kicksville

attention to local music and I think any kind of event like this, whether it’s a small show at a tiny venue or the big MAMAs, you know, it’s good for the community to get out and meet other musicians.”

Utevsky, Ladies Must Swing, Dracula: A Rock Ballet with Michael Massey and his accompanying musicians, and Tani Diakite & the Afrofunkstars – all performed with expert precision and excitement.

Michael Leckrone

After the hour of mingling on the red carpet, the fancifully dressed attendees made their way into the Capital Theatre for the award presentations and live performances. The audience was very pleased to see local radio show host Mitch Henck take the stage after a career hiatus because of health issues last fall. Performances by past year winners, present nominees and honorable guests entertained and delighted the audience. The Daze, Kicksville, Anna Vogelzang, Tefman, Anthony Lamarr, Mikko

The awards themselves, hosted again by John Urban, were very impressive due to the massive variety of competition categories; there were 39 genre categories and over three dozen other categories from “Non-Genre” to “People’s Choice” to varied “Instrumentalist” awards. As you can imagine, presenting each category’s nominees and winners onstage would take hours upon hours. Because of this, most nominees and winners were presented via video montage. However, sharing the spotlight, fifteen awards such as “New

Artist,” “Songwriter,” and “Artist of the Year” were presented in traditional award ceremony fashion with the winners accepting their awards and saying a few words of thanks onstage. One of the biggest highlights of the evening was the presentation of the “Michael St. John Lifetime Achievement Award” to Michael Leckrone, director of the University of Wisconsin Marching Band since 1969. Leckrone took to the stage after a section of his marching band set the mood and got the crowd moving with traditional Wisconsin fare. Leckrone’s sense of humor had the audience laughing non-stop while he accepted his very earnest award. Bringing fans, musicians and music industry leaders together for the MAMAs means so much more than just presenting awards to musicians. This event is a celebration of the great diversity of local music and it provides much deserved recognition to some of the best talent in the city. It also emphasizes how the Madison Area Music Association is charitable to the community and makes continuous donations to struggling youth music programs; the Association’s commitment to nurturing the next generation of artists is apparent and noted by winners and nominees alike. One nominee for “Female Vocalist of the Year” Alison Margaret took a moment to comment on why the MAMAs are so important now and in the future. She said, “Here’s the obvious answer – which is how it benefits music education. I am a music educator, and I teach at Madison College. So there’s that aspect of it, which is definitely the highlight of why it’s important, but also that it brings various styles/communities PROJECTFAMOUS.COM | JULY 2013

PHOX

of music together.” With the future in mind, it’s important to remember that the MAMAs is a music event that helps strengthen the future of our city’s arts. However holding such a high-quality and reputable event every year doesn’t come as easy as the talent does to the artists nominated annually. Each year it is a struggle to make the MAMAs a reality. So how do we keep the MAMAs, our local music scene and youth music programs strong? Just like everything else, we’ll get out of it what we, as a community put into it. The return depends on our collective investment; an investment in the arts is not only 45

vital to our culture, it’s also a fundamental part of a strong local economy. Brad Schubert, bassist of Sexy Ester, the 2013 Alternative Performer of the Year, summed up the necessity of the MAMAs. He stated, “It means a lot for kids, getting the instruments, you know, really helping the schools with their music programs, which are struggling with the economy. It means a lot that they put on these events to help with those programs.” Attendees of the MAMAs should be proud. Not only did they help strengthen the futures of our young musicians by supporting the MAMAs, but they also helped the

continuing dreams of all musicians, both present and absent from the MAMAs. Show your love and support for the Madison Area Music Association, the MAMAs, and the young musicians with your participation, your vote and your attendance in 2014. Community support will be what makes a second decade of the MAMAs possible. For a full list of 2013 MAMAs winners, visit

http://www.themamas.org/about_the_ma mas/past-mama-award-winners/2013winners

Left to Right From Top: Mikko Utevsky, Michael Massey with Marguerite Luksik, Art Paul Schlosser, Michael Leckrone and Mitch Henck, John Kruse and Brandon Beebe, Ari John Whitewolf and Shawn Tallard, Butt Funnel, Ultrea, Anthony Lamarr, Rokker Inker, Tani Diakite & the Afrofunkstars, Anthony Lamarr & Company, Kicksville, Anna Vogelzang, Mike Huberty and Michael Brandmeier, Warseid, Ladies Must Swing

