NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Business Communication Internal Assignment Applicable for December 2019 Examination Assignment Marks: 30
Instructions: •
All Questions carry equal marks.
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All Questions are compulsory
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All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
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All answers to be written individually. Discussion and group work is not advisable.
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Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
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Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
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Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer Assessment Parameter Weightage Introduction 20% Concepts and Application 60% related to the question Conclusion 20%
For Numerical Answer Assessment Parameter Weightage Understanding and usage 20% of the formula Procedure / Steps 50% Correct Answer & Interpretation
30%
1. You are an entrepreneur and have just launched your online venture closetfashion.com, selling trendy and stylish apparel for women. Since you have just launched ClosetFashion, customer service is of prime importance to you. A customer has written an angry email complaining that the silk blouse she purchased last week has shrunken. She mentioned that she washed the blouse by hand. Your website clearly mentions that
NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Business Communication Internal Assignment Applicable for December 2019 Examination
the silk clothing cannot be hand-washed or machine-washed at home, it should be dry-cleaned. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email.
(10 Marks)
2. You’ve been job-hunting for the last 2 months and have finally landed an interview with your dream company and dream profile. What are the different types of job interviews? How will you prepare yourself for each of them?
(10 Marks)
3. a. Digital Communication is changing business communication. What are the advantages and disadvantages of Instant Messaging?
(5 Marks)
b. You have just finished drafting an email to your investors. How will you revise it to improve its readability? Name 2 Readability Indices.
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(5 Marks)