More support per square foot development
marketing
support
More Support Per Square Foot Since we were founded in 1961, Koenig & Strey has become one of the largest and most s u c c e ss f u l r e a l e s t a t e b r o k e r a g e s i n t h e c h i c a g o a r e a . W e h a v e b e e n c o n s i s t e n t ly c h o s e n to represent the finest new Construction projects and conversions, including the iconic projects you’ll view in our portfolio.
D E L I V ER I N G B OTTO M - L I N E SA L ES RESU L TS
Development Marketing Program Our Development Marketing Program stands out for its ability to deliver BOTTOM - LINE s a l e s r e s u lt s f r o m s t a r t t o f i n i s h .
• We are committed to being your dedicated sales and marketing team. We seek long-term, mutually beneficial relationships with builders who share our commitment to excellence. • Our goal is to sell your inventory as quickly as possible and for the highest price possible. We staff your development with our best agents who are committed to your success.
MEM B ERS H IPS AND A F F ILIATIONS • National Association of Realtors® • Illinois Association of Realtors
SM
• Properties of Distinction
is our luxury marketing program. It provides access
to markets that cater to the buyers of premium properties on a regional, national and international level. • Throughout the city of Chicago and suburbs, southeast Wisconsin, northwest Indiana and southwest Michigan, our large portfolio of new and converted properties underscores our ability to deliver and close buyers across a broad spectrum of price points and lifestyles.
• Chicago Association of Realtors • Realtor Association of Northwest Chicagoland • North Shore-Barrington Association of Realtors • Midwest Real Estate Data, LLC MLS • Main Street Organization of Realtors • Northern Illinois Commercial Association of Realtors (NICAR) • Lakes Area Realtor Association (Wisconsin local board) • The Wisconsin Realtors Association
About Us
3
M AR K ET I N G PRO C ESS
Marketing Designed to Build Sales W e n o t o n ly u n d e r s ta n d t h e t h e o r y o f b u i l d i n g a s t r o n g b r a n d f o r y o u r d e v e lo p m e n t b u t h a v e t h e a b i l i t y t o t r a n s l a t e o u r m a r k e t i n g s a v v y i n t o BOTTOM - LINE s a l e s r e s u lt s f o r y o u r p r o j e c t.
• We take the time to understand the current state of the market and share insights with you to help drive your sales. • We look at your development with a fresh perspective that allows us to maximize your project’s unique points of difference and present them in their best light. • We then work to ensure that all facets of your marketing communications efforts work seamlessly to communicate the brand in a highly motivating manner that turns lookers into buyers. Our Development Marketing program is executed by an experienced marketing team and agents who are highly knowledgeable in development marketing and project sales. We do not take a cookie-cutter approach to serving your
WE HAVE WORKED WITH ESTABLISHED BRANDS LIKE DONALD TRUMP AND HIS INTERNATIONAL HOTEL & TOWER BUT WE ARE EQUALLY AT HOME WHEN YOUR NEEDS DICTATE A COMPLETE BRANDING EFFORT.
needs. Koenig & Strey’s marketing is designed to provide every possible selling advantage in today’s marketplace.
Marketing Process
5
Koenig & Strey functions as your in-house advertising agency with experience creating compelling and award winning multi-media marketing campaigns. Our development programs utilize an integrated Marketing and Information Technology department. By bringing the strength of these two critical areas together, we provide a seamless approach to market your project in a creative, compelling and cost-effective manner.
5 STEPS TO SU C C ESS 1. Understanding today’s marketplace 2. Understanding of your development’s brand 3. Creating a comprehensive marketing plan 4. Marketing, advertising & media 5. Tracking results with robust reporting
Understanding Today’s Marketplace We take the time to understand where you fit into today’s marketplace. W e a sk i m p o r t a n t q u e s t i o n s a n d s h a r e r e l e v a n t i n f o r m a t i o n . • What is the current state of the market? • What is the best pricing model? • How does current local activity influence your pricing strategy? • What are the numbers with regard to activity and recent sales?
Understanding Your Development’s Brand We feel this is the most critical step to understand your project and to be a b l e t o s e t i t a p a r t f r o m a l l t h e r e s t. • We begin by asking the right questions about your development. • We take the time to thoroughly understand your potential buyers. • We work with you to develop a strong value proposition by asking questions: l
l
l
What makes your development the best choice? W hat differentiates you from the competition that prospects care about?
• We then share what experience tells us motivates buyers of properties like yours on both an emotional and rational level. • We gain a thorough understanding of the features and amenities that set your project apart. • We take the time to understand existing brand graphic standards or we can create a complete brand identity system for your development that includes a professional logo and appropriate color palette.
H ow do we communicate your value proposition quickly and clearly?
8
Marketing Process
U
WE will SHARE INFORMATION FROM OUR EXTENSIVE DATABASE AND HELP YOU FRAME AN ANSWER TO THE QUESTION, “WHAT’S REALLY GOING ON IN MY NEIGHBORHOOD?”
WE UNDERSTAND
Creating a Comprehensive Marketing Plan D u r i n g t h i s s t e p w e a p p ly o u r f i f t y y e a r s o f e x p e r t i s e t o t h e c r e at i o n of a marketing plan that covers important elements like: • Understanding the demographics and psychographics of your prospective buyers. • Understanding the media habits of your potential buyers. • Using that knowledge to create a comprehensive marketing and advertising plan that includes appropriate new and traditional media vehicles. • Creating custom color brochures, price sheets and postcards. Complete branding and rebranding services are also available. • Providing professional photography of finished model units, common areas and lobby, and creating an optional online virtual tour. • Creating a public relations plan. • Coordinating broker events.
WE SEE YOUR DEVELOPMENT MARKETING PLAN AS A LIVING DOCUMENT AND CLOSELY MONITOR RESULTS. THIS ALLOWS US TO FINESSE OUR EFFORTS TO MAXIMIZE MEDIA DOLLARS AND EXPOSURE.
10
Marketing Process
Pre-Marketing Communications to the Brokerage Community W e w i l l p e r s o n a l ly c o n ta c t t o p s e l l i n g a g e n t s a n d o f f i c e s i n t h e a r e a o f y o u r d e v e l o p m e n t t o i n v i t e t h e m i n f o r a p r e v i e w.
