KRS TECH CHRONICLES
Insider Tips To Make Your Business Run Faster, Easier And More Profitably
WHAT'S NEW
Well, it’s official. The dog days of summer are upon us!!
Do you know how we know? Everyone we call is out of the office!�� “I’m sorry they will be back on ‘x’ date!!” We don’t blame anyone though. Everyone needs a break, a battery recharge And nice, warm summer weather will always make me wish I was on a beach or by a pool.
Now of course you know by now, because your friends at KRS do our best impression of a broken record and we tell you HACKERS DON’T TAKE VACATIONS!! Or at least not all at once.
If you are planning on being away more than you normally are at least make sure that your security/backups are up to the task It’s better to relax, when you don’t have to constantly think of work Just saying! ��
What AI Can Do For Your Business
TherapidevolutionofAIoverthepast yearhasbeennothingshortof revolutionary,particularlygenerative AI–technologiesthatgeneratetext, images,video,3-Dmodelsandeven code–whichsawabreakoutyearin 2023.InChatGPT’sfirstmonth,it amassed57millionusers,makingitthe fastest-growingconsumerapplication inhistory,accordingtoresearchfrom investmentbankUBS
“I don’t care if it costs me more money, I am going to make sure that every single client of ours has the absolute best security and solutions in place. If I am not doing my job. Plain and simple.”
Despiteitspopularity,there’san undercurrentofuncertaintyamong somebusinessleadersSMBleadersare askingbigquestions:What’sthereal dealwithAI(beyondallthebuzz)? HowdoIactuallygetittoworkfor mybusiness?Howdoweusethis responsiblyandkeepourcustomers’ datasafe?
Thekeytonavigatingthesequestions isallaboutexperimentingwithAI, focusingonthebigwinsitcanbringto thetableandlearningbestpracticesfor usingthetechnologyresponsibly.
OfbusinessesusingthegenerativeAI platformChatGPTtoday,oneinfour havealreadysavedmorethan$75,000. That’saccordingtoa2023surveyby ResumeBuilder,whichalsofoundthat 49%ofcompaniesarealreadyusing ChatGPTandthatanadditional30% plantouseitinthefuture.
GenerativeAItoolslikeChatGPT, ClaudeandDALLEarepopularbecause they’reaffordable(subscriptionsrun around$20peruser/month)and effectiveGenerativeAI’sversatility allowsittotakeonmanyvaluableroles, likewhippingupcontent.Businesses savealotofmoneycreatingengaging contentfortheiraudiencewithout payingmoreforadsoragenciesAIcan alsoquicklyexaminemarkettrendsand crankoutreports,cuttingdownon researchandpaperwork
costssoleaderscanspendmoretimeonhighervalueactivities.
Content Assistant: ToolslikeChatGPT andClaudecancreatemarketingmaterials, blogpostsandsocialmediacontent, ensuringaconsistentbrandvoiceandtone acrossallchannels.Theycanalsoanalyze thousandsofonlineresourcestocraftthe perfectjobdescriptionandwriteSOPs, proposals,contractsandleases.
Get To The Point: GenerativeAIcan distilllengthydocuments,articlesandemailsintoconcisesummaries,makingit easiertograspkeypointsquickly.
Personalize Your Marketing: Generate tailorede-mailmarketingcampaignsor personalizedproductrecommendationsto enhancecustomerengagementandincrease sales.
Product Discovery And Innovation: LeverageAItoanalyzecustomerfeedback andmarkettrendsfornewproductideasor improvements,speedingupinnovation.
Data Analyst: EmployAIfordeepdata analysis,uncoveringinsightsintocustomer behavior,operationalefficienciesand marketopportunities.
Automate Routine Tasks: From schedulingtoinvoicing,AIcanautomate repetitive,time-consumingtasks,suchas draftingmeetingsummariesorgenerating reports,allowingteamstofocuson strategicwork.
WhileAIcandramaticallyenhanceefficiency andcreativity,therearebestpracticestoensure itsuseisbotheffectiveandethical:
Never Share Sensitive Information: To protectprivacy,avoidusingpersonally identifiableinformation(PII)orprotected healthinformation(PHI)withAItools. Assumeanythingthatyouinputinto ChatGPTispublicinformation.
Verify and Review: AIisapowerfultool, butit’snotinfallible.Itcansometimes inheritbiasesfromtrainingdataorgenerate fabricatedorwronganswers.Always reviewitsoutputsasyouwouldahuman co-worker’swork.
