THANK YOU AND CONGRATULATIONS
Fellow members of Promax, we have so much to celebrate in this year ’ s submitted body of work
From technical innovations to online takeovers, clever copywriting to creative editorial, smart design to deft directing, VFX to SFX, brand integrations to press kits, best use of music to organic use of social media, from brilliant 360 campaigns to delivering on a dime, the exceptional marketing across all the disciplines is truly breathtaking
Being nominated or winning a Promax Award isn’t just a celebration of great work, it’s a collective gesture of appreciation from your peers for work that truly inspires, connects, and moves audiences
To all the finalists and winners, congratulations on your creativity, ingenuity, and originality Let this year ’ s awards show be a loud and resounding “Thank You” for what you do
Speaking of, the concerted efforts from so many people are what make the Promax competitions possible To the Promax staff, the Board of Directors, and our committee members, thank you for your dedication and selflessness
To the judges and jury members respectively, we are grateful that you give your time and expertise to determine the shortlist of nominees, and debate and deliberate over the best of the best from the year ’ s competition
To all our sponsors, thank you for your support to this important organization and event Like all members, your partnerships are vital as we transform together with the industry
To all the participants, and to every member of Promax around the globe, thank you for making Promax thrive. Your storytelling is crucial to our collective mission. It is your experiences, perspectives, and creativity that breathe life into the campaigns
Congratulations to all the 2023 Promax Latin America Award winners and finalists! You continue to inspire by producing some of the most original, refreshing, and inspirational work across the region
Here's to celebrating your wonderful storytelling and compelling marketing work!
Warmly, Scott Edwards Awards Committee Chair
Contents LATIN AMERICA Judges LATIN AMERICA Jury WINNERS 1 2 3 13 16 18 19 20 21 MARKETING CREATIVITY ART DIRECTION & DESIGN DIGITAL & SOCIAL KEY ART 360 CAMPAIGN PUBLIC RELATIONS/PUBLICITY SPECIAL CATEGORIES
ADRIANA ECHEVERRI
ALEXANDRE SOUSA
ANA CRISTINA PAIXÃO
ANDRE YASAKA
ANDREA MESA
ANDRES BARRERA LUGO
ANTONIO LOZA
ARIANA FERNANDEZ
CAMILA LEITE
CAMILLA CARARO
CAROLINE SÁ
CATALINA CUARTAS
CECILIA MOTA
CLAUDIA PERNIA
DANIEL JACUBOVICH
DAVID LEONARDO CASTILLO CHOLLET
DIEGO ALARCÓN
EDERSON CAJUEIRO
FABRÍCIO CARVALHO
FEDERICO CASAGRANDE
FERNANDA PELTIER
FLORENCIA HIGGINS
FRANCIELLE ARAUJO
GIOVANNI GANTIVA
GUILLERMO VAZQUEZ-PICO
GUSTAVO CALEFFI
GUSTAVO GROSSMANN
HECTOR BERMUDEZ
IVAN QUIJADA
JANETH LOPEZ
JAVIER DE INNOCENTIS
JESSICA ROJAS
JOSÉ DE URIBELARREA
JULIO BALASSO
JUNIA FERREIRA
KAREN SANTIAGO
LANA JARDIM
LAURA LOZES
LAURA PEREZ
LEANDRO KATZ
LEANDRO ROSENZVEIG
LUCIANE NENO
LUIS FELIPE HASSELMANN
LUIS TORRES
LUISA TOBON
LYNETTE PATRICIA LUGO BRANCHET
MARIA CAMACHO
MARIA MARRERO
MARIANA BRAGA
MARIANA HERNANDEZ
MARIANA ROGEL
MARIANO SERGIO
MARIBEL MARTINEZ
MARIELA CIVA
MARISABEL TORRES
MAURICIO CARRANDI
MIGUEL BRAILOVSKY
PANCHO ORTEGA
PATRICIA GOMEZ
PAULA CHAPELA
PEDRO DE QUEIROZ