Past Sales History We will target agents who have listed or sold in the area of your development for pre-MLS previews with direct mailers, e-blasts and personal phone calls.
Realtor eBlast We hand-pick a database of agents who have recently sold in the area of your development, as well as Realtors who have buyers who are potentially interested in purchasing in your area.
Events We will hold private broker open houses to build buzz.
WE create Marketing Process
11
MLS Exposure and Ongoing Broker Marketing B e f o r e y o u r d e v e l o p m e n t i s l i s t e d i n t h e ML S , w e w i l l u t i l i z e ML S r e v e r s e p r o s p e c t i n g , c l o s e d s a l e s d a t a , o u r k o e n i g s t r e y. c o m r e g i s t e r e d u s e r d a t a b a s e a n d g u e r i l l a m a r k e t i n g t a c t i c s t o g e n e r a t e e a r l y i n t e r e s t i n y o u r p r o j e c t.
MLS Exposure
E-Mail Marketing Campaigns
The MLS is the most effective way to create awareness about
E-mail blasts will be sent to the brokerage community the
your development within the brokerage community. We
week of the launch. Our automated system identifies every
will strategically position units and regularly modify inputs
buyer in our database exhibiting interest in developments
to keep listings fresh, up-to-date and ensure accurate
like yours and sends out e-mails, directly notifying them of
representation of the project at all times.
your listing.
Broker Open Houses
In-House Agent Marketing
Approximately 1-2 weeks after your development is introduced
We will announce the listing of this project at company
in the MLS, we will hold an Introductory Broker Open House.
sales meetings and execute follow-up promotions within
Publicity among local Realtors is crucial to gain exposure and
our office by sending a company-wide e-mail announcement
receive feedback.
and distributing flyers in each agent’s mailbox.
Reverse Prospecting The MLS allows us to view clients who have received the listing via e-mail by their broker as well as the broker’s contact information. This allows us to monitor potential leads and interest level of clients so we can follow up to procure showings and receive feedback proactively.
12
Marketing Process
We will utilize multiple resources to generate early interest in your project.
We Create the Ultimate Online Experience Once we have gained a complete understanding of your property and have feedback from our pre-launch efforts, we are ready to build your brand in the marketplace by creating the advertising and putting your media plan into action.
Online Marketing Online promotion and advertising has rapidly become an essential component of modern marketing. Today, approximately 90% of home buyers search for their properties on the Internet.* Our online marketing objective is to reach the widest audience of potential buyers, produce activity to attract buyers and monitor traffic to follow up leads. We will create an immediate and heavy Internet presence, grabbing the attention of Web savvy consumers.
Personalized Project Website We will create a custom website and provide a unique URL to match the project address. The website is an easily accessible destination for buyers to view the best representation of your development as well as obtain a brochure and other information available for download. The custom URL will enhance search optimization of your custom website, increasing its footprint on the Web and driving more traffic to the site.
Registered User eBlast We will inform our large registered user database of koenigstrey.com of your development and generate interest early on with highly desirable prospects.
Online Social Media Marketing Prior to listing in the MLS, your development will be marketed on Facebook, Twitter, YouTube and craigslist.
*Source: 2009 National Association of Realtors速 Profile of Home Buyers and Sellers
14
Marketing Process
realtor.com
realestatejournal.com
trulia.com
Website Representation Your development will get premium placement on a network of over 100 major sites, extending the reach of your project to thousands of online users each day to generate buyer traffic in today’s market.
Combined Web Exposure Our marketing strategies utilize our superior online positioning so your development gets the most effective exposure and buyer traffic. • We have thousands of registered users and our sites draw over 4,000 unique visitors every day, providing your development the exposure and buyer traffic necessary to sell quickly and successfully. • Through exclusive partnerships, we feature your listings on popular Chicago area websites, including ChicagoTribune.com, Chicago.com, SunTimes.com and DailyHerald.com. • We syndicate listings to more than 100 of the top real estate websites in the world, giving your development maximum Web exposure in Chicago and beyond.
Today, approximately 90% of home buyers search for their properties on the internet.
• This includes enhanced listings on Realtor.com, which receives more than 35 million unique views each month. Realtor.com is the most utilized website for real estate in the U.S. • We also syndicate our listings to Trulia.com, Zillow.com, craigslist.com, Move.com, Moving.com, Netscape.com, Msn.com, RealeEstateJournal.com, SunTimes.com, DailyHerald.com, and many more. • Awareness of your development will skyrocket from the expanded Web presence—and online house hunters will find your development listings no matter which search engine they use.
16
Marketing Process
luxuryrealestate.com
chicagoluxuryhome.com
msn.com
move.com
moving.com
Pioneer Press sites
chicagotribune.com
suntimes.com
dailyherald.com
Y o u r p r o j e c t will b e p r o m o t e d
7 0 % Sold $50,000+ price drop
vi a p r in t a dv e r t i s ing , di r e c t 1919wCrystal.com
m a il a nd m o r e !
deSigned by award winning arChiTeCTS, STudio dwell
thE HEIGHT OF
•
Extra wide Duplex Units with Private Roof and Terrace outdoor space
•
ramatic 20ft Ceilings with Floor D to Ceiling windows
•
ustom Stair Cases with Floating C Oak Risers
•
iele Appliance Package M and Arclinea Cabinets
•
imestone, Marble, Mosaic baths with L Custom Teak Floating Bench
•
Hansgrohe, Duravit, and ToTo Fixtures
•
re-wired for 4-zone Audio System P and 5.1 Surround Sound
T
RUMP LIVING
UniT 201 $499,000+15K for ParKing UniT 203 $499,000+15K for ParKing
UniT 102 $615,000+15K for ParKing UniT 103 $615,000+15K for ParKing
Sam Tarara | 312.475.4520 Jay CamP | 312.602.6457
LUXURY RESIDENTIAL AND HOTEL CONDOMINIUMS 5-STAR HOTEL SERVICES & FINE DINING
“I cordially invite you...”