Ladies Must Swing People often talk to me about the Madison Area Music Association and, although the knowledge that we work with the public schools to provide instruments and funding for music programs is well-known, what is lesser-known is our work with community centers, private instruction facilities, churches, individuals and other organizations like the Boys and Girls Club and Girls Rock Camp. It’s all in an effort to serve the community. For the MAMAs, there’s another side of the coin, and that is promoting and supporting the professional community of musicians. This is what our awards show and other events are about, as well as the music writing I do with Local Sounds Magazine and Madison Magazine.

Both aspects are critical in providing structure to the City’s music scene be it rock-and-roll, jazz, hip-hop or anything else. We’ve survived ten years on limited funding, and it’s been quite a struggle. The commitment of volunteers is not only crucial but extraordinary.

There is much work to be done, and if the MAMAs are going to make a real difference, it will take city involvement. There is great potential, and everyone likes to make comparisons to Austin, but we are a long way from that. The City of Madison needs to recognize the economic value of the arts outside of Overture’s door and invest in it. The success of Austin did not happen in a vacuum; the location of tech companies there is no accident and can be directly linked to the work they’ve done with the arts. 47

Something to Note by RICK TVEDT Executive Director/Treasurer, MAMA, Inc.

Photography BOB M. WYDRA PHOTOGRAPHY

A SUN VOYAGE PRODUCTION by Karen Wheelock | Photography JONAH WESTRICH

Those who closely follow the Project Famous events might have seen Shawn Tallard pop up in a rock star photo shoot, funny music video, or onstage with a puppet on his hand at a recent RAW show. What some may not realize is that he’s also one of Broadjam’s most celebrated members, under the name Sun Voyage – not only as a musician, but as a producer as well.

Tallard picked up guitar around age 12, and has since been hooked on making music. By 8th grade he was playing seriously. His dad bought him a 4-track recorder, and he started recording guitar on it. He soon started hearing a bass line in his head, so he borrowed his dad’s bass guitar, soon learned the instrument, and recorded a bass track to his music. He then learned other instruments, and by age 17, he became the drummer of the band Bascom Hill and was able to work with a Grammy-winning producer. They flew around the country, playing

fairly large shows. He was able to sit in on meetings with the producer to learn about what makes music popular and took what he learned to future projects, “I really grew a lot in that band, and I’m thankful for the time they gave me.”

Though Tallard was very musically-inclined, it took him a long time to be able to write vocal melodies. Inspiration finally came after his ten-year marriage ended. “Up to that point, melodies didn’t just ‘come to me,’ as they do with other musicians. Going through my divorce uncorked so much; it rearranged my emotional life and being. I woke up one day, picked up my guitar and was finally able to write a vocal melody. Musicians don’t get their head checked out when they’re going through catharsis; they write music.” This intense life event spurred Tallard to not only write songs, but record an entire album called “On a Positive Note”… a way to make his emotional trauma finally come to

rest.

When he first began recording, Tallard intentionally purchased a cheap 8-track recorder. He wanted specifically to focus on his songwriting and performance, not audio quality. Though employed by Full Compass Systems – a company that sells, designs, and consults on professional audio and video recording and lighting equipment, as well as musical instruments - he wanted to wait until he could perfect his skills before splurging.

Tallard decided to join Broadjam and within six months his song “Choirs of the Angels” was picked up by a major TV licensing company. This gave him validation and a reason to start recording on higher quality equipment. “At that time, the most valuable part of the website to me was the blind song reviews. People who didn’t know me, and had no reason to like me, would give me reviews of my songs.” He started PROJECTFAMOUS.COM | JULY 2013

realizing the contemporary structural pattern that tended to please audiences most, and once he started using it more, he had more success.

Soon Tallard grabbed the attention of Broadjam CEO, Roy Elkins. Elkins sent Tallard a message saying, “Your stuff is in a different league... I do believe that you will be doing this full time at some point in your life.” Tallard thought, “Okay, all this dude does is listen to indie artists all day, from all over the world. To get a compliment like that from someone who has so much experience with music personally and professionally, maybe I should be doing this more.”

