HOAKI BOOKS CATALOGUE FW 2019 by Promopress Editions

Fall/Winter 2019

BESTSELLING PROMOPRESS TITLES FASHION

JEWELLERY

TATTOO

GRAPHIC DESIGN

DRAWING

PRODUCT DESIGN

ARCHITECTURE

INDEX

NEW RELEASES

RECENTLY PUBLISHED TITLES

BACKLIST

2-3 Drawing 4-5 Art 6â&#x20AC;&#x201C;11 Graphic Design 12-13 Fashion 14 Product Design 15 Jewellery 16-17 Interior Architecture 18-19 Collage / Practical Art

20 21 22 23 24-30 31-32 33 34 35

Art Practical Art Jewellery / Fashion Street Art Graphic Design Branding Visual Merchandising Design Sketching / Architecture

36 37-38 39 40 41-44 45 46 47 48-49

Drawing Fashion Jewellery / Product Design Architecture Graphic Design Illustration Colouring / Stationery Children's Books Distributors

SALES FOR FLAMANT TITLES ARE NOW HANDLED BY PRESTEL IN ITS DISTRIBUTION TERRITORIES THROUGH GBS.

NEW RELEASES This handbook for creative professionals offers 100 bitsize lessons to master the practice of drawing.

DRAWING

CREATIVE DRAWING

Albrecht Rissler began his career as an instructor for artistic- technical classes, but quit the teaching profession in 1980 to found an illustration studio. He has published several books for children and on drawing and composition techniques for photographers. He taught at Merz Academy in Stuttgart as an associate professor in 1987, and then earned a professorship at FH Mainz University of Applied Sciences, where he taught illustration from 1988-2007. Since 2005, Rissler has been an associate professor at the Art Academy in Bad Reichenhall.

Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of contemporary artists, amateurs and even children, the author gives the basic concepts of this art form: color, line and style. With his characteristic sense of humor, clarity and direct style, his lessons and tips will engage the reader.

Fall/Winter 2019

TRA LACITCA RP

This book is a comprehensive discussion on the power and meaning of images.

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ART

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WHAT IMAGES REALLY TELL US Visual Rhetoric in Graphic Design, Art and Advertising Massimo Mariani ISBN: 978-84-17656-04-1 13.97 x 22.86 cm | 5 1/2” x 9” 288 pages | Fully illustrated English text | Paperback September 2019 Distribution: worldwide £24.99 | $39.95 | €34.00 Imprint: Hoaki

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, this book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and through examples of how they have been used, the reader will learn how to use and master the language of images. Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He is a prolific author with many books published in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry.

Fall/Winter 2019

5 4

23 principles form the structure of this book which bring the designer closer to an emotiondriven design.

GRAPHIC DESIGN

DESIGN IT EMOTIONAL

Emotions in Graphic Design and How to Spark Them Sara Caldas ISBN: 978-84-17656-02-7 18.70 x 24.80 cm | 7 3/8” x 9 3/4” 184 pages | Fully illustrated in colour English text | Paperback September 2019 Distribution: worldwide £19.99 | $29.95 | €25.00 Imprint: Hoaki

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotionally attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission.

Fall/Winter 2019

How typography is designed, how it is used and whoâ&#x20AC;&#x2122;s behind some of todayâ&#x20AC;&#x2122;s best examples of typefaces.

GRAPHIC DESIGN

INDIE TYPE

Typefaces and Creative Font Application in Design Wang Shaoqiang (ed.) ISBN: 978-84-17084-12-7 21.00 x 28.50 cm | 8 1/4” x 11 1/4” 240 pages | Approx. 680 colour illustrations English text | Hardback October 2019 Distribution: worldwide except Asia £39.99 | $59.95 | €45.00 Imprint: Flamant

This book includes a series of typefaces selected by their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews to 5 representative typeface designers who provide an account of the creative process behind designing a typeface, how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in font design and want to create something new. This book would probably be the best way for them to get inspired.

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and AsiaPacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Fall/Winter 2019

NEW IN PAPERBACK! OPTICAL ILLUSIONS IN GRAPHIC DESIGN Wang Shaoqiang (ed.)

What are illusions? Illusions trick you into perceiving something differently from how it actually exists, so what you see does not correspond to physical reality. While scientists and doctors are studying how pathological illusion arises, our excellent designers are also working on how to trick your eyes with graphic illusion! It’s unbelievable to see how simple elements create extraordinary effects that attract your attention, make you doubt, and fall for their “tricks.” Waves and mazes formed by simple lines, overlapping images that cannot count the layers, stereoscopic vision from graphic to space, you will experience what optical illusion is in this book with your own eyes! Be prepared, and welcome to the “dizzyland!”

A wealth of inspiring examples for graphic designers, architects and fashion designers.

GRAPHIC DESIGN

NEW IN PAPERBACK! COLOR CODE

Graphic Design, Branding and Identity Wang Shaoqiang (ed.) ISBN:978-84-17412-30-2 21.00 x 28.50 cm | 8 1/4” x 11 1/4” 240 pages | Approx. 680 colour illustrations English text | Paperback November 2019 Distribution: worldwide except Asia £24.99 | $45.00| €35.00 Imprint: Promopress

Colour has multiple functions that differ from those of other design elements such as shape, texture and form, as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.