24 HOUR BUILDING CONCIERGE
WORLD CLASS FITNESS CENTER & SPA to visit my luxurious new residential and hotel condominium showrooms at Trump International Hotel & Tower Chicago.
RETAIL RIVER WALK & 1.2 ACRENothing PARK but the finest finishings and fixtures are displayed and
the results are spectacular. This will be the perfect expression of the Trump lifestyle in the heart of Chicago.
look forward to your visit. PRICED FROM $815,000 TO We OVER $8 MILLION
Priced from $, to over $ million
NEW SALES CENTER 330 NORTH WABASH SUITE 2000 CHICAGO, IL 60611
888.922.1787 WWW.TRUMPCHICAGO.COM
EXCLUSIVELY MARKETED BY KOENIG & STREY GMAC REAL ESTATE
888.922.1787 • WWW.TRUMPCHICAGO.COM SALES CENTER: 330 N. WABASH • SUITE 2000 • CHICAGO EXCLUSIVELY MARKETED BY KOENIG & STREY GMAC REAL ESTATE
Broker registration required. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property.“We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, handicap, familial status or national origin.
Luxury Living in Chicago
We Create Strong Traditional Media Support Our look Our servicisenisew. timeless.
Print Advertising
THE NEW KO
We will feature your development in publications such as Chicago Tribune, Pioneer Press
ENIG & STRE
Y. LEARN MO
RE AT KOEN
IGSTREY.CO
M
Open Sun 1 -3
and The Wall Street Journal. 51EDivisionSt .com Classic 4200 sq ft gold coast row house featur es upgra ded interi or. 4 br/3.5 ba. $1,899,000 Kimberly Gleeso n 312.944.890 0
Direct Mail
905WCastle woodTer.com Cha r ming b r i ck Tu d o r h o m e. Lands caped rare br/4.5 ba. $1,300 115 ft wide lot. 5 ,000 Heather Biland ic 312.944.890 0
425WD ickens H.com Specta rarely availa cular ble extra wide townhome at the Pointe . 3 br/3.5 $1,150,000 ba. Natasha Motev 312.642.1400
6 43 7 N L e o ti.co expanded English m E d g e b r o o k Tudor on beauti ful tree-lined street. Fin bsmt. deck. 4 br/4.5 Great ba. $849,900 Linda Krame r 773.435.4300
1222WFle tche Lakevi ew locati r S t . c o m S o l i d on. Great mone maker. 8 br/7 y ba. $849,000 Greg Viti
312.642.1400
33WHuronSt 804.com Unit w/35 x 17 ft terrace , not many condo this much outdr s with space. 2 br/2 $749,900 ba. Terri McAu ley 312.944.890 0
Professionally designed and customized direct mail postcards will be sent to prospective purchasers in the area and neighborhoods surrounding your development.
1436NWielan dSt3S.com Magnificent Old close to all that’s Town penthouse happening. ba. $569,000 2 br/2 Jennifer Lea 312.642.1400
700NLarrabe eSt1408.com Amazing east views from preferred tier balcony. Parkin w/41’ g $30K. 2 br/2 $419,900 ba. Peter Tortor ello 312.94 4.8900
1441NWickerPa rkAve4N.com Gorge ous, top flr home w/sma office solutio n. Bright & open rt 2 br/2 ba. $399,0 unit 00 Ashley Carter 773.353.480 0
155NHarborD r3409.com Views of lake, Navy Pier and founta in from this corner at Harbor Pt. 1 br/1.5 ba. $339,000 Gwen Hughe s 312.642.1400
2801NOakley Ave207.com Spacious unit w/larg e balcon y, upgra ded kitchen and baths, fireplac e. 2 br/2 ba. $325,000 Ashley Carter 773.353.480 0
4822S KingD r2N.co stunn ing condo m Enorm ous, granite counte . Kit 42-in cabs, rs, stainless. 3 br/2.5 ba. $325,000 Lyle Harlow 312.642.1400
Guerilla Marketing We will post flyers and drop off postcard-sized marketing pieces at strategic locations
1227E46thSt3 E.com Top fl oor, barely lived-in condo in north Kenwo Great views. 2 br/2 ba. $289,0 od. 00 Lyle Harlow
312.642.1400
throughout the area surrounding your development. bster.com
Vintage elegan amenities. 2-3 ce and modern bedroom units 11’ ceilings, Brazilian cherry with fireplaces, 42” cabinets floors, and appliances. Lincoln Schoo top trict. Garage l parking includ Dised.
Signage
Ivona Kuterm ankiew 312.64 2.1400
We will create visible and eye-catching signage highlighting your development’s features
signs and corner signs to capitalize on exposure from nearby traffic.
Public Open Houses We will hold open houses and staff your development with additional agents as the size of the development and traffic dictates.
icz
OPENS FOR
3358N Monti cello2 E.com Sunny spacio us recen t rehab vintag perfec tion e in Avond ale. 2 br/1.5 ba. $225,000 Gwen Hughe s 312.642.1400
2534N Newca stleAv e.com Short sale brick ranch, move in condit Finished bsmt. ion. Sold as is. 3 br/2 ba. $219,000 Joanna Koda 773.435.4300
3701NKenneth 303.com Huge deck. All new wood heart of Old Irving Park. High-e nd projec t. 2 br/1 ba. $175,000 Sam Tarara 312.642.1400 OPEN SUN 1 -3
3753N Wilto nSt1.c garden unit located om 1400 sq ft just 1 block from Wrigley Field. 2 br/2 ba. $319,9 00 Ted Kuhlm
ann
4662NRockw ell2.co in Raven swood m Terrific condo Garde ns. Hdwd flrs thruout. Short sale. 2 br/2 ba. $149,900 Mary Gott 312.642.1400
T 26TH 201
1430WDiver
sey.com
New constr uction luxury with distinc condos tive archite design, fine ctural finishes and Bosh kitche Viking/ ns. The only remaining unit is the 1st 3 bedrooms, floor duplex with 2.5 baths. Priced $629,000. at Roger Joseph 773.353.4800
3308sLowe
.com
Bridgeport’s development!premier certified green e wndws & Energy star appls, low icynene spraydoors, eco-spec paint, cycled glass foam insulation, rewoodwork shower doors. 94% of is recycled, zodiac granite man-made . European cabs fixtures. 3br/2.5 & bath 2br/2ba main ba duplex penthouse, level, 2br/2ba garden. Bob Atkins 312.642.1400
OakleyPoin teCondos.c om 2520 S Oakle
y 21 brand-new Oakley Pointe luxury units in . All are concre construction te . Amazing views. Large skyline private decks. wood floors. HardGranite counte spacious plans. rs. 7 Starting @ FHA approv $229k. ed.