Through Broadjam Tallard soon met a musician named Austin Tyler from California. Tyler specialized in industrial rock. The two musicians wrote a song together called “Why Won’t You Die?” and got 12,000 unique plays on the site for it. The song has dual meanings: first, it’s a testament to the strength of human character – relating to Tyler’s friends who struggled with addiction. Second, Tallard had the idea to put vampire references into the song to make it more mainstream, and it went viral. The two are still writing songs together, but the long distance and their busy schedules have made it hard to finish anything else lately. Tallard expects to have a few new songs with Tyler within the next couple of years. Though he’s had a lot of success with his own music, Tallard is currently more inclined to help other people with production. “At this point in my life, it’s much more gratifying to me, personally and spiritually, to help other peo-

ple’s dreams come true.” He has recorded for a handful of musicians of all different genres – pop, singer-songwriter, R&B, rock, etc. – and has learned a lot in the process. “I am really neurotic about production – it’s up to other people to decide if it’s good. I know how to use the technology and my ears together to create something that is broadcast quality.”

Having musically-inclined co-workers at Full Compass, it wasn’t long before many of them heard Tallard’s production accomplishments. He was soon approached by them to record a holiday collaboration album to raise money for the Make-a-Wish Foundation. Along with 20 other musicians, over the course of several months Tallard mixed, mastered, and recorded several songs for the Full Compass compilation album, “A Winter’s Wish.” The project raised almost $3,000 for the charity. This experience was what inspired Tallard to continue to help others.

The first musical influence that Tallard had was Michael Jackson during his “Thriller” years. He is heavily influenced on the production side by Quincy Jones, who Tallard claims is to this day, one of the best music producers ever. “His ability to put together vocal harmony, place instruments in certain spots and create textures really influenced me at a young age. It’s very polished and is the style I strive for.”

A recent project that Tallard worked on was with singer Kay Lauren on her song “Better Days.” Reflecting, he says, “She has the very unusual ability to come up with a vocal melody out of thin air, without accompani-

ment or reference to key changes. She has a phenomenally soulful voice that to me sounds like a cross between Adele and oldschool doo-wop.” Pleased with the way the song turned out, Tallard hopes to work with Lauren again on other projects. A dream music project for Tallard is to help at least a dozen artists make their music so popular that they end up making a charity compilation album, with each song being a Sun Voyage production.

Having the ability to do what he does, it’s almost surprising that Tallard is so humble. He knows he can make a difference in the music industry, and will continue to help others. “It’s become apparent to me that I have a unique skill set, and I can use it to enhance the quality of life for people with different skill sets.” He is quick to edify other people’s ability and still is a little surprised when people know his work. After being nominated for two MAMAs this year, and helping different artists, it’s more and more likely that many people will be drawn to the up-and-coming artist and producer, Sun Voyage. www.facebook.com/sunvoyageband www.sunvoyagemusic.com

THE ARTS

Local Artist Bares Her Teeth by Anika Lautenbach Photography ADELINE PECK

When I walk down Williamson Street, Madison’s haven for eccentrics and those who love them, I am often struck by the creative power of this tiny mecca. In many ways, the neighborhood is a collaborative project—an open air gallery where you can find art wheat pasted to walls, chalked on sidewalks, and stapled to poles. Most of the time the work remains anonymous. Recently, I sat down with Claire Warhus, a wildly talented artist whose drawings are a mix of satire and grime. They are gritty and beautiful and sometimes hard to swallow. But when Claire opens her mouth, it’s usually to laugh, not to bite. Anika Lautenbach: Tell us how

the name Snaggle Tooth Arts was created. Claire Warhus: When I first moved to town, I got in a really bad bike accident and got my front tooth knocked out. Then I started setting up shows and doing flyers. No one knew my name, so I would ask people to play shows and say, “Hey, we met the other night; I was the girl with the snaggle tooth!” Now I have it fixed. AL: The name lends a sort of tongue-in-cheek quality to your art. How does that reflect the type of art that you do? CW: I would say nothing I do is serious.

