Use Impressive Van Signwriting to Create Exciting Brand Curiosity Vehicle branding also known as vehicle or Van Signwriting is an innovative tool for marketers these days with companies providing specialized printed wraps that are installed on vehicles. It is an impactful marketing tool because unlike other outdoor marketing media like hoardings and building wraps, this is a movable form of advertising. This medium helps generate interest in people when moving on the road or parked at a parking space and is considered a very powerful medium to create brand awareness amongst public. The vehicle could be a car, van, truck, a boat or even trailers and machinery vehicles. With replaceable wraps that act as protectors for the vehicle surface and minimal damage caused to the vehicles, this promotional strategy is cost-effective too. Not to forget that this form of auto graphics help to make the vehicles beautiful and attractive.
Van signwriting can be undertaken by specialists only as it requires skilful application at the client site or the vehicle signwriters premises. The company has the option to choose between a simple vehicle wrap with simply the business information or a complex design with logo and branding. One can also choose between a partial and a full wrap; door or window wraps depending on
the budgets. Digitally printed wraps to colorful van stickers; using of laminated vinyl vehicle signs is the most popular option. From fleet branding to van wrapping to cut lettering to van decals, all are different forms of Vehicle Signwriting. The other form of vehicle branding is the Magnetic Vehicle Signs. This involves applying high quality magnetic wraps on the vehicle that are removable easily. The difference between both the forms of branding are: • • •
the magnetic form is less permanent as compared to the vinyl signs the signwriting form has a wider range and more striking designs compared to the magnetic ones With the magnetic sign, there is more flexibility with the vehicle owner to remove the sign as and when he deems fit. With the vinyl signs, removals cannot be done on a daily basis.
The good part about this form of marketing is that the printing can be done of either of the client’s own artwork or custom designed by the printer. We specialize in Vehicle Graphics in Kent and provide exclusive service in vehicle wrapping. With the latest technology and trained team members, our vehicle graphics are made of bright colors and vibrant designs that are sure to stun the public and rouse curiosity levels thereby helping initiate brand awareness.