Experiment: Thebestwaytounderstand AI’spotentialistoexperimentStartsmall, likeusingChatGPTpromptstowritea socialmediapostAsyougainconfidence, integrategenerativeAIinplaceswhereit canaddthemostvalue,likeautomating routinetasks,enhancingcreativeprocesses orimprovingdecision-makingwithdata analysis
The Consequences Of Ignoring AI
AIisn’tcoming–it’sarrived.Drivenby billionsininvestmentandsomeofthe brightestmindsontheplanet,it’sreshaping thebusinesslandscapeinwayswe’reonly beginningtounderstand.Choosingnotto integrateAIintobusinessoperationswouldbe likerefusingtousee-mailinthe1990s. Withoutit,youmightsoonfindyourselfina worldyoudon’tknowhowtoworkin.
InsteadofviewingAIasaloomingthreat,see itasanopportunitytotackleoldproblems withnovelsolutionsYes,AIischangingthe businessplaybook,butit’salsoempoweringus todeliverextraordinaryvaluetoourcustomers innewways,dreambiggerandachievemore.
Weareinsearchofbusinesseswith10ormoreemployeesintheNJarea thatvaluetechnologyandbetteringtheirbusiness.Withyourreferral,and oncethey’reofficiallyapartnerwithKRSIT,a$500.00Visagift-cardwill besenttoyou,andyournamewillbeenteredtowinaVacationCruiseora SmokeyMountainGetawaypackage.When5referredbusinesseshave signedon,wewilldrawoneluckypersontowinaVacationCruiseora SmokeyMountainGetawaypackage!Goodluckandhappyreferring!
CARTOON OF THE MONTH
Somethingisalwaysshakingupthebusiness world,whetherit’sCovid-19,revolutionarytech advancementslikeAIorafinancialrecession.An unpreparedbusinessleader–neveraheadofthe game,emotionallyexhausted,financiallystressed andparalyzedbyfear–mayreacttothese disruptions.However,aleaderfocusedon cultivatinggoodhabitscanbuildresilienceand agilityintotheircoreoperations.
MarcusLemonis–esteemedtitanofindustry, philanthropist,brainbehindthesuccessof CampingWorldandGoodSamEnterprises andstarofCNBC’sTheProfit–recently sharedhisphilosophyonleadershipandresilience atanindustryconference.Drawingfrom Lemonis’sinsights,wedelveintoactionable ideasthatleaderscanusetoconfidentlynavigate anychallenge.
1. Create Good Talent
Thekeytoanysuccessfulbusinessisemploying goodpeople.However,manyindustries,from healthcaretoeducation,areexperiencinglabor gaps.Leadersareleftwonderingwheretheirnext goodhirewillcomefrom.Willtheyhireyoung peoplewithoutexperienceorrecruittalentfrom othercompanies?
Lemonissaysifyourecruitfromotherpeople, youcanexpectthemtodothesame.“Wecreate thisrevolvingdoorofpeoplechangingallthe timeforthenextbestoffer.Thelabormarket knowsthat,andtheydon’tcareiftheybounce around,”hesays.“Theproblemforourbusiness andourclientrelationshipsisthatbouncing aroundcreatesinsecurityforourcustomers…it createsatrustproblem.”
Lemonis’sadvice:Thinkabouthowyoucan createnewtalentinyourindustry.Writejob descriptionsthatincludenotjusttechnicalskills butthetypeofpersonyou’relookingfor,their characteristics,disciplineDNAandEQ.
Then,thinkabouthowtoputthemthroughthe trainingmodulesnecessarytoexecuteyour businessplan.
“Ifwedon’tcultivatenewentriesintoourspace, newpeoplewhocancomeinandaddtothe supplyofourlabor,allwe’regoingtodoisplay merry-go-round,andthepricesaregoingtogo up,”Lemonisadds.
2. Diversify
Sixyearsago,youprobablyhadanideathatwas thecuspofinnovation–andtheneverybody caughtup.Lemonisencouragesleaderstoask theirteamswhatthenewideaofthedayis. What’sthelatestconceptthatyoucanbringto yourclients?Howcanyoustacknewideasonto yourcurrentrevenuestreams?
Brainstormingnewideasiscriticaltosurvival, “becausesomewhereelse,there’saless sophisticated,lesscollaboratedroom… whiteboardingwhatnewthingstheycancome upwithtobeatyou,”hesays.
3. Take Care of Your Home And Relationships