MarquetteGarde 9536-40 S Marqns.com uette
17 new-constru Calumet Heightction homes in s. 2 open plans boasti floor ng baths. Nestle 3 or 4 beds & 2.5 d on a 1-way Marquette street. Gardens residen sit on genero us home sites. ces $225,000. From Developer pays $650 closing costs.
provenance cond 5230 N Kenmos.com ore
FHA/VA Appro bedroom units.ved Spacious 1-3 New constr tion. Stainle ucss/granite kitchens, hardwood fl oors, fireplaces, walk crown molding, heat, dd prkg. in closets, radiant
Jason Stratt on 312.944.890 Jason Stratt 0 Co-op Apar on tments $499,000 312.944.890 240EIllinois Liane Pruchn 0 $745,000 East facing ik 21EHuronSt2 penthouse. St2810.com 312.944.890 The Pinnacle $275,000 006.com 1 br/1.5 ba. Sophia Klopa 0 672WIrvingP corner unit. s Vintage, the Jay Camp arkRdG3.com 2 br/2.5 ba. 312.944.890 Pattin 0 Cece $1,900,000 312.642.1400 $499,000 - 1312WFletch Kuhlmann gton. 3 br/1.5 ba. - 1853NHowe $98,000 - 1132W Flooded w/ligh St.com er3W.com 312.642.1400 Lincoln School Distric t. Southpt. LuntAve7A.c t. 5 br/3.5 ba. $265,000 Elizabeth Benna Special updat 3 br/3 ba. Emily Sachs om 2524WBloom ed Co-op. 2 Wong n Bright ingdaleB.com Alice Conne br/1 ba. 312.944.890 312.642.1400 r 0 Jodi and sunny unit. 2 br/2 $1,800,000 ba. Serio 847.492.9660 $499,000 - 1847NClevel 1714N 1-2:30 - 733WW Intimate Lincol andSt Hermitage.c 312.642.1400 Signature xtra avelandSt3.co om n Pk unit. 2 br/2 3S.com wide home. Lge top flr condo Greg Viti $245,000 m - $380,000 ba. Jason Parke Condos 5 br/3.5 ba. 88WS 11-1 - 3030NLakeSh in Lkvw 2 br/2 312.642.1400 Sandburg Village chillerSt1402 .com ba. Meeker Mansi ore202.com - $1,775,0 312.642.1400 unit. 1 br/1 ba. $3,975,000 $449,000 00 Roger Todeb on duplex. 4 - 445EN 195NHarborD $1,500,000 ush br/3.5 ba. Penthouse duplex orthWaterSt2701.c Park - 6909SCregie 1:30-3:30 - 1000WW 312.944.890 om SharoShore Condos. 2 br/2 r2801.com rAve.com ashingtonBlvd515 0 Jackson Park Highla Michael Mazze unit. 3 br/3.5 ba. $237,500 - 3333S ba. Penthouse w/roo n Sullivan .com nds. 6 br/4 full, 1-4 - 638WBelde i Shirley Amico Prairie2N.ne f rights. 3 br/2 - $369,000 2 hlf ba. Condo 312.944.890 847.729.0330 t ba. Charming 1870’s nAve.com - $1,289 0 Shirle w/1 parking space. 2 $449,000 312.944.890 $1,999,000 ,000 br/2 ba. cottage. 3 br/3 5601NSherid y Amico - 600NLakeS 0 $1,000 Comb ba. an18A Stunn ,000 hore3 ined corner 12-3 - 225SSa - 217WWiscons ing views, pristin 612.co 312.944.890 tier. 4 br/3 ba. B.com ngamonSt712 0 Old Town. Great inAve.com Roger Joseph e. 3 br/3.5 ba. m Stephen J. Bogna $229,900 .com - $340,0 New constr 2-4 - 4508NCalifor rehab. 3 br/3 4250NMarin 00 uction condo r Jr. Joe Schiller ba. Imper eDr2504.com 773.353.480 312.944.890 . 2 br/2 ba. Buy unpreceden niaAve.com - $1,249,000 0 Anne ial Towers unit. 1 br/1 0 $430,000 $1,750,000 630.834.058 ted value! 5 ba. - 3731NPineG Rodia - 1040NLakeS br/4.5 ba. 2 Upgra rove2. $799,0 High-fl hore3 ded com 00 - 6939 N vintag 11-1 - 2333W r at The Carlyl 312.944.890 4C.com Tonty StPaul Natasha Motev e home. 3 br/2 ba. 0 White French e. 2 br/3.5 ba. $225,000 Margaret Carlso 2-4 - 2039W Penthse w/priv Ave310.com - $339,900 210SDesPlai provincial. 4 n BerteauAve.c deck,g 312.64 Pentho nesSt2 Ann br/3.5 312.944.890 ar. 2 br/1.5 ba. 2.1400 Boyle 204.com use at the Edge. om - $1,149,000 New North Center ba. 0 $419,000 - 607W $1,745,000 1 br/1 ba. Jay Camp home. 4 br/3 847.492.9660 - 1335SPrairie1 full, 2 hlf ba. Spacious vintag Fuller tonPk wy2.c 2 units combi 50110.com om 312.642.1400 $624,000 - 1722W 2-4 - 1058N ned. 3 br/3.5 Meredith Mesere condo. 3 br/2 ba. Paulina3.com WellingtonA $224,000 Monica Canel ba. Renov home 12-2 - 1913N ow 4808NPaulin ve.com Top floor unit. - $339,900 lis Hudson.com in Lakeview. 312.944.890 aStBW.com Open kit. 2 312.944.890 Extra wide TH. 2 br/2 ba. Monique Crossa - $999,000 0 Ravenswood/Linc Sq condo br/2 ba. 0 $399,900 - 924W 3 br/4.5 ba. $1,600,000 Emily Phair n . 2 br/1 ba. DakinAve2.c 312.944.890 Elegantly fi om Approx 2400 1550NStatePkwy101.com 0 nished 312.642.1400 $549,900 2-4 - 694WIrvingP sq ft unit. 2 Michael Laman . 3 br/2 ba. - 1448WNorwo $220,000 Nancy Joyce br/2 ba. 11-1 - 2012N arkRdB6.com od.com Edgewater 828WLakes Beautifully Hoyne - $329,000 312.944.890 Glen. ideAv Vintag restored. 