Colour has other functions in graphic and product design from form, structure and shape as it powerfully addresses feelings.

Fall/Winter 2019

FASHION

LINGERIE & BEACHWEAR

1,000 Fashion Designs Dorina Croci, with the collaboration of Elisabetta Drudi ISBN: 978-84-17412-52-4 17.70 x 27.90 cm | 7” x 11 ” 200 pages | Fully illustrated in colour English text | Paperback September 2019 Distribution: worldwide £24.99 | $39.95 | €29.95 Imprint: Promopress

This book presents 1,000 unpublished and original lingerie and beachwear designs by Dorina Croci with the collaboration of Elisabetta Drudi, author of best-selling international books, such as 4,000 Fashion Details (Promopress). Its content is intended to inspire fashion designers working in this field, showing details, colors and materials suitable for creating collections. Dorina Croci has worked in the field of lingerie and beachwear with many international firms such as Triumph, Parah, Fiorucci, Olmo, Harno, Jantzen, Schiesser, Paloma Picasso, Imec - Franca Von Wunster and many others. As a consultant, illustrator and stylist for different fashion companies Elisabetta Kuky Drudi has planned and organized fashion shows and collections on an international level. She is also author of several bestsellers. Currently she designs for various international fashion houses.

Ralated title:

Fashion details 4,000 Drawings See page 37

Fall/Winter 2019 13

PRODUCT DESIGN

ECO DESIGN: FURNITURE Yvy Liu & Jian Wong

Following the huge demand in contemporary societies to decorate homes in a "green" style, this book offers a more environmentally conscious approach to design and production processes by presenting a wide range of eco furniture products made with natural materials as well as using recycling and more environmentally friendly technologies. It presents the latest eco-furniture pieces from the world’s leading design teams, and aims to encourage more people, especially professional designers, to consider a more environmentally conscious approach to their design ideas and processes.

A response to an increasingly 'green' concern in product design.

JEWELLERY

NEW IN PAPERBACK! NEW NECKLACES

400 Designs in Contemporary Jewellery Nicolás Estrada ISBN: 978-84-17412-43-2 19.30 x 24.50 cm | 7 5/8” x 9 5/8” 250 pages | Fully illustrated in colour English text | Paperback September 2019 Distribution: worldwide £19.99 | $29.95 | €24.95 Imprint: Promopress

New Necklaces is the third book curated by jeweler and author Nicolas Estrada. A very special selection of impressive pieces by more than 180 artists from all over the world, this book showcases the current trends in contemporary jewelry and how boundaries in concept, materials and techniques are being pushed by jewelry designers today. From those that look back to classic forms and materials to the most daring, experimental and surprising ideas, each of the 500 necklaces included in this book has something that makes it unique and relates strongly to today’s social, cultural and artistic reality. With prefaces by German jewellers Julia Wild and Leo Caballero, owner of the Barcelona gallery Klimt 02, specialists in contemporary jewelers.

Nicolas Estrada (Medellin, 1972) studied artistic jewelry at the Escola Massana in Barcelona. He has trained in many technical areas of jewelry, as well as local traditional techniques. His works can be found in galleries around the world, from Glasgow to Riga, San Francisco or Barcelona. His pieces are handmade, personal and transgressive. As editor, Nicolas has curated New Rings (Promopress Editions, 2012) and New Earrings, (Promopress Editions, 2013)

Includes works by 200 jewellery designers from more than 40 countries.

Fall/Winter 2019 15

The book includes the work of the most innovative architects and designers in the field.

INTERIOR ARCHITECTURE

DINNER TIME

New Restaurant Interior Design Wang Shaoqiang (ed.) ISBN: 978-84-17084-11-0 21.00 x 28.50 cm | 8 1/4” x 11 1/4” 240 pages | Approx. 680 colour illustrations English text | Hardback October 2019 Distribution: worldwide except Asia £39.99 | $59.95 | €45.00 Imprint: Flamant

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends in restaurant interior design is keeping up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up in this field of interior design. With a descriptive text for each project, the book focuses on colour schemes, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

Related titles:

Eat & Go

Eat and stay

See page 43

Fall/Winter 2019 17

A step by step activity guide around the infinite possibilities and techniques of mixed media: materials, tools, supports and finishes.

COLLAGE / PRACTICAL ART

EXPLORING COLLAGE AND MIXED MEDIA TECHNIQUES Víctor Escandell

By way of ten different works produced using a wide variety of techniques, the book analyses the process of creation, offering tips, ideas and solutions. Each chapter includes a step by step process and details of all the tools and materials necessary for the production of a particular technique. In its final section Exploring Collage and Mixed Media Techniques studies the different possibilities of reproducing the finished works, and offers clear and simple explanations to create a small, domestic photographic set and how to light your photographs to highlight certain aspects of your work and obtain the desired result. The book is addressed to professionals and lovers of the graphic arts who wish to delve into new possibilities by exploring their own tools and knowledge.

Víctor Escandell was born in Ibiza and graduated in Graphic Design from the Massana School of Barcelona. He has worked for companies such as MacCann-Erickson, TBWA, Bassat & Ogilvy and most of the Spanish national newspapers. In 2007 his work was selected for the exhibition of Catalan illustrators at the Frankfurt Book Fair. He is the author of Very Funky Animals, The Resourceful Artist, A Wonderful World of Animals, Dinosaurs and Sweet Monsters of the World, all published by Promopress.

