R. Buckminster Fuller
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There is nothing in a caterpillar that tells you it’s going to be a butterfly.
+ The Narrative + Whom we serve + What/How it will deliver
+ Impact now & near future + Why this Initiative
Content
Who are the caterpillars and why the name Project Pink Caterpillar? Caterpillars are the students (Design and otherwise) who has the potential to transform, each one of them in a unique fashion. The cue lies in the Feeding stage of caterpillar and the Transformation which happens post this. The colour connotation of PINK completes it,
We believe college years are the time when the students should be taught, coached, mentored to think through and pick right feeds such that they transform beautifully. The Curation of that environment lies with us, the Teachers.
On a personal note, this is a mission to payback my yesterself. I can easily connect and empathize a lot of students with whom I interact with while teaching or interacting and giving advice over Linkedin.
THE NARRATIVE I 01
Who are the customers of Project Pink Caterpillar? Our present focus is addressing design students individually and through Design schools.
K 12 years (6th -12th )
College years
1st 5 to 6 years of job
Future Design students
Design Students
Alumni of Design Schools
Parents of future design students
Parents of Design Students
Parents of existing design students
Design Schools & Institutions
Parents of future design students will spent on career counselling, hobby classes and might be coaching as to enter the Design School.
Parents of design students will pay for education or they will opt for education loans. Students might buy online courses to deepen their skills. They will spent on networking as well.
Parents of design students or design students themselves will pay for masters education or they will opt for education loans. Students might buy online/ offline courses to deepen their skills. They will spent on networking as well.
WHOM WE SERVE I 02
What Project Pink Caterpillar is all about?
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At "Project PinkCaterpillar", we assist design students to ignite the possibilities early on in their lives and alter the status quo.
By countering Information Asymmetry we commit to saving unproductive exploratory years in their early professional journey along with a lot money.
We aid this by curating information and enabling them on how to leverage it such that they save their precious time and money.
Career and/or Venture Discovery is one area which emerges out of this which is very potent in this VUCA world.
WHAT/HOW IT WILL DELIVER I 03
How Project Pink Caterpillar aims to impact in near future (1 to 3 year horizon)?
We intend to touch lives of design students early on and assist them figure out purpose and meaning. In this case, their approach while learning takes a shift. They become self driven and engaged during the course.
We want to first start with design schools in critical 15-17 cities in person before scaling it virtually.
We channelize a decade every time one single student is enabled and empowered.
Partnering with key Design Schools as co creator in this mission, time to impact reduces manifold.
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IMPACT NOW & NEAR FUTURE I 04
Why this Initiative?
We are talking about almost saving a decade of time (and worth Lacs of Rupees). Every 7th and 10th year when they start their educational journey, it’s a point where they look for further studies. This is primarily to gain another feather in the cap, to earn another degree which will catapult them to higher orbit.
Aligning students to their purpose early on will aid in better professionals.
On a personal note, this is a mission to payback my yesterself.
If one is in the right direction, these years will make students expert or close to that in a similar time frame.
I can easily connect and empathize a lot of students with whom I interact with while teaching or interacting and giving advice over linkedin.
WHY THIS INITIATIVE I 05
Thanks !
Know more: http://bit.ly/Projectpinkcaterpillar
Mail me at: swapnil@pinkcaterpillar.in projectpinkcaterpillar@gmail.com Connect on call at: +91 9742804240