NEED NMIMS SOLVED ASSIGNMENT Contact No - 9773820734 (WhatsApp) Mail at – Projectreports94@gmail.com
Consumer Behavior NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Consumer Behavior Internal Assignment Applicable for December 2019 Examination
1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks) (a) Luxury Watch (b) Breakfast Cereal (c) Protein Shake 2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B? (10 Marks) 3.
a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks) b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)
Contact No - 9773820734 (WhatsApp) Mail at – Projectreports94@gmail.com