PRESS KIT AN INTERACTIVE PHOTO-A-DAY CHALLENGE FOR CREATIVES WWW.PROJECTLIFE365.COM
INTRODUCES
Project Life 365
™
L i fe. P ro j e c t L i fe 3 65™ is a revolutionary photo-ad ay c h a l l e n g e that brings together creatives, a r t e n t h u s i a st s , and free-thinkers from around th e g l o b e to stretch their photography a n d s e r i o u s l y rock the power of visual co m m u n i c at i o n. L i b e r t y. Th ro ug h i n te r pretive daily prompts, Project L i fe 3 6 5 awa kens and celebrates individual c re at i v i t y a n d spirit. An interactive community fu e l s i n s p i rat i on, and a new ‘point-and-shoot o f v i ew ’ eve r y single day of the year.
AN INTERACTIVE PHOTO-A-DAY CHALLENGE FOR CREATIVES
Th e P u r s u i t o f Snappiness. U s i n g yo u r favorite camera (or smartphone), si m p l y c a p t u re, tag, upload, and connect with o u r g l o b a l a r t community. B eyo n d a t y pical ‘photo-a-day’ challenge, P ro j e c t L i fe 365™ curates images from e n t h u s i a st s a n d displays them on our site and b l o g fo r i n s p i ration and cerebral awakening. E nv i s i o n c re atives from around the planet u n i te d a s a fa mily, working together to create a v i s u a l sto r y each day of the year. Through th i s d a i l y a c t of reflection and observation, yo u ’ l l d i s cove r that what is personal to you c a n b e co m e so much more: a dynamic, e n l i g h te n i n g , and interactive global movement - a p h o to p ro j ect without borders.
Project Life 365™ is a v i s u a l time capsule and wor l d w i d e art project in on e. WWW.PROJECTLIFE365.COM
a growing CO M M U NITY Wi t h t h e evolution of mobile photography, Project Life 365™ make s i t e a s i e r t h a n ever to share your artistic expressions and develop yo u r v i s u a l l i te racy through our interactive photo-a-day challenge. Pro j e c t L i fe 3 6 5 ™ provides you with unlimited access to innovative resource s , i n s i g h t f ro m a talented pool of contributing creatives, and a netwo r k o f i n d u st r i es catering to your needs as an artist.
CO M PATIBLE WITH
FAC E B O O K ( 1 billion + USERS ) T W I T T E R ( 500 million + USERS ) I N STAG R A M ( 100 million + USERS ) F L I C K R ( 75 million + USERS )
P ROJ E CT L I F E 3 6 5 ™ P ROV I D E S YO U W I T H U N L I M I T E D ACC E SS TO I N N OVAT I V E R E SO U RC E S , I N S I G H T F RO M A TA L E N T E D P O O L O F CO N T R I B U T I N G C R E AT I V E S , A N D A N E T WO R K O F I N D U ST R I E S C AT E R I N G TO YO U R N E E DS AS A N A RT I ST.
joining OUR COMMUNITY
“Shoot,
AWESOME BECAUSE IT’S SIMPLE TO DIVE RIGHT IN.”
“I THINK PROJECT LIFE 365 IS A GREAT IDEA. I LOVE HOW IT BRINGS PHOTO CHALLENGES AND TOPICS TO PHOTOGRAPH. IT THINKING out
of the box FROM THE NORM.” - TIM LANDIS
fosters
A
I LOVE THIS WHOLE THING SO MUCH. IT’S SO FUN TO HAVE A WAY TO BE
inspired
CREATIVELY EVERYDAY. I DOWNLOADED MY FREE
DESKTOP CALENDAR IMAGE FOR JANUARY LAST NIGHT, AND I’M IN
love. IT HELPED ME GET REORGANIZED AND THUS
RE-INSPIRED! THANK
YOU PROJECT LIFE 365! - ERIKA GORMAN
THANK YOU. I WAS JUST THINKING THAT EVEN WHEN I’M HAVING A REALLY ROUGH DAY I CAN TAKE A COUPLE MINUTES OUT TO JUST THINK OF THE DAY’S INSPIRATION AND IT’S LIKE A LITTLE
creativity
THAT JUST MAKES
everything
light
OF
BETTER. THANKS SO MUCH
FOR PUTTING THIS TOGETHER.” - ARI VOX PHOTOGRAPHY
see WHAT MY ‘LIFE-IN-PHOTOS’ LOOKS LIKE A YEAR FROM NOW. THIS IS SO MUCH more THAN A “I CAN’T WAIT TO LOOK BACK AND
PHOTO-A-DAY CHALLENGE.” - MARCELLA KENNEDY
upload, & connect. PROJECT LIFE 365™ IS
Just launched on January 1, 2013, Project Life 365™ has already evolved into a leading resource for lens lovers, hobbyists, professionals, and those who take in the world around them. In our first three months alone, our interactive photo-a-day challenge has not only inspired our vast number of participants, it has:
about THE PROJECT LIFE 365™
CO M M U N I T Y
189,500 + #PROJECTLIFE365
IMAGES SUBMITTED THROUGH INSTAGRAM ALONE
61%
15,000+
AVERAGE
AVERAGE
OPEN-RATE
UNIQUE
FOR MONTHLY
VISITORS PER
NEWSLETTER
MONTH
[snapSHOT]
7,500 + S U B S CRIBERS TO OUR
21,500 + SOCIAL MEDIA FAN BASE
[s n apSHOT] N E WS LETTER
30% CLICK RATE PER CAMPAIGN
We engage an influential and educated audience of artists, creatives, and hobbyists around the world, whether they are seeking inspiration, community, or the challenge of coaxing out the extraordinary in a seemingly ordinary world. Here’s our crash-course infographic that will easily walk you through the Project Life 365™ journey.