2 3 Like new Buckto Ave.com - $895,0 e2N.co br/2.5 e 312.94 rehab. 0 ba. m br/2 ba. Stephen North 4.8900 $394,000 00 wn home. 3 $1,499,999 Michael LamanDeck. 2 br/1 ba. 420EWatersi ey br/3.5 ba. - 60EMonroe Regatta. Great deDr614.com 312.642.1400 South east lake St420 views. 1 br/1 312.944.890 1-3 - 680 N Ki Jang ba. vistas. 3 br/3.5 2.com 0 $250,000 - 6319N $219,900 Lake 1-3 - 6437N Tere Procto KildareAve.c ba. Leoti. r Ranch in Sauga Beautiful decora Shore 1317 - $299,000 773.435.4300 Sunny at - 360WIllinoisSt212 .com om Expanded Englis com - $849,900 312.94 nash Sexton ted unit. 1 br/1 Park. 2 br/1 4.8900 $385,000 - 1366N Lofts. 1 br/1 Phoebe Co h tudor. 4 br/4.5 Stephanie ba. ba. $1,375,000 ba. Biederman Charming unit, DearbornSt3B.com ba. - 950NMichiga 847.729.0330 Panoramic A+ cond. 1 br/1 312.642.1400 Jane Field views. 2 br/2.5 n4404.com 2-4 - 3900NPineGr $159,000 ba. $199,900 1-3 - 5829N Helen Jaeger ba. 1846NMerrim 1652WFarwe Newa 312.944.890 Roth Upgraded corneroveAve609.com - $279,90 acAve.com Well maint llAve3L.com Beautiful Colon rkAve.com - $795,0 0 3rd floor front unit. 0 ained ranch. 312.280.2770 $368,800 unit. 2 br/2 00 ial. 4 br/2 full, 2 br/1 ba. 5430N 3 br/2 ba. Jim Konold Mary Beirne ba. $999,000 2 hlf ba. Exquisite corner Sheridan501.com 1846NSedgw Spacious front ickStA .com 312.642.1400 773.435.4300 James Krame hm. 2 br/2 ba. 11-1 - 400SG $199,000 1-4 - 858 W $65,900 - 4740S r Phyllis Hall townhome. 4 br/3.5 ba. reenS 921NLasalle Divers 312.642.1400 Two-s LaflinSt.com St5.com Dramatic timbe t306.com - $279,900 Last penthouse ey 3E - $729,000 Bank owned tory $359,0 unit. 312.64 1 br/1 ba. r loft. 1 br/1 00 - 4253N , all avail. 2 br/3 2.1400 Fran Mizzi ba. $999,000 ba. Cris Sallmen brick. 3 br/1.5 ba. Fabulous duplex Mozar t1N.com 1846NSedgw 312.944.890 Spacious front ickStA .com Jennifer Bumb down. 3 br/2 ba. 847.874.680 0 $194,9 11-1 - 815WA 1-3 - 1542 W 0 u Phyllis Hall townhome. 4 br/3.5 ba. ltgeld Sherwin Ave 312.642.1400 Prime 00 - 300NStateSt3429.c Extra wide duplex St1S.com - $699,0 1N Space, Updat River North 312.642.1400 $350,000 - 3232N Townhom es 00 es & Location - $269,000 loc! 1 br/1 ba. om unit. 3 br/3 JoAnn Casali HalstedD509 $975,000 ba. 3 br/2 ba. Bright split .com 1366NDearb Lakevi $1,650,000 847.510.500 ornSt3A.com Spectacular Michael Shenf ew. 2 br/1 ba. - 600NKingsbu 0 vintage apt. 1-4 - 858 W $186,9 eld 12-3 - 225SSa 3bed 4bath 3 br/3 ba. Jane Field Diversey 1E 312.642.1400 Loft. 00 - 4715NRacineAveC2 ngamo 4parking spots ryAve506.com - $669,000 Newly constr Phoenix at Uptow Zen-new constr nSt902.com - $250,000 $337,000 01.com Micha 3 br/4.5 ucted duplex 312.94 el ba. 2736NWolco Rosenblum 4.8900 Pentho uction. 1 br/1 n. 1 br/1 ba. George Patric . 3 br/3 ba. $739,000 tt302.com ba. 312.944.890 use w/cath k 1950N ceils. 2 br/2 0 312.642.1400 $599,900 Sophia Klopa Extra wide duplex DamenAve3.com ba. - 3145nhonor 1-3 - 3145nhonor $185,000 s . 3 br/3.5 ba. 1-3:30 - 1516SW Phyllis Hall est.co 6301N Perfec t Lakevi 312.944.890 abashAve904. Perfec t Lakevi est.com - $599,900 0 Over appx 1500+ Sheridan7O.com ew townhome m S. Loop loft. com - $249,0 ew townhome 312.642.1400 $329,000 - 155NHarborD Ivona Kuter sq ft. 2 br/2 3 br/2.5 ba. 00 W/D, prkg. Sophia Klopa 3 br/2.5 ba. mankiewicz ba. Harbor Point $719,000 r3305.com 1 br/1.5 ba. s 353WC 312.642.1400 312.944.890 Kittie Dyer unit. 1 br/1 ba. 2300 sqft vintag hicagoAve4W.com 0 $530,000 - 1834N 11-1 - 1423W $184,900 e duplex 3 br/3 BerteauAve. 2-4 - Oakley LarrabeeSt.c 212EC Liane Pruch 312.944.890 Perfec t townh ba. 2-flat South nik om 0 Beautiful views, ullertonSt409.com $329,000 port cdor. 2 com - $559,900 New luxury PointeCondos.com - $229,0 ome. 3 br/2.5 312.944.890 640SFedera br/2 ba. Nancy Joyce ba. Diana Peters balcony. 1 br/1 ba. 00 units. Decks 0 Rehab, Printe lSt601.com $699,000 . on r’s Row. 3 br/2 505NL 312.944.890 312.944.890 Lauren Shimm ba. Lake Point Tower akeShore3110.com 0 12-2 - 154WH 0 $240,0 on $184,400 00 - 5602N ubbardSt404. 1945W 312.642.1400 Mary Fran Gast corner. 2 br/2 ba. 1-3 - MarquetteGar Maplewood Studio dwell com Complete rehab ArgyleSt2.com Updated split-l $325,000 dens.com - From projec t. 2 br/2 - $549,900 946NWood2. evel TH. 2 br/2 Ave.com New homes 2005. 