PEDRO S GONZÁLEZ D'LIMA
RAFAEL BARIONI
RAFAEL QUINTANA
RICARDO DE CAROLI
RICARDO FIORENZA
RICARDO MOYANO
ROBERTO CARBONELL
RODOLFO VICENTIN
RODRIGO MATTUA
RODRIGO ROMERO HOYOS
SANTIAGO CANO
SERGIO POBLETE
TECO BRANDÃO
VANESSA DE ANGELIS DO PRADO
VICTOR ARAÚJO
VICTOR ZAVALA
YAMILETH GARCIA
1
Judges
ROBERT GARCÍA MEDCOM
SILVIA GARCIA-SWAUN FORMER- UNIVISION COMMUNICATIONS INC
RAMIRO AZEVEDO BOX BRAZIL MEDIA GROUP
LUIGI BELLIZZI NBC UNIVERSAL / TELEMUNDO MIMI BELT NBCUNIVERSAL
TORNEOS
SEBASTIAN URETA THE WALT DISNEY COMPANY LATIN AMERICA
PAULINA SOTO PARAMOUNT
RODRIGO ROMERO HOYOS RCN TV
2
CRISTIANO LIMA THE WALT DISNEY COMPANY
MARKETING CREATIVITY
BRAND IMAGE PROMO
GOLD WINNER ITLIVESONLIONSGATE+ LIONSGATE+
SILVER WINNER N+RAP TRITÓN
BRAND IMAGE PROMO CAMPAIGN
GOLD WINNER VIX:NOBRAINERCAMPAIGN VIX
SILVER WINNER TMIMUCHASNACIONESUNSOLO DESTINOBRANDCAMPAIGN NBCUNIVERSAL INTERNATIONAL NETWORKS & DIRECT TO CONSUMER
BRAND IMAGE WEBSITE OR APP PROMO
GOLD WINNER SOCIALMEDIARECORD R7
SILVER WINNER FROMPLIMTOPLAYGLOBO GLOBO
3 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
BRAND PROMO: HOLIDAY/SEASONAL/SPECIAL EVENT
PROMAX AWARDS | LATIN AMERICA 2023
GOLD WINNER BRAZILIANCINEMADAY2022 GLOBOPLAY
SILVER WINNER LGBTQIA+PRIDEMONTH GLOBOPLAY
BEST PROGRAM TRAILER
GOLD WINNER
IRONISLANDTRAILER PROMO TV GLOBO
SILVER WINNER YOSERE PARAMOUNT+
IN-HOUSE PROGRAM PROMO
GOLD WINNER
LAREINADELSURSILLATEASER/MARKETING CREATIVITY-IN-HOUSEPROGRAMPROMO NBCUNIVERSAL TELEMUNDO ENTERPRISES
SILVER WINNER
NARCOSMEXICO3
A&E LATINOAMERICA
4 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
MARKETING CREATIVITY
GOLD WINNER
STUDIOGÉNEROSPARATODOS
NBCUNIVERSAL INTERNATIONAL NETWORKS
DIRECT TO CONSUMER
SILVER WINNER
TELEFELAVOZ
PARAMOUNT - TELEFE
PROGRAM PROMO
GOLD WINNER
BRAZILIANCINEMADAY2022
GLOBOPLAY
SILVER WINNER
GLOBOPLAYGENERALHOSPITAL
GLOBOPLAY
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM PROMO
GOLD WINNER
BRAZILIANCINEMADAY2022
GLOBOPLAY
SILVER WINNER
ANIMMORTALSTORY
PROMO TV GLOBO
5 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
IN-HOUSE PROGRAM CAMPAIGN
OUT-OF-HOUSE
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
GOLD WINNER AXN-OPERACIÓNOCTUBRE SONY PICTURES ENTERTAINMENT LATAM
SILVER WINNER COUNTDOWNJERSEYS PROMO TV GLOBO COMEDY
GOLD WINNER
UPRIGHTGENERIC NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
GHOSTSSEASON1TRAILER NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
DOCUMENTARY PROMO
GOLD WINNER FUNKBOLTRAILER PARAMOUNT+
SILVER WINNER ELFOTOGRAFOYELCARTERO(THE PHOTOGRAPHER:MURDERINPINAMAR) NETFLIX
6 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROGRAM PROMO
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
GOLD WINNER MARÍAFÉLIX:LADOÑAPROMOSET VIX
SILVER WINNER 42DIASENLAOSCURIDAD(42DAYSOFDARKNESS) NETFLIX
GOLD WINNER THEVOICECOACHES PROMO TV GLOBO
SILVER WINNER
TELEFEQUIÉNESLAMÁSCARA PARAMOUNT - TELEFE
GOLD WINNER SECRETWINDOW LIFETIME LATAM
SILVER WINNER
ESPECIALSAGASBATMAN WARNER BROS DISCOVERY LATIN AMERICA | MOOD HUNTER
7 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
DRAMA PROGRAM PROMO
HOSTED/VARIETY ENTERTAINMENT PROGRAM PROMO
MOVIE PROMO
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
NEWS/CURRENT EVENT PROGRAM PROMO
GOLD WINNER THEMOREYOUKNOW MEDCOM PANAMA
