DRIVING THE FUTURE OF BIG DATA
The Nervous Past
1997 : DEEP BLUE VS. GARRY KASPAROV 1st time that a computer defeats a World Champion Big Data & Machine Learning emerge as crucial technological assets of the future
MAN AGAINST MACHINE
THE OBSESSION WITH A.I. DEEPENS Scare over data-driven artificial intelligence replacing human creativity Alarmist calls over marketers use of Big Data gather voice steadily
The Feasible Present
HUMAN INTELLIGENCE PERFECTED BY MACHINE & ANALYTICS Machine-learning computers scrutinize voluminous data as “routine work” Humans provide “insights & decisions” based on analysis delivered
PREDICTIVE ANALYTICS HAS THE POWER TO TRANSFORM Industry requires and employs predictive analytics Global information available on fingertips Software bring insight into consumer behavior and also predict events
BIG DATA INTEGRATION & VISUALIZATION IS CRITICAL Multiple touch-points available: email, social-media, credit-card use, location-based services, and smartphones & devices
Behavior prediction based on historical data is a reality!
REAL-TIME ANALYSIS IS THE HOLY GRAIL Numerous organization, tools and software enable real-time analysis Real-time insights bring measurable change in businesses Modelling risk scenarios help enterprises perform better
QUANTIFICATION RULES! EVERYTHING IS DATA. Wearable tech and apps make data-points more personal Brands use this data to build (or break) loyalty base Personalized care and delivery is also made possible with big data
DATA IS YOU.
The Convergent Future
BIG DATA ERA: BOON OR BANE? Drawbacks dent the Big Data image. Cost is primary. The “emotional engineering” experiment is cause for concern Consumers’ data is free, open, and pliable enough to target us all
NO BIG DATA BUBBLE. PERIOD. Big Data applications are wide and inexhaustible It is here to stay and has high-impact potential Data-based social engineering will propagate further
BIG DATA IS EVERYWHERE. EVERYTHING IS DATA.
SYMBIOSIS IS THE KEY. NOT THE MACHINE-HUMAN WAR. Big data can help merge talents Extract, transform and load technologies will shape business ecosystems dynamically Humans and machines will convert big data into actionable insights
BETTER HUMAN UNDERSTANDING THROUGH BIG DATA IS THE FUTURE
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