1 br/1 312.944.890 $225,000 ba. Ted Kuhlm Ellen Collar . 3-4 br, 2.5 ba. com 0 Light-filled unit. ba. $619,000 ann ba 401NWabash Richard DiVito 2 br/2 ba. 312.642.1400 847.492.9660 Trump Tower Ave64C.com 11-1 - 1445NClevela $157,0 ! 00 - 7061NKedzie 312.642.1400 ndAveE.com Peter Tortor Great views! 1 br/1.5 ba. 30’ wide town - $499,000 12-2 - 30EDivision Great view. Ave1202.com $319,900 - 4608N ello Multi-Unit home. 3 br/3 Updated. 3 312.944.890 900SqFt UpGrd St11A.com - $219,900 Hom Dover ba. br/2 Ki Jang St2N.com es ba. 0 Sheridan Park vintag $609,000 GC 1 bed 1 br/1 e. 2 br/2 ba. 1920NSheffi ba. Jason Parke 773.435.4300 $899,900 - 1319W eldStF.com Unit w/3 outdr 11-1 - 900NK CorneliaAve Options invest ingsbury976. .com 312.642.1400 $150,000 - 6833NKedzie Jeani Jernst spaces. 2 br/2.5 ba. Upgraded loft com - $479,0 ment. 6 br/2 1-3 - 4863NHermit Largest unit Ave1508.com $309,900 edt Michael Laman 00 ba. at Domain. w/east view. 5404NGlenw ageSt1W.com 2 br/2 ba. 312.944.890 Nearly-new Sharon Kolbe 2 br/2 ba. oodAve1.com - $193,500 0 Appx 1400 sf, upgrad 312.944.890 1st flr unit. 1 $599,000 r es. 2 br/1 ba. 0 br/1 ba. 1872NClybo Antje Kuipe 773.435.4300 $749,000 - 2225N 2-4 - 1425W urnAve115.c Spectac 1 of r Lincoln.com ByronSt2W. om a 312.642.1400 $134,900 - 7023NWolco Historic charm 3 br, 2 decks com - $450,0 Emily Sachs kind loft. 2 br/2 ba. er. 5 br/3 ba. $309,000 Newer compl tt3.com & garage! 3 00 1-3 - 6801NOzark Wong Greg Viti 1927WDivers ete rehab. 1 br/2 ba. Ave3F.com 312.64 ExtraGeorg br/1 ey1B.c Well cared for 2.1400 ba. wide fl e Patrick om $599,000 312.642.1400 condo. 2 br/1.5 $189,900 Jason Parke oorplan. 2 br/2 ba. 1749N 312.642.1400 $695,0 ba. 12-2 - 2EErie Total redo w/eas WellsSt1308.com 00 - 1339W 2208.com 312.642.1400 $99,400 - 4960NMarin RosedaleAv t views! 2 br/2 2 br, 2 ba corner $440,000 3-flat in Magno Peter Tortor e.com $304,999 eDr916.com SW corner, ba. 1-3 - 9536SMarqu unit. 2 br/2 ello 4104NKenm full amn bldg. ba. Antje Kuipe lia Glen. 9 br/3 ba. 312.944.890 Steps from oreSt3 Georg 1 br/1 17 new-constru ette.com - $184,900 r S.com e Patrick ba. Wrigley Field. 0 $539,000 ction sfh. 4 312.642.1400 Emily Phair 2 br/2 ba. 828W 312.642.1400 $625,0 br/2.5 ba. 1-3:30 - 863WC Extra wide staged WavelandAve1S.co 00 - 2958S orneliaSt1.co 312.642.1400 $80,000 - 7120NSherid m Vint rehab Wrigle unit. 4 br/2.5 mDanny O’Lea Tavern in Bridge UnionAve.com $299,900 an406.com Short sale unit. ba. yville. 3 br/2 $429,000 1-3 - 1945W ry 165NC port. 4 br/3 1 br/1 ba. Argyle ba. Laura Topp 847.823.4144 East-facing, RandoanalSt1017.com ba. Mary Gott Complete rehab St2.com - $184,400 lph Pl. 1 br/1 $519,900 - 505NM Rizwan Gilani 2005. 1 br/1 312.642.1400 ba. 312.642.1400 ba. Sleek split 2-bed cCLURGCt2101.com $75,00 $624,900 312.944.890 2343WHaddo w/views 2 br/2 0 Pheno 0 - 2319W WavelandAv $299,000 Peter Tortor nAve.com Brick 3-flat. ba. eG.net menal condo 50EBe ello Wicker Pk. 6 . 1 br/1 ba. Unusually spacio llevue2306.com George Furla 312.944.890 br/4 Heath ba. er Lange us unit. 1 br/1.5 0 Cynth $500,000 ia Wilson ba. 312.642.1400 2214W 312.642.1400 Amazing Buckto North402.com 312.642.1400 $539,900 wn penthse. 3821N $279,900 Single Fam Jason Stratt 3 br/2 ba. 400SG Lrg Wrigleyville ClarkSt.com on ily Homes Dramatic timbe reenSt306.com 312.944.890 Michael Shenfe 2-flat. 5 br/2 ba. r loft. 1 br/1 0 Tracy Hogga $1,995,000 ba. ld / Helen Tinsley - 2705NMagno tt 312.642.1400 liaAve 773.404.0170 Newer construction $250,000 home. 5 br/3.5.com Natasha Motev 1244SSawye ba. r.com 312.642.1400 2-year-new 2-flat. 6 br/1 ba. Dean Young 312.642.1400
EYOPENHO
312.642.1400
newellsondiver 858 W Diver sey.com
sey Pkwy 6 gorgeous construction Newell Homes, Inc. new 3 bath penthocondos. Luxurious 2 bed, cious 3 bed, 3 uses, ONLY 1 LEFT! 2 spa2 stunning 2 bath duplex down units. bed, 2 bath simplex Features include units. Early Americ : custom millwork, an floors, spa baths stained hardwood with Viking/Boschand gourmet kitchens appliances. Include garage parking . Eileen O’Gra dy Newell 773.435.4300
SUNDAY SEP
1-3 - 1432NStatePk wy.com Extraordinar y mansion. $5,900,000 8 br/6.5 ba.
