BRAND INFORMATION 2021
PROOF EYEWEAR
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WHO WE ARE
Proof Eyewear was founded in 2010 by three brothers. Proof Eyewear currently has four full-time employees and three part-time employees who work in our headquarters, located in Boise, Idaho. We are an independent family-owned company that leads the industry in sustainable eyewear and a pioneer of wood eyewear. Each frame is handcrafted using materials provided by the Earth - FSC certified sustainably sourced wood, cotton-based acetates, and 100% recycled aluminum. Proof embraces the idea of being global citizens by doing good around the world through a variety of initiatives. Proof Eyewear is sold online and in retailers across the world.
Proof Flagship Store Boise, Idaho
Our Flagship store serves our home state of Idaho. In-store we carry all of our sunglasses, prescription-ready frames, and accessories. The Flagship Store also serves as our warehouse, headquarters, and office space for employees.
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SUSTAINABILITY
COLLECTION MATER I ALS
Sustainability is at the core of Proof. We were a pioneer within the wood eyewear industry and have since continued to expand our product selection by bringing in other innovative and sustainable materials while continuously advancing the design of our frames.
SUSTAINABILITY
WOOD EYEWEAR This collection is made from sustainably sourced and FSC certified wood, recyclable metal components, a certified eco-friendly fiber layer to add durability, and finished with a plant-based wax to protect from moisture and UV rays.
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SUSTAINABILITY
ACETATE EYEWEAR This collection is made from sustainably sourced cotton-based acetate and recylable metal components. These frames are 100% biodegradable and hypoallergenic.
SUSTAINABILITY
ALUMINUM EYEWEAR This collection is made from infinitely recyclable aluminum and accented with other sustainable materials such as cotton-based acetate or responsibly sourced wood.
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SUSTAINABILITY
LE NS MATERIALS The lenses we use are made from a TAC (Triacetate Cellulose) material that primarily consists of an organic, biodegradable polymer film.
LENSES
SUNGLASS Features UVA/UVB 400 protection, polarization and an anti-reflective coating.
LENSES
BLUE LIGHT FILTER Features both UVA/UVB 400 protection and blue light filtering technology to reduce eye strain caused by digital screen.
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SUSTAINABILITY
OT HE R MATERIALS
Along with our frame materials being sustainable, we strive to bring those same values into each product and aspect of our collection. Our cases and accessories are consciously vetted and selected before we bring them into our inventory.
CORK CASES Made from sustainably sourced and environmentally friendly cork. The materials that support the shape are paperboard and recyclable sheet metal. The lining is an eco-friendly, spun lace non-woven fabric.
WOOD CASES Made from sustainably sourced wood.
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SUPPLIER RESPONSIBILITY
M ANUFACTURIN G Our eyewear manufacturers are located in Wenzhou, China and their sustainable business practices meet industry standards. Manufacturing overseas gives us the opportunity to provide a sustainable product for an affordable price while also allowing us to give back through different initiatives, such as planting five trees for each frame purchase.
MANUFACTURING
ETHICAL RESPONSIBILITY Our eyewear manufacturers agree to and meet ethical business practices, along with supplying sustainable materials for our products. We believe all workers in the supply chain deserve a fair and ethical workplace. Workers must be treated with the utmost dignity and respect, and suppliers shall uphold the highest standards of human rights.
MANUFACTURING
MULTIPLE MANUFACTURES We also work with other manufacturers in China to supply some of our other products, such as our eyewear cases.
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TREE PLANTING INIATIVE
DO G OO D PROGRAM
Proof has been pioneering sustainable eyewear from the beginning and is committed to making a positive impact through our Do Good initiatives in our local & global communities. We are proud to partner with the Eden Reforestation project to help combat the impacts of deforestation. With each frame purchased, five trees are
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DO GOOD
SUPPORTING COMMUNITES Madagascar, Mozambique and Kenya
Eden takes a holistic approach to reforestation and ecological restoration. They partner with villages committed to restoring their forest, and then hire and train locals to plant new trees. The reforestation provides the villagers with consistent income that helps them provide for their families.
DO GOOD
MANGROVE TREES A single mangrove tree can remove over 300 kg of CO2 from the atmosphere, assuming it grows for 25 years. That is roughly 12 kg of CO2 per year.
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PRO O F EYEWE A R ANY QUESTIONS? WE’D LOVE TO ANSWER THEM. 314 S 9th St #100 Boise, ID 83702 (208) 629-8099 sales@iwantproof.com iwantproof.com