AL: What kind of art do you do? CW: Black and white pen drawings of, usually, weird shit. Sometimes gross. Usually funny, I’d like to think. AL: I see a lot of hotdogs in your art. CW: I like hot dogs. I like hot dogs, I like dicks, I like skateboards, and I like bugs. Puking is usually involved. Farting. Farting is usually involved. Farts are a must. AL: Did you go to art school? CW: I went to UW-Madison for PROJECTFAMOUS.COM | JULY 2013

not even two months, and I fucking hated it. I was in the art cohort and dropped out. AL: What do you think about formal education for art? Is that something you think people need? CW: I’m going to back to school… but just for resources. If you want to learn how to do any art professionally the tools are really pricey and hardly anyone does apprenticeships any longer. So school’s a good idea for certain stuff, but I don’t like school. I don’t do well in school. AL: I know a lot of people say you don’t need formal education for art, but a lot of people take business classes, as far as marketing your artwork goes… CW: One of the classes I’m taking is a portfolio marketing class. It basically teaches you how to present yourself to businesses or anyone who would be commissioning you for stuff. I’m definitely not professional… at all. Claire is an imposing figure. Impressively covered in tattoos and often wearing cut off shorts, boots and shirts that often contain her own work, she is not the poster child for “business professional.” She has a propensity for swearing and, yes, she really does talk about farting a lot. However, despite her insistence that she’s not professional, Claire is a

person that people want to work with. She is a warm and articulate pioneer of the DIY community. AL: Would you say you have an ultimate goal for your artwork? CW: I want to run a print shop. I want to have screen printing but I also want to have Xerox machines. I want to offer design work and make my own posters to sell and tee shirts, etc. I want to own the building and live above it. AL: I know you do artwork for bands and have a lot of fliers around town. What other projects are you involved in? CW: “Crucial Twat Night” is a big thing. We’ve been doing a zine. Right now I’m working on an album cover, and I just did a tape cover, two tee shirt designs, a tour poster and a fest poster, all of which are commissioned to me. AL: How did “Crucial Twat” start? CW: It started because Hillary, the girl who runs it with me, and I were talking about how she used to do an all-lady DJ set in Chicago called the “Panty Raid,” which I thought was fucking awesome. We talked about doing it here, and it morphed into more of a feminist thing than we thought it was going to be. Now we have the zine, we have a “Crucial Twat Night” at least once a month, and it’s basically just

fem-positive-lady-band vibe stuff. The stipulation for “Crucial Twat Night” is there has to be at least one lady in the band, or the band has to have a super positive femme vibe. AL: Would you say that using your artwork to promote feminist ideals or any sort of political idea is important to you? CW: Yeah. You wouldn’t really be able to tell. The stuff I draw isn’t overtly political, but the fact that it is gnarly, and I back it up, and I know why I’m doing it… the fact that it helps me get my voice out there, as a woman, I think that’s really important. Everything I do, in a way, I would like to think is somehow improving things for the girls in the scene around me. It’s easy to get lost in the grotesqueness of Claire’s work. As she mentioned before, it often involves many of the bodily functions most people don’t want to see splattered in pen and ink. Most people probably overlook the rebellion in this type of art. The idea that a woman is responsible for making us laugh and grimace is still a bold and necessary statement in the art world. AL: Which artists inspired you growing up? CW: I really like Edward Gorey stuff. Bosch and old Renaissance paintings. Jenny Saville is really cool. I always liked the gross stuff when I was in PROJECTFAMOUS.COM | JULY 2013

school. When we would go to the art museum and had to pick out a painting, I was always the kid picking out the freaky shit. AL: So, you’ve been doing artwork since you were a kid? CW: Yeah! I refused to get up from the craft table when I was in kindergarten and had go to reading time. So when I hit first grade, I didn’t know how to read and everyone else did; I only wanted to draw. Which is fine because I know how to read now… (laughs) AL: Is there anything on the horizon for you? CW: I’m writing another zine myself that’s called Shit Grrl, Like F’real Tho. It’ll just have things I think are funny and drawings. For the Crucial Twat zine, we just compile submissions from other people, which is really important. It’s cool that we have other ladies’ voices out there. I can’t edit any of their stuff, and, if I don’t completely agree with somebody’s sentiment, I’m going to publish it anyway. It’s really important for every woman to be heard because it creates discussion. AL: Do you always like to mix humor and things you find important? CW: Everybody just needs to calm down… basically about everything. (laughs)