1-3 - 1500ND earbornPkwy .com Romanesque mansion. 4 br/3 - $4,995,000 full, 2 hlf ba. 1-3 - 67ECedarSt. Complete renova com - $2,690,000 tion. 4 br/4.5 ba.
KOENIGSTR
0
1-3 - 1470W OhioSt1.com New constr uction duplex $429,000 . 3 br/2.5 ba.
12-2 - 3438N Ashlan Sun-filled penth d4N.com - $385,000 ouse. 2 br/2 ba.
USES.COM
LIN COL N PAR K 312 .64 2.14 00 GO LD COA ST 312 .94 4.8 900 NO RTH WE ST SID E 773 .43 5.4 300
Marketing Process
843W Winds orAve1E.com Large well-m aintai ned condo locate d steps to Lake Michigan. 3 br/2 ba. $269,900 Rizwan Gilani 312.944.890 0
OPEN SUN 2- 4
323westwe
and price point which will motivate buyers to explore it. We will create large banner
4017NSouthpo rtAve1.com Beauti unit in classic vintage buildin ful great floor g w/ plan & prkg. 2 br/1 ba. $279,000 Stephanie Bieder man 312.642 .1400
1444NOrlean sSt9PHJ.com Dramatic duple x-pen thous e, heart of Town. Specta cular wide unit. Old ba. $625,000 3 br/3 Derek Disera 312.642.1400
WE BST ER AVE NU E 773 .40 4.0 170 TAY LOR STR EET 312 . 261 .86 01 LIN COL N AVE NU E 773 .353 .48 00
19
If your development qualifies as one of our Properties of Distinction , SM
it will benefit from additional targeted exposure on a local, regional, national and international level.
P r o p e r t i e s o f D i s t inc t i o n Koenig & Strey agents have closed nearly $1 billion in luxury real estate in the past two years alone. Our Properties of Distinction
SM
program yields results because our agents understand that marketing a luxury property is a blend of art and market savvy.
SM
Online Support Your luxury development images are distributed to all Koenig & Strey partner websites and a select list of luxury websites that include: • Properties of DistinctionSM at www.chicagoluxuryhome.com. • Who’s Who in Luxury Real Estate at www.luxuryrealestate.com. • Real Estate Journal at www.RealEstateJournal.com. • Your luxury property’s one-of-a-kind Web page at www.<youraddress>.com. chicagoluxuryhome.com
• Professional photos of your luxury development are also featured in special e-mail announcements and e-Cards that we send to our proprietary database of high-end prospects.
Traditional Support Professional photos of your luxury development are also featured in select print media, from advertising to broker communications to professionally designed consumer marketing pieces.
luxuryrealestate.com
realestatejournal.com (a Wall Street Journal site)
22
Marketing Process
Marketing, Advertising & New Media Summary • Create a bold, contemporary design for your development’s customized website with large, professional photos and unique URL. • Program and maintain your fully search engine-optimized website. • Implement Walkscore and Yelp! on every detail page, with neighborhood information for your development. • Provide Market Tracker detailed market reports for individual neighborhoods. • Create and execute an e-mail marketing campaign to KoenigStrey.com MyHomeWatch subscribers and area real estate agents. • Create and maintain a Property Investment Profile report giving a historical profile of your project and the surrounding market. • Create a Buyer Tour with directions “to and from” your development, including a detailed map. • Feature your development on koenigstrey.com where we average over 125,000 unique visitors each month. • Where appropriate, incorporate our New Construction search feature.
Marketing Process
23
S a l e s PRO C ESS
It’s Phase 4—Will You Have the Same Broker? K o e n i g & S t r e y h a s i t a l l : t h e t a l e n t, t e c h n o l o g y a n d t r a d i t i o n . I n t h i s section we’d like to highlight the high level of talent that we will field f o r y o u r d e v e l o p m e n t. We make a great partner for your development because we look for long-term relationships and we are committed from start to finish. While some real estate companies are far better at getting listings than closing sales, Koenig & Strey produces results.
Is that what you really want? In today’s world a talented agent is not an option, it is critical. We were one of the first major real estate companies to embrace the Internet; however, we never lost site of how important good agents are to closing a sale. We have one of the largest and most productive networks of real estate sales professionals in the Chicago area. We hire the best and it shows in your results.
CONSIDER THIS: ALTHOUGH A MAJORITY OF PROSPECTS START THEIR SEARCH PROCESS ONLINE, ONLY 15 PERCENT OF PEOPLE PLAN TO BUY WITHOUT PROFESSIONAL ASSISTANCE, AN ALL-TIME LOW, DOWN FROM 25 PERCENT IN 2001.