By the same author:

Black & White See page 21

Fall/Winter 2019 19

ART

RECENTLY PUBLISHED COLLAGE BY WOMEN

50 essential contemporary artists Rebeka Elizegi (ed.) ISBN: 978-84-16851-77-5 19.60 x 26.20 cm | 7 3/4” x 10 5/16” 224 pages | Fully illustrated in colour English text | Hardback February 2019 Distribution: worldwide £29.99 | $45.00 | €35.00 Imprint: Promopress

Collage by Women presents 50 international women artists working in the field of collage today through a rigorous selection of their works. Curated by the Spanish collage artist Rebeka Elizegi, the book gives space to voices from all backgrounds, origins, and artistic expressions, and shows the wide variety of perspectives that are shaping the panorama of collage today, bringing to light a parallel effervescence of female artistic initiatives around the world. From emerging names to more well-known and established ones, the artists featured here are pushing back the boundaries of art. Collage by Women wants to call attention to the experiences and creative processes of artists that should be on our radar through an impressive selection of manual and digital techniques, topics and aesthetic choices, accompanied by texts that provide in-depth approaches to the inspiration, influences and work trajectory of each artist. Born from the belief that women’s voices are of the utmost relevance in all cultural and social fields, the book will surely contribute to a healthier, more comprehensive, more inclusive understanding of our reality. Rebeka Elizegi is an art director and graphic designer based in Barcelona, Spain, where she runs the design studio Alehop. Along her commercial works, she creates beautiful and illustrative handmade and digital collages for publishing houses, professional decoration projects, as well as personal exhibitions and art works. Her work has been exhibited in Barcelona, Madrid, Los Angeles, and Berlin, and her illustrations have appeared in publications like Sample Magazine, Visual, Inspirational, and many others. Her book Collage Therapy was published in 2017 by Promopress.

PRACTICAL ART

EXPLORING BLACK & WHITE

EXPLORING HYPERREALISM

This new book is devoted exclusively to the infinite creative possibilities of drawing and painting in black and white. Traditional and current techniques and applications (Indian ink, pencil, pen, bamboo, water-soluble graphite, different types of felt-tip pens for various supports, and grattage) are described clearly so that readers can experiment with what they have learned and develop their creativity with a range of materials. Each chapter deals with a specific technique and contains useful information such as methods used, types of material and illustrated examples, including interesting anecdotes about the origin of the technique, tricks of the trade and references to other classic and contemporary authors. Everything is illustrated with photographs of the final result and images of the process to make sure readers don’t get lost along the way.

This original work introduces readers to the hyperrealist movement, a style applied to painting whose techniques aspire to photographic exactitude in drawing. From the first action before viewing the piece – the search for information and reference images – to different drawing and sculpture techniques, the book offers a step-by-step explanation of the creative process and shows readers how to illustrate in black and white and with colored pencils, how to work with watercolors and oil, how to make a trompe l’oeil and how to create a realistic looking 3D model. Readers will find all the techniques and suggestions they need to make their own hyperrealist creations, all explained in a pleasant and fun way. The book includes references to contemporary artists who have used each of the techniques described, curiosities in the world of art and other tricks of the trade.

Drawing and painting techniques Víctor Escandell

Drawing and painting techniques Martí Cormand

Fall/Winter 2019 21

JEWELLERY / FASHION

MASTERS OF NEW JEWELLERY DESIGN Eclat Carlos Pastor

Masters of New Jewellery Design offers a bold and daring look at the intriguing and fascinating world of contemporary jewellery design through some of the field’s most prominent international artists and emerging new talents. They present their latest designs while reflecting upon the meaning of their work, their use of techniques and materials, their life experiences and their sources of inspiration. The pages of this book show the beauty of everyday materials which can often be combined with other, more traditional ones but which also have their own aesthetic value. Jewellery freed itself some time ago from many of its technical constraints and it does not just use the jeweller's own methods.

FASHION PATTERNMAKING TECHNIQUES FOR ACCESSORIES Shoes, Bags, Hats, Gloves, Ties, Buttons, and Dog Clothing Antonio Donnanno ISBN: 978-84-16851-61-4 21.00 x 29.70 cm | 8 1/4” x 11 11/16” 240 pages | Fully illustrated English text | Paperback January 2019 Distribution: worldwide £29.99 | $45.00 | €35.00 Imprint: Promopress

This book is an essential and practical tool for designing and creating fashion accessories for men and women. Intended for fashion students and professionals, the book includes different pattern techniques for each accessory and explains production processes so that readers can incorporate them into their professional practice, in addition to identifying and providing the information needed to recreate a wide range of accessory models. It includes descriptions of materials, examples of patterns and designs and different possible finishes through illustrations, photographs, technical drawings and texts that clearly explain the production process of each artisanal and industrial piece.