SILVER WINNER SHATTERINGWORDS PROMO TV GLOBO
ORIGINAL SERIES PROMO
GOLD WINNER LAHORAMARCADA VIX
SILVER WINNER LAVENGANZADELOSEXVIPS2LAUNCHSPOT PARAMOUNT
SOCIAL GOOD CAMPAIGN
GOLD WINNER MADEOFSPORTCAMPAIGNSPORTV GLOBO
SILVER WINNER
MIHERMANITOTIENECÁNCER FUNDACIÓN TELETÓN MÉXICO AC
8 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
REALITY/UNSCRIPTED PROGRAM PROMO
GOLD WINNER
ELPRECIODELAHISTORIA-AEROPUERTO HISTORY CHANNEL LATIN AMERICA
SILVER WINNER ISLANDRECORD-SHARKS RECORD
SPORTS PROMO
GOLD WINNER BENDITACHAMPIONS-HBOMAX WARNER BROS DISCOVERY
SILVER WINNER PAULISTÃO2022-BALL RECORD
WORLD CUP PROMO
GOLD WINNER DEEPFAKE TYC SPORTS
SILVER WINNER COUNTDOWNJERSEYS PROMO TV GLOBO
9 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
TELENOVELA/SOAP OPERA PROMO
GOLD WINNER
LAREINADELSURCAMPAIGNMARKETING CREATIVITY/TELENOVELA/SOAPOPERAPROMO NBCUNIVERSAL TELEMUNDO ENTERPRISES
SILVER WINNER
KINGS-CROWN RECORD
PROMO NOT USING PROGRAMMING FOOTAGE
GOLD WINNER
TRAVESURASDELANIÑAMALATEASER:30 VIX
SILVER WINNER ISLABRAVA VIX
FILLER/CAPSULA
GOLD WINNER
STUDIOGÉNEROSPARATODOSROMANCE
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
DESAFÍONICK PARAMOUNT
10 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX
2023
AWARDS | LATIN AMERICA
MARKETING CREATIVITY
MARKETING VIDEO/PRESENTATION (INTERNAL OR EXTERNAL)
GOLD WINNER VIXUPFRONT'22SIZZLE VIX
SILVER WINNER EVODMORE SONY PICTURES ENTERTAINMENT LATAM
COPYWRITING
GOLD WINNER PELÉFOREVERSPORTV GLOBO
SILVER WINNER YES,IWON PROMO TV GLOBO
EDITING
GOLD WINNER ANIMMORTALSTORY PROMO TV GLOBO
SILVER WINNER ESPECIALSAGASBATMAN WARNER BROS DISCOVERY LATIN AMERICA | MOOD HUNTER
11 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
MARKETING CREATIVITY
SOUND DESIGN
GOLD WINNER
HISTORYMOVIES-NOSOTROSTAMBIÉN HISTORY CHANNEL LATIN AMERICA
SILVER WINNER
IRONISLANDTEASER PROMO TV GLOBO
USE OF MUSIC
GOLD WINNER
WEDNESDAY:SYMPHONYOFWOETEASER NETFLIX
SILVER WINNER
ANIMMORTALSTORY PROMO TV GLOBO
USE OF ORIGINAL MUSIC
GOLD WINNER
RACIONAIS NETFLIX
SILVER WINNER
ABRILISIMOMONTHSPOT PARAMOUNT
12 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
IMAGE DESIGN PROMO
GOLD WINNER
STUDIOGÉNEROSPARATODOSTERROR
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
SYFYFROGGER
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
IMAGE DESIGN PROMO CAMPAIGN
GOLD WINNER
STUDIOGÉNEROSPARATODOS
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
CLUBDELMIEDOSPACE WARNER BROS DISCOVERY
TOTAL PACKAGE DESIGN
GOLD WINNER
DSPORTSREBRANDING
TORNEOS
SILVER WINNER
REFRESHCHANNEL5
TELEVISA
13 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023 ART DIRECTION & DESIGN
CHANNEL ID
GOLD WINNER NICKID PARAMOUNT
SILVER WINNER CHAMELEON TV CULTURA
TITLE SEQUENCE
GOLD WINNER REIS RECORD
SILVER WINNER FAMÍLIAPARAÍSOSEASON1 MULTISHOW GLOBO
ANIMATION
GOLD WINNER DÍADEMUERTOS TV AZTECA
SILVER WINNER STUDIOGÉNEROSPARATODOSACCION
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
14 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023 ART DIRECTION & DESIGN
MOTION GRAPHICS
GOLD WINNER
THETRAPGETOUT TV GLOBO
SILVER WINNER
ABRILISIMOMONTHSPOT PARAMOUNT
VISUAL EFFECTS
GOLD WINNER
BOHEMIANRHAPSODYGLOBOKE TV GLOBO
SILVER WINNER
ELCANALDELMUNDIAL TV AZTECA
15 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