Sales Process
25
We Track Results with Weekly Summary Reports W h e n y o u r b r a n d i s o u t i n t h e m a r k e t p l a c e , w e t r a c k r e s u lt s a n d p r o v i d e r o b u s t i n f o r m at i o n t o k e e p y o u f u l ly i n f o r m e d at e a c h m i l e s t o n e .
Transaction Management We manage all details of each transaction by opening the escrow accounts, being present at inspections, appraisals and walk-throughs, supervising any repairs and ensuring contract and paperwork are in order. We coordinate with lenders, attorneys, developers and developerâ&#x20AC;&#x2122;s in-house agents throughout the entire process.
Manage & Track Prospects/Compile Feedback We are diligent in obtaining feedback from all leads and showings as well as responding to inquiries immediately. A propertyâ&#x20AC;&#x2122;s initial exposure to the market brings considerable information and data to our attention, that was not available at first. We will provide regular feedback and traffic statistics to update you on changing market conditions. We also monitor the pulse of the market regularly to analyze the performance of your project against its competitors and provide feedback in a timely manner.
WE track re 26
Sales Process
Project Management In addition to the Sales Team, our Development Marketing Team will coordinate all components of the marketing plan.
Weekly Updates A summary of the weekâ&#x20AC;&#x2122;s activity, including showings, inquiries and feedback, will be delivered via e-mail to you each week.
Weekly Meetings We will be available for regular meetings to review all activity, feedback and evaluate our plan and strategy.
Special Financing We will work with your preferred lender or bank and schedule their representatives to be present at open houses and events. This will make the lending process for potential buyers easier and the sales process for usâ&#x20AC;Śseamless.
HomeServices Lending of Illinois HomeServices Lending of Illinois offers a comprehensive menu of mortgage loans at competitive interest rates. HomeServices Lending is an affiliate of Wells Fargo Home Mortgage and approved to lend in 50 states. Loan officers will be made available to attend open houses.
esults Sales Process
27
My Commitment to You H e r e ’ s t h e k i n d o f s a l e s p r o c e ss y o u c a n e x p e c t w h e n y o u p a r t n e r w i t h u s : • Each prospect will be treated like a VIP, allowing the buying process to be as stress-free as possible. When it comes to communication, we are professionals. • We will manage your buyers’ transactions from beginning to end. Selling your development is an involved process and our job is not only to close the sale, but also to work with your buyers, making sure they have a positive experience. • Our team of sales professionals is among the best of the best in Chicago area real estate, showing a dedication and drive that is rare even among top producers. • Commitment to your success is our first priority and that is a promise. Our professionals put the developer first, no matter what other clients they may be working with at the time. Ethics stand above all else. • We understand that all potential buyers generated by advertising dollars are your clients and our goal is to make sure they become your buyers. • Our agents will work hard to develop a sophisticated understanding of the strengths of your development versus the competition and that requires continuous staffing of your sales office. • Consistency of message is also important, and that is why we train each agent to be well versed in the history and unique opportunities provided by your development. • Our agents stay in touch with your prospects and work hard to convert them to buyers. • Our agents will follow up with every contact made and use all of our multi-media marketing tools to reach out to them, leaving no stone unturned in the pursuit of sales success.
28
Sales Process
â&#x20AC;˘ We believe in regular updates with frequent face-to-face meetings, phone calls and e-mails to keep your buyers informed. â&#x20AC;˘ We will also ensure that every buyer understands their sales contract, an essential obligation of any real estate sales professional. Our sales professionals will take the time to patiently explain the sales contract and buying process to each buyer. â&#x20AC;˘ Our goal is to sell each property at the highest possible price, in the least amount of time and in the most convenient manner.
Weekly Summary Report We provide a comprehensive report that includes traffic summary, traffic sourcing, sales summary and project data.
Sales Process
29
Outstanding Strength and Stability E v e r y d e v e lo p e r w a n t s a pa r t n e r w h o i s g o i n g t o b e h e r e t o d a y a n d t o m o r r o w. Koenig & Strey is an affiliate of HomeServices of America, Inc™ and this n o t o n ly g i v e s u s s c a l e — b u t a l s o a h i g h d e g r e e o f f i n a n c i a l s t r e n g t h a n d s t a b i l i t y. • HomeServices of America, Inc., owned by MidAmerican Energy Holdings Company, a Berkshire Hathaway affiliate, is the second-largest, full-service residential real estate brokerage firm and the largest settlement services provider in the U.S. • We are also a member of Real Living®, part of the Brookfield Residential Properties network of more than 1300 offices. Real Living is one of America’s leading residential real estate franchises with more than $20 billion in annual home sales.
All first mortgage products are provided by HomeServices Lending, LLC Series A. HomeServices Lending, LLC Series A may not be available in your area. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. ©2010 HomeServices Lending, LLC Series A. All Rights Reserved. An Equal Housing Lender. Koenig & Strey is an affiliate of HomeServices Lending. Please speak to your real estate agent for more information on this affiliation.
30
Sales Process
“Price is what you pay. Value is what you get.” Warren Buffett Chairman and CEO of Berkshire Hathaway
Unmatched Real Estate Services Ko e n i g & S t r e y i s a w h o l ly o w n e d s u b s i d i a r y o f H o m e S e r v i c e s o f A m e r i c a , I n c . , a B e r ks h i r e H a t h a w a y a f f i l i a t e . • Brokerage services
• Home warranties
• Mortgage originations
• Relocation services
• Title and closing services
• Properties of DistinctionSM
• Homeowners insurance
Luxury marketing program
Properties of Distinction SM is our luxury marketing program. • It provides access to markets catering to the buyers of premium development properties on a regional, national and international level. • We alone can provide this elite system of advertising, marketing and listing tools for your project.
32
Additional Information
SUmm a r y O u r g r o u p w i l l a lway s b e di r e c t a n d h o n e s t. • You will know what you are getting and who you are getting with our team. • We promise to be available and accountable for every aspect of this project from beginning to end. • Your project will be a priority for not only our team, but for our company as a whole. • We feel that we can produce the results necessary to complete our number one goal, which is to sell your development as quickly as possible, for the highest total sellout.
Koenig & Strey Real Living www.koenigstrey.com