FASHION MOULAGE TECHNIQUE

A step by step draping course Danilo Attardi ISBN: 978-84-17412-12-8 (ENG) ISBN: 978-84-17412-25-8 (FR) 19.50 x 28.50 cm | 7 11/16” x 11 1/4” 192 pages | Fully illustrated English text | Paperback March 2019 Distribution: worldwide £19.99 | $29.95 | €25.00 Imprint: Promopress

Draping is a technique that involves working with fabric directly on the mannequin. This allows the designer to start out from an idea that can change as the design of the piece progresses. In this process, creative freedom plays a more important and less rigid role than patterns and drawings on paper do. This publication is an essential guide for students and fashion professionals who want to delve deeper into this technique. Focusing on a range of subjects, from the required tools and different examples of designs to the steps to be followed in creating jackets, skirts and dresses as well as more specific details, this book offers everything that readers need to learnabout the principles of draping.

STREET ART

ALPHABEATZ

What is behind the tidal wave of street art that is sweeping through the cultural scene today? What are its artistic features, its codes, and its language? These are some of the questions that Magda Danysz, a gallery owner and recognized expert on street art, answers with an easily comprehensible and entertaining style in this unique, richly illustrated anthology, interspersed with the portraits of the big international names. This volume retraces the history of the genre from its beginnings in the mid-1970s to the current issues that surround it today. This historical journey is dotted with portraits of the big international names from the field and dives deep into one of the major currents of contemporary art.

In the years when graffiti writing form was emerging, street artists laid its foundations through the constant game they played with the twenty-six letters of the alphabet, which they distorted and highlighted in the tags that they painted on walls. In the first section of this book, Woshe recounts the incredible story of the birth of this culture. He then offers a detailed examination of the twenty-six letters of the alphabet, their structure and the ways in which graffiti writers have made them evolve. This study is enriched with a wealth of illustrations and examples of the customizations that artists add to their letters. At the end of the volume, ten of the international scene’s most talented graffiti creators answer Woshe’s questions about matters that include their practice, their relationship with letters and their cultural background.

An Illustrated Anthology Magda Danysz

Tagging Alphabets from A to Z Woshe

Fall/Winter 2019 23

GRAPHIC DESIGN

A wealth of ideas and examples on page layout and editorial design.

PAGE DESIGN

New Layout and Editorial Design Wang Shaoqiang ISBN: 978-84-16851-99-7 21.60 x 26.30 cm | 8 1/2” x 10 3/8” 240 pages | Fully illustrated in colour English text | Hardback January 2019 Distribution: Worldwide except Asia £39.99 | $59.95 | €45.00 Imprint: Promopress

In today’s highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. The projects featured are a statement of aesthetic and conceptual principles that take on a special power going beyond the purely visual when placed in readers’ hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message.

GRAPHIC DESIGN

DUOTONE

Limited Colour Schemes in Graphic Design Design 360º ISBN:978-84-17084-07-3 21.00 x 28.00 cm | 8 ¼ ” 11’ 240 pag. | Fully illustrated in colour English text | Hardback September 2018 Distribution: worldwide except Asia EUR 45.00 | £39.99 | USD 59.95 Imprint: Flamant

Duotone explores the possibilities and applications of the duotone printing technique, which applies either two shades of the same colour, black and one tint, or two different colours. This process brings out middle tones and highlights, and its results are vibrant, colourful and stunning. The projects selected for this book cover different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The wide variety of designs reveals the magic of duotone and how designers and artists make full use of duotone techniques to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, it makes the most of minimalist designs without overwhelming the eye, and it’s perfect for effortlessly creating atmospheres.

Design 360° is one of the major Asian design magazines. It is dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes. It covers graphic, industrial, fashion, illustration and digital, design, among many other related topics. It is an informative source for students in art and design academies, professional designers, and design lovers who take great interest in international design trend. It has built up a bridge between the design industry in China and that of the rest of the world.

Discover the endless possibilities of duotone combinations.

Fall/Winter 2019 25

GRAPHIC DESIGN

PRINT FINISHES

Push your Designs from Good to Great Design 360º ISBN: 978-84-17084-06-6 21.00 x 28.00 cm | 8 ¼ ” 11’ 240 pag. | Fully illustrated in colour English text | Hardback September 2018 Distribution: worldwide except Asia EUR 45.00 | £39.99 | USD 59.95 Imprint: Flamant

Graphic design software is constantly evolving, allowing designers to meet specific printing specifications. Print Finishes is a reference book that showcases design projects from all over the world and focuses on the processes that were used to print them. The book opens with a thorough introduction of printing history, from the primitive seal rolls used in Mesopotamia more than 5,000 years ago to today's digital technology. The projects are structured according to their printing specifications, which include cutting and folding, printing and varnishing, UV ink, thermography printing, thermochromic ink, screen printing, abrasive ink, solid colourgold/silver ink, embossing and debossing and foil stamping. In recent years, with the help of new software tools, designers have incorporated printing finishes into their work. The result is incredibly sophisticated and daring effects applied to a wide variety of items, from business cards to record sleeves, books, posters and art. Print Finishes is a wonderful journey into distinctive design and surprising creativity and will serve as a remarkable source of inspiration for graphic design and printing sector professionals.

A wide variety of printing techniques applied to different supports.