On its surface the Crucial Twat zine may seem like a strange collection. While one page holds a moving dissection of the definition of rape, the next will show a woman sitting on a toilet smiling. This is Claire’s and Hillary’s manifesto. Yes, there are terrible things happening to the female body that need to be addressed and individual stories that deserve an audience. But the need to laugh and not take ourselves so seriously is just as important. Like Claire said, farts are a must. AL: Do you have any art shows coming up? CW: I’m supposed to be having an art show later this fall with my friend Josh Davis, who’s a really awesome screen printer from Chicago. I honestly haven’t had time to do any art I want for myself because I’ve been so busy with commissioned pieces. Usually if I do that for a few months, I won’t take on any more commissions for a while. AL: So when you blow up after this interview, you’re going to hate us? CW: (laughs) No, because I need the money and I do like new projects. Sometimes people have really good ideas that I would never have thought of. One of the posters I just did— we just did a call out online for people who were attending the fest to find out what they wanted to see on it—and it ended up being our friend in a

strong man costume holding the two severed heads of one of the ICP members and one of our friends in the grind scene. They’re both puking in front of unicorns holding joints. AL: You wouldn’t have thought of that? CW: I mean, I probably could have gotten there myself… AL: How does living in a haunted apartment influence your work? CW: Sometimes I can’t work at night in the back because it gets too scary; so then I have to come out here, and I don’t have my computer for source imaging, so then I just end up drawing dicks riding skateboards, smoking bongs. AL: Excellent! Is there anything else you’d like to tell Project Famous readers? CW: You can find a bunch of my work on my Facebook page under Snaggle Tooth Arts and you can also contact me there for anything. I like to do collaborations… and thank you! Ladies rule! Next time you find yourself pondering how it feels to be a woman, what it takes to be an artist, or what it means to love hot dogs, I hope you will remember the name Claire Warhus. She’s chewed over those questions before, and she has some drawings to prove it. PROJECTFAMOUS.COM | JULY 2013

Through A Young Artist’s Eyes: Jenna Farnsworth’s Perspective by Adrian Ramos

Photography: SABLE PARK PHOTOGRAPHY

dle school, Farnsworth’s art teachers had begun to recognize and encourage her budding talent. She showed some of her art at a church bizarre, and the positive feedback pushed her to invest more of herself in her art, bringing more and more art work home and filling the rooms of her family’s home with canvases and art supplies.

Along a hall in the Playhouse Gallery at the Overture Center for the Arts, hang 26 paintings and photographs of Antarctica. Below each a wooden box asks a simple question about the subject, the answer revealed when the viewer slides the panel to the right. The ArtArctic Science pieces were born from images captured in photo by high school science teacher, Juan Botella, and then put to canvas by 7 students at Monona Grove High School.

One of the first two students chosen by Juan Botella to be a part of this project was Jenna Farnsworth, a junior at the time the project was conceived. Jenna’s affinity is for landscapes, and she immediately set her brushes to begin depicting the scenery in the photographs. One of her pieces, “Clouds Over the Sea,” portrays a frozen mountain in a dim, overcast southern light. The glow of the mountain reflects off the clouds

and the sea, and the landscape seems harsh, still and quietly inviting.

Farnsworth’s approach to art is incredibly simple: find something that inspires you and then put it on canvas. No limitations, no rules, no confinements. She says, “The sun sets everyday, but it can look different every single day. You can perceive [it] anyway you want.” This freedom may also be her Achilles heel, as her paints are like words to her, and she is particular about what she says. “If I don’t like something I do, it’s leaving.” Perhaps it’s this choice of wording that allows her to communicate the Antarctic landscapes so aptly.

Farnsworth began creating art the way many of us do growing up. She started with a love of coloring and paint by numbers and eventually moved on to watercolors. By the time she entered mid-

Farnsworth credits her family and teachers for the support that inspired her to create art and develop her talents, stating: “My family’s always been very supportive. My mom, she buys paints, she buys frames. She helps me a lot.” As advice to students just starting out in discovering art, she says, “Find something that you love to do. It will help you.” She also recommends learning to accept criticism, as it will help improve the skills of the artist.

