What are the PR%F Awards? MASKED & UNMASKED

two competitions one price www.proofawards.com

The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

PLUS - The Total Package Competition!

By Michele Tell, Executive Director of PR%F Awards

PR%F Awards is a rating competition platform for spirits, wine, and beverages to be evaluated for taste and design with the utmost integrity, credibility, and inspiration.

That is the key element of why ALL of the PR%F Awards judges are all beverage buyers. This event highlights and finds the latest in trending spirits, along with an opportunity to put those new brands on shelves and into consumers' hands. Our judges assemble annually in a private two-day PR%F Awards competition where they sample, discuss, and rate brands from across the United States and internationally. The judges discuss trends, buying habits, spending habits, price points, and, mostly, taste. In addition, each brings a buyer’s perspective to the competition and what their individual customers drink and prefer.

Our judges come from all aspects of the industry, such as Delta Sky Club® and Delta Airlines, our signature partner for the past five years with growing Sky Clubs in Los Angeles and Haneda, Japan. Judges from the big box grocery store chains such as Bashas and AJs Fine Foods in Arizona, what are the PR%F awards along with the world’s biggest big box chain of all, Walmart, participate in PR%F Awards.

At PR%F Awards, beverage brands are judged separately for two different types of competitions during a twoday private event competition. Brands are scored against a 100-point rating program. So, we like to call it “brand against itself” unlike other competitions, allowing us to add a myriad of unique categories each year.

Our judges come to the PR%F Awards for one reason—to be introduced to the newest spirits, wine, and beverages on the market. They have a private experience to taste and evaluate hundreds and hundreds of brands with peers to discuss trends, pricing, taste, and appeal with like-minded buyers from different areas of the US.

Our judges and buyers are amazed each year by the creativity of the brands that cross their palates. Our continued growth in vodka, tequila, whiskey, RTDs (unique flavors), and the burgeoning Alcohol-Free and coffeebased beverage space were among the chatter at last year's 2022 PR%F Awards. This year, the brands that are entering include functional beverages, flavored tequilas and moonshines, brandies, mezcals, rums, gins, wines of exceptional varietals, and so much more.

Each brand automatically gets entered into two separate competitions – PR%F Awards Masked (double-blind) and PR%F Awards The Total Package, which combines taste, packaging, logo, and design. This allows our entrants to win two medals based on a single entry fee.

All spirits entries will be judged using The NEAT Glass, the official judging what are the PR%F awards glass for serious spirits competitions and the first and only sensory science designed vessel engineered to deliver ALL aromas to the nose for complete, accurate evaluation.

This is the second year of online distribution of PR%F the Magazine, a beverage specialty digizine designed to enhance awareness and uncover trends in the beverage industry. We have collaborated with our signature media partner, Food and Beverage Magazine, with over 20 years of leading in food and beverage hospitality and 18 million readers.

Our registration is open. Enter your brand today at www.proofawards.com.