GRAPHIC DESIGN

NEW 3D EFFECTS IN GRAPHIC DESIGN

2D Solutions for Achieving the Best Pop Up Results Design 360º ISBN: 978-84-17084-10-3 21.00 x 28.00 cm | 8 ¼ ” 11’ 240 pag. | Fully illustrated in colour English text | Hardback February 2019 Distribution: worldwide except Asia EUR 45.00 | £39.99 | USD 59.95 Imprint: Flamant

New 3D Effects in Graphic Design presents an eclectic selection of a hundred graphic design projects which incorporate three-dimentional effects that are drawn from a wide variety of areas. Through using 3D tools, each of these sophisticated projects reveals spectacular, hypnotic and dynamic effects that lend depth and visual impact. The book demonstrates the different possibilities for combining 2D and 3D and for applying those combinations to different graphical elements to communicate a message with fresher and stronger expressiveness. It includes photographs of each of the practical applications of the projects, which range from posters for exhibitions and events to branding and corporate identity, and its descriptive texts cover the applied techniques and details of the graphics processes. This book demonstrates how proficiency in 3D tools can open up futuristic, agile and fun finishes for projects. It is a guide filled with inspiration and practical ideas for graphic designers and students.

Great variety of threedimensional, hypnotic and dynamic effects to make graphic projects pop.

Fall/Winter 2019 27

GRAPHIC DESIGN

INTERACTIVE DESIGN FOR SCREEN 100 Graphic Design Solutions Design 360º ISBN: 978-84-17084-05-9 21.00 x 28.00 cm | 8 ¼ ” 11’ 240 pag. | Fully illustrated in colour English text | Hardback January 2019 Distribution: worldwide except Asia EUR 45.00 | £39.99 | USD 59.95 Imprint: Flamant

Mobile web use overtook desktop use in 2016, with the rise in the former doubling the fall in the latter. This increase in mobile traffic has made mobile user experience one of the most important factors in the success of a product or website. Providing great user experience is essential from the first second. More than 60% of users will not return to a mobile site that they had trouble accessing, and this means that content, navigation and visual design elements must be twice as intuitive as they are on a desktop. In the face of these trends, designers must constantly keep in mind the point that little screens have very little room for error. Interactive Design for Screen is the result of extensive research centred on the latest designs optimized for the screens of mobile devices. Over a hundred projects appear in this volume, and they showcase the functionality and accessibility of great mobile user interfaces. The designers featured analyse their projects from a variety of perspectives such as product specifications, site purpose and target users, making Interactive Design for Screen a highly practical and inspiring guide for students and designers who know that a great mobile user experience is nothing less than essential.

A highly practical guide of the best interactive design examples.

GRAPHIC DESIGN

THE CURATED LENS

Photographic Inspiration for Creative Professionals Design 360º ISBN: 978-84-17084-09-7 21.00 x 28.00 cm | 8 ¼ ” 11’ 240 pag. | Fully illustrated in colour English text | Hardback March 2019 Distribution: worldwide except Asia EUR 45.00 | £39.99 | USD 59.95 Imprint: Flamant

This book reveals graphic compositions from the real world as they are seen through the cameras of some of the best international photographers. Their trained eyes know how not to miss colors, textures, compositions and shapes that bring inspiration to designers, artists and professional creatives. The stunning photographs contained in this book share, in the wide diversity of their perspectives, the communicative quality, clear vision and strong aesthetic concepts of objects and compositions that we may miss in our daily lives as we rush through our day. With these images, photographers invite us to enter their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talents in which they share professional tips and the ideas they employ in their photographic practice. This is a gorgeous and inspiring guide book for all readers interested in graphic design, photography and visual communication.

A book for graphic designers, photographers and those interested in strong aesthetic graphic compositions.

Fall/Winter 2019 29

GRAPHIC DESIGN

SCRIPTED

Custom Lettering in Graphic Design Shaoqiang Wang (ed.) ISBN: 978-84-17084-02-8 21.00 x 28.00 cm | 8 ¼” 11” 240 pages | Fully illustrated in colour Text in English | Hardback October 2017 Distribution: worldwide except Asia £39.99 | USD 59.95 | EUR 45.00 Imprint: Flamant

Within the world of graphic design, lettering has a powerful illustrative role to play. Words, phrases or numbers can all be used to lend a unique visual personality to a message. After decades of exclusively using software when working with typography, graphic designers today are rediscovering the creative and expressive power of handmade letters. Lettering has a distinctive visual and physical effect, and it provides endless possibilities for expressing ideas through a more artful use of type, texture and volume. The end results are more personal, timeless effects and a richer aesthetic experience. Scripted brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world.

Few things can brand a product or a business like a custom hand-lettered logotype.

BRANDING

BRAND ADDICTION

Designing Identity for Fashion Retail Shaoqiang Wang (ed.) ISBN: 978-84-17084-03-5 21.00 x 28.00 cm | 8 ¼” 11” 240 pages. | Fully illustrated in colour Text in English | Hardback January 2018 Distribution: worldwide except Asia

£39.99 | USD 59.95 | EUR 45.00 Imprint: Flamant

Brand Addiction is a compilation of visual identity systems designed for fashion stores. These projects take into account every decorative detail, from labels, stationery, wrapping paper, bags and boxes to colour schemes, furniture, accessories and decorative elements of all kinds. All these components contribute to establishing a brand’s identity and ignite consumers’ passion for purchasing and for brand connections. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eyewear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design.

A complete visual identity system comprises logo design, business and gift cards, packaging, promotional materials, and window and interior spaces design.