Farnsworth is continuing to pursue her art throughout her college career, expanding her skills, and pushing herself to step outside of her comfort zone. She looks to plug into the art community more deeply, enter art fairs and begin to get her name circulating.

In total Farnsworth has six paintings on display in the Playhouse gallery. ArtArctic Science was shown through June 27th at the Overture Center for the Arts. The artists would like to see the pieces become a traveling collection. PROJECTFAMOUS.COM | JULY 2013

RAW: Madison Dishes Out Another Piece of Delicious Artistry by Kelly Lajter In February there was “Discovery.” In April we had “Marvel.” June welcomed “Kaleidoscope.” In August we will see “En Masse.” As each of these terms suggests, Madison sees a myriad of colorful and interesting events, each one bringing forth the talents worthy of such descriptive words.

RAW: Natural Born Artists, an international artist collective self-defined as an “Artistic Circus of Creativity,” present in over 81 cities worldwide hosts these showcases during its season which runs from February through October each year. The showcases occur every other month, and each one features the work of visual and performance artists.

On June 20th RAW: Kaleidoscope welcomed around 30 talented artists to display their work onstage, on the floor, or in the balcony of the High Noon Saloon. Attendees got to meet with the artists and view their photography, paintings, illustrations, digital art, jewelry, fashion, make-up application, hair-styling, musical sets, film, sketch comedy and hulahooping. The artists shared their art with an elaborate, intoxicating, and colorful display for the attendees and their artistic peers. The third showcase of 2013 proved to be an exciting and successful show for all involved.

RAW: Madison is gearing up to have another fantastic showcase and is looking for artists for “En Masse.” If you’re interested

in showcasing next month, visit its website and register. Showcasing at RAW not only helps one network with other artists of all kinds, but also with art lovers and art enthusiasts. Being a part of RAW also offers the opportunity to win a “RAWard” - RAW’s Annual Indie Awards Show. Judged by popular vote at the end of the season, these are given to nine lucky artists and are intended to jumpstart their artistic careers, such as boutique or gallery placement. Don’t miss out on a great opportunity to share your passion with Madison. Become a “RAWkstar” today! http://www.rawartists.org/register

Photography Jason Ocker

“RAW definitely met my expectations. It was fun to feel like a mini-celebrity for one night. The highlight of the evening was dancing wildly with a few people during Bad Bad Meow’s set. We formed our own unofficial dance party.” ~ Gabrielle Fine, Photographer at Gabrielle Fine Photography, Madison, WI - www.gabriellefine.com

“The best part about RAW was meeting all of the other artists. I made so many connections and a lot of great new friendships. RAW surpassed my expectations. I knew it would be awesome, but I had no idea it was going to be as awesome as it was. It was a truly amazing experience. I loved seeing all the performers, especially the musicians. Now I have some great new music to listen to and some incredible artists to support.” ~ Cyrene Krey, Photographer at Salem Street Productions, Madison, WI http://www.salemstreetproductions.com “The show was really exciting and had a ton of talented artists to check out, plus the video interview was fun; it surpassed my expectations for sure. Talking to a bunch of people who were interested in my work as well as meeting all the great RAW artists and seeing their work was the highlight of the night for me.” ~ Jon Paul Christman, Visual Artist at JPC Design, Madison, WI https://www.facebook.com/JpcDesign

Reflections on RAW: Featured Kaleidoscope by RAW Artists

“I think that the most rewarding aspect of the RAW: Kaleidoscope show was to be able to participate in something that encompassed all sorts of artists and to be able to see that, no matter what the genre, every artist there loved and believed in what they do. The highlight of the evening at RAW for me was all of the friendly people and the positive feedback I received. It was nice to be respected as an artist and not just a girl who paints weird, creepy dolls.” ~ Miranda Morrissey, Visual Artist at Pincushion Dolls, Madison, WI - http://pincushiondoll.me