|
2023
PROMAX AWARDS
LATIN AMERICA
ART DIRECTION & DESIGN
SOCIAL MEDIA VIDEO
GOLD WINNER
HBOHOUSEOFTHEDRAGONTWITTER GYB CREATIVE
SILVER WINNER
PRIDECAMPAIGN2022
WARNER BROS. DISCOVERY
SOCIAL MEDIA CONTENT CAMPAIGN
GOLD WINNER
PRIDECAMPAIGN
WARNER BROS. DISCOVERY
SILVER WINNER
E!REELSANIMADOSCONCARMEN
NBCUNIVERSAL INTERNATIONAL NETWORKS & DIRECT TO CONSUMER
TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA
GOLD WINNER
ELCONSULTORIODELTANOPASMAN/LA SELECCIÓNMETEUNGOL/VIENDOFÚTBOL CONTUABUELO/MOODGOL/ PARAMOUNT+
SILVER WINNER
E!FUERADELACAJAOJOSDEMUJERS2
VIDEOCASE
NBCUNIVERSAL INTERNATIONAL NETWORKS & DIRECT TO CONSUMER
16 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023 DIGITAL & SOCIAL
GOLD WINNER
VIENDOFÚTBOLCONTUABUELO PARAMOUNT+
SILVER WINNER
PLUTOTVBRASILBRANDINGCAMPAIGN: PORTADOSFUNDOSVARSHORT PLUTO TV
17 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org VERTICAL VIDEO
PROMAX AWARDS | LATIN AMERICA 2023 DIGITAL & SOCIAL
KEY ART
KEY ART: POSTER
GOLD WINNER ADRIANOMAINKEYART PARAMOUNT+
SILVER WINNER 1899 NETFLIX
KEY ART: OUT-OF-HOME AD
GOLD WINNER ¡QUEVIVAMÉXICO!WILDPOSTING RHUBARB + NETFLIX
SILVER WINNER HANDMAID'STALEINBRASILIA PARAMOUNT+
18 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX
| LATIN AMERICA 2023
AWARDS
GOLD WINNER
UNIVERSALTVSERIESQUETEMUEVEN
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
STUDIOGÉNEROSPARATODOS
NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
19 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
360 CAMPAIGN: BRAND IMAGE OR PROGRAM PROMOTION
PROMAX AWARDS | LATIN AMERICA 2023 360 CAMPAIGN
PUBLICITY: BEST STUNT
GOLD WINNER
SILENCEISDISTURBINGGLOBO GLOBO
SILVER WINNER
THEARTOFBRAINFUTURA GLOBO
20 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023 PUBLIC RELATIONS/PUBLICITY
SPECIAL CATEGORIES
EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES
GOLD WINNER
UNIVERSALTVSERIESQUETEMUEVEN NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
SILVER WINNER
U+LAMOLEHORROREDITION:FROM&EVIL NBCUNIVERSAL INTERNATIONAL NETWORKS & DIRECT TO CONSUMER
NEW CONCEPT/INNOVATION
GOLD WINNER
THEARTOFBRAINFUTURA GLOBO
SILVER WINNER
IRONISLANDIMMERSIVEAUDIO PROMO TV GLOBO
FUNNIEST PROMO
GOLD WINNER
VIX:NOBRAINER-GALÁNGRATIS VIX
SILVER WINNER
THEOFFICECHRISTMASSPECIAL NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
21 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
SPECIAL CATEGORIES
SOMETHING FOR NOTHING
GOLD WINNER VIX:GRATIS VIX
SILVER WINNER VILLANOSDELASNOVELAS VIX
BEST WORK NEVER SEEN
GOLD WINNER
MARATONA TYC SPORTS
SILVER WINNER
LAÚLTIMAGOTA RCN TELEVISIÓN
BEST NEW TALENT
WINNER
BARBARADAFONSECAPILÃO RECORD
22 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
PROMAX AWARDS | LATIN AMERICA 2023
SPECIAL CATEGORIES
DRIVEN
GOLD WINNER
APURADULZURA2022-ELGOURMET AMC NETWORKS INTERNATIONALLATIN AMERICA
SILVER WINNER
UNIVERSALTVSERIESQUETEMUEVEN NBCUNIVERSAL INTERNATIONAL NETWORKS DIRECT TO CONSUMER
GOLD WINNER SECRETWINDOW LIFETIME LATAM
SILVER WINNER
PRIDECAMPAIGN2022 WARNER BROS. DISCOVERY
23 Click Gold or Silver to view winning work For the full list of credits, please visit: promax org
FAN
OMG!
PROMAX AWARDS | LATIN AMERICA 2023
LATIN AMERICA AWARDS:
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