Pronto Xi Avenue

Unlock the true potential of an omnichannel ecosystem by streamlining your operations and customer experience

Pronto Xi Avenue delivers a fully integrated eCommerce platform, empowering you to effortlessly expand your brand and transform your business’s digital journey. From a simple user interface and stunning online store that enhances the customer experience to an integrated and scalable platform that powers your business, Avenue accommodates all your B2B business needs.

A significant problem for many online wholesalers or retailers is the sheer complexity of working with disparate systems to manage your business operations. These systems are usually not integrated, and building complete performance reports can require hours of manual data exports and imports.

As part of Pronto Xi, Avenue seamlessly integrates with other powerful applications aligned to key aspects of eCommerce, from financials and reporting to inventory, distribution and customer relationship management (CRM). As a result, all your business’s key details remain in Pronto Xi –from pricing to order management – and are in sync across your omnichannel operations.

Customer experience

With customers increasingly expecting a seamless and easy-to-use online shopping experience, successful businesses are seeking out better inventory and order management solutions to meet these expectations.

Avenue connects seamlessly with Pronto Xi, ensuring all your inventory information, accounts, pricing and orders remain in sync across all your platforms and operations. This provides your customers with an engaging and coherent journey from browsing to purchasing, encouraging them to return.

Utilise the product information maintained in Pronto Xi to create unlimited online categories and sell to new or existing customers without creating custom interfaces.

Harness the power and flexibility of Pronto Xi’s Promotions and Pricing Engine within Avenue. With the flexibility and the capacity to deal with detailed product information, the engine gives you a wide range of cross-sell options, from simple buy one, get one offers to specific threshold incentives.

With in sync software, you can offer your customers better service and a more consistent experience – all while lowering your fulfilment costs.

Website design

While Avenue takes care of all the functionality required to help your customers convert, you maintain full control over your site’s design. Deliver an engaging and consistent user experience with ease when you power your site’s back end with Pronto Xi.

Avenue’s reliable framework caters for creativity without limits. The possibilities are endless with Avenue’s user-friendly back end: create stunning product galleries, promotion pages, branded verticals for specific products or campaigns, blogs and so much more.

Website deployment

Avenue’s framework and development tools enable websites to be deployed easily and quickly, regardless of your specific requirements.

Multiple packages are available, including full hosting, which negates the need for additional hardware.

At Pronto Software, we also have in-house web design and user experience expertise to help you create an online store that’s both stunning and highly functional.

Avenue leverages a content delivery network (CDN) to ensure optimal website performance. CDNs cache your website on services located in different geographical locations and on different ISP’s networks. This means your site is delivered faster, and the load on your server and network is reduced.

Payment options

Avenue offers a wide range of payment options to enable global transactions, increase mobile conversion, and raise your brand’s average order value.

With Avenue, the choice is in your hands — its in-built native integrations allow you to select your preferred provider from the best payment platforms in the industry, including Eway, SecurePay, Braintree, Bambora, Merchant Warrior and PayPal. Avenue also offers buy now, pay later options via integrations with Afterpay and Openpay.

Promotions automation

Encourage customer loyalty and simplify targeted promotions by automating coupon distribution with user-defined rules. You can even personalise offers and discounts according to custom rules based on past purchase history, specific products, abandoned carts or user registration, and use rules to trigger emails.

Data is synced automatically between Avenue and Pronto Xi, ensuring these set rules are consistently applied.

Digital catalogues

Create your own tailored digital product catalogues with ease – even while you’re on the road.

Your sales team can build the catalogue, personalise it to specific customers and populate it using Pronto Xi data, then distribute it as either a PDF or an online catalogue. Customers are then able to browse products and directly make purchases by clicking through to your Pronto Xi Avenue website.