Fall/Winter 2019 31

BRANDING

DELICIOUS

Branding Design for Cafés, Patisseries and Chocolate Boutiques Shaoqiang Wang (ed.) ISBN: 978-84-17084-04-2 21.00 x 28.00 cm | 8 ¼” 11” 240 pages| Fully illustrated in colour Text in English | Hardback February 2018 Distribution: worldwide except Asia

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries, confectioners and coffee shops. Establishing a connection with customers can be a challenge for these kinds of businesses. The intense competition in this field makes it essential for shop owners and designers to make a unique and unforgettable impression so as to create brand awareness and loyalty. Delicious presents brand strategies that are designed to catch the eye of hungry consumers. The establishments showcased here entice their customers through a cohesive identity design that includes interiors, graphics, packaging, stationery, product positioning and every single detail and accessory.

From macaroons and cookies to chocolates; from espresso to latte and mocha, Delicious scouts around the globe the best brand designs for patisseries, cafés and chocolate shops.

VISUAL MERCHANDISING

DISPLAY ART

Visual Merchandising and Window Display Shaoqiang Wang (ed.) ISBN: 978-84-17084-01-1 21.00 x 28.00 cm | 8 ¼” 11” 240 pages | Fully illustrated in colour Text in English | Hardback March 2018 Distribution: worldwide except Asia £39.99 | USD 59.95 | EUR 45.00 Imprint: Flamant

Display Art features examples of visual merchandising and window design from projects by art directors, graphic designers and window artists from across the globe. The projects included in this volume feature a wide array of ideas that have been successfully put into practice. They focus on aspects such as structures, textures, lighting design, custom lettering, amusing illustrations, delicate paper crafting and installations made of multiple materials such as wood, steel, fabric or rubber. Display Art showcases sophisticated projects by professional visual merchandisers as well as simple, minimal and highly creative window displays. This book is the perfect inspirational guide for art directors, visual merchandising artists and fashion professionals.

A great window display will not only highlight a shop's unique personality, but also turn the heads of those passing by.

Fall/Winter 2019 33

DESIGN

INVITATIONS, GREETING CARDS, POSTCARDS & SELFPROMOTION Marta Serrats, David Lorente, Claudia Parra ISBN: 978-84-17412-19-7 21.00 x 24.00 cm | 8 1/4” x 9” 160 pages | Fully illustrated in colour English text | Paperback May 2019 Distribution: worldwide £19.99 | $24.95 | €24.95 Imprint: Promopress

In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. This publication focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success.

PLAYFUL GRAPHICS

Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Analogue interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding playful projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.

THE ART OF CUTTING Traditional and New Techniques for Paper, Cardboard, Wood and Other Materials Jean-Charles Trebbi

In this volume Jean-Charles Trebbi explores the traditional techniques of paper cutting, before examining current manifestations of this art form, including the contemporary materials and technologies it uses and the types of artistic expression it offers. The author explores traditional techniques that are still very much alive worldwide, and he analyses the current aspects of the art of cutting, in which different materials and technologies lead to new forms of artistic expression. This book presents a selection of artists who revisit and work with traditional techniques, as well as those who adopt contemporary approaches. From paper to ceramics, food design and architecture, The Art of Cutting offers a stunning and diverse universe that is waiting to be discovered.

SKETCHING / ARCHITECTURE

400 YEARS OF TRAVEL DIARIES

EPHEMERAL ARCHITECTURE

This book illustrates the great scientific and journalistic adventures in history, from the Egyptian campaign to the war in Iraq, while describing the artistic techniques and contemporary trends in travel sketchbooks. It also explores more intimate territories, capturing the essence of our world to preserving the remembrances. The book ends with a complete overview of the different genres (from the educational trip to reportage) and types of travel diaries (from sketchbooks to audiovisual works), as well as the very diverse techniques used by different artists (from pencil work to the graphic arts and mixed techniques).

Ephemeral Architecture offers a wide and also rigorous selection of the best contemporary projects by some of the most daring and innovative architecture studios. The spectacular projects contained in these pages are profusely illustrated and thoroughly documented with drafts, scale and layout drawings, illustrations, renderings and photographs. The book is divided into content blocks that will allow the reader to enjoy the most innovative interventions, be they pavilions, art installations, interactive constructions, stands and finally, award winning projects within the field of temporary architecture.

The Art of Sketching Pascale Argod

Projects and Installations in the Public Space Àlex Sánchez Vidiella

Fall/Winter 2019 35

BACKLIST DRAWING / ILLUSTRATION BEST SELLER

JAPANESE TATTOOS Meanings, shapes and motifs Yori Moriarty

BEST SELLER

PORTRAYING CHILDREN

HUMAN FIGURE DRAWING

DRAWING THE HUMAN HEAD

A WATERCOLOUR A DAY

FASHION ILLUSTRATION AND DESIGN

COLOUR IN FASHION ILLUSTRATION

Expressions, Proportions, Drawing and Painting Techniques Daniela Brambilla

Drawing Gestures, Postures and Movements Daniela Brambilla

Anatomy, Expressions, Emotions and Feelings Giovanni Colombo, Giuseppe Vigliotti

BEST SELLER

COLLAGE THERAPY Cutting Out Stress Rebeka Elizegi

9 788416 504633

Manuela Brambatti

Drawing and Painting Techniques Tiziana Paci

FASHION

FASHION PATTERNMAKING TECHNIQUES [vol. 1] Skirts, Trousers and Shirts Antonio Donnanno. Elisabetta Kuky Drudi ISBN: 978-84-15967-09-5 20.50 x 28.00 cm | 8” x 11” 256 pages | Around 300 illustrations and around 1,000 patterns English text | Paperback Distribution: worldwide £22.50 | $39.95 |€28.00