T HE E X P E R I E N C E Project Life 3 6 5 ™ b o a st s fe at u re s t h at a l l ow yo u to co n n e c t with other creatives, di s cove r n ew i n s p i rat i o n s , a n d s h a re yo u r ex p e r i e nces with a global comm u n i t y.
C R E AT I V E R E S O U R C E S Project Life 365™ offers yo u a gallery of inspiration. The s i te features
creative
content
t h at
guides you through our ph o to a-day challenge. Curated by a team of photographers, Pro j e c t Life 365™ highlights the best o f our community, interviews w i t h creative of
leaders,
inspiration,
fresh events
sou rce s f ro m
around the globe, and tips f ro m photography experts. FEATURES • Best of PL365 • A Week in the [Project] Li fe • Daily Blog • snapSHOT • Instameets
BEST O F P L 3 6 5
WEEK IN THE [PROJECT] LIFE
P ro j e ct Life 365™ highlights and re co g n i ze s to p p h o to g ra p h s f ro m o u r
N e e d a l i t t l e ex t ra i n s p i rat i o n? P ro j e c t L i fe 3 6 5 ™ gives you direct access to
c h a l l enges. Each week, Project Life 3 6 5 ™ m e m b e r s a re i n d u c te d i n o u r B e st
c re at i ve l e a d e r s f ro m a ro u n d t h e wo r l d . O u r We e k in the [Project] Life series
o f P L365 gallery and introduced to o u r l a rg e co m m u n i t y. O u r m e m b e r s l ove
c h a l l e n g e s p h o to g ra p h i c ex p e r t s w i t h o u r d a i l y prompts, and then shares
to co nnect and share their inspirati o n to co n t i n u a l l y m o t i vate t h e c re at i v i t y
t h e i r ex p e r i e n ce w i t h t h e P ro j e c t L i fe 3 6 5 ™ co m m unity.
o f t h e whole community.
#SEETHROUGHPEOPLE
# M AC R O
#UPSIDE_DOWN
#RETROSPECT
#SHARED_SPACE
#ROMANCE
#REWARD
# H E AV E N LY
@ANKITA
@ R A KU N N
@TERISHCHAEFER
@ K E L LYA N N E SA N S O M
@STACILANDIS
@CURIOUS2119
@CURIOUS2119
@STACILANDIS
#UNUS UA L
#SILHOUETTE
#COLLAGE
#HEAVENLY
#REWARD
# S H A R E D _ S PAC E
@ADACHIC
@ B E R E N I C E M AC
@ D O G GYST U D I O
@CURIOUS2119
@STACILANDIS
@CURIOUS2119
#HANDS
#BOOK
#ROMANCE
# B E ST D R E SS E D
@WSDSLP
@ K E L LYA N N E SA N S O M
@STACILANDIS
@CURIOUS2119
COMM U N I T Y I N T E R AC T I O N Co n nect with today’s innovative t h i n ke r s a n d re ce i ve u n l i m i te d f re s h re s o u rce s to i n s p ire you along your creative jou r n ey.
THE DA I LY B LO G
INSTA M E E TS
Th e daily blog is a natural extensio n o f t h e P ro j ect Life 365™ website, adding a n o t h e r c h a nnel
for
community
Favorite
images
from
inte ra c t i o n .
membe r s
a re
fe at ured on the blog, along with t u to r i a l s a n d how-to’s, a weekly giveaway, th e l ate st a n d greatest photo products, in s p i r i n g p ro f iles of photographers and the i r wo r k , g u e st posts and interviews, plus s p e c i a l o f fe rings from our curated collec t i o n o f co l l aborators and sponsors.
Wa nt
to
satiate
your
everlasting appetite for mass c re ativity? Project Life 365™ co nnects
local
communities
t h rough instameets designed to
help
members
re l ationships m o re In
and
creative
partnership
develop cultivate
collaboration. with
select
Fe atured Artists, Project Life 3 6 5™ aims to inspire a new g e neration
of
creatives
by
b r i nging them together in an i n teractive environment.
[sna pS H OT] Each
month,
[snapSHOT]
w i l l give you insider ’s access to
the
Project
co m munity, favo rite
Life
highlighting
inspi ration,
365™ our
popular
t re n ds, exclusive promotions a n d everything we love. There a re
many
ways
to
connect
w i t h Project Life 365™ but as a s napSHOT subscriber, you w i l l always stay in the know.
O U R P R O MISE
Project Life 365 is about building relationships with
one
another
t h ro u g h
p h o to g ra p hy.
O u r re l at i o n s h i p s a re o u r l i fe b l o o d , a n d we p l a ce h i g h va l u e o n t h e co n n e c t i o n s we ’ ve b u i l t w i t h o u r co n t r i b u to r s a n d s p o n s o r s . A s o u r co m m u n i t y g rows , we w i l l co n t i n u e to m a i n t a i n t h e h i g h e st l eve l o f c re at i v i t y a n d s e r v i ce i n a l l t h at we d o.
“Project Life 365™ encourages us to see our everyday world with fresh eyes and be
challenged daily
to go beyond
our comfort zone. Join this
global
art
community to be moved by a neverending
river of inspiration.”
WWW.PROJECTLIFE365.COM