“The most rewarding part of RAW is meeting and learning from other artists. I was inspired by others’ work to learn about their craft. RAW is a well-oiled machine; they definitely know what they are doing. They make you feel welcome in their community, are there for you and definitely do a great job promoting you, your art and the event.” ~ Alyson Tincher, Jewelry Designer at @Creative Glass, Madison, WI - https://www.facebook.com/AtCreativeGlass

“We’ve played RAW events in other cities before. As a band you always want to make fans out of the audience, but what we’ve learned from other RAW events is the huge potential for connecting with other artists. We met our photographer at RAW Chicago. At Kaleidoscope we were convinced our singer, Alen, was gonna fall off the catwalk during our set. We were all sorely disappointed it didn’t happen.” ~ Jon Leganski, Drummer of Bad Bad Meow, Chicago, IL - http://www.badbadmeow.com 61

“The most important aspect of showcasing at the RAW: Kaleidoscope event to me was the exposure to and potential for networking. The highlight was meeting the other showcasing artists. I definitely made some new connections there.” ~ Brandon Siewert, Photographer at Broken Glass Photography, Madison, WI - http://www.brokenglassphotos.com

“I have never felt more proud of myself in my life. In five short weeks I accomplished a lengthy clothing line, an entire artist display of apparel, bags, and hoops, and a performance to boot - all in the midst of an already hectic life of a budding career and running a business. When I look back, I feel that such an independent and dynamic endeavor has fulfilled and empowered me ten-fold. I needed this night, and I am everthankful RAW contacted me, because I made an awesome tribal bra. RAW blew me out of the water. Flawless night, at least it felt like it, and that is what is certainly important; turn anything into gold. My highlight at RAW was when the ladies hit the runway to walk. They were bursting with excitement, beauty and smiles. From shaking booties to getting down with the flow, my heart was elated to see nothing but positive energy on the stage.” ~ Breezi, Fashion Designer at Happy Wallet Clothing & Gnar Hoops, Madison, WI - https://www.facebook.com/gnarhoops “I was really excited about all the positive feedback regarding my unique creations. It was overwhelming to hear such positive feedback from so many talented artists and guests. I really felt validated and excited to continue creating my jewelry. More than anything, I enjoyed meeting the other artists and watching all of the talented performers.” ~ Andrea Mitchell, Handmade Jewelry by AlyxAndrea Design, Madison, WI - http://alyxandreadesign.webs.com

r i e h In T

. . . s d r o W n Ow

Photography Bradlee Bertram

“I met some great people and received some fantastic feedback. [The highlight of my evening was] Actually selling some art!” ~ Ryan Michael Wisniewski, Photographer at i’ve seen better pictures, Madison, WI - http://iveseenbetterpictures.com

“The most important/rewarding aspect of showing my work was the fact that I got to show it. I moved here less than a year ago from Nebraska and had the goal to get involved in an art community in Madison. This was the first show of this size I had ever done, and it felt really great to be given the chance. The highlight of my evening was just having my family from out-of-state there to see the show and have the new friends I have made in Madison come support me as well.” ~ Jamie Oehlrich, Visual Artist, Madison, WI - http://ja21lo.wix.com/portfolio

“Kaleidoscope was the most rewarding showcase I’ve done with RAW. It was the 4th time I’ve showcased, and this event was bigger and better than ever before. Turning my models from every day girls to fashionable HOT diva’s was amazing. Everything ran smoothly and on-schedule. All of the entertainment and artists were fascinating, talented and very moving. My personal highlights of the evening were watching my creations walk the runway and meetings HUNDREDS of new people.” ~ Cassie Redmond, Owner & Hair Extraordinaire at Salon Chroma, Madison, WI – http://schroma.blogspot.com

ILLUSTRATIONSPHOTOGRAPHYGRAPHICS I P G M O N T H LY S U B M I S S I O N S F R O M L O C A L A R T I S T S

Photographer PARAMOUR PHOTOGRAPHY AND RETOUCHING Model/MUA: Leslie Sanders

Model/MUA: Brenna Schwartz

Model: Tony Marquez

PROJECTFAMOUS.COM | JULY 2013

Model: Darcey Nett Hair/MUA: Blush! Make-Up Artistry

Model/MUA: Brenna Schwartz PROJECTFAMOUS.COM | JULY 2013

Model/MUA: Brenna Schwartz

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