FASHION PATTERNMAKING TECHNIQUES [Vol. 2] Shirts, Undergarments, Dresses and Suits, Waistcoats Antonio Donnanno. Elisabetta Kuky Drudi ISBN: 978-84-15967-68-2 20.50 x 28.00 cm | 8” x 11” 265 pages | Fully illustrated in B&W English text | Paperback Distribution: worldwide £24.99 | $39.95 | €29.95

FASHION PATTERNMAKING TECHNIQUES [Vol. 3] Jackets, Coats and Cloaks Antonio Donnanno. Elisabetta Kuky Drudi ISBN: 978-84-16504-18-3 20.50 x 28.00 cm | 8” x 11” 192 pages | Fully illustrated in b&w English text | Paperback Distribution: worldwide £22,00 | $35.00 | €28.00

FASHION PATTERNMAKING TECHNIQUES FOR CHILDREN’S CLOTHING

9 788416 504183

9 788415 967095

BEST SELLER FASHION PATTERNMAKING TECHNIQUES. HAUTE COUTURE [Vol. 1]

COUTURE UNFOLDED

Antonio Donnanno

Pleats, Folds and Drapings in Fashion Design Brunella Giannangeli

FASHION SKETCHING

FASHION DETAILS

Fall/Winter 2019 37

BACKLIST FASHION

FASHION DRAWING COURSE From Human Figure to Fashion Illustration Juan Baeza

PRINTED TEXTILE DESIGN Profession, Trends and Project Development Marie-Christine Noël and Michaël Cailloux

FASHION

9 788415 967064

FABRICS IN FASHION DESIGN The Way Successful Fashion Designers Use Fabrics Stefanella Sposito

9 788416 851287

BEST SELLER

HATS & CAPS

DETAILS IN FASHION DESIGN

KNITWEAR FASHION DESIGN

PALETTE PERFECT

Collars & Necklines Gianni Pucci

9 788416 504176

Drawing Knitted Fabrics and Garments Maite Lafuente

Color Combinations Inspired by Fashion, Art & Style Lauren Wager

JEWELLERY / PRODUCT DESIGN / PACKAGING

SUSTAINABLE JEWELLERY

Principles and Processes for Creating an Ethical Brand Jose Luis Fettolini. Foreword by Greg Valerio

JEWELLERY ILLUSTRATION AND DESIGN [Vol. 1] Techniques for Achieving Professional Results Manuela Brambatti & Cosimo Vinci

INGENIOUS

ECO DESIGN

NEW BROOCHES

400+ contemporary jewelry designs Nicolás Estrada (ed.)

FOOD FUTURES

Sensory Explorations in Food Design

Kate Sweetapple, Gemma Warriner

UNPACK ME!

UNPACK ME AGAIN!

Packaging Meets Creativity Wang Shaoqiang (ed.)

9 788416 504596

Fall/Winter 2019 39

BACKLIST ARCHITECTURE / DESIGN

ARCHITECTURE IN CONTEXT

SUSTAINABLE ARCHITECTURE

NEW PORTABLE ARCHITECTURE

NEW FASHION BOUTIQUE DESIGN

THE ART OF FOLDING

THE ART OF FOLDING vol. 2

Contemporary Architecture in Detail The Plan (ed.)

Designing Mobile & Temporary Structures Wang Shaoqiang (ed.)

Dress up! Wang Shaoqiang (ed.)

9 788416 504206

NIGHT TIME

CURATED

New Trends Techniques and Materials Jean-Charles Trebbi, Guillaume Bounoure and Chloé Genevaux ISBN: 978-84-16504-64-0 22.50 x 24.50 cm | 8 ⅞” x 9 ⅝” 176 pages | Fully illustrated in colour English text | Hardback Distribution: worldwide £24.99 | $39.95 | €32.00

GRAPHIC DESIGN

THE ART OF POP-UP The Magical World of Three Dimensional Books Jean-Charles Trebbi

RESPONSIVE LOGOS Designing for the Digital World Wang Shaoqiang (ed.)

NEW SIGNAGE DESIGN

BLACK AND WHITE GRAPHICS

PLAYFUL DATA

Connecting People & Spaces Wang Shaoqiang (ed.)

Maximum creativity within a minimal budget Ling Shijian (ed.)

9 788416 851263

PORTFOLIO DESIGN & SELF-PROMOTION

INFOGRAPHICS

FIESTA

My Graphic DNA Wang Shaoqiang (ed.)

Designing & Visualizing Data Wang Shaoqiang (ed.)

The Branding and Identity of Festivals Wang Shaoqiang (ed.)

Fall/Winter 2019 41

BACKLIST GRAPHIC DESIGN

COLOR MATCHING

DESIGNING YOUR IDENTITY

LOGO DECODE

LOGOGRAMA

Stationery Design Wang Shaoqiang (ed.)

From Logo Design to Branding Wang Shaoqiang (ed.)

SET DESIGN FOR PRINTED MATTER

NEW POSTER DESIGN

TYPOGRAPHY

SHAPES

Using Color in Graphic Design Wang Shaoqiang (ed.)

9 788416 851317

Logo Design for Dynamic Identities Wang Shaoqiang (ed.)

GRAPHIC DESIGN

SIMPLICITY

MOTION GRAPHICS

The charm of minimalism Wang Shaoqiang (ed.)

100 design projects you can’t miss Wang Shaoqiang (ed.)

9 788416 851294

EAT AND STAY

DO NOT DISTURB

DESIGN FOR SCREEN

EAT & GO

Graphic Design Solutions for Great User Experiences Wang Shaoqiang (ed.)

Branding & Design Identity for Takeaways & Restaurants Wang Shaoqiang (ed.)

9 788416 504565

EXHIBITION ART

GRAPHIC DESIGN FOR FASHION

Fall/Winter 2019 43

BACKLIST GRAPHIC DESIGN / ART / ILLUSTRATION

PATTERN EUPHORIA

GEOMETRIX

IMPRINT 2

FLORAL PATTERNS & TEXTURES

IN EFFECT

ART IS TRASH

Wang Shaoqiang (ed.)

Pops à porter Rhino Studio (ed.)

VV.AA.

Wang Shaoqiang (ed.)

9 788416 851317

Wang Shaoqiang (ed.)

Francisco de Pájaro

365 CALENDARS

767 HANDMADE ILLUSTRATIONS Joan Escandell

9 788416 851270

ILLUSTRATION

ANIMALS. 850 HANDMADE ILLUSTRATIONS Joan Escandell

BARCELONA. FIVE ROUTES FOR SKETCHING TRAVELLERS

PORTRAITS

ICONICITY

PARIS, JE T’AIME

An Urban Sketchbook Series: The Sketching Lover’s Companion Lapin ISBN: 978-84-16504-15-2 (ENG) ISBN: 978-84-16504-34-3 (FR) 21.00 x 15.00 cm | 8 ¼” x 5 15 16” 120 pages | Fully illustrated English text | Hardback Distribution: worldwide £15.99 | $25.00 | €19.90

CHARACTER DESIGN BY 100 ILLUSTRATORS Full of Characters Inma Alavedra

BARCELONA ORIGINAL

An Urban Sketchbook Series: The Sketching Lover’s Companion Lapin ISBN: 978-84-16504-12-1 (ENG) ISBN: 978-84-16504-86-2 (FR) 21.00 x 15.00 cm | 8 ¼” x 5 15 16” 120 pages | Fully illustrated in colour English text | Hardback Distribution: worldwide £15.99 | $25.00 | €19.90

1000 CONTEMPORARY SILHOUETTE DESIGNS David Arocha, Antonio Triviño

9 788415 967910

Fall/Winter 2019 45

BACKLIST COLOURING / STATIONERY

FOOTBALL LEGENDS SOCCER

BARCELONA ORIGINAL

FRAME FANTASIA

HIDDEN NATURE

Postcard Book Jorge Arévalo

A Colouring Book to Keep Your Favourite Moments Toc de Groc

9 788416 504442

Postcard Book Lapin

A Colouring Book for Grown-Ups Toc de Groc ISBN: 978-84-15967-72-9 (ENG) ISBN: 978-84-15967-99-6 (FR) ISBN: 978-84-16504-01-5 (IT) 25.00 x 25.00 cm | 9 7/8” x 9 7/8” 90 pages | Fully illustrated in B&W English text | Paperback Distribution: worldwide £9.99 | $15.95 | €12.95

PARIS, JE T’AIME

HIDDEN NATURE

BARCELONA-GAUDÍLA PEDRERA

BARCELONA-GAUDÍLA SAGRADA FAMILIA

Postcard Book Lapin

Víctor Escandell

Colour it big Toc de Groc

Víctor Escandell

CHILDREN'S BOOKS

VERY FUNKY ANIMALS

SWEET MONSTERS OF THE WORLD

A WONDERFUL WORLD OF ANIMALS

ISBN: 978-84-92810-72-7 28.00 x 21.00 cm | 11” x 8 1/4” 144 pages | Fully illustrated in colour English text | Paper over board with elastic band Ages: 3 to 8 Distribution: USA / CAN $12.95

Víctor Escandell

DINOSAURS

Víctor Escandell ISBN: 978-84-15967-47-7 28.00 x 21.00 cm | 11” x 8 1/4” 72 pages | Fully illustrated in colour English text | Paper over board with elastic band Ages: 3 to 10 Distribution: USA / CAN $12.95

9 788492 810727

ANIMALS OF AFRICA Make your own paper animals Patrick Pasques

SNOW WHITE AND THE SEVEN DWARFS 3D paper craft Virginie Tourenne

ISBN: 978-84-92810-74-1 Distribution: worldwide except France £9.99 | $14.95 | €11.95

RACING CARS 3D paper craft Patrick Pasques

ISBN: 978-84-92810-63-5 Distribution: worldwide except France £9.99 | US $14.95 | €11.95

9 788415 967798

Fall/Winter 2019 47

DISTRIBUTORS PAGE

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Fall/Winter 2019 49

HOAKI BOOKS

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